Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Market Positioning

What is Market Positioning strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Market Positioning strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Market Positioning strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Market Positioning strategy examples

We've added many examples of Market Positioning tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for increasing revenue and profitability for 2025

  • ⛳️ Strategy 1: Enhance market positioning

    • Develop marketing campaigns targeting the rising demand from aviation, consulting, pharmaceuticals, and automobile sectors
    • Leverage the opening of the new terminal by offering exclusive packages for travelers arriving at the 16 connected airports
    • Collaborate with Tata Electronics and other nearby industries to secure corporate bookings and events
    • Increase online marketing efforts to boost awareness and attract regional and domestic travelers
    • Host industry-specific events and conferences at the new restaurant and banquets to drive footfall
    • Partner with local tourism boards to promote the hotel in key domestic markets
    • Utilise guest feedback to fine-tune services and improve guest satisfaction
    • Offer loyalty programmes emphasising value propositions for frequent travelers
    • Use targeted digital advertising to attract high-yield segments
    • Launch a referral programme encouraging guests to recommend the hotel to peers

  • ⛳️ Strategy 2: Optimise operational efficiency

    • Review and adjust staffing levels to match predicted demand enhancements in 2025
    • Implement energy-saving initiatives to reduce operational costs
    • Regularly evaluate and optimise the supply chain for cost savings
    • Enhance revenue management strategies to optimise room pricing dynamically based on demand
    • Streamline reservation processes to improve inventory management
    • Minimise wastage in food and beverage operations in the new restaurant
    • Use data analytics to predict trends and make informed staffing and resource allocation decisions
    • Conduct regular training sessions to improve staff efficiency and service quality
    • Optimise the use of technology for seamless check-in and check-out experiences
    • Negotiate better terms with suppliers and partners to reduce expenses

  • ⛳️ Strategy 3: Expand revenue streams

    • Launch innovative dining experiences in the new restaurant to attract local and guest diners
    • Promote the new banquets as premier venues for weddings, conferences, and corporate events
    • Create themed weekend getaways focusing on lifestyle and wellness for short-stay guests
    • Initiate partnerships with local attractions to offer bundled travel experiences
    • Offer exclusive, high-end packages for guests attending events at the new terminal
    • Develop a loyalty programme with incentives for frequent stays and onsite spending
    • Introduce a bespoke concierge service to cater to high-end guests
    • Enhance recreational facilities to encourage extended stay bookings
    • Explore collaborations with airlines for joint promotions targeting travelers
    • Identify and host live entertainment or cultural events to draw in transient traffic
revenue-growthmarket-positioningmarketing-manageroperations-managersales-and-marketing-teamoperations-team
Implement these strategies

Strategies and tactics for improving product positioning

  • ⛳️ Strategy 1: Conduct market research

    • Identify key market segments and target audiences
    • Analyse competitors' product positioning strategies
    • Conduct surveys and focus groups to understand customer perceptions
    • Utilise online tools to gather market data and customer feedback
    • Evaluate current positioning and identify gaps
    • Determine customer pain points and needs
    • Create customer personas based on research findings
    • Assess trends and changes in the industry
    • Identify key features and benefits that resonate with customers
    • Summarise findings into actionable insights

  • ⛳️ Strategy 2: Revise brand messaging

    • Develop a clear value proposition
    • Craft messaging that highlights unique selling points
    • Create a consistent brand voice and tone
    • Align messaging with customer pain points and needs
    • Test messaging with target audiences through A/B testing
    • Revise marketing materials and website content
    • Ensure alignment of sales and marketing teams
    • Update social media profiles with revised messaging
    • Develop storytelling elements that resonate with customers
    • Train the team on the updated messaging

  • ⛳️ Strategy 3: Leverage marketing channels

    • Identify the most effective channels for reaching target audiences
    • Develop a content marketing strategy
    • Utilise social media platforms to build brand awareness
    • Collaborate with influencers relevant to your market
    • Create targeted advertising campaigns
    • Implement email marketing strategies
    • Host webinars and workshops relevant to your product
    • Engage in public relations efforts to gain media coverage
    • Utilise SEO techniques to improve search engine rankings
    • Measure and analyse the performance of each marketing channel
market-researchbrand-messagingmarketing-strategistproduct-managerresearch-teammarketing-team
Implement these strategies

Strategies and tactics for conducting a strategic group analysis of Sanofi

  • ⛳️ Strategy 1: Map strategic groups in the pharmaceutical industry

    • Identify major competitors of Sanofi in the pharmaceutical industry
    • Collect data on key competitive factors such as market share, product range, and R&D spending
    • Use a visual mapping tool to display competitors according to significant competitive features
    • Identify clusters of competitors with similar strategies and positioning
    • Label each strategic group based on unique competitive strategies or characteristics
    • Assess the size and influence of each strategic group in the industry
    • Analyse differences in profitability and performance among strategic groups
    • Identify potential barriers to movement among strategic groups
    • Compare Sanofi's positioning with other companies in the strategic group
    • Highlight key success factors for Sanofi within its strategic group

  • ⛳️ Strategy 2: Evaluate Sanofi's competitive advantage

    • Review Sanofi's current products and services portfolio
    • Analyse Sanofi's unique resources and capabilities contributing to its competitive advantage
    • Benchmark Sanofi's performance metrics against key competitors
    • Investigate Sanofi's R&D capabilities and innovation strengths
    • Examine Sanofi's brand reputation and market presence
    • Identify key partnerships and alliances contributing to competitive advantage
    • Evaluate customer loyalty and retention strategies
    • Assess cost structure and operational efficiencies compared to competitors
    • Analyse any differentiation strategies implemented by Sanofi
    • Determine growth opportunities within Sanofi's strategic group

  • ⛳️ Strategy 3: Identify future strategic opportunities for Sanofi

    • Conduct a PESTLE analysis to understand external influences on the pharmaceutical industry
    • Analyse emerging trends and potential disruptions in the healthcare sector
    • Identify unmet market needs and potential areas for expansion
    • Investigate innovative technologies and their applicability to Sanofi's strategy
    • Review past strategic moves by Sanofi and their outcomes
    • Consider entry into new geographic markets or segments
    • Examine possible mergers, acquisitions, or partnerships
    • Identify opportunities to enhance R&D capabilities and pipeline development
    • Develop scenarios for potential future industry developments
    • Prioritise strategic options based on feasibility and expected impact
strategic-analysiscompetitive-positioningmarket-analystcompetitive-strategiststrategic-planning-teamr&d-team
Implement these strategies

Strategies and tactics for scaling a traditional jewellery brand

  • ⛳️ Strategy 1: Enhance online presence

    • Redesign the website to improve user experience and optimise for mobile devices
    • Create high-quality, visually appealing content that showcases the jewellery collections
    • Utilise SEO best practices to increase website visibility and traffic
    • Regularly update a blog on the website with articles about traditional jewellery and styling tips
    • Implement a customer review and testimonial section on product pages
    • Engage with audiences on social media platforms like Instagram and Pinterest
    • Collaborate with fashion influencers to extend reach and visibility
    • Offer exclusive online promotions and discounts to encourage sales
    • Implement a robust email marketing campaign to retain existing customers and attract new ones
    • Regularly track website analytics to evaluate and improve strategies

  • ⛳️ Strategy 2: Improve brand positioning

    • Conduct a market analysis to understand the competitive landscape and identify unique selling points
    • Define clear brand values and communicate them consistently in all marketing materials
    • Create a brand story that resonates with the target audience and emphasises traditional craftsmanship
    • Design a cohesive visual identity, including logo, colour scheme, and packaging that reflects brand values
    • Engage with customers through storytelling on social media to create a strong emotional connection
    • Collaborate with cultural events and exhibitions to enhance brand visibility
    • Develop strategic partnerships with complementary brands for co-marketing opportunities
    • Maintain excellent customer service to foster brand loyalty and word-of-mouth referrals
    • Incorporate customer feedback to make improvements and show responsiveness
    • Track brand health metrics regularly to assess positioning effectiveness

  • ⛳️ Strategy 3: Utilise targeted advertising

    • Identify target audience segments based on demographics, interests, and behaviours
    • Create personalised ad campaigns with specific messaging for each audience segment
    • Utilise Google Ads to capture high-intent buyers with search advertising
    • Run retargeting ads to bring back website visitors who did not make a purchase
    • Explore social media advertising options like Instagram and Facebook for visual engagement
    • Create video ads to showcase the intricacies of jewellery design and production processes
    • Leverage storytelling in ads to build an emotional connection and highlight craftsmanship
    • Implement A/B testing for ads to optimise content and improve performance
    • Allocate budget based on best-performing channels and adjust regularly
    • Monitor ad performance analytics to refine and implement data-driven decisions
online-presencebrand-positioningdigital-marketerbrand-managermarketing-teamcreative-team
Implement these strategies

Strategies and tactics for launching an Online Business for Peshawari Chappals

  • ⛳️ Strategy 1: Define and establish your brand identity

    • Research local and international brands for positioning inspiration
    • Create a catchy brand name that reflects the traditional yet stylish nature of the product
    • Develop a logo that embodies the cultural and modern aspects of Peshawari chappals
    • Write a compelling brand story highlighting the heritage and craftsmanship
    • Design consistent visual themes and colour palettes for all platforms
    • Craft a tagline that resonates with the target audience
    • Create a style guide for all brand communications
    • Design packaging that adds value and enhances the unboxing experience
    • Develop a mission statement that aligns with customer values
    • Register your brand name and design with local authorities to protect intellectual property

  • ⛳️ Strategy 2: Utilize organic marketing strategies

    • Create engaging Instagram content that showcases the uniqueness of the chappals
    • Post regular, high-quality photos and videos on Facebook to build a loyal following
    • Utilise Instagram stories and Facebook live events to engage with followers
    • Share customer testimonials and reviews to build social proof
    • Implement a referral programme offering discounts for successful referrals
    • Create a blog on the Shopify store discussing fashion tips and the benefits of traditional footwear
    • Engage in local online communities and groups related to fashion and footwear
    • Optimise the Shopify store for SEO to drive organic search traffic
    • Use WhatsApp to personally connect with potential customers and share exclusive deals
    • Collaborate with local forums and online platforms to write guest posts and articles

  • ⛳️ Strategy 3: Implement paid advertising and influencer marketing

    • Develop targeted Facebook ads focusing on men aged 18-40 with interests in fashion and tradition
    • Create Instagram ads that highlight the style and craftsmanship of the chappals
    • Allocate a budget for experiments with sponsored content to find the most effective format
    • Collaborate with local influencers who resonate with traditional and modern fashion
    • Offer influencers free samples in exchange for social media posts and reviews
    • Track and analyse the performance of ads and adjust strategies accordingly
    • Use retargeting ads to engage users who have previously interacted with your brand
    • Create promotional videos to showcase the product's uniqueness and post them in ad campaigns
    • Partner with micro-influencers for authentic product endorsements
    • Leverage influencer takeovers on social media to reach a broader audience
brandmarketingdigital-marketerinfluencermarketing-teamcreative-team
Implement these strategies

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
Implement these strategies

Strategies and tactics for designing a Brand Management Course

  • ⛳️ Strategy 1: Create a detailed course syllabus

    • Outline weekly topics and objectives for the 6-month, 2 sessions per week course
    • Outline weekly topics and objectives for the 4-month, 3 sessions per week course
    • Include a mixture of lectures, guest speaker sessions, and interactive workshops
    • Recommend readings and resources for each session
    • Clearly define the objectives and key takeaways for each week
    • Include a review session every 4 weeks for recapitulation and feedback
    • Integrate specialist modules within each phase of the course
    • Ensure the syllabus emphasises practical application with industry case studies
    • List assessments and projects accompanying each phase to reinforce learning
    • Align syllabus content with industry trends and practices

  • ⛳️ Strategy 2: Develop module descriptions and learning outcomes

    • Draft a brief overview of each phase in the course description
    • Create detailed module descriptions for the design, copywriting, and digital integration modules
    • Outline specific learning outcomes for each module to guide teaching
    • Highlight key marketing and branding concepts to be covered in Phase 1
    • Define advanced brand management skills and knowledge for Phase 2
    • Articulate the role and impact of design in branding for Design Module
    • Explain the role of language and storytelling in branding for Copywriting Module
    • Clarify the integration of digital strategies within the broader branding context
    • Identify hands-on projects or simulations for practical learning
    • Describe how specialist instructors' expertise enhances the overall curriculum

  • ⛳️ Strategy 3: Plan assessment ideas and integration notes

    • Design quizzes and short tests for foundational marketing concepts
    • Create case study analysis sessions focusing on real-world brands
    • Incorporate a final project where students develop a brand strategy
    • Introduce group work to foster collaboration, simulating team branding efforts
    • Assign periodic reflective tasks where students evaluate brand strategies
    • Include practical assignments for each specialist module
    • Design rubrics for each assessment ensuring consistent evaluation
    • Provide teacher integration notes to smoothly incorporate specialist modules
    • Propose collaborative projects across different modules for deeper learning
    • Recommend periodic feedback sessions with instructors to track progress
brand-managementsyllabus-designbrand-managermarketing-professionalcurriculum-development-teambranding-strategy-team
Implement these strategies

Strategies and tactics for developing tailored marketing strategies for marketplaces

  • ⛳️ Strategy 1: Optimise for Amazon KSA

    • Conduct keyword research specific to the Saudi market
    • Optimise product listings with targeted keywords in both Arabic and English
    • Develop a strong and engaging Amazon Brand Store
    • Allocate budget for Sponsored Products and Sponsored Brands campaigns
    • Leverage SEO tactics to improve organic search results
    • Create seasonal campaigns with coupons and bundles for high-traffic events like Ramadan and White Friday
    • Launch lightning deals to drive immediate sales and traffic
    • Encourage and manage customer reviews to enhance product credibility
    • Analyse competitor listings to identify areas of improvement
    • Utilise A/B testing to refine ad copy and images for better conversions

  • ⛳️ Strategy 2: Engage Noon consumers

    • Participate actively in Noon-organised campaigns to increase visibility
    • Focus on competitive pricing to appeal to price-sensitive shoppers
    • Run CPC ads targeting best-selling products to increase click-through rate
    • Create exclusive product bundles such as diffuser + refill packs
    • Tailor product ads with high-quality Arabic content to engage local consumers
    • Utilise flash sales and payday deals to boost short-term sales
    • Monitor Noon analytics to track campaign performance
    • Maintain a dynamic pricing strategy that adapts to market demand
    • Collaborate with Noon on exclusive promotions to enhance brand positioning
    • Engage with customer reviews and inquiries to build community and trust

  • ⛳️ Strategy 3: Position high-value products on Nahdi

    • Highlight fragrance benefits focusing on wellness and lifestyle
    • Create exclusive SKUs tailored to the pharmacy's retail environment
    • Develop gift-ready packs to appeal during gifting seasons
    • Collaborate with Nahdi for in-store promotions and visibility
    • Run targeted campaigns associating fragrance with health and lifestyle benefits
    • Segment audiences to personalise marketing messages effectively
    • Educate consumers about premium product benefits through content marketing
    • Explore partnership opportunities with relevant wellness influencers
    • Foster brand loyalty through post-purchase engagement and support
    • Utilise customer feedback to refine product offerings and marketing tactics
marketplaceoptimizationmarketing-managercontent-creatorproduct-development-teamanalytics-team
Implement these strategies

Strategies and tactics for developing a Winning Proposal for Strategic Communications RFP

  • ⛳️ Strategy 1: Showcase Experience and Capability

    • Highlight the agency's track record in supporting high-profile public figures and governmental leaders with case studies
    • Demonstrate established media relations infrastructure with examples of past media engagements and secured top-tier coverage
    • Provide examples of integrated media strategies successfully executed, including narrative development and public storytelling
    • Include testimonials or references from past clients in similar sectors to validate expertise
    • Document the agency's capacity for real-time platform optimization and audience analysis accuracy
    • Outline previous successful crisis communication scenarios managed by the agency
    • Showcase capabilities in high-quality content creation with samples of speeches, op-eds, and multimedia storytelling
    • Detail experience in stakeholder engagement and media relations across local, regional, and international spectrums
    • Provide a portfolio of award-winning or nationally-recognized campaigns with measurable outcomes
    • Explain capacity for continuous advisory services with strategic foresight for enhancing the Chancellor’s executive presence

  • ⛳️ Strategy 2: Detail a Comprehensive Execution Plan

    • Develop a strategic communications plan with clear objectives, audience targeting, and timelines
    • Create an integrated messaging framework aligned with the Chancellor’s vision and values
    • Design a dynamic social media strategy with platform-specific tactics and engagement plans
    • Outline a tailored media relations strategy for local, regional, and global outlets
    • Prepare a crisis communications plan with protocols, key messages, and rapid response templates
    • Propose a solution for high-impact campaign development and execution highlighting innovation
    • Detail a method for conducting regular perception audits and stakeholder mapping
    • Produce a comprehensive plan for executive presence enhancement at key events
    • Include a digital and media benchmarking analysis against global best practices
    • Describe the process for periodic review meetings to align execution with changing priorities

  • ⛳️ Strategy 3: Deliver Insight-Driven Recommendations

    • Provide insights from benchmarking executive communications practices globally
    • Present a detailed GAP analysis with opportunities for narrative enhancement
    • Offer data-driven recommendations for content omnipresence across platforms
    • Suggest refinements in digital engagement tactics using performance monitoring tools
    • Propose innovative ideas for visual content to boost narrative impact
    • Recommend high-profile media placements and thought leadership contributions
    • Schedule regular updates and brainstorming sessions with the HCT’s team
    • Advise on audience segmentation backed by analytics for targeted communication
    • Plan strategic partnerships with influencers to extend digital reach
    • Prepare presentations on potential narrative-shaping campaigns for UAE's global positioning
strategic-communicationsproposal-developmentcommunications-strategistmedia-relations-specialistcontent-creation-teamcrisis-management-team
Implement these strategies

Strategies and tactics for enhancing Corporate Communication

  • ⛳️ Strategy 1: Leverage social media to communicate brand values

    • Create a calendar of posts highlighting stories of growth and transformation involving employees and communities
    • Develop content series focused on sustainability efforts and innovations in steel manufacturing
    • Engage audiences with interactive Q&A sessions featuring company leaders
    • Launch a hashtag campaign centered around #GrowingTogetherTransformingTogether
    • Share customer testimonials and case studies on how MS Agarwal is helping them grow
    • Utilise Instagram and Facebook stories to share behind-the-scenes insights
    • Schedule regular LinkedIn articles from executives on industry trends and company values
    • Host live sessions with industry experts on social media platforms
    • Run campaigns that encourage user-generated content aligned with the brand's values
    • Analyse social media metrics monthly to adjust strategies and enhance engagement

  • ⛳️ Strategy 2: Strengthen internal communication

    • Create a monthly newsletter showcasing employee achievements and company milestones
    • Organise internal town halls focused on aligning employees with the company's goals
    • Develop a recognition programme that celebrates transformational stories within the company
    • Introduce a feedback mechanism for employees to share ideas on improving workplace culture
    • Facilitate cross-departmental workshops to encourage collaboration and innovation
    • Roll out an internal brand ambassador programme to increase employee engagement
    • Design an employee portal with resources related to professional development
    • Conduct quarterly surveys to gauge employee satisfaction and receive constructive feedback
    • Implement an open-door policy for all levels of management to improve transparency
    • Create videos featuring leadership addressing company direction and employee contributions

  • ⛳️ Strategy 3: Enhance external stakeholder engagement

    • Conduct stakeholder listening sessions to align mutual goals and expectations
    • Develop partnerships with local educational institutions to nurture future talent
    • Organise CSR events focused on community development and sustainability
    • Publish an annual report detailing efforts and progress on social responsibility initiatives
    • Host industry webinars to establish thought leadership and provide valuable insights
    • Participate in or sponsor community events to increase brand visibility
    • Collaborate with influencers to extend brand reach and credibility
    • Attend industry conferences and trade shows to network and attract potential partners
    • Create content on the website focusing on community contributions and impact stories
    • Engage with stakeholders through regular updates and consultations on business developments
communicationbrand-visibilitysocial-media-managerinternal-communications-specialistmarketing-teamhr-team
Implement these strategies

How to track your Market Positioning strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability