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10 strategies and tactics for Market Research

What is Market Research strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Market Research strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Market Research strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Market Research strategy examples

We've added many examples of Market Research tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for launching a new business direction - obtaining biotechnology products from plant raw materials

  • ⛳️ Strategy 1: Conduct market research and analysis

    • Identify key market players and potential competitors
    • Analyse market demand and growth potential for biotechnology products from plant materials
    • Determine target customer segments and their specific needs
    • Conduct SWOT analysis to assess strengths, weaknesses, opportunities, and threats
    • Research regulatory requirements and industry standards
    • Assess technological advancements and innovations in the field
    • Evaluate current pricing strategies within the industry
    • Identify potential risks and develop mitigation plans
    • Stay updated on industry trends and future projections
    • Compile a comprehensive market research report

  • ⛳️ Strategy 2: Develop a robust business plan

    • Define your business vision, mission, and objectives
    • Outline the organisational structure and key roles
    • Develop a detailed financial plan with budget forecasts
    • Create a marketing and sales strategy
    • Detail the production process and required resources
    • Identify key performance indicators (KPIs) to measure success
    • Establish timelines and milestones for each business phase
    • Draft an investment proposal to attract potential investors
    • Plan for potential challenges and develop contingency strategies
    • Refine the business plan based on feedback from stakeholders

  • ⛳️ Strategy 3: Build and promote the brand

    • Create a unique brand identity and logo
    • Develop a professional website and online presence
    • Utilise social media platforms to engage with target audience
    • Implement search engine optimisation (SEO) strategies
    • Develop content marketing materials such as blogs and videos
    • Engage in partnerships and collaborations with industry influencers
    • Attend industry conferences and networking events
    • Offer product samples or trials to potential customers
    • Gather and publish customer testimonials and case studies
    • Monitor and analyse marketing campaign performance
biotechnologymarket-researchbusiness-analystmarketing-managermarketing-teamresearch-and-development-team
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Strategies and tactics for developing a Marketing Plan for the Artificial Intelligence Conference 2025

  • ⛳️ Strategy 1: Leverage influential partnerships and sponsorships

    • Engage with the Minister of Artificial Intelligence, Omar Al-Olama, for promotional messaging and social media endorsement
    • Collaborate with AI-focused organisations for media partnerships and broader conference reach
    • Secure sponsorship deals with leading AI companies to enhance credibility
    • Coordinate with the Intercontinental Festival City Hotel for co-marketing opportunities
    • Involve high-profile main speakers in the marketing campaigns
    • Utilise sponsorship logos across all promotional materials
    • Create a dedicated webpage listing all sponsors and partners with links to their profiles
    • Produce joint press releases with sponsors and partners to announce the event
    • Highlight partnership benefits and testimonials on social media campaigns
    • Organise pre-event webinars or interviews featuring sponsors and partners

  • ⛳️ Strategy 2: Target AI researchers and academic institutions

    • Compile a list of major universities and academic institutions with strong AI departments
    • Craft and send formal invitation letters to department heads and influential professors
    • Offer special early-bird registration discounts for first 50 researcher sign-ups
    • Promote conference participation via academic journals and newsletters
    • Host an online information session about conference opportunities for researchers
    • Coordinate with universities for potential research paper presentations
    • Facilitate a digital platform for researchers to submit abstracts and papers
    • Engage student ambassadors to promote the conference at their universities
    • Use LinkedIn groups and academic forums to disseminate information
    • Feature accepted research titles on the conference website

  • ⛳️ Strategy 3: Execute a multi-channel digital marketing campaign

    • Develop a visually engaging conference website with registration capabilities
    • Implement a countdown timer and regularly update the website content
    • Utilise social media platforms including LinkedIn, Twitter, and Facebook for targeted advertisements
    • Create a series of email newsletters to update and engage potential attendees
    • Use pay-per-click advertising to reach AI professionals globally
    • Implement search engine optimisation strategies to increase conference visibility
    • Design and distribute digital flyers and banners across AI forums and communities
    • Develop engaging content such as blogs and videos about AI trends and the conference
    • Engage influential AI bloggers and vlogs for endorsements
    • Establish a conference hashtag for social media engagement and tracking
marketing-planai-conferencemarketing-managerevent-coordinatormarketing-teamconference-organizing-team
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Strategies and tactics for understanding the business model, barriers, and client targets in line with the economy of functionality and cooperation

  • ⛳️ Strategy 1: Conduct comprehensive market research

    • Identify existing market trends and demands within the economy of functionality and cooperation
    • Analyse competing businesses that leverage similar economic models
    • Survey clients to understand their needs and preferences related to functionality and cooperation
    • Examine internal data to identify current strengths and weaknesses
    • Assess external opportunities and threats in the market
    • Compile data into an actionable insights report
    • Review the insights report with key stakeholders
    • Develop hypotheses on potential strategic adjustments
    • Test these hypotheses through limited pilot programmes
    • Adjust the strategy based on pilot feedback

  • ⛳️ Strategy 2: Redefine the business model

    • Evaluate the current business model for alignment with functionality and cooperation principles
    • Identify areas within the current model that need enhancement
    • Engage with economists specialising in functional economies for insights
    • Brainstorm innovative revenue streams and value propositions
    • Map out a new business model framework
    • Discuss the new framework with senior management and key stakeholders
    • Secure buy-in and support for changes from all levels of the organisation
    • Develop an implementation roadmap with timelines and key performance indicators
    • Conduct staff training sessions on the new business model
    • Monitor and adjust the model based on real-time feedback and results

  • ⛳️ Strategy 3: Target and engage a new client base

    • Define ideal client profiles based on functional economy principles
    • Create targeted marketing campaigns focused on cooperation and value delivery
    • Leverage partnerships with organisations sharing similar values
    • Utilise social media and digital platforms to reach a broader audience
    • Host webinars and live events to educate potential clients
    • Offer introductory pricing or trial periods to entice new customers
    • Collect feedback from new clients to understand their pain points
    • Adjust marketing and service offerings based on feedback
    • Measure success through client acquisition and retention metrics
    • Refine client targeting continuously based on market and feedback analysis
market-researchclient-engagementeconomistmarketing-strategistmarketing-teamresearch-and-development-team
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Strategies and tactics for opening a poultry supply business

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify potential customer segments and target market
    • Analyse competitors and assess their strengths and weaknesses
    • Evaluate market trends and demands in the poultry supply sector
    • Research local regulations and licensing requirements for a poultry business
    • Conduct surveys or interviews to understand customer needs and preferences
    • Assess the location for optimal operation and accessibility
    • Analyse price points and establish competitive pricing strategies
    • Identify potential suppliers and analyse their offerings
    • Evaluate the viability of online versus physical store presence
    • Prepare a comprehensive SWOT analysis

  • ⛳️ Strategy 2: Develop a robust business plan

    • Define clear business objectives and goals
    • Create a detailed budget and financial projections
    • Outline an organisational structure for effective management
    • Establish operational plans including inventory and logistics management
    • Develop a marketing and sales strategy to attract customers
    • Draft a detailed risk management plan
    • Include employee roles, responsibilities, and recruitment plans
    • Create customer service and satisfaction strategies
    • Plan for sustainable and environmentally friendly practices
    • Prepare an executive summary to attract potential investors

  • ⛳️ Strategy 3: Execute a targeted marketing strategy

    • Identify key marketing channels to reach the target audience
    • Develop a brand identity including logo, colour scheme, and messaging
    • Launch a user-friendly website and social media profiles
    • Create and distribute promotional materials, such as flyers and brochures
    • Implement an SEO strategy to enhance online visibility
    • Engage in community events or sponsorships to increase brand awareness
    • Utilise email marketing campaigns to engage with potential customers
    • Offer promotional deals or discounts during the launch phase
    • Partner with local farms or organisations for cross-promotions
    • Collect and analyse feedback from marketing activities to refine strategies
market-researchbusiness-planmarketing-manageroperations-managermarketing-teamresearch-team
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Strategies and tactics for improving product positioning

  • ⛳️ Strategy 1: Conduct market research

    • Identify key market segments and target audiences
    • Analyse competitors' product positioning strategies
    • Conduct surveys and focus groups to understand customer perceptions
    • Utilise online tools to gather market data and customer feedback
    • Evaluate current positioning and identify gaps
    • Determine customer pain points and needs
    • Create customer personas based on research findings
    • Assess trends and changes in the industry
    • Identify key features and benefits that resonate with customers
    • Summarise findings into actionable insights

  • ⛳️ Strategy 2: Revise brand messaging

    • Develop a clear value proposition
    • Craft messaging that highlights unique selling points
    • Create a consistent brand voice and tone
    • Align messaging with customer pain points and needs
    • Test messaging with target audiences through A/B testing
    • Revise marketing materials and website content
    • Ensure alignment of sales and marketing teams
    • Update social media profiles with revised messaging
    • Develop storytelling elements that resonate with customers
    • Train the team on the updated messaging

  • ⛳️ Strategy 3: Leverage marketing channels

    • Identify the most effective channels for reaching target audiences
    • Develop a content marketing strategy
    • Utilise social media platforms to build brand awareness
    • Collaborate with influencers relevant to your market
    • Create targeted advertising campaigns
    • Implement email marketing strategies
    • Host webinars and workshops relevant to your product
    • Engage in public relations efforts to gain media coverage
    • Utilise SEO techniques to improve search engine rankings
    • Measure and analyse the performance of each marketing channel
market-researchbrand-messagingmarketing-strategistproduct-managerresearch-teammarketing-team
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Strategies and tactics for building a frozen food business

  • ⛳️ Strategy 1: Conduct market research

    • Identify target market demographics and preferences
    • Analyse competitors to understand their strengths and weaknesses
    • Conduct surveys and focus groups to gather consumer feedback
    • Evaluate the latest market trends and demands in frozen foods
    • Research suppliers for raw materials and packaging options
    • Identify potential distribution channels and partners
    • Study local, national, and international regulations for food businesses
    • Estimate market size and growth potential
    • Analyse pricing strategies used in the market
    • Draft a comprehensive market analysis report

  • ⛳️ Strategy 2: Develop a diverse product line

    • Create recipes for high-demand frozen food categories
    • Focus on offering a range of products, including vegetarian and gluten-free options
    • Develop a unique selling proposition (USP) for each product
    • Conduct taste tests to refine product flavours and quality
    • Ensure nutritional information and ingredient transparency
    • Source high-quality ingredients from reputable suppliers
    • Plan sustainable packaging solutions
    • Achieve necessary certifications and food safety compliance
    • Set competitive pricing aligning with value propositions
    • Establish partnerships with chefs or food scientists for product development

  • ⛳️ Strategy 3: Build brand awareness and distribution

    • Develop a brand identity, including logo and packaging design
    • Create a marketing plan to reach target customers
    • Leverage social media platforms to engage with potential customers
    • Establish a professional website showcasing products and ordering information
    • Engage influencers and bloggers to increase visibility
    • Participate in food trade shows and expos
    • Develop relationships with retailers and supermarkets for shelf placement
    • Explore online sales channels and partnerships
    • Implement a loyalty program or promotions to retain customers
    • Gather feedback and adjust marketing strategies accordingly
market-researchbrand-awarenessmarketing-managerproduct-developerresearch-and-developmentmarketing-and-branding
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Strategies and tactics for creating a Real Estate One Year Goal Plan

  • ⛳️ Strategy 1: Conduct market research

    • Identify key areas of interest for real estate investment
    • Analyse past market trends and current economic indicators
    • Assess supply and demand dynamics in target areas
    • Evaluate potential risks associated with investing in specific locations
    • Research target demographic for property marketing
    • Attend real estate seminars and networking events
    • Consult with real estate experts for insights and advice
    • Determine seasonality impacts on the real estate market
    • Utilise online tools and databases for market data gathering
    • Regularly update market knowledge to adapt to changes

  • ⛳️ Strategy 2: Set specific and measurable goals

    • Define clear short-term and long-term real estate objectives
    • Set a target number of properties to acquire or sell
    • Determine a specific budget for investments and stays within it
    • Set a timeline for the acquisition or sale process
    • Identify key performance indicators to track progress
    • Establish a contingency plan for market fluctuations
    • Align personal and professional goals with real estate objectives
    • Break down larger goals into smaller, measurable tasks
    • Review and adjust goals quarterly based on market conditions
    • Celebrate the achievement of milestones to maintain motivation

  • ⛳️ Strategy 3: Build a strong support network

    • Create partnerships with real estate agents and brokers
    • Collaborate with mortgage advisors for financing options
    • Develop relationships with contractors for property improvements
    • Network with other real estate investors for shared insights
    • Engage with local community members for neighbourhood insights
    • Join real estate investment groups and forums
    • Hire a mentor to provide guidance and advice
    • Establish a relationship with a real estate attorney for legal matters
    • Use social media to connect with industry professionals
    • Maintain regular communication with support network members
market-researchgoal-settingreal-estate-investormarket-analystinvestment-teamresearch-team
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Strategies and tactics for implementing the Goldilocks Bouquet Strategy

  • ⛳️ Strategy 1: Research and analyse the market

    • Conduct a market survey to understand customer preferences
    • Analyse competitor offerings and pricing strategies
    • Identify gaps in the market and potential areas for differentiation
    • Evaluate seasonal trends and their impact on bouquet sales
    • Assess the spending habits of target customer segments
    • Gather feedback from existing customers on bouquet preferences
    • Study the success stories of similar bouquet strategies in other markets
    • Identify preferred floral varieties and colours based on market demand
    • Determine the average price point for mid-range bouquets
    • Compile and present a comprehensive market analysis report

  • ⛳️ Strategy 2: Develop a diverse bouquet product range

    • Design three tiers of bouquet offerings: basic, mid-range, and premium
    • Select a variety of flowers for each tier based on market research
    • Determine appropriate pricing for each bouquet tier
    • Create unique selling propositions for each bouquet tier
    • Ensure consistent quality across all bouquet tiers
    • Develop a seasonal bouquet line to cater to specific occasions
    • Collaborate with suppliers to ensure a steady supply of fresh flowers
    • Create an attractive and consistent packaging for all bouquets
    • Implement sustainable and eco-friendly practices in bouquet production
    • Regularly review and update bouquet offerings based on customer feedback and market trends

  • ⛳️ Strategy 3: Implement effective marketing and sales strategies

    • Develop a comprehensive marketing plan for the bouquet collections
    • Create engaging content to showcase bouquet offerings on social media
    • Launch targeted advertising campaigns to reach potential customers
    • Collaborate with influencers to increase brand visibility
    • Offer special promotions and discounts to attract initial customers
    • Build an easy-to-navigate e-commerce platform for bouquet purchases
    • Train sales staff to effectively communicate the value of each bouquet tier
    • Provide excellent customer service and follow-up for a positive experience
    • Gather and analyse customer feedback to refine marketing strategies
    • Track sales performance and adjust marketing efforts accordingly
market-researchbouquet-tiersmarket-analystmarketing-specialistresearch-and-developmentsales-and-marketing
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Strategies and tactics for developing a go-to-market strategy for group life & health insurance product

  • ⛳️ Strategy 1: Conduct market research and analysis

    • Identify target industries and businesses that would benefit from a group life and health insurance product
    • Analyze competitors offering similar insurance products in the market
    • Survey potential business clients to understand their specific insurance needs and preferences
    • Assess industry trends and regulatory requirements affecting group life and health insurance
    • Determine the unique value proposition of the product and its differentiators
    • Identify potential distribution channels for effectively reaching target businesses
    • Evaluate pricing models and structures preferred by business clients
    • Research potential partnerships with brokers or agents for increasing reach
    • Gather insights on successful marketing campaigns used by competitors
    • Compile findings to inform product positioning and marketing strategies

  • ⛳️ Strategy 2: Develop a targeted marketing plan

    • Define clear marketing objectives aligned with business goals
    • Create audience personas for key decision-makers in target businesses
    • Outline key messages that align with the product's value proposition
    • Design a multi-channel marketing approach including digital and traditional methods
    • Develop marketing materials such as brochures, case studies, and presentations
    • Plan and host webinars or workshops to educate potential clients about the product
    • Leverage content marketing through blogs, articles, and industry reports
    • Implement social media campaigns on platforms used by target audiences
    • Utilise email marketing campaigns to nurture leads and maintain engagement
    • Set KPIs for marketing activities and refine tactics based on performance data

  • ⛳️ Strategy 3: Build and empower a sales team

    • Recruit experienced sales personnel familiar with insurance products
    • Provide comprehensive training on the group life and health insurance product
    • Equip sales team members with the necessary sales tools and resources
    • Establish a structured sales process with defined stages and milestones
    • Create incentive programs to motivate and reward high-performing sales staff
    • Provide regular feedback and coaching sessions for continuous improvement
    • Encourage collaboration between sales and marketing teams to share insights
    • Establish a CRM system to track sales activities and potential client interactions
    • Set achievable sales targets and regularly review progress towards goals
    • Foster a customer-centric culture to prioritise client satisfaction and relationship building
market-researchmarketing-planmarketing-specialistsales-managersales-teammarketing-team
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Strategies and tactics for reaching the small eateries channel in India

  • ⛳️ Strategy 1: Conduct comprehensive market research

    • Identify key regions with a high density of small eateries
    • Analyze consumer behaviour and preferences in these regions
    • Research competitors already targeting small eateries
    • Identify trends and product demands in small eateries
    • Determine pricing strategies suitable for small eateries
    • Develop a database of potential eatery partners
    • Understand regulatory and compliance needs regionally
    • Collect feedback from small eateries owners on needs
    • Map logistical challenges for product delivery to small eateries
    • Assess potential barriers to entry in targeted markets

  • ⛳️ Strategy 2: Develop targeted sales and marketing campaigns

    • Design promotional packages tailored for small eateries
    • Create marketing materials highlighting benefits for eateries
    • Leverage local events and festivals to promote products
    • Develop loyalty programmes for eateries encouraging regular orders
    • Utilise social media to connect with eatery owners
    • Collaborate with local influencers to endorse products in eateries
    • Arrange product sampling sessions at popular eateries
    • Implement geo-targeted digital advertising campaigns
    • Offer introductory discounts to eateries signing up early
    • Train sales team to effectively pitch to small eateries

  • ⛳️ Strategy 3: Establish distribution and supply chain optimisation

    • Partner with local distributors familiar with small eatery networks
    • Set up a streamlined order management system for eateries
    • Ensure consistent inventory levels to meet demand at short notice
    • Utilise technology for efficient route planning and delivery
    • Regularly review and improve supply chain logistics
    • Implement feedback mechanisms for eateries on delivery performance
    • Negotiate favourable terms with logistics partners
    • Maintain flexibility in delivery schedules to accommodate small eateries
    • Invest in training delivery personnel on handling and presentation
    • Develop contingency plans for supply chain disruptions
market-researchsupply-chainmarket-analystlogistics-coordinatorsales-teamdistribution-team
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How to track your Market Research strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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