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10 strategies and tactics for Business Development Manager

What is Business Development Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Business Development Manager strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Business Development Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Business Development Manager strategy examples

You'll find below a list of Business Development Manager tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for enhancing business development for a school

  • ⛳️ Strategy 1: Increase enrolment

    • Develop a comprehensive marketing plan targeting prospective students and parents
    • Host open days and tours to showcase the school's facilities and programmes
    • Leverage social media channels to reach a wider audience
    • Engage with alumni to create referral programmes and testimonials
    • Offer early bird discounts or scholarships to attract new students
    • Attend local educational fairs and events to create visibility
    • Collaborate with educational influencers for reach and credibility
    • Create engaging video content that highlights the school's strengths
    • Utilise email marketing campaigns to communicate with prospective families
    • Develop partnerships with feeder schools to create a direct pipeline

  • ⛳️ Strategy 2: Enhance partnerships

    • Identify potential local and international partners that align with the school's vision
    • Organise regular meetings and networking events to foster relationships
    • Establish joint programmes or events to leverage partner resources
    • Develop memorandums of understanding with partners for clear expectations
    • Create a regular newsletter to keep partners informed of school activities
    • Offer partner recognition opportunities within school communications
    • Conduct annual evaluations to assess the effectiveness of partnerships
    • Engage partners in the curriculum development to provide real-world insights
    • Utilize partner testimonials in school marketing initiatives
    • Host partner appreciation events to solidify relationships

  • ⛳️ Strategy 3: Improve brand recognition

    • Redesign the school's website for improved user experience
    • Implement consistent branding across all communication materials
    • Engage in public relations activities to gain media coverage
    • Participate in community events to increase local presence
    • Develop a brand ambassador programme with enthusiastic parents and students
    • Create and distribute promotional materials that highlight the school's unique offerings
    • Regularly update the school's blog with content showcasing achievements
    • Utilise search engine optimisation (SEO) to increase online visibility
    • Engage in storytelling through social media to connect emotionally with the audience
    • Launch a rebranding campaign if necessary, to refresh and modernise the school's image
marketingpartnershipsmarketing-managerbusiness-development-officermarketing-teampartnership-development-team
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Strategies and tactics for developing a business growth strategy for a security company

  • ⛳️ Strategy 1: Strengthen client relationships

    • Organise quarterly review meetings with top clients to discuss service feedback
    • Implement a client loyalty program to reward long-standing partners
    • Develop a client-specific newsletter sharing industry updates and company news
    • Provide personalised security audits to clients annually
    • Invite clients to participate in a bi-annual security seminar hosted by the company
    • Establish a dedicated account manager for key clients
    • Offer exclusive early-bird access to new security technology
    • Create a listening post to monitor and action client satisfaction levels
    • Develop and present case studies or success stories involving existing clients
    • Regularly survey clients to understand their evolving security needs

  • ⛳️ Strategy 2: Expand service offerings

    • Conduct market research to identify trending security needs
    • Develop partnerships with technology providers for innovative solutions
    • Launch remote monitoring services for clients with smaller budgets
    • Offer cybersecurity assessments alongside traditional security services
    • Create a mobile app to enhance client engagement and service accessibility
    • Pilot a security drone service for large-scale sites
    • Implement a rapid response team to address urgent client security issues
    • Develop an advisory service for home secure systems targeting the residential market
    • Establish a division for consultancy on regulatory compliance in security
    • Introduce environmentally sustainable security solutions

  • ⛳️ Strategy 3: Optimise security operations management

    • Adopt a new software for scheduling and managing security personnel
    • Schedule monthly debrief meetings with security teams for performance evaluation
    • Implement real-time incident reporting tools for security personnel
    • Track and review key performance indicators for security operations monthly
    • Conduct quarterly training sessions focusing on emerging security threats
    • Integrate technology to automate routine security checks and reduce manual efforts
    • Assign a risk management officer to assess vulnerabilities periodically
    • Design a reward system for security personnel achieving excellence
    • Maintain a regular review process for security protocols and guidelines
    • Create a mentorship program pairing new managers with experienced ones
client-retentioninnovationaccount-managerrisk-management-officerbusiness-developmenttechnology-integration
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Strategies and tactics for establishing Local Partnerships in Bogota and Sint Maarten

  • ⛳️ Strategy 1: Initiate local market research

    • Identify and profile potential local partners in Bogota and Sint Maarten
    • Research the local market demands and customer preferences
    • Evaluate the competitive landscape in Bogota and Sint Maarten
    • Assess regulatory requirements for partnerships and establishments
    • Prepare a market entry risk assessment for both locations
    • Identify key influencers and industry leaders for potential partnerships
    • Compile a report on local business norms and cultural practices
    • Develop a list of suitable locations for establishing the establishments
    • Analyse logistics and supply chain capabilities in both regions
    • Use findings to develop a tailored approach for each market

  • ⛳️ Strategy 2: Network and engage potential partners

    • Attend local industry events, conferences, and trade shows
    • Join local business associations and networking groups
    • Schedule meetings with identified potential partners
    • Present the company’s value proposition tailored to local needs
    • Conduct product demonstrations to showcase benefits and features
    • Engage with potential partners via social media platforms
    • Initiate direct communication through personalised emails or calls
    • Offer trial partnerships or pilot programs to build trust
    • Secure endorsements from existing successful partners
    • Develop a follow-up plan for maintaining engagement

  • ⛳️ Strategy 3: Develop knowledge-sharing infrastructure

    • Identify local talent and hire a knowledgeable team
    • Establish training centres in Bogota and Sint Maarten
    • Develop comprehensive training materials and programs
    • Host regular workshops and training sessions for partners
    • Create an online platform for ongoing learning and resources
    • Implement a feedback system to improve knowledge transfer
    • Offer certifications upon completion of training programs
    • Ensure alignment of training content with local market needs
    • Set up a support system for partners to ask questions
    • Evaluate the success of knowledge transfer regularly
partnership-developmentmarket-researchbusiness-development-managermarket-analystresearch-and-developmentsales-and-marketing
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Strategies and tactics for exploring business development opportunities for insurance premium financing

  • ⛳️ Strategy 1: Conduct market analysis

    • Research market size and growth potential for insurance premium financing
    • Identify key competitors and analyse their strengths and weaknesses
    • Evaluate customer demographics and buying behaviour
    • Assess economic and regulatory environment impact
    • Identify target customer segments
    • Gather feedback from existing insurance companies on premium financing needs
    • Analyse pricing strategies and policies adopted by competitors
    • Identify any technological advancements or digital tools
    • Understand cultural and local factors affecting insurance adoption
    • Summarise findings in a detailed market analysis report

  • ⛳️ Strategy 2: Build partnerships with insurance companies

    • Compile a list of insurance companies operating in Trinidad and Tobago
    • Reach out to potential partner companies to present collaboration ideas
    • Propose mutually beneficial terms for partnership agreements
    • Develop partnership proposal materials with value propositions
    • Organise introductory meetings or webinars with potential partners
    • Network at industry events to establish contacts and foster relationships
    • Negotiate commission structures and profit-sharing arrangements
    • Secure formal agreements and MOUs from willing partners
    • Maintain regular communication to strengthen partnership relations
    • Evaluate partnership successes and areas for improvement regularly

  • ⛳️ Strategy 3: Launch targeted marketing campaigns

    • Develop marketing materials tailored to the Trinidad and Tobago market
    • Implement social media campaigns targeting relevant audiences
    • Use data-driven approaches to identify and reach potential clients
    • Organise informational seminars and workshops for consumers
    • Collaborate with local influencers to increase awareness
    • Create educational content explaining the benefits of premium financing
    • Utilise digital advertising on Google and local platforms
    • Launch a dedicated website with localised content
    • Distribute flyers and brochures in high foot traffic areas
    • Monitor campaign performance and optimise based on results
market-analysispartnershipsbusiness-development-managermarketing-strategistmarketing-teamstrategic-partnerships-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for enhancing Efficiency, Improving Client Engagement, and Driving Business Growth

  • ⛳️ Strategy 1: Optimise internal processes

    • Conduct a comprehensive audit of current processes to identify inefficiencies
    • Implement automation tools to streamline repetitive tasks
    • Set up a centralised system for document and data management
    • Provide training sessions on process improvement for staff
    • Create a standard operating procedure manual
    • Utilise project management software to track progress and deadlines
    • Schedule regular reviews and updates to procedures
    • Incorporate feedback loops by encouraging team suggestions
    • Establish key performance indicators to measure efficiency
    • Reduce unnecessary meetings and consolidate agenda topics

  • ⛳️ Strategy 2: Enhance client interaction

    • Implement a customer relationship management system
    • Develop personalised communication plans for clients
    • Offer regular webinars and workshops tailored to client needs
    • Collect client feedback through surveys and interviews
    • Establish a dedicated client success team
    • Utilise social media platforms to engage clients
    • Send regular updates and newsletters with valuable industry insights
    • Respond promptly to client inquiries and concerns
    • Host exclusive client events and networking opportunities
    • Provide loyalty programmes or incentives for client retention

  • ⛳️ Strategy 3: Drive business growth through strategic partnerships

    • Identify potential partners within and outside the industry
    • Develop a value proposition for potential partnerships
    • Attend industry conferences and networking events
    • Reach out to potential partners with collaborative proposals
    • Establish clear communication channels with partners
    • Draft and agree on partnership agreements with mutual benefits
    • Leverage partner networks for cross-promotion
    • Set measurable goals and track the success of partnerships
    • Evaluate and renew partnerships based on performance
    • Explore opportunities for joint ventures or co-branded products
efficiencygrowthprocess-improvement-specialistclient-success-manageroperations-teambusiness-development-team
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Strategies and tactics for restructuring Campus Services for Future Readiness

  • ⛳️ Strategy 1: Create a dedicated sales and commercial development division

    • Establish a clear organisational structure for the sales and commercial development division
    • Define specific roles and responsibilities for business development positions
    • Integrate the WHH and Event Essex events teams into the new division
    • Develop a resource allocation plan to maximise joint opportunities
    • Implement training programs for team members focused on sales skills
    • Set measurable sales targets for the division
    • Develop a brand identity and marketing strategy for the sales division
    • Create a feedback loop for continuous improvement via customer and team feedback
    • Leverage technology to streamline sales and event coordination processes
    • Establish partnerships with external organisations for event co-hosting opportunities

  • ⛳️ Strategy 2: Elevate the role of head of accommodation to residential director

    • Redefine the job description and title to residential director
    • Include a sales and lettings manager role to focus on alternative uses
    • Assess current accommodation processes to identify improvement areas
    • Launch initiatives to enhance the student housing experience
    • Introduce flexible leasing options to adapt to varying student numbers
    • Benchmark against competitor universities to identify best practices
    • Conduct market research to explore alternative accommodation uses
    • Enhance communication channels between accommodation and other campus services
    • Implement a data-driven approach to track occupancy and financial performance
    • Set regular review meetings to assess progress and make necessary adjustments

  • ⛳️ Strategy 3: Create a centralised support services function

    • Identify all support functions to be centralised within the directorate
    • Define roles and responsibilities within the central support services unit
    • Develop a transition plan for support staff to move into the new structure
    • Implement training programs for staff to develop skills in contract management, systems, and analytics
    • Establish a data analytics team to support decision-making across directorate
    • Create synergies by standardising processes and sharing resources
    • Develop a knowledge-sharing platform for best practices and training resources
    • Set up a dashboard for monitoring key performance indicators across functions
    • Engage in regular team-building activities to foster a cohesive unit
    • Establish periodic audits to ensure efficiency and effectiveness of the centralised services
campus-servicesstudent-populationsresidential-directorsales-managersales-and-commercial-developmentcentral-support-services
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Strategies and tactics for forming strategic partnerships for a boutique law firm

  • ⛳️ Strategy 1: Identify potential partners

    • Conduct research to identify businesses with complementary services
    • Evaluate firms with similar client demographics
    • Create a list of potential partners in non-competing legal niches
    • Attend industry networking events to meet potential partners
    • Leverage existing client referrals for partnership opportunities
    • Investigate professional organisations for potential connections
    • Use online platforms to explore potential partner profiles
    • Assess online reviews and reputation for partnership compatibility
    • Identify partners who share similar values and goals
    • Develop criteria for selecting potential partners

  • ⛳️ Strategy 2: Approach and establish communication

    • Initiate contact through email introductions
    • Request an introductory meeting or call
    • Prepare a presentation on potential mutual benefits of partnership
    • Outline your firm’s unique strengths and propositions
    • Suggest collaborative projects or co-marketing efforts
    • Follow up regularly to maintain engagement
    • Utilise social media for informal interactions
    • Send personalised invitations to law firm events
    • Attend their public events to show interest and support
    • Solicit feedback to refine your partnership approach

  • ⛳️ Strategy 3: Develop and manage the partnership

    • Draft a formal partnership agreement detailing responsibilities
    • Set measurable goals for the partnership’s success
    • Establish regular check-ins to ensure alignment and progress
    • Create a shared digital platform for communication and updates
    • Collaborate on joint client workshops or seminars
    • Exchange relevant market research and insights
    • Implement a referral system between firms
    • Celebrate partnership milestones to strengthen ties
    • Periodically review the partnership for continuous improvement
    • Identify additional opportunities for expanded collaboration
partnershipscollaborationpartnership-managerbusiness-development-specialistlegal-teammarketing-team
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Strategies and tactics for promoting Brand Magazines for Distribution

  • ⛳️ Strategy 1: Identify strategic distribution locations

    • Research areas with high foot traffic such as train stations, airports, and bus terminals
    • Partner with cafes and coffee shops that promote a reading-friendly atmosphere
    • Engage with hotels and their lounges for magazine placement
    • Identify doctor, dentist, and other professional waiting rooms for opportunities
    • Collaborate with libraries for magazine rack placement
    • Target college campuses, especially student unions and libraries
    • Explore co-working spaces and business hubs for magazine distribution
    • Connect with city visitor centres for promotional opportunities
    • Place magazines in art galleries and museums
    • Attend local events and suggest including magazines in welcome packs

  • ⛳️ Strategy 2: Engage in strategic partnerships

    • Connect with businesses that complement the magazine's theme for joint promotions
    • Develop partnerships with airlines to include in-flight magazine copies
    • Contact local influencer-hosted events to place magazines in swag bags
    • Collaborate with bookshops for magazine display stands
    • Create cross-promotional deals with local businesses and offer magazines as reading material
    • Converse with educational institutions for placement during open days
    • Partner with real estate agents to be included in promotional packets
    • Engage with gyms and fitness centres for magazine distribution in lounge areas
    • Reach out to professional conferences for magazine inclusion in delegate packs
    • Negotiate with event organisers for placement in general admission areas

  • ⛳️ Strategy 3: Enhance magazine visibility and reader engagement

    • Design an attractive and eye-catching magazine cover
    • Include exclusive content or qr codes for offers to draw readers' attention
    • Promote a 'read and share' campaign encouraging readers to pass on the magazine
    • Create an online teaser campaign for magazine content to increase interest
    • Engage social media platforms to promote where the magazine can be found
    • Provide a feedback mechanism for readers to share thoughts and suggest topics
    • Offer incentives for readers who send photos of themselves with the magazine in unique places
    • Schedule regular content updates to keep magazines fresh and relevant
    • Include interactive features such as puzzles or competitions
    • Increase visibility with signage and stands in distribution locations
distributionpartnershipsmarketing-managerbusiness-development-coordinatormarketing-teamsales-team
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Strategies and tactics for establishing additional key funding investors

  • ⛳️ Strategy 1: Identify potential investors

    • Research industry-specific investment firms
    • Create a list of potential investors with interest in your sector
    • Analyse the investment history of each potential investor
    • Utilise business networks to gather investor recommendations
    • Attend industry conferences to network with investors
    • Monitor competitor funding announcements for potential investor leads
    • Engage a financial advisor to assist with investor identification
    • Use social media platforms to connect with investors
    • Study potential investors’ criteria and align your pitch accordingly
    • Create a database to track potential investors and their details

  • ⛳️ Strategy 2: Craft a compelling pitch

    • Develop a concise and persuasive executive summary
    • Highlight the unique selling points that differentiate your company
    • Demonstrate substantial market demand and potential growth
    • Outline a scalable business model with clear revenue streams
    • Present a well-researched financial forecast
    • Prepare a case study or success story highlighting current investor benefits
    • Include testimonials or endorsements from reputable sources
    • Develop a professional pitch deck with visual aids
    • Anticipate potential questions and prepare responses
    • Rehearse the pitch with a team to refine delivery

  • ⛳️ Strategy 3: Engage with potential investors

    • Initiate contact via tailored communication for each investor
    • Schedule introductions or meetings to present your pitch
    • Offer virtual or in-person site tours to demonstrate operations
    • Invite potential investors to exclusive events or product launches
    • Conduct one-on-one meetings to address specific investor interests
    • Send follow-up communications with additional materials as needed
    • Build relationships with investors through regular updates
    • Establish an open line of communication for ongoing dialogue
    • Request feedback after meetings to refine your approach
    • Negotiate terms that align with both parties’ interests
investor-relationsfinancial-backingfinancial-advisorbusiness-development-managerinvestor-relations-teamresearch-and-strategy-team
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How to track your Business Development Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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