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10 strategies and tactics for Business Development Manager

What is Business Development Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Business Development Manager strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Business Development Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Business Development Manager strategy examples

You'll find below a list of Business Development Manager tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for enhancing business development for a school

  • ⛳️ Strategy 1: Increase enrolment

    • Develop a comprehensive marketing plan targeting prospective students and parents
    • Host open days and tours to showcase the school's facilities and programmes
    • Leverage social media channels to reach a wider audience
    • Engage with alumni to create referral programmes and testimonials
    • Offer early bird discounts or scholarships to attract new students
    • Attend local educational fairs and events to create visibility
    • Collaborate with educational influencers for reach and credibility
    • Create engaging video content that highlights the school's strengths
    • Utilise email marketing campaigns to communicate with prospective families
    • Develop partnerships with feeder schools to create a direct pipeline

  • ⛳️ Strategy 2: Enhance partnerships

    • Identify potential local and international partners that align with the school's vision
    • Organise regular meetings and networking events to foster relationships
    • Establish joint programmes or events to leverage partner resources
    • Develop memorandums of understanding with partners for clear expectations
    • Create a regular newsletter to keep partners informed of school activities
    • Offer partner recognition opportunities within school communications
    • Conduct annual evaluations to assess the effectiveness of partnerships
    • Engage partners in the curriculum development to provide real-world insights
    • Utilize partner testimonials in school marketing initiatives
    • Host partner appreciation events to solidify relationships

  • ⛳️ Strategy 3: Improve brand recognition

    • Redesign the school's website for improved user experience
    • Implement consistent branding across all communication materials
    • Engage in public relations activities to gain media coverage
    • Participate in community events to increase local presence
    • Develop a brand ambassador programme with enthusiastic parents and students
    • Create and distribute promotional materials that highlight the school's unique offerings
    • Regularly update the school's blog with content showcasing achievements
    • Utilise search engine optimisation (SEO) to increase online visibility
    • Engage in storytelling through social media to connect emotionally with the audience
    • Launch a rebranding campaign if necessary, to refresh and modernise the school's image
marketingpartnershipsmarketing-managerbusiness-development-officermarketing-teampartnership-development-team
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Strategies and tactics for expanding Canned Milk Business Overseas

  • ⛳️ Strategy 1: Conduct Thorough Market Research

    • Identify target countries with high potential demand for canned milk
    • Analyse cultural preferences and consumer behaviour in target markets
    • Evaluate competitors and their market share in those regions
    • Determine regulatory requirements for importing canned milk
    • Assess distribution channels available in the target countries
    • Investigate pricing strategies currently effective in the market
    • Research local advertising and marketing tactics
    • Identify potential trade shows and industry events
    • Gather information on import duties and taxes
    • Understand local business customs and practices

  • ⛳️ Strategy 2: Develop Strategic Partnerships

    • Contact potential local distributors and negotiate terms
    • Establish relationships with local retailers and supermarkets
    • Seek out joint venture opportunities with local companies
    • Identify influencers and brand ambassadors in the target market
    • Collaborate with local food associations and organisations
    • Partner with logistic companies for efficient supply chain management
    • Engage with local marketing agencies for brand promotions
    • Initiate partnerships with local online marketplaces
    • Build alliances with local dairy farms for sourcing potential
    • Explore franchising opportunities in the target regions

  • ⛳️ Strategy 3: Tailor Marketing and Branding Efforts

    • Create culturally relevant and appealing branding
    • Develop multilingual packaging and labelling
    • Launch targeted social media campaigns in native languages
    • Leverage local holidays and events for promotional activities
    • Design region-specific advertisements and commercials
    • Implement in-store tasting and demo promotions
    • Offer limited-time discounts or trial offers
    • Collect customer feedback for continuous improvement
    • Utilise local influencers for marketing collaborations
    • Engage in community-based initiatives to build brand trust
international-expansionmarket-researchmarketing-managerbusiness-development-managersales-teamresearch-and-development-team
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Strategies and tactics for developing a business growth strategy for a security company

  • ⛳️ Strategy 1: Strengthen client relationships

    • Organise quarterly review meetings with top clients to discuss service feedback
    • Implement a client loyalty program to reward long-standing partners
    • Develop a client-specific newsletter sharing industry updates and company news
    • Provide personalised security audits to clients annually
    • Invite clients to participate in a bi-annual security seminar hosted by the company
    • Establish a dedicated account manager for key clients
    • Offer exclusive early-bird access to new security technology
    • Create a listening post to monitor and action client satisfaction levels
    • Develop and present case studies or success stories involving existing clients
    • Regularly survey clients to understand their evolving security needs

  • ⛳️ Strategy 2: Expand service offerings

    • Conduct market research to identify trending security needs
    • Develop partnerships with technology providers for innovative solutions
    • Launch remote monitoring services for clients with smaller budgets
    • Offer cybersecurity assessments alongside traditional security services
    • Create a mobile app to enhance client engagement and service accessibility
    • Pilot a security drone service for large-scale sites
    • Implement a rapid response team to address urgent client security issues
    • Develop an advisory service for home secure systems targeting the residential market
    • Establish a division for consultancy on regulatory compliance in security
    • Introduce environmentally sustainable security solutions

  • ⛳️ Strategy 3: Optimise security operations management

    • Adopt a new software for scheduling and managing security personnel
    • Schedule monthly debrief meetings with security teams for performance evaluation
    • Implement real-time incident reporting tools for security personnel
    • Track and review key performance indicators for security operations monthly
    • Conduct quarterly training sessions focusing on emerging security threats
    • Integrate technology to automate routine security checks and reduce manual efforts
    • Assign a risk management officer to assess vulnerabilities periodically
    • Design a reward system for security personnel achieving excellence
    • Maintain a regular review process for security protocols and guidelines
    • Create a mentorship program pairing new managers with experienced ones
client-retentioninnovationaccount-managerrisk-management-officerbusiness-developmenttechnology-integration
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Strategies and tactics for formulating a marketing strategy addressing macro and sectoral issues

  • ⛳️ Strategy 1: Leverage government budget allocations

    • Focus on government tenders for potential contracts
    • Identify potential buyers within government institutions and regions
    • Establish strong networks and relationships with government representatives
    • Regularly obtain relevant information from government sectors
    • Develop a database of government needs and budget allocations
    • Create targeted marketing materials for government sectors
    • Attend government and regional industry events to build presence
    • Offer customised solutions to fit government infrastructure requirements
    • Implement a dedicated team to liaise with government entities
    • Monitor and adapt to changes in government budget allocations annually

  • ⛳️ Strategy 2: Expand market through infrastructure development projects

    • Identify and engage companies involved in road and urban development
    • Develop partnerships with organisations in transportation, health, and education sectors
    • Provide special offers or packages for infrastructure projects
    • Offer consultancy or advisory services for machinery needs
    • Enhance communication strategies to align with sector needs
    • Improve customer service to support infrastructure projects
    • Organise product demonstrations for stakeholders in reconstruction areas
    • Create tailored sales pitches focusing on affordability for project needs
    • Utilise data analytics to anticipate and respond to sector demands
    • Create a clear after-sales support plan to ensure ongoing satisfaction

  • ⛳️ Strategy 3: Enhance product offerings and service quality in auto sector

    • Set clear sales targets focusing on volume growth and quality assurance
    • Implement customer-centric procedures to improve satisfaction
    • Continuously upgrade vehicle specifications and spare parts quality
    • Invest in IT infrastructure to streamline customer service and operations
    • Regularly review and refine organisational structure for efficiency
    • Enhance availability of electric vehicle options to meet market demand
    • Develop strategic ties with financial institutions for better customer financing options
    • Strengthen brand image by highlighting commitment to e-mobility
    • Prepare for and mitigate competition from imported vehicles
    • Investigate new channels for selling and distributing products to untapped markets
marketingdevelopmentmarketing-managerbusiness-development-specialistsales-teamproduct-development-team
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Strategies and tactics for establishing Local Partnerships in Bogota and Sint Maarten

  • ⛳️ Strategy 1: Initiate local market research

    • Identify and profile potential local partners in Bogota and Sint Maarten
    • Research the local market demands and customer preferences
    • Evaluate the competitive landscape in Bogota and Sint Maarten
    • Assess regulatory requirements for partnerships and establishments
    • Prepare a market entry risk assessment for both locations
    • Identify key influencers and industry leaders for potential partnerships
    • Compile a report on local business norms and cultural practices
    • Develop a list of suitable locations for establishing the establishments
    • Analyse logistics and supply chain capabilities in both regions
    • Use findings to develop a tailored approach for each market

  • ⛳️ Strategy 2: Network and engage potential partners

    • Attend local industry events, conferences, and trade shows
    • Join local business associations and networking groups
    • Schedule meetings with identified potential partners
    • Present the company’s value proposition tailored to local needs
    • Conduct product demonstrations to showcase benefits and features
    • Engage with potential partners via social media platforms
    • Initiate direct communication through personalised emails or calls
    • Offer trial partnerships or pilot programs to build trust
    • Secure endorsements from existing successful partners
    • Develop a follow-up plan for maintaining engagement

  • ⛳️ Strategy 3: Develop knowledge-sharing infrastructure

    • Identify local talent and hire a knowledgeable team
    • Establish training centres in Bogota and Sint Maarten
    • Develop comprehensive training materials and programs
    • Host regular workshops and training sessions for partners
    • Create an online platform for ongoing learning and resources
    • Implement a feedback system to improve knowledge transfer
    • Offer certifications upon completion of training programs
    • Ensure alignment of training content with local market needs
    • Set up a support system for partners to ask questions
    • Evaluate the success of knowledge transfer regularly
partnership-developmentmarket-researchbusiness-development-managermarket-analystresearch-and-developmentsales-and-marketing
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Strategies and tactics for generating leads and converting them from LinkedIn for Citrus AI

  • ⛳️ Strategy 1: Optimise your LinkedIn profile

    • Update the company LinkedIn profile with a clear and compelling description of Citrus AI
    • Use a professional and recognisable company logo as the profile picture
    • Create a cover image that highlights the benefits and features of Citrus AI
    • Highlight client testimonials and case studies in the profile to build credibility
    • Optimise the profile with relevant keywords related to medical scribe services and transcription analysis
    • Post regular updates about Citrus AI, industry news, and relevant content to engage followers
    • Use LinkedIn's showcase pages to highlight different aspects or products of your company
    • Ensure all team members have their LinkedIn profiles linked to the company page
    • Include a call to action in the company profile for potential clients to reach out
    • Regularly review and update the profile to keep content fresh and relevant

  • ⛳️ Strategy 2: Engage with your target audience

    • Join LinkedIn groups related to healthcare, medical transcription, and digital health
    • Start meaningful discussions in these groups to establish thought leadership
    • Identify key decision-makers in clinics and hospitals and connect with them
    • Send personalised connection requests to potential leads explaining how Citrus AI can benefit them
    • Consistently engage with followers and connections through comments and likes on relevant posts
    • Host informative webinars or live sessions to showcase the capabilities of Citrus AI
    • Use storytelling to share successful case studies or user experiences in your posts
    • Reply promptly to messages and enquiries from potential leads through LinkedIn
    • Run LinkedIn polls or surveys to gather insights and engage the audience
    • Regularly search and follow trending topics in healthcare to align content and discussions

  • ⛳️ Strategy 3: Leverage LinkedIn advertising

    • Create targeted LinkedIn ads focused on professionals in clinics and hospitals
    • Develop a variety of ad formats including sponsored content, text ads, and message ads
    • Utilise LinkedIn's demographic targeting to reach healthcare decision-makers
    • Craft clear and concise ad copy highlighting the unique value proposition of Citrus AI
    • Include strong calls to action in ads to prompt immediate response or enquiry
    • Regularly review ad performance and optimise for better engagement and conversion rates
    • Use LinkedIn’s conversion tracking to measure ad effectiveness and adjust strategy
    • Experiment with LinkedIn's Matched Audiences to retarget website visitors
    • Set a budget and schedule for LinkedIn ad campaigns to maximise ROI
    • Continuously test different ad creatives to find the most effective approach
linkedin-marketinglead-generationsocial-media-managerbusiness-development-managermarketing-teamsales-team
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Strategies and tactics for improving client outreach and acquisition

  • ⛳️ Strategy 1: Develop a targeted outreach plan

    • Identify the ideal customer profile based on industry, size, and needs
    • Compile a list of potential clients that fit the customer profile
    • Research the challenges and needs specific to each potential client
    • Create a personalised outreach message that addresses these needs
    • Choose preferred communication channels (email, LinkedIn, phone calls)
    • Schedule a timeline for initial outreach and follow-up communications
    • Utilise a CRM system to track interactions with potential clients
    • Set up alerts and reminders for follow-ups
    • Analyse response rates and refine messaging as required
    • Evaluate effectiveness and adjust the targeting criteria

  • ⛳️ Strategy 2: Leverage content marketing

    • Create blog posts that solve common problems faced by your target clients
    • Develop informative whitepapers or eBooks tailored to the industry
    • Host webinars on relevant topics that attract your target audience
    • Encourage engagement through interactive content such as quizzes or surveys
    • Promote content via social media channels where your audience is active
    • Distribute a monthly newsletter highlighting valuable insights and latest offers
    • Use SEO strategies to improve content reach
    • Collaborate with industry influencers to expand reach
    • Measure content effectiveness through engagement metrics
    • Iterate the content strategy based on analytics

  • ⛳️ Strategy 3: Build strong networks and partnerships

    • Identify industry events and conferences for networking opportunities
    • Join online professional groups and forums related to your audience
    • Engage with potential clients by sharing insights and comments in forums
    • Partner with complementary businesses for co-marketing efforts
    • Establish referral programmes to incentivise current clients to refer new clients
    • Schedule regular check-ins with industry contacts
    • Participate in community events to increase brand visibility
    • Invite existing clients for feedback sessions to improve offerings
    • Recognise and celebrate key milestones with partners
    • Track and reward the success of partnerships
outreach-plancontent-marketingmarketing-managerbusiness-development-managersales-teammarketing-team
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Strategies and tactics for setting up a construction business in London

  • ⛳️ Strategy 1: Conduct market research

    • Identify your target market in different London boroughs
    • Analyse competition and their service offerings
    • Determine demand for house renovations and loft extensions
    • Assess pricing structures in the market
    • Investigate industry regulations and compliance requirements
    • Identify potential suppliers and subcontractors
    • Gather customer feedback through surveys or interviews
    • Analyse latest trends in construction and design
    • Research on potential marketing channels
    • Evaluate technological advancements in construction techniques

  • ⛳️ Strategy 2: Create a comprehensive business plan

    • Define your business vision and mission
    • Outline short-term and long-term business goals
    • Develop financial projections for the next 3 to 5 years
    • Identify key resources and budget allocation
    • Design organisational structure and staffing plan
    • Plan operational workflow and project management standards
    • Define marketing strategy and unique value proposition
    • Establish a customer service policy
    • Identify potential risks and mitigation plans
    • Review and refine the business plan with industry professionals

  • ⛳️ Strategy 3: Build a strong brand and online presence

    • Develop a professional, user-friendly website
    • Create high-quality content showcasing successful projects
    • Engage in social media platforms like Instagram and LinkedIn
    • Invest in SEO and online advertising to increase visibility
    • Collect testimonials and reviews from satisfied clients
    • Network with local industry professionals and trade organisations
    • Sponsor local events or community projects for brand exposure
    • Offer incentives for referrals from satisfied customers
    • Regularly update followers with newsletters and promotions
    • Monitor online reputation and promptly address any negative feedback
construction-businessmarket-researchbusiness-analystmarketing-managerresearch-and-development-teammarketing-and-branding-team
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Strategies and tactics for developing a Partner and Distribution Marketing Strategy

  • ⛳️ Strategy 1: Conduct a future-focused partner programme overhaul

    • Review and update the partner programme to integrate AI and security components
    • Develop educational materials for partners on infrastructure modernisation
    • Establish a new funding model for partners, emphasising value-driven incentives
    • Create a support model that includes technical training for partners on product offerings
    • Identify and engage with potential new ecosystem partners to broaden reach
    • Define clear roles and responsibilities for distributors in the new programme
    • Organise workshops with partner managers to communicate programme changes
    • Set measurable goals and KPIs for partner engagement and sales performance
    • Develop a communication plan to regularly update partners on programme advancements
    • Gather feedback from partners and iterate on programme elements based on input

  • ⛳️ Strategy 2: Strengthen distributor collaboration to drive market growth

    • Map current distributor coverage to identify areas for improvement
    • Design collaborative workshops focused on AI and security for distributors
    • Align distributor incentives with growth goals in SMB and mid-size markets
    • Provide distributors with marketing collateral to enable robust sales efforts
    • Develop joint marketing campaigns with distributors targeting SMB sectors
    • Enhance distributor support systems, ensuring immediate assistance when needed
    • Monitor distributor performance and adjust strategies to maintain high engagement
    • Create a feedback loop with distributors for continuous improvement of efforts
    • Set up regular check-ins with distributors to assess marketing strategy effectiveness
    • Foster networking opportunities between distributors and ecosystem partners

  • ⛳️ Strategy 3: Drive engagement through innovative marketing techniques

    • Develop targeted marketing campaigns that highlight AI and security initiatives
    • Utilise digital marketing channels to reach SMB and mid-size businesses effectively
    • Host webinars and virtual events to engage potential and current partners
    • Leverage social media to boost visibility of new product and programme offerings
    • Create case studies showcasing successful partner collaborations
    • Implement CRM tools to track partner engagement and identify areas for intervention
    • Personalise marketing messages based on partner and distributor profiles
    • Organise in-person events to foster community and share valuable insights
    • Utilise data analytics to drive decisions and optimise marketing strategies
    • Evaluate marketing outcomes regularly to refine campaigns and maximise impact
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Strategies and tactics for establishing university partnerships

  • ⛳️ Strategy 1: Identify potential university partners

    • Research and compile a list of universities that align with your goals and values
    • Identify key decision makers and contacts at these universities
    • Analyse current trends and opportunities in the academic sector
    • Evaluate each university’s reputation, capabilities, and areas of expertise
    • Attend educational conferences and events to network with university representatives
    • Reach out to your existing network for recommendations and introductions
    • Create criteria for evaluating potential university partnerships
    • Investigate the university's past partnerships and research areas
    • Monitor news and updates related to potential university partners
    • Compile a shortlist of universities to target for partnerships

  • ⛳️ Strategy 2: Develop a value proposition

    • Identify what your organisation can offer to the universities
    • Research common challenges and needs of universities in your sector
    • Align your offerings with the university’s goals and interests
    • Create case studies of similar successful partnerships
    • Draft a compelling proposal detailing mutual benefits
    • Highlight opportunities for collaborative research and development
    • Focus on long-term relationship building rather than short-term gains
    • Seek feedback from peers to refine your value proposition
    • Develop materials such as brochures and presentations for universities
    • Prepare tailored pitches for each targeted university

  • ⛳️ Strategy 3: Engage and build relationships

    • Initiate contact by reaching out to university contacts via email or LinkedIn
    • Invite university representatives to visit your facilities
    • Offer to present a guest lecture or seminar on your field of expertise
    • Organise joint events such as workshops or webinars
    • Propose a pilot project to demonstrate collaboration potential
    • Send regular updates about your organisation's activities and milestones
    • Leverage social media to interact with university departments and staff
    • Formalise the partnership through a memorandum of understanding or contract
    • Survey the university partners regularly to ensure mutual satisfaction
    • Celebrate milestones and successes together to strengthen the partnership
university-partnershipscollaborationuniversity-liaisonpartnership-managerbusiness-development-teamresearch-and-development-team
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How to track your Business Development Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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