The strategy for launching an online business selling Peshawari Chappals focuses on brand identity, organic marketing, and paid advertising. First, brand identity involves researching both local and international brands for inspiration, creating a catchy brand name, and developing a logo that reflects both the cultural and modern aspects of the product. For example, a compelling brand story could emphasize the rich heritage and craftsmanship involved in making Peshawari Chappals.
Organic marketing includes using Instagram and Facebook to post high-quality content, like photos and videos, to engage with the target audience. Developing blog content on Shopify about fashion tips helps build social proof, and utilizing WhatsApp for direct customer engagement provides a personal touch. Collaborations with local forums can further enhance visibility.
The strategy also incorporates paid advertising and influencer marketing. This involves creating targeted Facebook and Instagram ads that appeal to fashion-conscious men aged 18-40. Partnering with influencers who have a passion for traditional and modern fashion is essential, as their recommendations can enhance brand credibility.
The strategies
⛳️ Strategy 1: Define and establish your brand identity
- Research local and international brands for positioning inspiration
- Create a catchy brand name that reflects the traditional yet stylish nature of the product
- Develop a logo that embodies the cultural and modern aspects of Peshawari chappals
- Write a compelling brand story highlighting the heritage and craftsmanship
- Design consistent visual themes and colour palettes for all platforms
- Craft a tagline that resonates with the target audience
- Create a style guide for all brand communications
- Design packaging that adds value and enhances the unboxing experience
- Develop a mission statement that aligns with customer values
- Register your brand name and design with local authorities to protect intellectual property
⛳️ Strategy 2: Utilize organic marketing strategies
- Create engaging Instagram content that showcases the uniqueness of the chappals
- Post regular, high-quality photos and videos on Facebook to build a loyal following
- Utilise Instagram stories and Facebook live events to engage with followers
- Share customer testimonials and reviews to build social proof
- Implement a referral programme offering discounts for successful referrals
- Create a blog on the Shopify store discussing fashion tips and the benefits of traditional footwear
- Engage in local online communities and groups related to fashion and footwear
- Optimise the Shopify store for SEO to drive organic search traffic
- Use WhatsApp to personally connect with potential customers and share exclusive deals
- Collaborate with local forums and online platforms to write guest posts and articles
⛳️ Strategy 3: Implement paid advertising and influencer marketing
- Develop targeted Facebook ads focusing on men aged 18-40 with interests in fashion and tradition
- Create Instagram ads that highlight the style and craftsmanship of the chappals
- Allocate a budget for experiments with sponsored content to find the most effective format
- Collaborate with local influencers who resonate with traditional and modern fashion
- Offer influencers free samples in exchange for social media posts and reviews
- Track and analyse the performance of ads and adjust strategies accordingly
- Use retargeting ads to engage users who have previously interacted with your brand
- Create promotional videos to showcase the product's uniqueness and post them in ad campaigns
- Partner with micro-influencers for authentic product endorsements
- Leverage influencer takeovers on social media to reach a broader audience
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
