The strategy outlined in the JSON format revolves around establishing a strong presence for SSM in the Mongolian education market. The first step emphasizes positioning the academy and university as leaders in education. This involves conducting market research to understand the competitive landscape and defining SSM’s unique selling propositions (USPs). By creating branding that resonates with the local market and engaging local influencers, the strategy aims to boost the institution's credibility and visibility.
A robust marketing campaign follows, utilizing digital channels, email marketing, and targeted advertising to reach prospective students and influencers. This includes organizing events such as webinars, workshops, and seminars, and leveraging video content and success stories to promote programs. Regular performance tracking with analytics tools ensures strategies remain effective and adaptable to the Mongolian education sector's dynamics.
Finally, a comprehensive communication strategy is launched to enhance engagement with stakeholders. It involves public relations efforts targeting local media, creating press releases for significant milestones, and using storytelling to deliver the brand message. The strategy also emphasizes direct interaction through live Q&A sessions, maintaining a bilingual blog, and building a community platform for students.
The strategies
⛳️ Strategy 1: Position the academy and university as leaders in education
- Conduct comprehensive market research to understand competitive landscape in Mongolia
- Identify and define unique selling propositions (USPs) of SSM
- Develop a brand positioning statement that reflects SSM’s strengths and USPs
- Create visual and verbal branding that resonates with the Mongolian market
- Engage local education influencers to enhance brand credibility
- Develop a partnership strategy with Mongolian educational institutions
- Develop high-quality promotional materials highlighting SSM’s achievements
- Host webinars and open days to introduce prospective students to SSM
- Utilize testimonials and case studies from successful alumni
- Localize the website and digital content to serve Mongolian linguistic and cultural needs
⛳️ Strategy 2: Execute a robust marketing campaign
- Develop a detailed marketing campaign calendar
- Utilize digital marketing channels, such as social media platforms and search engine marketing
- Implement email marketing targeting prospective students and influencers
- Run targeted advertisements in local newspapers and educational magazines
- Leverage video content to share success stories and promote programmes
- Organize virtual and in-person workshops or seminars in local schools
- Collaborate with local events and trade shows related to education
- Implement referral programs to encourage current students and alumni to refer new students
- Use analytics tools to track campaign performance and adjust strategies accordingly
- Engage with local partners to co-market and co-sponsor initiatives
⛳️ Strategy 3: Launch a dynamic communication strategy
- Develop a public relations plan targeting Mongolian media
- Create press releases and content to announce major achievements or initiatives
- Utilize storytelling techniques to communicate the brand message effectively
- Engage with students and parents through interactive content on social media
- Set up a local advisory panel consisting of parents, students, and educators
- Host live Q&A sessions and webinars for direct engagement with interested parties
- Regularly update and maintain a bilingual blog to discuss topics relevant to Mongolian students
- Implement a responsive feedback system to address queries from prospective students
- Monitor online reputation and respond promptly to reviews and comments
- Build a community platform for student engagement and networking
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
