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10 strategies and tactics for Product Manager

What is Product Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Product Manager strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Product Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Product Manager strategy examples

You will find in the next section many different Product Manager tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for helping a junior product manager grow in her career

  • ⛳️ Strategy 1: Provide mentorship and guidance

    • Pair her with a senior product manager for regular mentorship sessions
    • Set up monthly one-on-one meetings to discuss challenges and goals
    • Encourage her to ask questions and seek advice from experienced colleagues
    • Introduce her to industry best practices and relevant resources
    • Highlight areas of improvement and offer constructive feedback
    • Suggest relevant books, articles, and courses for continuous learning
    • Conduct mock presentations to build her confidence and skillset
    • Encourage her to take on small leadership roles within projects
    • Provide her with challenging but manageable tasks to grow her capabilities
    • Create opportunities for her to shadow other senior product managers

  • ⛳️ Strategy 2: Foster a culture of continuous learning and development

    • Encourage her to attend industry conferences and seminars
    • Provide a budget for her to enrol in relevant online courses or certifications
    • Set up a monthly 'book club' with the product team to discuss recent industry literature
    • Arrange for her to participate in product management webinars
    • Create a monthly 'lunch and learn' session where team members share knowledge
    • Encourage her to join product management communities or forums
    • Ensure she has access to the latest industry tools and technologies
    • Support her participation in company-sponsored training programmes
    • Arrange for cross-functional training to broaden her understanding of other roles
    • Help her set up a personal development plan with specific, measurable goals

  • ⛳️ Strategy 3: Offer opportunities for hands-on experience

    • Assign her to real projects with increasing levels of responsibility
    • Encourage her to lead a small project end-to-end with necessary support
    • Provide her with opportunities to collaborate closely with different departments
    • Allow her to participate in user research and analysis
    • Encourage her to run project retrospectives to reflect on lessons learned
    • Involve her in strategic planning meetings to understand high-level decision-making
    • Assign her to attend customer or client meetings to gain direct feedback
    • Rotate her through different product lines to diversify her experience
    • Encourage her to contribute to the product roadmap planning process
    • Have her regularly present project updates or findings to senior management
mentorshipcontinuous-learningproduct-managersenior-product-managerproduct-teamcross-functional-team
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Strategies and tactics for increasing productivity and revenue

  • ⛳️ Strategy 1: Optimise workflow processes

    • Conduct a thorough analysis of current workflows
    • Identify and eliminate bottlenecks that slow down processes
    • Implement project management tools such as Trello or Asana
    • Automate repetitive tasks using software solutions
    • Create clear and detailed process documentation
    • Set SMART goals to track progress and achievements
    • Conduct regular team training to enhance skills
    • Establish a feedback loop to continuously improve processes
    • Introduce a system for regular performance reviews
    • Align team roles and responsibilities with individual strengths

  • ⛳️ Strategy 2: Enhance employee engagement

    • Develop and implement an employee recognition program
    • Encourage open communication through regular team meetings
    • Provide professional development opportunities
    • Create a supportive work environment with flexible work hours
    • Encourage a healthy work-life balance
    • Implement a mentorship program
    • Use employee surveys to gather feedback and make improvements
    • Promote team-building activities and events
    • Provide clear career progression pathways
    • Reward and recognise team achievements regularly

  • ⛳️ Strategy 3: Expand market reach and customer base

    • Conduct market research to identify potential new markets
    • Develop targeted marketing campaigns for different customer segments
    • Increase online presence through SEO and social media marketing
    • Collaborate with influencers and industry leaders
    • Offer promotions and discounts to attract new customers
    • Enhance customer service to retain existing customers
    • Expand product or service offerings to meet customer needs
    • Participate in industry trade shows and exhibitions
    • Form strategic partnerships with complementary businesses
    • Regularly analyse competitor strategies and adjust accordingly
productivityrevenueproject-managerhr-managermarketing-teamproduct-development-team
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Strategies and tactics for enhancing customer appreciation and value capture

  • ⛳️ Strategy 1: Incorporate customer feedback in product development

    • Conduct regular surveys to gather customer feedback on current products
    • Create an online forum for customers to discuss their experiences and suggestions
    • Organise focus groups with key clients to understand their evolving needs
    • Implement a feedback loop in the product design process involving customer input
    • Regularly review feedback data to identify common themes and improvement areas
    • Collaborate with customers during product testing phases for real-world insights
    • Establish a customer advisory board to guide product innovation
    • Use feedback to prioritise product enhancement projects
    • Communicate changes and improvements to customers based on their feedback
    • Set KPIs to measure the impact of feedback on product quality

  • ⛳️ Strategy 2: Build strategic customer partnerships

    • Identify key customers to establish long-term partnerships
    • Develop customised solutions based on individual customer needs
    • Offer exclusive training sessions for partners on new technologies
    • Create joint marketing initiatives to highlight collaborative success stories
    • Provide dedicated support teams for partners to enhance service quality
    • Organise annual partnership meetings to discuss strategic goals
    • Develop mutual growth plans with key clients
    • Leverage partner feedback in strategic planning processes
    • Offer incentives for partners who reach achievement milestones
    • Regularly review partnership outcomes and adjust strategies for continuous improvement

  • ⛳️ Strategy 3: Enhance value proposition in customer communications

    • Audit current marketing materials to ensure clarity of the value proposition
    • Train sales teams to communicate the unique benefits of your technology effectively
    • Develop case studies demonstrating the impact of your products on patient outcomes
    • Regularly publish white papers on advances in medical technology
    • Host webinars to educate customers about the latest technology trends
    • Engage with industry thought leaders to endorse your products
    • Utilise social media platforms to highlight customer testimonials
    • Provide regular updates on technological advancements and improvements
    • Develop a mobile app for customers to access resources easily
    • Measure the effectiveness of communications through customer engagement metrics
customer-engagementvalue-propositionproduct-managercustomer-success-managerproduct-development-teammarketing-team
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Strategies and tactics for expanding market presence and product line while enhancing partnerships

  • ⛳️ Strategy 1: Expand market and product offerings

    • Conduct a market analysis to identify under-penetrated segments
    • Develop new product lines to meet specific market needs
    • Create marketing campaigns targeting top-level and society markets
    • Use feedback from sales and marketing teams to refine products
    • Increase brand visibility through digital and traditional marketing
    • Implement customer feedback loops for continuous improvement
    • Assess and optimise pricing strategies for new products
    • Establish a dedicated product development team
    • Collaborate with industry experts for product insights
    • Set product performance metrics and review them quarterly

  • ⛳️ Strategy 2: Strengthen strategic partnerships and technological capabilities

    • Identify potential banking and financial institution partners
    • Negotiate partnerships that offer mutual benefits
    • Develop a partnership onboarding and engagement program
    • Invest in technology that supports partnership activities
    • Implement CRM systems to manage partner relationships
    • Regularly evaluate partnership performance against KPIs
    • Use technology to streamline partner communications
    • Allocate dedicated resources for partnership management
    • Explore co-branded product opportunities with partners
    • Host partner workshops to drive collaboration and innovation

  • ⛳️ Strategy 3: Enhance branch productivity and international presence

    • Develop a strategic plan for branch expansion nationwide
    • Implement a robust branch productivity enhancement program
    • Use technology to enable efficient branch processes
    • Train branch staff on sales and customer service excellence
    • Establish key performance indicators for each branch
    • Foster relationships with local universities for talent acquisition
    • Launch a recruitment initiative for international sales reps
    • Implement mechanisms for improved renewal premium collection
    • Regularly review and update branch productivity metrics
    • Leverage open market activities to expand business reach
market-expansionstrategic-partnershipsproduct-managerpartnership-managermarketing-teamproduct-development-team
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Strategies and tactics for highlighting Product Superiority

  • ⛳️ Strategy 1: Conduct Comprehensive Competitor Analysis

    • Identify who the main competitors are in your industry
    • Evaluate the strengths and weaknesses of competitors' products
    • Research competitor marketing strategies and messages
    • Gather customer reviews and feedback on competitors
    • Identify gaps in competitors' product offerings
    • Assess competitors' pricing models
    • Analyse competitors' digital presence and engagement
    • Track competitors' promotional offers and discounts
    • Review competitors' distribution channels
    • Identify potential threats from new competitors

  • ⛳️ Strategy 2: Develop a Strong Value Proposition

    • Define what sets your product apart from the competition
    • Highlight the unique benefits and features of your product
    • Create clear and concise messaging around these advantages
    • Align your value proposition with customer needs and pain points
    • Incorporate customer testimonials and case studies
    • Validate value proposition through customer feedback
    • Ensure messaging is consistent across all channels
    • Test the effectiveness of different value proposition versions
    • Communicate your product's impact on users' lives or businesses
    • Refine the value proposition based on market changes

  • ⛳️ Strategy 3: Utilise Multi-Channel Marketing

    • Create targeted advertising campaigns across social media platforms
    • Leverage email marketing to highlight product benefits
    • Develop content marketing strategies, such as blogs and videos
    • Use SEO practices to ensure visibility in search engines
    • Engage with potential customers through webinars and live demos
    • Utilise influencer marketing to build brand credibility
    • Invest in paid search advertising to reach more leads
    • Maintain a strong presence at industry events and trade shows
    • Use direct mail for a personalised marketing approach
    • Measure and analyse the effectiveness of each channel regularly
competitive-analysisvalue-propositionmarketing-strategistproduct-managermarketing-teamproduct-development-team
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Strategies and tactics for underwriting multi-program LOS workflow

  • ⛳️ Strategy 1: Integrate LOS systems for TL and CF

    • Conduct an assessment of current LOS capabilities to identify integration points
    • Develop a unified workflow for TL and CF underwriting processes in LOS
    • Coordinate with IT to implement necessary system upgrades for integration
    • Establish a testing environment to simulate the integrated workflow
    • Train underwriters on the new integrated LOS system and processes
    • Implement feedback collection mechanisms from users to refine the process
    • Coordinate with external vendors if additional technology support is needed
    • Schedule regular review meetings to assess integration progress
    • Develop clear documentation outlining the new integrated LOS workflow
    • Ensure compliance checks are integrated within the unified process

  • ⛳️ Strategy 2: Optimise productisation for faster CAM approval

    • Map current productisation steps and identify bottlenecks
    • Streamline data collection processes for greater efficiency
    • Implement automation tools to reduce manual steps in productisation
    • Standardise documentation templates for consistency and speed
    • Facilitate communication between underwriting and product teams
    • Assess and enhance data analytics capabilities to support decision-making
    • Compile lessons learnt from previous productisation processes
    • Monitor key performance metrics to identify areas for improvement
    • Establish a role or team dedicated to overseeing productisation progress
    • Develop a continuous improvement plan with regular updates

  • ⛳️ Strategy 3: Enhance stakeholder collaboration and communication

    • Identify all stakeholders involved in the LOS and underwriting processes
    • Create a communication plan detailing stakeholder responsibilities and timelines
    • Establish regular coordination meetings between TL, CF, and LOS teams
    • Use project management tools to track progress and updates in real-time
    • Facilitate workshops to gather input on workflow improvements from all stakeholders
    • Implement a feedback loop for continuous stakeholder input
    • Develop shared goals and KPIs to ensure alignment among teams
    • Create a conflict resolution plan to handle any disagreements effectively
    • Organise a regular newsletter or update communication for stakeholders
    • Set up a shared digital platform for all involved to access documents and information
underwritingintegrationunderwriterproduct-managerit-teamproduct-team
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Strategies and tactics for growing Audi's Global Production

  • ⛳️ Strategy 1: Expand production facilities

    • Identify and evaluate potential locations for new production plants
    • Conduct feasibility studies for proposed locations
    • Secure necessary permits and approvals from local authorities
    • Establish partnerships with local suppliers in target regions
    • Design and plan the layout of new production facilities
    • Invest in state-of-the-art production technologies
    • Hire and train local workforce for new facilities
    • Develop a timeline for phased construction and launch
    • Monitor progress and adjust plans as necessary
    • Evaluate performance post-launch and optimize operations

  • ⛳️ Strategy 2: Enhance supply chain efficiency

    • Map current supply chain processes to identify bottlenecks
    • Implement just-in-time manufacturing practices
    • Negotiate better terms with existing suppliers
    • Diversify supplier base to mitigate risks
    • Increase use of automation in supply chain management
    • Invest in logistics and distribution technologies
    • Foster closer collaboration with logistics partners
    • Introduce real-time tracking of components and products
    • Regularly review and update supply chain strategy
    • Encourage feedback loops to continuously improve processes

  • ⛳️ Strategy 3: Innovate production techniques

    • Adopt Industry 4.0 technologies in production lines
    • Initiate research collaborations with tech companies
    • Conduct regular training for staff on new technologies
    • Pilot cutting-edge production methods in selected facilities
    • Incorporate sustainable practices in production processes
    • Assess investment opportunities in 3D printing technology
    • Experiment with modular production techniques
    • Leverage data analytics to optimize production output
    • Regularly benchmark against industry leaders
    • Create a culture of innovation within production teams
production-expansionsupply-chainproduction-managersupply-chain-analystresearch-and-developmentlogistics-and-distribution
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Strategies and tactics for building product portfolio for human capital sector

  • ⛳️ Strategy 1: Conduct market research

    • Identify key players and competitors in the human capital sector
    • Analyse current market trends and demands
    • Survey potential customers to understand their needs and pain points
    • Evaluate successful products within the sector and their unique features
    • Identify gaps in the market where new products can add value
    • Conduct SWOT analysis on potential product ideas
    • Analyse pricing strategies of competitors
    • Review case studies of successful product launches in this sector
    • Consult industry experts for insights and advice
    • Compile and summarise findings into a market research report

  • ⛳️ Strategy 2: Develop product concepts

    • Generate a list of potential product ideas based on market research
    • Assess feasibility and scalability of each product concept
    • Gather feedback from stakeholders on initial concepts
    • Prioritise product concepts based on potential impact and ROI
    • Develop detailed product specifications for top concepts
    • Create product mock-ups or prototypes
    • Conduct user testing sessions for feedback
    • Iterate designs based on testing and feedback
    • Define unique selling points for each product
    • Prepare a business case for each product concept

  • ⛳️ Strategy 3: Create a go-to-market strategy

    • Define target audience and customer personas
    • Develop a marketing plan tailored to the human capital sector
    • Set clear product launch goals and KPIs
    • Determine pricing strategy for the product portfolio
    • Outline distribution and sales channels
    • Create promotional materials and campaigns
    • Plan pre-launch activities and partnerships
    • Train sales team on product features and benefits
    • Establish customer support and feedback systems
    • Measure and analyse the performance of the marketing strategy post-launch
market-researchproduct-developmentproduct-managermarket-analystmarketing-teamsales-team
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Strategies and tactics for creating a Shwapno Private Label Brand Roadmap

  • ⛳️ Strategy 1: Enhance product assortment

    • Conduct market research to identify popular product trends
    • Evaluate current product line for gaps and opportunities
    • Expand product range with high-demand items
    • Introduce exclusive products to differentiate the brand
    • Analyse competitor offerings for strategic positioning
    • Develop partnerships with local suppliers for unique items
    • Review and update packaging to increase product appeal
    • Implement quality control measures for consistent product quality
    • Regularly review and refresh product assortment
    • Monitor sales data for insights and adjustments

  • ⛳️ Strategy 2: Optimise pricing strategy

    • Evaluate current pricing structure for competitiveness
    • Implement dynamic pricing based on consumer demand
    • Offer bundle deals to increase average purchase value
    • Introduce loyalty programs with discounts on private labels
    • Analyse cost structures to identify areas for margin improvement
    • Benchmark prices against competitors regularly
    • Train staff on communicating the value of private label products
    • Utilise customer feedback to refine pricing strategies
    • Experiment with limited-time promotions
    • Regularly assess the impact of pricing strategies on sales and margins

  • ⛳️ Strategy 3: Increase brand awareness through marketing

    • Develop a comprehensive marketing plan targeting key demographics
    • Leverage social media platforms to promote product offerings
    • Utilise influencer partnerships for brand exposure
    • Create in-store displays that highlight private label products
    • Run targeted advertising campaigns focusing on unique selling points
    • Host events or workshops to educate consumers about the brand
    • Collect and feature customer testimonials and reviews
    • Enhance brand visibility through strategic online and offline advertising
    • Implement point-of-sale promotions to increase impulse purchases
    • Track marketing campaign results for continuous improvement
private-labelmarketingmarketing-managerproduct-managersales-teammarket-research-team
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Strategies and tactics for doubling institutional banking GTB fees and commissions

  • ⛳️ Strategy 1: Enhance product and service offerings

    • Conduct market research to identify gaps in current offerings
    • Develop new GTB products and services tailored to client needs
    • Improve existing product features based on client feedback
    • Strengthen digital banking platforms for enhanced user experience
    • Implement a competitive pricing strategy for GTB products
    • Enhance cross-selling of GTB products within the bank
    • Provide tailored GTB solutions to various industry sectors
    • Invest in technology to streamline GTB product delivery
    • Create a dedicated team for product innovation and development
    • Regularly review and update the GTB product portfolio

  • ⛳️ Strategy 2: Expand client base and deepen existing relationships

    • Identify high-potential industries and sectors for GTB services
    • Implement targeted marketing and outreach programmes
    • Develop a client segmentation strategy to tailor services
    • Enhance relationship management with key corporate clients
    • Offer exclusive incentives for long-term partnership agreements
    • Provide regular training for relationship managers on GTB services
    • Organise industry-specific seminars and workshops for clients
    • Leverage partnerships and network opportunities for lead generation
    • Implement a robust client feedback system to improve offerings
    • Utilise data and analytics to identify upsell and cross-sell opportunities

  • ⛳️ Strategy 3: Optimise operational efficiency and streamline processes

    • Conduct an audit of current GTB processes to identify inefficiencies
    • Implement process automation where possible to reduce costs
    • Standardise processes across different regions and branches
    • Invest in staff training to enhance operational capabilities
    • Use data analytics to monitor and optimise GTB transaction flows
    • Enhance collaboration between different units within the bank
    • Develop a centralised support team for GTB operations
    • Implement industry best practices in GTB operations
    • Regularly review and update operational risk management frameworks
    • Ensure compliance with regulatory requirements across all GTB activities
institutional-bankinggtb-feesrelationship-managerproduct-developerproduct-innovation-teamoperational-efficiency-team
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How to track your Product Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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