The strategy focuses on developing tailored marketing methods for Dr. Scent in marketplaces such as Amazon KSA, Noon, and Nahdi to maximize reach and brand equity. On Amazon KSA, the strategy involves optimizing product listings with targeted keywords in both Arabic and English, utilizing SEO tactics, and leveraging seasonal campaigns for events like Ramadan and White Friday to boost sales. An example is launching lightning deals to increase traffic and sales.
For engaging Noon consumers, the strategy emphasizes participating in Noon-organized campaigns and using competitive pricing to attract price-sensitive shoppers. Creating exclusive product bundles and running CPC ads for best-selling products can increase click-through rates. Tailoring ads in Arabic can engage the local audience effectively.
On Nahdi, positioning high-value products includes highlighting fragrance benefits associated with wellness and lifestyle, creating exclusive SKUs, and collaborating with wellness influencers. Developing gift-ready packs for gifting seasons and segmenting audiences to personalize marketing messages also play a vital role in this strategy.
The strategies
⛳️ Strategy 1: Optimise for Amazon KSA
- Conduct keyword research specific to the Saudi market
- Optimise product listings with targeted keywords in both Arabic and English
- Develop a strong and engaging Amazon Brand Store
- Allocate budget for Sponsored Products and Sponsored Brands campaigns
- Leverage SEO tactics to improve organic search results
- Create seasonal campaigns with coupons and bundles for high-traffic events like Ramadan and White Friday
- Launch lightning deals to drive immediate sales and traffic
- Encourage and manage customer reviews to enhance product credibility
- Analyse competitor listings to identify areas of improvement
- Utilise A/B testing to refine ad copy and images for better conversions
⛳️ Strategy 2: Engage Noon consumers
- Participate actively in Noon-organised campaigns to increase visibility
- Focus on competitive pricing to appeal to price-sensitive shoppers
- Run CPC ads targeting best-selling products to increase click-through rate
- Create exclusive product bundles such as diffuser + refill packs
- Tailor product ads with high-quality Arabic content to engage local consumers
- Utilise flash sales and payday deals to boost short-term sales
- Monitor Noon analytics to track campaign performance
- Maintain a dynamic pricing strategy that adapts to market demand
- Collaborate with Noon on exclusive promotions to enhance brand positioning
- Engage with customer reviews and inquiries to build community and trust
⛳️ Strategy 3: Position high-value products on Nahdi
- Highlight fragrance benefits focusing on wellness and lifestyle
- Create exclusive SKUs tailored to the pharmacy's retail environment
- Develop gift-ready packs to appeal during gifting seasons
- Collaborate with Nahdi for in-store promotions and visibility
- Run targeted campaigns associating fragrance with health and lifestyle benefits
- Segment audiences to personalise marketing messages effectively
- Educate consumers about premium product benefits through content marketing
- Explore partnership opportunities with relevant wellness influencers
- Foster brand loyalty through post-purchase engagement and support
- Utilise customer feedback to refine product offerings and marketing tactics
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
