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10 strategies and tactics for Influencer

What is Influencer strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Influencer strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Influencer strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Influencer strategy examples

You'll find below a list of Influencer tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for implementing a Marketing Strategy for a Christian Memoir Book

  • ⛳️ Strategy 1: Optimise Amazon presence

    • Research and identify high-ranking keywords relevant to your book
    • Update the book title and description with selected keywords
    • Enhance book cover and images to improve visual appeal
    • Gather customer reviews to enhance book credibility
    • Utilise Amazon's 'Frequently Bought Together' feature for book bundling
    • Encourage readers to use Amazon's 'Look Inside' feature
    • Use promotional tools like Kindle Countdown Deals
    • Monitor and adjust book pricing for competitive advantages
    • Analyse sales data to refine keyword strategy
    • Engage in author events on Amazon to boost visibility

  • ⛳️ Strategy 2: Launch targeted advertising campaigns

    • Identify target audience demographics for niche marketing
    • Create compelling and relevant ad content for Facebook and Amazon
    • Set a budget and schedule for ad campaigns
    • Monitor ad performance using analytics tools
    • A/B test ads to improve click-through rates
    • Adjust targeting parameters based on campaign data
    • Analyse ROI and adjust ad spend as necessary
    • Collaborate with designers to create visually appealing ads
    • Utilise retargeting methods for engaged audiences
    • Regularly update ad content to avoid ad fatigue

  • ⛳️ Strategy 3: Engage in influencer and podcast outreach

    • Research and compile a list of relevant Christian influencers and podcasts
    • Craft personalised outreach messages for each influencer or podcast
    • Offer free book copies for reviews or promotions
    • Set up interviews or guest appearances on targeted podcasts
    • Create shareable content for influencers to use on their platforms
    • Track engagement rates and outreach effectiveness
    • Build long-term relationships with influencers for ongoing promotion
    • Analyse and summarise feedback from influencer and podcast appearances
    • Follow-up with influencers for potential collaborations
    • Leverage social proof from influencer endorsements on marketing materials
book-marketingsales-strategymarketing-specialistdigital-advertiseradvertising-teaminfluencer-outreach-team
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Strategies and tactics for increasing brand awareness for Plum

  • ⛳️ Strategy 1: Leverage influencer partnerships

    • Identify and collaborate with influencers who align with Plum's brand values
    • Develop creative campaigns with influencers to showcase product benefits
    • Use influencer-generated content for cross-platform promotion
    • Host live sessions with influencers to engage their audience directly
    • Create exclusive discount codes for influencer followers
    • Partner with micro-influencers to reach niche Gen Z and millennial audiences
    • Organise influencer-led skincare challenges for increased engagement
    • Utilise influencer feedback for product development insights
    • Encourage influencers to share personal success stories with Plum products
    • Maintain long-term relationships with key influencer partners

  • ⛳️ Strategy 2: Enhance digital content strategy

    • Create educational skincare content focused on ingredient benefits
    • Develop platform-specific storytelling for Instagram, TikTok, and YouTube
    • Share customer testimonials and before-and-after photos
    • Use SEO to optimise content visibility on search engines
    • Launch a blog with expert skincare advice and brand stories
    • Engage followers with interactive content like polls and Q&A sessions
    • Produce video content highlighting sustainability efforts
    • Encourage user-generated content with hashtag campaigns
    • Host virtual events and webinars on skincare topics
    • Implement a content calendar to schedule consistent posts

  • ⛳️ Strategy 3: Implement loyalty and referral programs

    • Develop a tiered loyalty program with exclusive benefits
    • Offer personalised product recommendations for loyalty members
    • Introduce subscription options for popular product categories
    • Create referral incentives to encourage word-of-mouth marketing
    • Use email marketing to update customers on loyalty rewards
    • Analyse purchase data to personalise customer experiences
    • Engage community-led initiatives for brand advocates
    • Offer loyalty points redeemable for eco-friendly products
    • Highlight member-only events or workshops
    • Regularly review and optimise the loyalty program based on feedback
brand-awarenessinfluencer-marketingdigital-marketing-managersocial-media-strategistcontent-creation-teaminfluencer-relations-team
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Strategies and tactics for utilising influencers to address condom use barriers

  • ⛳️ Strategy 1: Collaborate with strategic influencers

    • Identify mega influencers in South Africa who align with Durex values
    • Engage influencers with a briefing about Durex's objectives and expectations
    • Negotiate collaboration terms and content deliverables with influencers
    • Develop a creative brief that outlines key messaging points and video themes
    • Encourage influencers to share personal stories or experiences related to the topic
    • Incorporate interactive elements in videos to engage the audience
    • Design a campaign hashtag for social media coherence
    • Provide influencers with Durex products for authentic endorsements
    • Organise a virtual event for campaign launch with influencer participation
    • Evaluate influencer video performance through reach and engagement metrics

  • ⛳️ Strategy 2: Create relatable and educational content

    • Conduct research to understand common myths and barriers about condom use
    • Develop video scripts focusing on debunking myths about condoms and lubes
    • Incorporate expert opinions or testimonials to enhance credibility in videos
    • Use humour and relatable scenarios to capture viewer attention
    • Highlight the benefits of Durex condoms and lubes in real-life contexts
    • Involve influencers in a Q&A segment addressing audience concerns
    • Create short, shareable content optimised for various social media platforms
    • Substantiate claims with statistics and facts from reliable sources
    • Showcase positive testimonials from satisfied Durex users
    • End videos with a call-to-action encouraging viewers to try Durex products

  • ⛳️ Strategy 3: Maximise campaign reach and engagement

    • Schedule posts at peak engagement times for target audience visibility
    • Implement a paid media strategy to boost video content reach
    • Leverage influencer fan base across multiple platforms for wider dissemination
    • Engage audience through interactive polls or quizzes related to video content
    • Host a social media contest or giveaway featuring Durex products
    • Facilitate partnerships with sexual health organizations to extend reach
    • Develop a tracking system to measure campaign interactions and feedback
    • Plan for ongoing content rollouts to maintain interest and engagement
    • Consider ambient promotion using influencers' appearances in other media
    • Solicit audience-generated content to encourage active participation and advocacy
influencerscondom-useinfluencer-marketing-managercontent-strategistmarketing-teamsocial-media-team
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Strategies and tactics for planning a Successful Launch for Arizona Whipped Pineapple

  • ⛳️ Strategy 1: Build Anticipation with a Pre-Launch Tease

    • Develop a teaser campaign highlighting mysterious elements of Whipped Pineapple drink
    • Use social media channels to drop hints about the flavour without fully revealing it
    • Announce a countdown to the 'First Sip' event for Club Zona members on social platforms
    • Send exclusive sneak peeks to Club Zona members via email, creating a sense of exclusivity
    • Engage audiences with interactive social media posts, such as quizzes or polls about the new flavour
    • Plan a social media challenge with a specific hashtag to generate buzz and user-generated content
    • Coordinate with influencers to create content featuring the hint drops across platforms
    • Leverage the wrapped car for short digital teaser videos revealing glimpses of the design
    • Launch a mystery online mini-game related to the Whipped Pineapple theme to boost engagement
    • Initiate a targeted digital ad blitz teasing the upcoming flavour launch

  • ⛳️ Strategy 2: Maximize Launch Impact and Drive Urgency

    • Initiate a bold social media announcement revealing the Whipped Pineapple flavour with captivating visuals
    • Coordinate a synchronized influencer blitz on launch day to maximise reach and amplify excitement
    • Deploy targeted paid media ads on Meta, TikTok, and X, highlighting 'First Sip' access and 7-Eleven availability
    • Host a virtual 'First Sip' tasting event for Club Zona members, ensuring a sense of urgency and exclusivity
    • Utilize the wrapped car for a travelling launch event, visiting 7-Eleven stores in key markets with tasting sessions
    • Schedule a series of digital reminders across platforms about the imminent availability at 7-Eleven
    • Encourage Club Zona members to share their 'First Sip' experience on social media with a branded hashtag
    • Collaborate with influencers to stagger kit rollouts tied to Club Zona invitations and retail availability
    • Execute a 'limited time only' campaign for early adopters to share experiences to drive urgency
    • Incentivize 7-Eleven purchases with a retail-exclusive reward point bonus for Club Zona members

  • ⛳️ Strategy 3: Sustain Engagement and Extend Campaign Longevity Throughout Summer

    • Continue posting creative content across platforms showcasing summer-themed ways to enjoy Whipped Pineapple
    • Introduce weekly social media challenges or contests using Whipped Pineapple in creative recipes or settings
    • Organise pop-up tasting events at strategic 7-Eleven locations with themed activities over the summer
    • Develop a user-generated content campaign encouraging consumers to share their Whipped Pineapple moments
    • Engage popular lifestyle influencers for ongoing partnerships promoting Whipped Pineapple as a summer staple
    • Run a loyalty programme through Club Zona with exclusive summer merchandise drops and discounts
    • Utilize the wrapped car for surprise appearances at summer events, festivals, and gatherings
    • Collaborate with 7-Eleven for 'summer packs' with exclusive offers for Whipped Pineapple purchases
    • Keep digital ads fresh, introducing new creative tied to summer fun and the refreshing aspect of the drink
    • Plan an end-of-summer grand prize drawing for Club Zona members who frequently engage with the product
anticipationengagementinfluencermarketersocial-media-teammarketing-team
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for increasing Agribusiness Insurance Growth

  • ⛳️ Strategy 1: Expand into untapped markets

    • Conduct market analysis to identify high-potential regions within Zimbabwe
    • Develop targeted marketing efforts for commercial farmers and unions
    • Host informational webinars tailored to specific stakeholder groups
    • Establish dedicated account managers to foster relationships with new regions
    • Collaborate with industry unions to access their member networks
    • Implement grassroots campaigns within organised grower groups
    • Join Horticulture Development Council of Zimbabwe as a high-priority membership
    • Strengthen partnerships with irrigation schemes for wider reach
    • Assess opportunities to broaden coverage with cross-border clients
    • Monitor market trends and adapt strategies to shifting demand patterns

  • ⛳️ Strategy 2: Maximise marketing and outreach initiatives

    • Partner with top agronomy influencers for cross-promotional efforts
    • Host engaging national risk advisory sessions with farmers
    • Utilise multimedia channels for comprehensive awareness campaigns
    • Build content-driven collaborations with agricultural media
    • Participate actively in national field days and farming expos
    • Develop a series of educational workshops to highlight insurance benefits
    • Launch a radio and TV campaign to articulate the value of insurance
    • Offer free consultations following field demonstrations to close sales
    • Leverage social media for interactive client engagement
    • Measure the effectiveness of outreach initiatives and adjust accordingly

  • ⛳️ Strategy 3: Enhance product offerings and strategic collaborations

    • Identify gaps in current insurance offerings and develop new products
    • Strengthen ties with equipment dealers for off-season promotions
    • Roll out enhanced livestock insurance products with breeding associations
    • Foster local insurer alliances for co-op marketing and outreach
    • Collaborate with international parametric insurers for climate resilience
    • Implement a broker-centric digital platform to streamline processes
    • Develop joint marketing campaigns with insurance partners
    • Offer bundled insurance solutions to maximise client retention
    • Integrate mobile and bank-based payment systems for ease of access
    • Evaluate partnership success regularly and pursue high-impact collaborations
market-expansionproduct-diversificationaccount-managersmarketing-strategistsrisk-services-teammarketing-team
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Strategies and tactics for targeting High-End Clients for Bespoke Journeys

  • ⛳️ Strategy 1: Craft a compelling brand narrative

    • Develop an engaging storyline that highlights your company's history and luxury offerings
    • Emphasise craftsmanship and exclusivity in all marketing materials
    • Highlight unique selling propositions that differentiate your services from competitors
    • Incorporate testimonials and case studies from past high-profile clients
    • Utilise branded visuals that reflect luxury and sophistication across all platforms
    • Conduct storytelling workshops for staff to ensure consistent narrative delivery
    • Invest in premium print and digital advertising that emphasises your brand story
    • Use video marketing to tell the story of your bespoke journeys
    • Feature behind-the-scenes looks at the creation of exclusive packages
    • Regularly update your content to reflect changes and innovations in your service offerings

  • ⛳️ Strategy 2: Offer bespoke and exclusive experiences

    • Conduct personal consultations to tailor experiences for each client
    • Develop limited-edition travel packages for unique destinations
    • Offer private tours and exclusive access to events and locations
    • Craft itineraries that include unique cultural and culinary experiences
    • Partner with high-end brands to co-create exclusive offers
    • Build a network of luxury service providers for bespoke client experiences
    • Utilise digital platforms to offer virtual previews of exclusive experiences
    • Introduce loyalty schemes with personalized benefits and rewards
    • Host private events to showcase upcoming bespoke journeys
    • Gather and implement feedback to continuously enhance client experiences

  • ⛳️ Strategy 3: Leverage digital channels thoughtfully

    • Develop a premium, mobile-optimised website with luxury aesthetics
    • Create an Instagram feed that showcases bespoke experiences and client testimonials
    • Utilise LinkedIn to connect with potential high-end clients and share professional achievements
    • Incorporate virtual reality tours to give clients a preview of travel experiences
    • Invest in high-quality content marketing to engage luxury market audiences
    • Implement a digital concierge service for seamless communication
    • Analyse digital engagement metrics to refine content strategies
    • Develop influencer partnerships that align with your luxury brand ethos
    • Create a regular email newsletter to communicate exclusive offers
    • Host webinars and exclusive online events for client engagement
bespoke-travelluxury-brandingmarketing-strategistluxury-travel-consultantcontent-creationdigital-marketing
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Strategies and tactics for promoting traditional Tunisian harissa

  • ⛳️ Strategy 1: Leverage social media storytelling

    • Create a Facebook page dedicated to your Tunisian harissa brand
    • Post engaging content about the history and cultural significance of Tunisian harissa
    • Share customer testimonials and success stories on your page
    • Utilise Facebook Live to demonstrate various ways to use harissa in recipes
    • Create visually appealing recipe posts using harissa
    • Engage actively with comments and questions from followers
    • Join relevant Facebook groups to connect with working mothers
    • Encourage satisfied customers to share posts and tag your page
    • Host online Q&A sessions for cooking tips
    • Highlight busy mothers and how harissa integrates into their meal prep

  • ⛳️ Strategy 2: Partner with influencers

    • Identify local influencers who focus on food or lifestyle related to working mothers
    • Reach out to influencers offering collaboration proposals focused on product reviews
    • Provide influencers with free samples of your harissa for them to try and share
    • Ask influencers to showcase how they use harissa in their daily cooking
    • Encourage influencers to host giveaways featuring your harissa
    • Track posts by influencers for increased engagement and reach
    • Request influencers to use specific hashtags related to your brand
    • Maintain a relationship with influencers for ongoing content
    • Leverage influencer insights to improve product positioning
    • Analyse the impact of influencer posts on your product engagement

  • ⛳️ Strategy 3: Host community events

    • Organise small, local events where mothers can sample harissa dishes
    • Collaborate with community centres to host foodie events featuring harissa
    • Offer cooking workshops for quick and easy recipes using harissa
    • Develop a referral program rewarding customers who bring friends to events
    • Capture event highlights and share them on your Facebook page
    • Invite local food bloggers and media to attend and cover events
    • Provide discount vouchers for event attendees for their next purchase
    • Create a partnership with local grocers for in-store tastings
    • Gather feedback during events to refine product offerings
    • Follow up with attendees via Facebook to maintain engagement and interest
social-mediainfluencerssocial-media-strategistinfluencer-coordinatormarketing-teamcommunity-outreach-team
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How to track your Influencer strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

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Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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