The strategy to scale Moha by Geetanjali's traditional jewellery brand focuses on enhancing online presence, improving brand positioning, and utilizing targeted advertising effectively. To boost the online presence, efforts include redesigning the website for better user experience, optimizing for mobile, and implementing SEO best practices. Engaging content creation and collaborations with influencers are vital for increasing reach.
Brand positioning is improved through market analysis, clear brand messaging, and consistent visual identity. Storytelling on social media and participation in cultural events help create emotional connections with the audience, while strategic partnerships and excellent customer service foster loyalty.
Targeted advertising involves identifying key audience segments and developing personalized ad campaigns. Google Ads and social media platforms are used for high-intent engagements, supported by retargeting strategies and video ads. Constant monitoring and A/B testing ensure ads are optimized for better performance.
The strategies
⛳️ Strategy 1: Enhance online presence
- Redesign the website to improve user experience and optimise for mobile devices
- Create high-quality, visually appealing content that showcases the jewellery collections
- Utilise SEO best practices to increase website visibility and traffic
- Regularly update a blog on the website with articles about traditional jewellery and styling tips
- Implement a customer review and testimonial section on product pages
- Engage with audiences on social media platforms like Instagram and Pinterest
- Collaborate with fashion influencers to extend reach and visibility
- Offer exclusive online promotions and discounts to encourage sales
- Implement a robust email marketing campaign to retain existing customers and attract new ones
- Regularly track website analytics to evaluate and improve strategies
⛳️ Strategy 2: Improve brand positioning
- Conduct a market analysis to understand the competitive landscape and identify unique selling points
- Define clear brand values and communicate them consistently in all marketing materials
- Create a brand story that resonates with the target audience and emphasises traditional craftsmanship
- Design a cohesive visual identity, including logo, colour scheme, and packaging that reflects brand values
- Engage with customers through storytelling on social media to create a strong emotional connection
- Collaborate with cultural events and exhibitions to enhance brand visibility
- Develop strategic partnerships with complementary brands for co-marketing opportunities
- Maintain excellent customer service to foster brand loyalty and word-of-mouth referrals
- Incorporate customer feedback to make improvements and show responsiveness
- Track brand health metrics regularly to assess positioning effectiveness
⛳️ Strategy 3: Utilise targeted advertising
- Identify target audience segments based on demographics, interests, and behaviours
- Create personalised ad campaigns with specific messaging for each audience segment
- Utilise Google Ads to capture high-intent buyers with search advertising
- Run retargeting ads to bring back website visitors who did not make a purchase
- Explore social media advertising options like Instagram and Facebook for visual engagement
- Create video ads to showcase the intricacies of jewellery design and production processes
- Leverage storytelling in ads to build an emotional connection and highlight craftsmanship
- Implement A/B testing for ads to optimise content and improve performance
- Allocate budget based on best-performing channels and adjust regularly
- Monitor ad performance analytics to refine and implement data-driven decisions
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
