The strategy focuses on conducting a thorough analysis of Sanofi's position in the pharmaceutical industry. The first approach involves mapping strategic groups to understand Sanofi's competitive positioning. By identifying major competitors, collecting data on market share, and using visual tools to cluster similar strategies, the strategy aims to highlight key success factors specific to Sanofi.
Next, the strategy evaluates Sanofi's competitive advantage by reviewing its product portfolio and unique resources, such as R&D capabilities. This involves benchmarking against competitors to pinpoint growth opportunities and assessing factors like brand reputation and operational efficiencies to sustain its market edge.
Lastly, to identify future strategic opportunities, a PESTLE analysis is conducted to gauge external influences. By examining trends, potential disruptions, and emerging markets, the strategy seeks to uncover unmet needs, possibilities for innovative technologies, and potential partnerships, mergers, or acquisitions. Scenarios are developed to anticipate industry shifts and prioritize future actions.
The strategies
⛳️ Strategy 1: Map strategic groups in the pharmaceutical industry
- Identify major competitors of Sanofi in the pharmaceutical industry
- Collect data on key competitive factors such as market share, product range, and R&D spending
- Use a visual mapping tool to display competitors according to significant competitive features
- Identify clusters of competitors with similar strategies and positioning
- Label each strategic group based on unique competitive strategies or characteristics
- Assess the size and influence of each strategic group in the industry
- Analyse differences in profitability and performance among strategic groups
- Identify potential barriers to movement among strategic groups
- Compare Sanofi's positioning with other companies in the strategic group
- Highlight key success factors for Sanofi within its strategic group
⛳️ Strategy 2: Evaluate Sanofi's competitive advantage
- Review Sanofi's current products and services portfolio
- Analyse Sanofi's unique resources and capabilities contributing to its competitive advantage
- Benchmark Sanofi's performance metrics against key competitors
- Investigate Sanofi's R&D capabilities and innovation strengths
- Examine Sanofi's brand reputation and market presence
- Identify key partnerships and alliances contributing to competitive advantage
- Evaluate customer loyalty and retention strategies
- Assess cost structure and operational efficiencies compared to competitors
- Analyse any differentiation strategies implemented by Sanofi
- Determine growth opportunities within Sanofi's strategic group
⛳️ Strategy 3: Identify future strategic opportunities for Sanofi
- Conduct a PESTLE analysis to understand external influences on the pharmaceutical industry
- Analyse emerging trends and potential disruptions in the healthcare sector
- Identify unmet market needs and potential areas for expansion
- Investigate innovative technologies and their applicability to Sanofi's strategy
- Review past strategic moves by Sanofi and their outcomes
- Consider entry into new geographic markets or segments
- Examine possible mergers, acquisitions, or partnerships
- Identify opportunities to enhance R&D capabilities and pipeline development
- Develop scenarios for potential future industry developments
- Prioritise strategic options based on feasibility and expected impact
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
