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7 strategies and tactics for Competitive Strategist

What is Competitive Strategist strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Competitive Strategist strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Competitive Strategist strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Competitive Strategist strategy examples

You will find in the next section many different Competitive Strategist tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for conducting a strategic group analysis of Sanofi

  • ⛳️ Strategy 1: Map strategic groups in the pharmaceutical industry

    • Identify major competitors of Sanofi in the pharmaceutical industry
    • Collect data on key competitive factors such as market share, product range, and R&D spending
    • Use a visual mapping tool to display competitors according to significant competitive features
    • Identify clusters of competitors with similar strategies and positioning
    • Label each strategic group based on unique competitive strategies or characteristics
    • Assess the size and influence of each strategic group in the industry
    • Analyse differences in profitability and performance among strategic groups
    • Identify potential barriers to movement among strategic groups
    • Compare Sanofi's positioning with other companies in the strategic group
    • Highlight key success factors for Sanofi within its strategic group

  • ⛳️ Strategy 2: Evaluate Sanofi's competitive advantage

    • Review Sanofi's current products and services portfolio
    • Analyse Sanofi's unique resources and capabilities contributing to its competitive advantage
    • Benchmark Sanofi's performance metrics against key competitors
    • Investigate Sanofi's R&D capabilities and innovation strengths
    • Examine Sanofi's brand reputation and market presence
    • Identify key partnerships and alliances contributing to competitive advantage
    • Evaluate customer loyalty and retention strategies
    • Assess cost structure and operational efficiencies compared to competitors
    • Analyse any differentiation strategies implemented by Sanofi
    • Determine growth opportunities within Sanofi's strategic group

  • ⛳️ Strategy 3: Identify future strategic opportunities for Sanofi

    • Conduct a PESTLE analysis to understand external influences on the pharmaceutical industry
    • Analyse emerging trends and potential disruptions in the healthcare sector
    • Identify unmet market needs and potential areas for expansion
    • Investigate innovative technologies and their applicability to Sanofi's strategy
    • Review past strategic moves by Sanofi and their outcomes
    • Consider entry into new geographic markets or segments
    • Examine possible mergers, acquisitions, or partnerships
    • Identify opportunities to enhance R&D capabilities and pipeline development
    • Develop scenarios for potential future industry developments
    • Prioritise strategic options based on feasibility and expected impact
strategic-analysiscompetitive-positioningmarket-analystcompetitive-strategiststrategic-planning-teamr&d-team
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Strategies and tactics for conducting competitive intelligence to improve review quality

  • ⛳️ Strategy 1: Analyse competitors' review platforms

    • Identify top competitors known for high-quality reviews
    • Research their review submission processes and guidelines
    • Evaluate the moderation and approval process for submitted reviews
    • Examine how competitors handle review authenticity and credibility
    • Investigate incentive structures and reward mechanisms they use
    • Analyse user feedback and satisfaction related to the review process
    • Identify technological tools and algorithms employed by competitors
    • Benchmark competitors' engagement metrics against ours
    • Study their user communication strategies and feedback loops
    • Assess competitors' handling of negative or fraudulent reviews

  • ⛳️ Strategy 2: Revamp our review incentive structure

    • Redefine criteria for high-quality reviews to merit rewards
    • Implement tiered reward system based on review quality levels
    • Introduce periodic bonus incentives for consistent quality submissions
    • Set up a review quality scorecard for users to track performance
    • Offer training sessions or guidelines on writing high-quality reviews
    • Conduct feedback surveys about the incentive system and its fairness
    • Use qualitative metrics to evaluate and reward useful reviews
    • Test different incentive models and measure their impact on quality
    • Create a community spotlight feature for top reviewers
    • Monitor and adjust incentives based on changing review trends

  • ⛳️ Strategy 3: Enhance review content quality

    • Develop clear guidelines for users on submitting high-quality reviews
    • Introduce an editor or AI tool to assist in improving review drafts
    • Implement a peer review system where reviews are assessed by fellow users
    • Provide constructive feedback on reviews to encourage improvement
    • Curate a best practices library for users to learn from top reviews
    • Set up an automated system to flag low-quality submissions for revision
    • Encourage multimedia content to support and enrich reviews
    • Host workshops or webinars on effective review writing
    • Promote a points or badge system for achieving quality milestones
    • Regularly audit content quality and adapt strategies accordingly
competitive-intelligencereview-qualitycompetitive-analystcontent-strategistmarket-researchcontent-development
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Strategies and tactics for conducting a home cleaning services location analysis

  • ⛳️ Strategy 1: Evaluate demographic and economic data

    • Identify the target demographic for home cleaning services
    • Gather data on population density in potential areas
    • Analyse income levels and employment rates in selected locations
    • Review housing types and sizes prevalent in each area
    • Check average household expenditure on cleaning services
    • Study the growth rate in each potential location
    • Investigate local lifestyle and work-life balance trends
    • Compare the demographic profiles of potential areas
    • Consider future urban development plans
    • Align the findings with the target customer profile

  • ⛳️ Strategy 2: Assess competition within the area

    • Identify existing home cleaning services in each location
    • Analyse the market share of current competitors
    • Investigate competitor pricing strategies and service offerings
    • Evaluate the quality of customer reviews for competitors
    • Determine the market saturation level for home cleaning services
    • Examine competitor marketing and promotional strategies
    • Identify gaps in services offered by existing companies
    • Assess the accessibility of competitors' locations
    • Benchmark against industry best practices
    • Determine potential competitive advantages in each area

  • ⛳️ Strategy 3: Analyse logistical considerations

    • Determine access to major roads and transportation links
    • Identify proximity to supply vendors and partners
    • Assess availability and cost of commercial real estate
    • Evaluate the labour market and availability of skilled workers
    • Investigate local regulations and licensing requirements
    • Consider clinic needs for utilities and sanitation services
    • Analyze local security and safety conditions
    • Review historical weather patterns affecting logistics
    • Study community ties and networking opportunities
    • Estimate the total operational costs for each location
demographic-analysiscompetitive-assessmentmarket-analystbusiness-strategistdata-analysis-teammarketing-team
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Strategies and tactics for highlighting Product Superiority

  • ⛳️ Strategy 1: Conduct Comprehensive Competitor Analysis

    • Identify who the main competitors are in your industry
    • Evaluate the strengths and weaknesses of competitors' products
    • Research competitor marketing strategies and messages
    • Gather customer reviews and feedback on competitors
    • Identify gaps in competitors' product offerings
    • Assess competitors' pricing models
    • Analyse competitors' digital presence and engagement
    • Track competitors' promotional offers and discounts
    • Review competitors' distribution channels
    • Identify potential threats from new competitors

  • ⛳️ Strategy 2: Develop a Strong Value Proposition

    • Define what sets your product apart from the competition
    • Highlight the unique benefits and features of your product
    • Create clear and concise messaging around these advantages
    • Align your value proposition with customer needs and pain points
    • Incorporate customer testimonials and case studies
    • Validate value proposition through customer feedback
    • Ensure messaging is consistent across all channels
    • Test the effectiveness of different value proposition versions
    • Communicate your product's impact on users' lives or businesses
    • Refine the value proposition based on market changes

  • ⛳️ Strategy 3: Utilise Multi-Channel Marketing

    • Create targeted advertising campaigns across social media platforms
    • Leverage email marketing to highlight product benefits
    • Develop content marketing strategies, such as blogs and videos
    • Use SEO practices to ensure visibility in search engines
    • Engage with potential customers through webinars and live demos
    • Utilise influencer marketing to build brand credibility
    • Invest in paid search advertising to reach more leads
    • Maintain a strong presence at industry events and trade shows
    • Use direct mail for a personalised marketing approach
    • Measure and analyse the effectiveness of each channel regularly
competitive-analysisvalue-propositionmarketing-strategistproduct-managermarketing-teamproduct-development-team
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Strategies and tactics for analysing the banking industry in Ethiopia using Porter's Five Forces

  • ⛳️ Strategy 1: Gather industry data

    • Research and list all active banking institutions within Ethiopia
    • Identify key financial products and services offered in the market
    • Collect data on market share distribution among the banks
    • Examine banking regulations and policies applicable within Ethiopia
    • Research recent financial performance of Ethiopian banks
    • Collect information about technological adoption in the Ethiopian banking sector
    • Examine historical growth trends in banking services
    • Identify key economic indicators affecting the banking industry
    • Gather information on consumer behaviour in Ethiopian banking
    • Review academic and industry publications on Ethiopian banking

  • ⛳️ Strategy 2: Evaluate competitive rivalry

    • Analyse the number of competitors and level of competition in the market
    • Assess the business strategies of leading banks in Ethiopia
    • Examine customer loyalty and switching costs in banking services
    • Research recent mergers or partnerships among Ethiopian banks
    • Identify any unique selling propositions of banks
    • Analyse price competition and interest rate variations
    • Evaluate the role of brand reputation in the industry
    • Review the geographic distribution of banking services
    • Study the impact of digital banking on traditional rivalries
    • Create a summary of findings on competitive forces

  • ⛳️ Strategy 3: Assess threat of new entrants and substitutes

    • Analyse barriers to entry for new banking institutions
    • Examine regulatory and licensing requirements for new banks
    • Assess the capital requirements for starting a new bank
    • Evaluate the potential threat posed by fintech companies
    • Research the availability and adoption of alternative financial services
    • Examine consumer openness to switching to alternative banking services
    • Identify innovative technologies being used in the banking sector
    • Study the impact of foreign banks entering the Ethiopian market
    • Evaluate current trends in customer service and satisfaction
    • Compile an analysis of potential threats to existing banks
competitive-dynamicsporter's-five-forcesindustry-analystfinancial-strategistresearch-teamstrategy-assessment-team
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Strategies and tactics for expanding into rural and semi-urban markets for Kerala Naturals

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify target rural and semi-urban areas by analysing demographic data
    • Conduct surveys to understand consumer preferences and awareness levels
    • Visit focus groups to gather qualitative insights on consumer habits
    • Analyse local competition and market share distribution
    • Assess distribution channels and logistics critical for these regions
    • Utilise secondary data from market research reports for rural South India
    • Examine economic conditions and purchasing power in targeted areas
    • Evaluate consumer trends for natural and eco-friendly products
    • Identify influencers and local leaders who can provide market insights
    • Compile findings to gauge demand potential and advise on product adjustments

  • ⛳️ Strategy 2: Tailor marketing strategies for local engagement

    • Create campaigns highlighting the benefits of ayurvedic products
    • Use local dialect and regional appeal in marketing materials
    • Engage local influencers and community leaders to enhance brand credibility
    • Organise product demonstrations and sampling events in local fairs
    • Collaborate with local media for coverage and advertisements
    • Develop educational content about product benefits and usage
    • Offer promotional discounts and loyalty programmes to first-time buyers
    • Leverage social media platforms popular in the targeted regions
    • Participate in local health camps and events to build brand presence
    • Monitor campaign performance and feedback to refine strategies

  • ⛳️ Strategy 3: Establish robust distribution networks

    • Identify and partner with local distributors familiar with rural markets
    • Set up a supply chain system ensuring easy access to products
    • Negotiate with retailers for prominent shelf space in local stores
    • Utilise existing local distribution channels for quicker penetration
    • Implement an efficient ordering system with flexible payment terms
    • Train sales staff on products and customer service tailored to rural areas
    • Establish inventory hubs in strategic locations for quick replenishment
    • Evaluate partnerships with e-commerce platforms catering to rural areas
    • Explore direct selling or franchise models to widen reach
    • Continuously assess distribution strategy based on feedback and sales data
rural-expansionayurveda-marketingmarket-researchersales-strategistmarketing-teamdistribution-team
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Strategies and tactics for enhancing brand presence and visibility

  • ⛳️ Strategy 1: Increase social media following and engagement

    • Identify target audience personas aged 25-55 across social media platforms
    • Conduct competitor analysis to understand their follower demographics and engagement tactics
    • Create a content calendar with a mix of engaging posts, including discount announcements, behind-the-scenes, and customer testimonials
    • Utilise Instagram Reels and Stories for short, impactful product showcases and unboxing experiences
    • Collaborate with influencers aligned with the brand ethos to reach a wider audience
    • Held regular contests and giveaways to attract new followers and increase engagement
    • Optimise posting times based on audience activity peak times on each platform
    • Utilise relevant hashtags strategically to extend reach, using both popular and niche tags
    • Engage with the audience by responding to comments, and DMs, and participating in discussions
    • Monitor analytics to assess performance and adjust the strategy accordingly

  • ⛳️ Strategy 2: Drive sales to new customers

    • Develop a referral programme to encourage existing customers to recommend TSC to others
    • Offer first-time customer discounts or exclusive offers to incentivise purchases
    • Implement retargeting ads on social media and Google for visitors who did not convert
    • Leverage pop-up shops or events in high-footfall locations to showcase the product range
    • Strengthen email marketing efforts with personalised recommendations and cart reminders
    • Collaborate with popular online marketplaces to increase visibility
    • Highlight the affordability and luxury aspect in all advertising to appeal to the target demographic
    • Provide easily accessible product information and fit guides on the website to reduce decision friction
    • Utilise SEO to improve online brand visibility and attract organic traffic to the website
    • Collect and analyse customer feedback to continuously optimise the shopping experience

  • ⛳️ Strategy 3: Enhance brand visibility and recall

    • Create consistent visual branding across all content with recognisable colours and logo placements
    • Develop a content strategy around lifestyle and aspirational content that resonates with the audience
    • Use storytelling in all marketing messages to build emotional connections with the brand
    • Establish strategic partnerships and collaborations with accessories brands for cross-promotion
    • Implement a loyalty programme rewarding repeat customers with exclusive benefits
    • Invest in public relations campaigns to increase media exposure in fashion and lifestyle publications
    • Educate consumers with content around fabric quality and manufacturing processes
    • Host live fashion shows or pop-up events streamed on social media for increased engagement
    • Create brand advocates by encouraging user-generated content through hashtag promotions
    • Regularly update content pillars focusing on trends, new collections, and customer stories
brand-visibilitycustomer-engagementmarketing-strategistsocial-media-managersales-teamcontent-creation-team
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How to track your Competitive Strategist strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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