A starting point for clearer priorities and measurable progress. Make the targets your own.
Achieve a NPS score above 40
Convert 5 existing customers to paid
We have 100 weekly active users
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Launch a successful MVP
objectives:
- title: Launch a successful MVP
outcomes:
- title: Achieve a NPS score above 40
from: 0.0
to: 40.0
score_format: _number_ NPS
initiatives:
- title: Fix core issues mentioned in surveys
- title: Send NPS surveys to all users
- title: Convert 5 existing customers to paid
from: 0.0
to: 5.0
score_format: _number_ customers
initiatives:
- title: Launch pricing plans
- title: Integrate with Stripe
- title: We have 100 weekly active users
from: 0.0
to: 100.0
score_format: _number_ WAUs
initiatives:
- title: Implement core features
- title: Onboard users
- title: Build a landing page to recruit beta users
Launch an amazing mobile app MVP
Accelerate momentum with user referrals
Create a successful MVP