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tability.ioWhat are Engagement OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Engagement OKRs examples
We've added many examples of Engagement Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to enhance NPS for improved user engagement and risk identification
ObjectiveEnhance NPS for improved user engagement and risk identification
KRImplement 2 new user engagement strategies based on NPS feedback evaluation
Analyze NPS feedback to identify areas needing improvement- Develop two new user engagement strategies
- Implement and test new strategies
- KRIncrease NPS response rate by 20% through personalized, engaging survey communication
- Customize survey wording to reflect individual customer experiences
- Train the team on engagement and personalized communication techniques
- Implement engaging, visually appealing survey designs
- KRConduct detailed analysis of 25% more low-scoring NPS responses for risk identification
- Conduct thorough analysis on these responses
- Identify potential risks from these analyses
- Identify 25% more low-scoring NPS responses
OKRs to improve stakeholder engagement and communication plan to enhance project success
- ObjectiveImprove stakeholder engagement and communication plan to enhance project success
- KRIncrease stakeholder satisfaction rating by 10% through improved communication and engagement strategies
- Create an online platform to provide stakeholders with easy access to information and updates
- Establish a consistent schedule for stakeholder meetings and ensure relevant topics are discussed
- Implement regular surveys to gather stakeholder feedback and identify areas for improvement
- Develop targeted communication strategies to effectively reach and engage stakeholders
- KRConduct stakeholder feedback survey to measure effectiveness of the communication and engagement plan
- Analyze survey responses to identify areas of improvement for the communication and engagement plan
- Implement changes based on survey findings to enhance effectiveness of communication and engagement strategies
- Conduct a follow-up survey to assess the impact of implemented changes and gather additional feedback
- Create and distribute stakeholder feedback survey to gather opinions and suggestions
- KRIdentify and prioritize key stakeholders by analyzing their influence and interest in the project
- Assess influence levels of stakeholders by analyzing their past involvement and decision-making power
- Determine stakeholders' level of interest in the project through surveys, interviews, or feedback sessions
- Prioritize stakeholders based on their influence and the level of interest they hold
- Conduct stakeholder analysis to identify individuals or organizations involved in the project
- KRImplement at least three initiatives aimed at strengthening relationships with key stakeholders
OKRs to boost active participation from industry partners and stakeholders
- ObjectiveBoost active participation from industry partners and stakeholders
- KRDrive a 15% improvement in feedback rate from industry partners on proposed initiatives
- Incentivize and acknowledge constructive feedback from partners
- Develop a clear, concise feedback form for proposed initiatives
- Regularly follow up with industry partners for their inputs
- KRAchieve a 30% rise in stakeholder communication regarding projects and developments
- Implement weekly reports detailing progress of ongoing projects
- Create a dedicated email/newsletter for updates and developments
- Facilitate monthly stakeholder meetings for direct communication
- KRIncrease the number of stakeholder meetings by 20%
- Implement the plan and schedule additional meetings
- Develop a plan to increase meeting frequency
- Analyze current stakeholder meeting frequency
OKRs to develop a comprehensive public engagement strategy
- ObjectiveDevelop a comprehensive public engagement strategy
- KRIdentify and categorize 10 potential platforms for public engagement by next quarter
- Prepare detailed categories for selected platforms
- Research possible platforms for public engagement
- Shortlist and analyze 10 best platforms
- KRCollect and analyze feedback from 500 participants to optimize engagement approach
- Administer the survey to 500 participants
- Evaluate collected data for engagement optimization
- Design a feedback survey for the participants
- KRDesign and pilot 3 engaging interactive events ensuring at least 70% public participation
- Identify potential themes and formats for the interactive events
- Develop a comprehensive promotion plan to attract public attention
- Implement feedback mechanisms during and after events to measure engagement
OKRs to improve employee engagement by increasing satisfaction by 10%
- ObjectiveBoost employee engagement satisfaction
- KRConduct pulse surveys and achieve a response rate of 80%
- KRHost monthly team-building activities with 75% participation rate
- KRIncrease quarterly recognition awards by 20%
- KRIdentify top 3 areas for improvement through survey results and implement action plans
OKRs to improve employee engagement in OKR setting process
- ObjectiveImprove employee engagement in OKR setting process
- KRConduct at least 2 interactive workshops on OKR understanding and significance
- Identify suitable speakers/experts for OKR workshops
- Develop workshop content based on OKR principles
- Plan and schedule two interactive OKR workshops
- KRSurvey employees to improve OKR process, aiming for 20% more positive feedback
- Distribute the survey to all employees via email
- Analyze responses and implement changes based on feedback
- Design an anonymous survey focused on OKR process improvement
- KRIncrease employee participation in OKR setting by 30% through incentivizing contribution
- Implement an incentive program for employees contributing to OKR setting
- Increase communication about the significance of employees' role in OKR setting
- Provide training sessions on the benefits of OKR participation
OKRs to enhance my teaching effectiveness and student engagement
- ObjectiveEnhance my teaching effectiveness and student engagement
- KRIncrease student participation rate by 20% in class discussions
- Incorporate engaging, interactive activities into lessons
- Include participation as part of students' grades
- Implement incentives for active participation, like bonus points or rewards
- KRImplement 3 new engaging teaching strategies in class each week
- Plan and prepare to integrate 3 new methods into weekly lessons
- Research various innovative teaching strategies each week
- Monitor students' engagement and assess strategy effectiveness
- KRAchieve a 90% student comprehension rate in bi-weekly assessment tests
- Provide personalized feedback and supplementary material
- Implement bi-weekly student comprehension assessments
- Develop clear, concise lesson plans for each topic
OKRs to enhance overall employee engagement across the organization
- ObjectiveEnhance overall employee engagement across the organization
- KRIncrease survey response rates for engagement measures by 30%
- Personalize survey invitation emails to increase interest
- Implement incentives to motivate more survey participation
- Simplify survey design for easier comprehension and completion
- KRAchieve 15% uplift in off-duty voluntary corporate initiatives participation
- Develop enticing incentives for participants in corporate initiatives
- Organize engaging and accessible initiatives suitable for all staff
- Promote off-duty voluntary initiatives through internal communication
- KRDrive up positive responses to employee satisfaction items by 20%
- Enhance communication channels for better transparency and understanding
- Implement regular recognition and reward programs for staff achievements
- Facilitate team building activities to improve team coherence
OKRs to enhance digital and community engagement for three marketing personas
- ObjectiveEnhance digital and community engagement for three marketing personas
- KRConduct five community events to foster engagement for three marketing personas
- Plan out five unique community events for engagement
- Execute, monitor, and document event outcomes
- Identify the three key marketing personas to target
- KRIncrease website traffic by 30% for the three targeted marketing personas
- Implement a targeted PPC advertising campaign
- Boost social media promotion for better reach
- Develop engaging, SEO-friendly content for the main website
- KRIncrease shares on social media regarding three personas by 40%
- Implement a social media sharing strategy
- Incentivize followers to share posts
- Develop engaging content tailored to each persona
OKRs to enhance supporter engagement significantly
- ObjectiveEnhance supporter engagement significantly
- KRBoost interactions per supporter (comments, likes, shares) by 15%
- Implement daily engaging, high-quality content for users
- Utilize user-generated content on our platforms
- Run competitions to increase audience engagement
- KRSecure 25% more repeat donations from existing supporters
- Increase frequency of fund use reporting to donors
- Implement a loyalty program with exclusive benefits
- Develop personalized communication strategies for existing supporters
- KRIncrease average monthly active users by 20%
- Develop a robust digital marketing strategy for user acquisition
- Implement a user-friendly interface for improved customer experience
- Promote user engagement through interactive content and incentives
How to write your own Engagement OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Engagement OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Engagement OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to accelerate user growth for SaaS product
- OKRs to implement fraud reporting applications for customers
- OKRs to ensure successful application and data migration with improved system stability and availability
- OKRs to scale product offering with multi-tenant apps
- OKRs to streamline and enhance fulfillment center operations
- OKRs to improve Employee Experience