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tability.ioWhat are Digital Engagement OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Digital Engagement to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Digital Engagement OKRs examples
You will find in the next section many different Digital Engagement Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance digital and community engagement for three marketing personas
ObjectiveEnhance digital and community engagement for three marketing personas
KRConduct five community events to foster engagement for three marketing personas
Plan out five unique community events for engagement- Execute, monitor, and document event outcomes
- Identify the three key marketing personas to target
- KRIncrease website traffic by 30% for the three targeted marketing personas
- Implement a targeted PPC advertising campaign
- Boost social media promotion for better reach
- Develop engaging, SEO-friendly content for the main website
- KRIncrease shares on social media regarding three personas by 40%
- Implement a social media sharing strategy
- Incentivize followers to share posts
- Develop engaging content tailored to each persona
OKRs to boost Digital Assets utilization within Waste Warriors
- ObjectiveBoost Digital Assets utilization within Waste Warriors
- KRAchieve 30% increase in weekly logins to our Digital Assets platform
- Launch a reward program for frequent logins
- Implement a weekly newsletter highlighting new platform features
- Conduct user outreach to promote login benefits
- KRImprove user satisfaction score for Digital Assets to 85%
- Increase customer support responsiveness on digital platforms
- Integrate user feedback in digital asset enhancements
- Implement regular usability testing for digital assets
- KRTrain 80% of Waste Warriors staff on effective usage of Digital Assets
- Identify training needs of Waste Warriors staff regarding digital assets
- Schedule and conduct training for eligible staff members
- Develop a training program focused on effective digital asset usage
OKRs to enhance customer engagement and satisfaction in the existing client base
- ObjectiveEnhance customer engagement and satisfaction in the existing client base
- KRReduce negative feedback responses by 15% through improved support services
- Train support staff on communication and problem-solving techniques
- Implement a responsive and user-friendly support system
- Regularly monitor and analyze feedback for improvement areas
- KRIncrease client satisfaction rate by 20% on post-service survey results
- Initiate immediate resolutions for client complaints
- Implement regular client feedback surveys post-service
- Enhance customer service training for all employees
- KRAchieve a 25% increase in customer interaction on all digital platforms
- Increase promotional activities to boost online visibility of brand
- Deliver consistent, high-quality content tailored to customer interests
- Implement compelling engagement strategies across all digital platforms
OKRs to enhance the Collection's audience engagement
- ObjectiveEnhance the Collection's audience engagement
- KRAchieve a 10% increase in average session duration
- Improve site content quality for user engagement
- Optimize website speed to decrease loading times
- Enhance user interface for better navigation
- KRGain 1,000 new social media followers
- Post daily engaging content relevant to targeted audience
- Launch a follower-campaign competition with attractive prizes
- Utilize influencer partnerships for expanded reach and visibility
- KRIncrease quarterly website visitors by 25%
- Launch a digital marketing campaign targeting relevant users
- Implement SEO best practices to improve website visibility
- Optimize website for mobile viewability and loading speed
OKRs to boost user base to achieve critical mass
- ObjectiveBoost user base to achieve critical mass
- KRIncrease website traffic by 50% through targeted digital marketing efforts
- Create engaging content with regular blog and social media updates
- Enhance SEO keyword usage to improve search engine rankings
- Identify target audience and their preferences to tailor marketing efforts
- KRRetain 20% more existing users by introducing a loyalty reward program
- Communicate the program to existing users
- Train staff on program benefits and enrollment
- Develop a compelling loyalty reward program
- KRImprove website sign-up conversion rate by 30% by optimizing user interface
- Conduct A/B testing for efficient interface elements
- Analyze and streamline the sign-up process for user convenience
- Enhance website design for better user engagement
OKRs to develop 2025's innovative digital strategy and planning framework
- ObjectiveDevelop 2025's innovative digital strategy and planning framework
- KRDevelop a comprehensive digital strategy document incorporating above identified trends
- Analyze current digital strategy and identify areas for improvement
- Research latest digital trends relevant to the business sector
- Compile the strategy incorporating identified trends and improvements
- KRIdentify and evaluate 10 contemporary and potential digital trends by end of quarter
- Research and select 10 notable contemporary digital trends
- Evaluate potential impact of chosen trends
- Prepare a comprehensive report on findings
- KRGet approval for the digital strategy plan from 90% of stakeholders
- Prepare a comprehensive presentation of the digital strategy plan
- Collect, document and quantify stakeholder approval
- Schedule and conduct meetings with all stakeholders
OKRs to significantly boost the volume of lead generation
- ObjectiveSignificantly boost the volume of lead generation
- KRAchieve a 25% increase in website traffic through targeted digital marketing
- Implement targeted social media advertising campaigns
- Create engaging content to stimulate user sharing
- Develop a strategic SEO plan to boost organic website traffic
- KRImplement 3 new lead generation strategies to create diverse channels
- Identify potential new channels for effective lead generation
- Begin implementing these strategies across the channels
- Develop and finalize strategies for each chosen channel
- KRIncrease lead conversion rate by 15% through improved sales engagement
- Enhance sales scripts to better target and engage leads
- Implement a personalized follow-up system for potential leads
- Provide continuous sales team training on customer engagement techniques
OKRs to amplify enterprise producer engagement
- ObjectiveAmplify enterprise producer engagement
- KRAchieve 20% growth in enterprise producer sign-ups by the end of the quarter
- Create lucrative incentive programs to attract new enterprise producers
- Implement an aggressive digital marketing campaign targeting potential enterprise producers
- Optimize the sign-up process to improve user experience and conversion
- KRIncrease customer satisfaction by 10% as measured by enterprise producer survey results
- Implement a feedback system for customer complaints
- Train staff in enhanced customer service skills
- Launch a customer loyalty reward program
- KRBoost producer product usage with a 15% increase in usage metrics
- Improve product advertising and demonstration resources
- Implement targeted training sessions on product features
- Develop incentive programs for frequent usage
OKRs to create an influential digital platform for societal issues
- ObjectiveCreate an influential digital platform for societal issues
- KRIncrease registered users by 30% with diverse demographics
- Offer special promotions for new user registrations
- Develop partnerships with diverse communities and influencers
- Implement a targeted multichannel marketing campaign
- KRProduce and publish 50 unique high-quality content pieces on societal issues
- Research, write, and edit each piece
- Publish content through various channels
- Identify 50 societal issues for content topics
- KRAchieve 20% user engagement via active discussions and comments on posts
- Develop a user reward/incentive system for active participation
- Create engaging content encouraging active discussions
- Moderately promote active conversation and user interaction
OKRs to enhance product discovery for improved client engagement
- ObjectiveEnhance product discovery for improved client engagement
- KRAmplify conversion rate from product discovery by 15%
- Improve website navigation for better product discovery
- Enhance product descriptions for clarity and attractiveness
- Implement targeted ad campaigns to reach potential customers
- KRBoost discovery page views by 30%
- Implement SEO strategies to improve discovery page rankings
- Promote discovery page on social media platforms
- Update site with engaging and relevant content
- KRIncrease product demo sign-ups by 20%
- Offer incentives for demo sign-ups
- Enhance visibility of demo sign-up option on product website
- Implement targeted advertising for product demos
How to write your own Digital Engagement OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Digital Engagement OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Digital Engagement OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Digital Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to become a top-performing, talent-nurturing enterprise
- OKRs to implement automation in analytic reporting process
- OKRs to raise Customer Score and Customer Engagement Rate
- OKRs to enhance technical proficiency and efficiency as a Cloud Architect
- OKRs to achieve As and Bs in English class next quarter
- OKRs to enhance Workplace Experience with impactful strategies