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tability.ioWhat are Marketing Strategies OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing Strategies to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Marketing Strategies OKRs examples
You will find in the next section many different Marketing Strategies Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance triggering and conversion rates through effective marketing strategies
ObjectiveEnhance triggering and conversion rates through effective marketing strategies
KRElevate conversion rates by 10% via optimizing the website's landing page
Improve loading speed of the landing page- Create engaging, relevant content for the audience
- Conduct A/B testing on various landing page designs
- KRBoost social media engagement by 30% through regular, quality content posting
- Develop engaging, relevant content that encourages interaction
- Create a consistent posting schedule for all social media platforms
- Implement promotional strategies to increase post visibility
- KRIncrease the Open Rate of marketing emails by 25%
- Segment email list for targeted, personalized content
- Test different sending times and days
- Improve subject lines to be more enticing and relevant
OKRs to enhance marketing and operations efficiency at the center
- ObjectiveEnhance marketing and operations efficiency at the center
- KRReduce marketing overhead costs by 20%
- Implement digital marketing strategies to reduce traditional advertising costs
- Consolidate marketing vendors to achieve economies of scale
- Streamline project management processes within the marketing team
- KRAchieve a 15% increase in generated leads through optimized marketing strategies
- Tailor content to audience using analytics data
- Implement A/B testing for all marketing campaigns
- Enhance SEO techniques to improve online presence
- KRImprove operational processing speed by 25%
- Provide staff training on efficiency and speed-enhancing techniques
- Streamline processes, eliminate redundancies or bottlenecks
- Implement latest high-speed software in operational processes
OKRs to increase contract bookings significantly
- ObjectiveIncrease contract bookings significantly
- KRGenerate 10% more qualified leads through targeted marketing campaigns
- Implement targeted marketing strategies across various platforms
- Identify customer demographics for highly personalized ads
- Evaluate and optimize campaigns based on lead generation metrics
- KRSecure 15% more contract bookings compared to last quarter over the next quarter
- Increase marketing efforts towards client acquisition
- Improve and promote contract discount incentives
- Identify and target new potential clients for contract bookings
- KRImprove contract completion rate to 85% with no escalation or issues
- Implement thorough contract review to find potential obstacles
- Conduct continuous improvement training for better contract execution
- Provide timely support and guidance to the contracting team
OKRs to boost monthly revenue
- ObjectiveBoost monthly revenue
- KRImplement new high-converting marketing strategies to increase customer base by 20%
- Monitor and adjust strategies based on campaign results
- Create and execute targeted marketing campaigns
- Research and identify proven high-conversion marketing techniques
- KRImprove customer retention policy to achieve a 10% increase in repeat sales
- Implement enhanced post-purchase follow-up communication
- Develop targeted customer loyalty rewards program
- Analyze previous sales data for customer purchasing patterns
- KRAchieve a 15% rise in average purchase value per customer by enhancing product line
- Bundle related products for centralized purchases
- Identify popular items and introduce premium versions
- Implement attractive upsell strategies at checkout
OKRs to develop a widely distributed Health and Safety Awareness Bulletin
- ObjectiveDevelop a widely distributed Health and Safety Awareness Bulletin
- KRGenerate content on 10 relevant H&S topics by interviewing industry experts
- Identify 10 relevant H&S topics
- Conduct interviews and generate content
- Locate industry experts for interviews
- KRIncrease bulletin subscribers by 50% using focused marketing strategies
- Develop an engaging marketing campaign to attract subscribers
- Identify potential target demographics for the bulletin
- Implement referral incentives for existing subscribers
- KRGarner at least 90% positive feedback on the bulletin's effectiveness and relevance
- Implement improvement based on survey feedback
- Utilize user surveys to quantify bulletin satisfaction
- Enhance bulletin content for relevance and value
OKRs to establish ourselves as cloud specialists with Atlassian
- ObjectiveEstablish ourselves as cloud specialists with Atlassian
- KRAchieve a customer satisfaction rating of 4.5 stars or higher for our Atlassian cloud services
- KRGenerate at least 10 new leads for Atlassian cloud services through marketing campaigns
- Create engaging social media posts promoting the benefits of Atlassian cloud services
- Collaborate with influencers to endorse Atlassian cloud services and increase brand visibility
- Optimize website content and implement SEO strategies to attract more organic traffic
- Develop targeted email campaigns highlighting the features and advantages of Atlassian cloud services
- KRComplete 3 successful Atlassian cloud migration projects within the next quarter
- KRIncrease the number of Atlassian cloud certifications by 25%
- Enhance the availability of online training materials for Atlassian cloud certifications
- Launch targeted marketing campaigns to promote the benefits of Atlassian cloud certifications
- Offer discounts or incentives for individuals who successfully complete Atlassian cloud certifications
- Collaborate with universities and educational institutions to integrate Atlassian cloud certifications into their curriculum
OKRs to enhance the effectiveness of our performance marketing strategies
- ObjectiveEnhance the effectiveness of our performance marketing strategies
- KRReduce cost per click by 10% by refining ad targeting
- Assess and improve ad quality and relevance
- Apply demographic and geographic targeting
- Identify and focus on top-performing keywords
- KRIncrease conversion rate by 15% through targeted campaigns
- Develop personalized marketing campaigns for target groups
- Analyze customer data to identify potential target groups
- Monitor and adjust campaigns based on performance
- KRImprove return on ad spend by 20% by optimizing marketing budget allocation
- Allocate more budget to high-performing advertising channels
- Continually monitor and readjust marketing spend
- Analyze past advertising campaign data for successful strategies
OKRs to increase inbound customer opportunities to 11
- ObjectiveIncrease inbound customer opportunities to 11
- KRDevelop and launch a customer referral program to generate 4 inbound opportunities
- Implement the referral program within our customer journey
- Promote the referral program to current customers
- Research effective referral program strategies and develop a plan
- KREnhance SEO strategies to attract 3 new inbound opportunities
- Optimize website content for selected keywords
- Research and identify relevant keywords for target audience
- Implement best practice link-building strategies
- KRImplement a targeted email marketing campaign that yields 4 inbound customer opportunities
- Develop engaging, personalized email content
- Identify target customer segments through market research
- Evaluate and optimize based on campaign metrics
OKRs to boost organic app downloads
- ObjectiveBoost organic app downloads
- KRAchieve 20% growth in social media referrals to the app's download page
- Implement a engaging social media marketing campaign
- Optimize SEO for social media platforms
- Collaborate with influencers to promote the app
- KRLaunch an educational blog series about the app features to attract 15% more web traffic
- Promote blog series through email and social media
- Create engaging, informative blog posts
- Select app features to be highlighted in blog series
- KRImprove app store SEO to rank within the top 10 for relevant keywords
- Encourage users to write positive detailed reviews
- Conduct thorough keyword research and competitor analysis
- Optimize title, description, and metadata with relevant keywords
OKRs to ramp up sales of our top three products to reach 2 million
- ObjectiveRamp up sales of our top three products to reach 2 million
- KRExpand customer base by 20% via strategic partnerships and referrals
- KRBoost conversion rates by 15% through optimized sales funnel
- Analyze current sales funnel for inefficiencies and areas of improvement
- Implement data-driven adjustments to optimize the sales funnel
- Continually monitor and adjust the sales funnel for optimal performance
- KRIncrease marketing ROI by 25% on the top three products
- Implement data-driven strategies to optimize marketing expenditure
- Analyze previous marketing approaches, reuse successful tactics
- Boost ad campaigns specifically targeting top products
How to write your own Marketing Strategies OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Marketing Strategies OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Marketing Strategies OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketing Strategies OKR templates
We have more templates to help you draft your team goals and OKRs.