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What are Strategic Marketing OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Strategic Marketing to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Strategic Marketing OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Strategic Marketing OKRs examples
You will find in the next section many different Strategic Marketing Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to amplify our brand visibility through strategic content marketing
ObjectiveAmplify our brand visibility through strategic content marketing
KRDrive a 25% growth in newsletter subscriptions with engaging blog posts- KRGenerate 20% increase in unique page visits through SEO-optimized content
Monitor website traffic and adjust SEO strategies accordingly- Conduct keyword research for highly searched terms in your industry
- Optimize website content with selected keywords
- KRBoost social media shares by 30% through effective content distribution
- Create engaging, shareable content relevant to target audience
- Utilize influencers for wider content distribution
- Monitor and optimize content sharing strategies regularly
OKRs to establish a formidable brand presence
- ObjectiveEstablish a formidable brand presence
- KRLaunch 2 high-impact marketing campaigns
- Coordinate a strategic schedule for campaign launch
- Identify target audience and platform for each campaign
- Develop engaging content and visuals
- KRSecure 3 high-profile endorsements or partnerships
- Craft compelling partnership or endorsement proposals
- Schedule and conduct negotiation meetings
- Identify and reach out to potential high-profile endorsers or partners
- KRIncrease social media engagement by 25%
- Engage actively by responding to comments and messages
- Run contests or challenges to promote user participation
- Post high-quality content consistently on all platforms
OKRs to to enhance Post Fiji's market and financial performance
- ObjectiveTo enhance Post Fiji's market and financial performance
- KRElevate net profit margin by 10% via cost reduction and operational efficiency
- Implement cost-saving strategies across all departments
- Reduce wastage by optimizing supply chain management
- Streamline operations to enhance productivity and efficiency
- KRImprove revenue by 15% by expanding business to untapped areas
- Develop a comprehensive market entry strategy
- Identify potential untapped markets for expansion
- Implement marketing campaigns in new target areas
- KRIncrease the customer base by 25% through strategic marketing
- Implement tailored promotions for potential customers
- Develop a comprehensive, targeted marketing strategy
- Leverage social media platforms for advertisement
OKRs to boost new businesses by converting top-tier leads through strategic outreach
- ObjectiveBoost new businesses by converting top-tier leads through strategic outreach
- KRIncrease lead generation by 40% through optimized marketing campaigns
- Implement SEO strategies in content creation
- Initiate targeted email marketing campaigns
- Optimize social media platforms for customer engagement
- KRAchieve 30% conversion rate of high-quality leads into viable business opportunities
- Implement targeted marketing strategies for high-quality leads
- Improve follow-up tactics with potential customers
- Personalize business proposals for prospective clients
- KRExpand outreach effectiveness by 50% to drive lead engagement
- Develop and implement a targeted social media marketing strategy
- Launch referral program to incentivise current customers for word-of-mouth promotion
- Increase frequency of engaging email newsletters to potential leads
OKRs to become Brazil's top professional development company
- ObjectiveBecome Brazil's top professional development company
- KRAchieve a minimum of 95% customer satisfaction rate
- Regularly review and enhance product/service offerings
- Implement customer feedback system to gather satisfaction metrics
- Develop and provide exceptional customer service training
- KRDevelop and launch 3 new high-quality professional courses in the market
- Plan and execute a robust marketing strategy for launch
- Develop comprehensive course content and materials
- Conduct research to identify market needs for professional courses
- KRIncrease client base by 30% through strategic marketing and partnerships
- Establish partnerships with complementary businesses for cross-promotion
- Develop targeted marketing campaigns centered around customer needs
- Implement an incentive-based referral program to attract new clients
OKRs to achieve 9% net profit from 75 tour group services
- ObjectiveAchieve 9% net profit from 75 tour group services
- KRIncrease the booking rate by 15% to ensure maximum utilization of tour capacity
- Implement strategic marketing to attract more customers
- Improve online booking system for easy navigation
- Offer discounted packages for large group bookings
- KRDecrease operating costs by at least 10% through efficient resource management
- Regularly review and adjust resource utilization
- Implement strategies for efficient use of resources
- Identify wasteful practices in current operations
- KRImprove upselling techniques for tour add-ons to increase revenue by 5%
- Develop relevant and appealing tour add-on packages
- Implement a reward system for successful upsells
- Recruit experienced sales trainers for skills development workshops
OKRs to increase Fuxion company's valuation to $1 billion USD
- ObjectiveIncrease Fuxion company's valuation to $1 billion USD
- KRGrow global distributor network by 20% to expand sales and product reach
- Negotiate contracts and finalize agreements with distributors
- Research new potential markets and viable distributors globally
- Establish contact and build relationships with identified distributors
- KREnhance brand popularity and recognition through strategic marketing campaigns resulting in 30% sales increase
- Establish partnerships with social media influencers to promote brand
- Develop unique, engaging content for targeted advertising campaigns
- Initiate a customer referral program to increase sales
- KRSecure $50m in new investor funding to boost capital and financial standing
- Develop comprehensive pitch showcasing compelling financial forecasts and growth potential
- Negotiate favorable funding terms to maximize capital infusion
- Organize strategic meetings with potential high net-worth investors
OKRs to expand and excel in the Spanish Market
- ObjectiveExpand and excel in the Spanish Market
- KRIncrease Spanish market share by 15%
- Develop localized marketing strategies tailored to the Spanish audience
- Improve customer service with bilingual support staff
- Partner with popular Spanish influencers for product promotions
- KRLaunch effective marketing campaigns in at least 5 major Spanish cities
- Develop unique marketing strategies tailored for each city
- Identify top 5 Spanish cities with the largest target market
- Allocate budget for comprehensive marketing campaigns in each city
- KRSecure at least 3 strategic partnerships in Spain
- Identify potential partnership opportunities in Spain
- Negotiate and finalize partnership agreements
- Initiate conversations with selected businesses
OKRs to drive Successful Expansion of Orocop Duo in Pakistan
- ObjectiveDrive Successful Expansion of Orocop Duo in Pakistan
- KRGain a 5% market share in the pharmaceutical industry
- Invest in result-driven marketing strategies
- Cultivate strategic partnerships with healthcare providers
- Develop innovative, patient-centric medications
- KRIncrease the number of distribution outlets by 20%
- Establish partnership agreements with new outlets
- Identify potential new distribution outlet locations
- Implement outlet openings and distribution setup
- KRSecure at least $10,000 in Orocop Duo sales per month
- Implement a training program to boost sales team performance
- Develop a targeted marketing campaign for Orocop Duo products
- Cultivate relationships with potential large-scale buyers
OKRs to become India's leading notice management platform
- ObjectiveBecome India's leading notice management platform
- KRIncrease user base by 30% through targeted marketing and user engagement strategies
- Implement a targeted marketing campaign
- Analyze campaign results for performance insight
- Enhance user engagement strategies
- KRForm strategic partnerships with five major corporations for platform usage
- Identify potential corporations for strategic partnerships
- Develop a persuasive partnership proposal
- Schedule and initiate partnership meetings
- KRImplement innovative features leading to 20% improvement in user retention rate
- Measure and analyze the improvement in user retention rate
- Conduct user research to identify potential innovative features
- Develop and implement selected features into the platform
Strategic Marketing OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Strategic Marketing OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Strategic Marketing OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost overall website conversion rate
- OKRs to achieve 100% compliance with relevant industry regulations and standards
- OKRs to increase company revenue and enhance the organizational environment
- OKRs to boost promotion conversions from Hubspot marketing emails
- OKRs to streamline the successful delivery of roadmap features
- OKRs to expand content distribution through podcasts or videos