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10 OKR examples for Strategic Marketing

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What are Strategic Marketing OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Strategic Marketing to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Strategic Marketing OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Strategic Marketing OKRs examples

You will find in the next section many different Strategic Marketing Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to amplify our brand visibility through strategic content marketing

  • ObjectiveAmplify our brand visibility through strategic content marketing
  • KRDrive a 25% growth in newsletter subscriptions with engaging blog posts
  • KRGenerate 20% increase in unique page visits through SEO-optimized content
  • TaskMonitor website traffic and adjust SEO strategies accordingly
  • TaskConduct keyword research for highly searched terms in your industry
  • TaskOptimize website content with selected keywords
  • KRBoost social media shares by 30% through effective content distribution
  • TaskCreate engaging, shareable content relevant to target audience
  • TaskUtilize influencers for wider content distribution
  • TaskMonitor and optimize content sharing strategies regularly

OKRs to establish a formidable brand presence

  • ObjectiveEstablish a formidable brand presence
  • KRLaunch 2 high-impact marketing campaigns
  • TaskCoordinate a strategic schedule for campaign launch
  • TaskIdentify target audience and platform for each campaign
  • TaskDevelop engaging content and visuals
  • KRSecure 3 high-profile endorsements or partnerships
  • TaskCraft compelling partnership or endorsement proposals
  • TaskSchedule and conduct negotiation meetings
  • TaskIdentify and reach out to potential high-profile endorsers or partners
  • KRIncrease social media engagement by 25%
  • TaskEngage actively by responding to comments and messages
  • TaskRun contests or challenges to promote user participation
  • TaskPost high-quality content consistently on all platforms

OKRs to to enhance Post Fiji's market and financial performance

  • ObjectiveTo enhance Post Fiji's market and financial performance
  • KRElevate net profit margin by 10% via cost reduction and operational efficiency
  • TaskImplement cost-saving strategies across all departments
  • TaskReduce wastage by optimizing supply chain management
  • TaskStreamline operations to enhance productivity and efficiency
  • KRImprove revenue by 15% by expanding business to untapped areas
  • TaskDevelop a comprehensive market entry strategy
  • TaskIdentify potential untapped markets for expansion
  • TaskImplement marketing campaigns in new target areas
  • KRIncrease the customer base by 25% through strategic marketing
  • TaskImplement tailored promotions for potential customers
  • TaskDevelop a comprehensive, targeted marketing strategy
  • TaskLeverage social media platforms for advertisement

OKRs to boost new businesses by converting top-tier leads through strategic outreach

  • ObjectiveBoost new businesses by converting top-tier leads through strategic outreach
  • KRIncrease lead generation by 40% through optimized marketing campaigns
  • TaskImplement SEO strategies in content creation
  • TaskInitiate targeted email marketing campaigns
  • TaskOptimize social media platforms for customer engagement
  • KRAchieve 30% conversion rate of high-quality leads into viable business opportunities
  • TaskImplement targeted marketing strategies for high-quality leads
  • TaskImprove follow-up tactics with potential customers
  • TaskPersonalize business proposals for prospective clients
  • KRExpand outreach effectiveness by 50% to drive lead engagement
  • TaskDevelop and implement a targeted social media marketing strategy
  • TaskLaunch referral program to incentivise current customers for word-of-mouth promotion
  • TaskIncrease frequency of engaging email newsletters to potential leads

OKRs to become Brazil's top professional development company

  • ObjectiveBecome Brazil's top professional development company
  • KRAchieve a minimum of 95% customer satisfaction rate
  • TaskRegularly review and enhance product/service offerings
  • TaskImplement customer feedback system to gather satisfaction metrics
  • TaskDevelop and provide exceptional customer service training
  • KRDevelop and launch 3 new high-quality professional courses in the market
  • TaskPlan and execute a robust marketing strategy for launch
  • TaskDevelop comprehensive course content and materials
  • TaskConduct research to identify market needs for professional courses
  • KRIncrease client base by 30% through strategic marketing and partnerships
  • TaskEstablish partnerships with complementary businesses for cross-promotion
  • TaskDevelop targeted marketing campaigns centered around customer needs
  • TaskImplement an incentive-based referral program to attract new clients

OKRs to achieve 9% net profit from 75 tour group services

  • ObjectiveAchieve 9% net profit from 75 tour group services
  • KRIncrease the booking rate by 15% to ensure maximum utilization of tour capacity
  • TaskImplement strategic marketing to attract more customers
  • TaskImprove online booking system for easy navigation
  • TaskOffer discounted packages for large group bookings
  • KRDecrease operating costs by at least 10% through efficient resource management
  • TaskRegularly review and adjust resource utilization
  • TaskImplement strategies for efficient use of resources
  • TaskIdentify wasteful practices in current operations
  • KRImprove upselling techniques for tour add-ons to increase revenue by 5%
  • TaskDevelop relevant and appealing tour add-on packages
  • TaskImplement a reward system for successful upsells
  • TaskRecruit experienced sales trainers for skills development workshops

OKRs to increase Fuxion company's valuation to $1 billion USD

  • ObjectiveIncrease Fuxion company's valuation to $1 billion USD
  • KRGrow global distributor network by 20% to expand sales and product reach
  • TaskNegotiate contracts and finalize agreements with distributors
  • TaskResearch new potential markets and viable distributors globally
  • TaskEstablish contact and build relationships with identified distributors
  • KREnhance brand popularity and recognition through strategic marketing campaigns resulting in 30% sales increase
  • TaskEstablish partnerships with social media influencers to promote brand
  • TaskDevelop unique, engaging content for targeted advertising campaigns
  • TaskInitiate a customer referral program to increase sales
  • KRSecure $50m in new investor funding to boost capital and financial standing
  • TaskDevelop comprehensive pitch showcasing compelling financial forecasts and growth potential
  • TaskNegotiate favorable funding terms to maximize capital infusion
  • TaskOrganize strategic meetings with potential high net-worth investors

OKRs to expand and excel in the Spanish Market

  • ObjectiveExpand and excel in the Spanish Market
  • KRIncrease Spanish market share by 15%
  • TaskDevelop localized marketing strategies tailored to the Spanish audience
  • TaskImprove customer service with bilingual support staff
  • TaskPartner with popular Spanish influencers for product promotions
  • KRLaunch effective marketing campaigns in at least 5 major Spanish cities
  • TaskDevelop unique marketing strategies tailored for each city
  • TaskIdentify top 5 Spanish cities with the largest target market
  • TaskAllocate budget for comprehensive marketing campaigns in each city
  • KRSecure at least 3 strategic partnerships in Spain
  • TaskIdentify potential partnership opportunities in Spain
  • TaskNegotiate and finalize partnership agreements
  • TaskInitiate conversations with selected businesses

OKRs to drive Successful Expansion of Orocop Duo in Pakistan

  • ObjectiveDrive Successful Expansion of Orocop Duo in Pakistan
  • KRGain a 5% market share in the pharmaceutical industry
  • TaskInvest in result-driven marketing strategies
  • TaskCultivate strategic partnerships with healthcare providers
  • TaskDevelop innovative, patient-centric medications
  • KRIncrease the number of distribution outlets by 20%
  • TaskEstablish partnership agreements with new outlets
  • TaskIdentify potential new distribution outlet locations
  • TaskImplement outlet openings and distribution setup
  • KRSecure at least $10,000 in Orocop Duo sales per month
  • TaskImplement a training program to boost sales team performance
  • TaskDevelop a targeted marketing campaign for Orocop Duo products
  • TaskCultivate relationships with potential large-scale buyers

OKRs to become India's leading notice management platform

  • ObjectiveBecome India's leading notice management platform
  • KRIncrease user base by 30% through targeted marketing and user engagement strategies
  • TaskImplement a targeted marketing campaign
  • TaskAnalyze campaign results for performance insight
  • TaskEnhance user engagement strategies
  • KRForm strategic partnerships with five major corporations for platform usage
  • TaskIdentify potential corporations for strategic partnerships
  • TaskDevelop a persuasive partnership proposal
  • TaskSchedule and initiate partnership meetings
  • KRImplement innovative features leading to 20% improvement in user retention rate
  • TaskMeasure and analyze the improvement in user retention rate
  • TaskConduct user research to identify potential innovative features
  • TaskDevelop and implement selected features into the platform

Strategic Marketing OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated Strategic Marketing OKR dashboards

AI feedback for OKRs in Tability

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Strategic Marketing OKR templates

We have more templates to help you draft your team goals and OKRs.