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tability.ioWhat are Marketing Outreach OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing Outreach to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Marketing Outreach OKRs examples
We've added many examples of Marketing Outreach Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to become a core collaborator in the local innovation ecosystem
ObjectiveBecome a core collaborator in the local innovation ecosystem
KRLaunch targeted outreach marketing campaign to increase agency visibility in the ecosystem
Implement and monitor the marketing campaign- Identify potential target audience for the marketing campaign
- Develop a strategic, tailored marketing outreach plan
- KRBuild partnerships with 5 local tech-based startups for collaborative initiatives
- KROrganize 3 interactive workshops/seminars to facilitate knowledge sharing in the ecosystem
- Promote events through email blasts, social media, and networking sites
- Identify relevant topics and design 3 engaging workshop/seminar curriculums
- Arrange logistic elements such as venue, audio/visual equipment, refreshments
OKRs to acquire new clients providing a security deposit
- ObjectiveAcquire new clients providing a security deposit
- KRImprove sales conversion rate by 15% through targeted follow-ups and demonstrations
- Monitor and analyze sales conversion rates regularly
- Identify potential customers for targeted follow-ups
- Plan and execute effective product demonstrations
- KRSecure 30% of new clients providing a security deposit by optimizing our proposal strategy
- Train team on optimized proposal strategy
- Revise proposals highlighting security deposit benefits
- Implement personalized follow-up for each proposal
- KRExpand marketing outreach to gain 20% more inquiries about our services
- Develop and launch a targeted social media advertising campaign
- Implement a referral reward program for existing clients
- Collaborate with influencers related to our niche for promotional campaigns
OKRs to boost new businesses by converting top-tier leads through strategic outreach
- ObjectiveBoost new businesses by converting top-tier leads through strategic outreach
- KRIncrease lead generation by 40% through optimized marketing campaigns
- Implement SEO strategies in content creation
- Initiate targeted email marketing campaigns
- Optimize social media platforms for customer engagement
- KRAchieve 30% conversion rate of high-quality leads into viable business opportunities
- Implement targeted marketing strategies for high-quality leads
- Improve follow-up tactics with potential customers
- Personalize business proposals for prospective clients
- KRExpand outreach effectiveness by 50% to drive lead engagement
- Develop and implement a targeted social media marketing strategy
- Launch referral program to incentivise current customers for word-of-mouth promotion
- Increase frequency of engaging email newsletters to potential leads
OKRs to expand brand awareness through social media marketing and influencer collaborations
- ObjectiveIncrease brand reach through social media and influencer partnerships
- KRIdentify and partner with 5 relevant influencers to promote our brand
- KRTrack success metrics, analyze the ROI, and optimize campaigns accordingly
- KRIncrease social media followers by 20% through targeted advertising campaigns
- KRGenerate 50% increase in social media engagement through compelling content
OKRs to enhance outreach with effective marketing strategies and brand visibility
- ObjectiveEnhance outreach with effective marketing strategies and brand visibility
- KRIncrease social media organic engagement by 30%
- Encourage audience interaction through quizzes and contests
- Develop and share high-quality, relevant content regularly
- Boost posts visibility using suitable hashtags and keywords
- KRSecure 5 new partnerships with relevant businesses for brand cross-promotion
- KRImplement marketing campaign that results in 20% increase in website traffic
- Develop engaging content and visuals for digital marketing materials
- Implement SEO strategy for improved online visibility
- Conduct targeted social media advertising campaigns
OKRs to build strong community relationships through our professional basketball team
- ObjectiveBuild strong community relationships through our professional basketball team
- KREstablish partnerships with 4 community organisations
- Reach out to organisations introducing partnership proposal
- Finalise agreements with selected organisations
- Identify potential community organisations for partnership
- KRBoost social media interaction by 15% through community-centered content
- Highlight community members weekly in feature posts
- Create weekly discussion posts centered on community topics
- Develop polls, quizzes, or contests to engage community members
- KRIncrease local event participation by 25%
- Create an engaging social media campaign targeting local audience
- Develop partnerships with local businesses for sponsorship and promotion
- Offer special discounts or incentives for early ticket purchases
OKRs to develop top-tier footballers for Leeds United and beyond
- ObjectiveDevelop top-tier footballers for Leeds United and beyond
- KRIncrease enrollment into our football development program by 20%
- Develop and implement a targeted marketing strategy
- Offer promotional discounts or referral incentives
- Organize community outreach and engagement events
- KRAchieve 80% of attendees to reach skill improvement milestones in the quarter
- Develop effective, targeted training programs for specific skill development
- Monitor and track each attendee's progress regularly
- Implement constructive feedback and mentoring sessions
- KRPlace at least 3 players into Leeds United first team trials
- Contact players' current teams for trial permission
- Identify potential players for Leeds United trials
- Arrange trial dates with Leeds United
OKRs to improve BDR outreach effectiveness by achieving an increase in response rates
- ObjectiveBoost BDR outreach response rates
- KRAchieve a 20% increase in response rates within the quarter
- KRConduct a comprehensive analysis of current outreach tactics
- KRImplement new outreach methods and tactics
- KRImprove BDRs' knowledge of the product and value propositions
OKRs to expand lour brand's presence through impactful outreach
- ObjectiveExpand lour brand's presence through impactful outreach
- KRBoost website traffic by 30% via targeted online promotional efforts
- Implement SEO strategies to enhance visibility on search engines
- Launch targeted social media advertising campaigns
- Collaborate with influencers for promotional posts
- KRIncrease social media followers by 25% through strategic engagement strategies
- Utilize paid promotions and influencer partnerships to extend reach
- Develop and implement a consistent content schedule on all platforms
- Engage directly with followers via comments, likes, and shares
- KRArrange and complete 10 strategic partnerships to boost collaborative outreach
- Identify potential partners aligned with our strategic goals
- Initiate conversations and negotiations with those entities
- Formalize partnerships through signed agreements
OKRs to boost our presence in significant media outlets
- ObjectiveBoost our presence in significant media outlets
- KREstablish relationships with 10 new influential journalists or media outlets
- Research and draft personalized outreach messages
- Initiate contact and schedule introductory meetings
- Identify 10 top influential journalists or media outlets in the field
- KRSecure 5 feature articles in top-tier media by end of quarter
- Identify and make a list of top-tier media outlets
- Reach out to journalists/editors with the pitches
- Craft compelling pitches for feature articles
- KRGrow organic mentions in media by 25%
- Develop partnerships with influencers aligned with our brand values
- Increase shareable content on social media platforms
- Execute an organic, word-of-mouth referral program
How to write your own Marketing Outreach OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Marketing Outreach OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Marketing Outreach OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketing Outreach OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance transparency of reporting processes across all teams
- OKRs to develop a comprehensive monolingual dictionary for both online and print use
- OKRs to enhance and streamline Board operations
- OKRs to successfully migrate sales reports to in-house frontend and data warehouse cube
- OKRs to strategically reduce overhead costs
- OKRs to maintain and improve overall health