Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Churn OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Churn to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Churn OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Churn OKRs examples
You'll find below a list of Objectives and Key Results templates for Churn. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to improve user retention rate and reduce churn
ObjectiveIncrease user loyalty and reduce attrition
KRIncrease overall retention rate by X%- KRIncrease average session duration by X%
- KRDecrease new user churn rate by X%
- KRIncrease repeat purchase rate by X%
OKRs to minimize customer churn for Customer Service Team
- ObjectiveMinimize customer churn for Customer Service Team
- KRElevate product usage frequency by 15% among current customers
Launch a customer engagement campaign promoting frequent usage- Improve product features based on customer feedback
- Offer incentives for increased product utilization
- KRAchieve a 20% reduction in monthly customer churn rate
- Offer loyalty incentives to encourage long-term commitment
- Initiate feedback surveys to address customer concerns
- Implement customer service training to improve customer relations
- KRIncrease customer satisfaction ratings by 30%
- Develop a responsive system for handling customer complaints
- Provide extensive training to improve customer service skills
- Implement customer feedback surveys after product/service usage
OKRs to increase revenue for the SaaS premium subscription
- ObjectiveIncrease revenue for the SaaS premium subscription
- KRReduce customer churn rate for premium plan by 15%
- KRIncrease upsell conversion rate by 10%
- Implement personalized product recommendations on the checkout page
- Optimize website layout and design to highlight upsell opportunities throughout the customer journey
- Train sales team on effective upselling techniques and product knowledge
- Offer limited-time promotions for related products during the purchase process
- KRAchieve 20% increase in average revenue per user (ARPU)
- KRAcquire 50 new premium plan customers through targeted marketing campaigns
OKRs to increase user revenue and reduce churn rate
- ObjectiveIncrease user revenue and reduce churn rate
- KRReduce user churn rate by 10%
- Implement personalized engagement strategies to retain users
- Improve customer service and responsiveness to issues
- Analyze past user data to identify common patterns of churn
- KRAchieve 15% increase in average revenue per user
- Develop new premium features for upselling to existing users
- Intensify marketing campaigns targeting user engagement and purchases
- Implement dynamic pricing based on user behaviors and preferences
- KRIncrease user engagement with premium features by 20%
- Implement a rewards program for premium-feature usage
- Develop specific in-app messages promoting premium features
- Provide free trials of premium features to users
OKRs to reduce activation churn
- ObjectiveReduce activation churn via high-touch onboarding
- KRIncrease concierge onboarding sessions from 12% to 25% of leads
- KRIncrease engagement with onboarding drip fro 10% to 20%
- KRImprove survey scores from 3.2 to 4.1 for personalized onboarding calls
OKRs to reduce customer churn by 5%
- ObjectiveReduce customer churn by 5%
- KRIncrease customer retention rate by 2% through enhanced engagement strategies
- Create a loyalty program to reward and incentivize customer loyalty
- Enhance customer support channels by implementing live chat and reducing response times
- Conduct regular customer surveys to gather feedback and identify areas for improvement
- Implement personalized email marketing campaigns to provide tailored content and offers
- KRImprove customer satisfaction score by 10 points through personalized support and proactive communication
- Conduct regular customer surveys to gain insights and address concerns promptly
- Develop a communication plan to proactively update customers about product developments
- Assign dedicated customer support representatives to provide personalized assistance
- Implement a CRM system to track and analyze customer data accurately
- KRIncrease the number of customers actively using premium features by 15% through targeted promotions
- Monitor customer engagement and analyze the results to continuously improve targeted promotions
- Analyze customer data to identify preferences for targeted promotions
- Implement A/B testing to optimize the effectiveness of targeted promotions
- Create personalized and compelling promotional campaigns to showcase the value of premium features
- KRDecrease the average time to resolve customer issues by 20% through process optimization
- Regularly track and evaluate customer issue resolution metrics to identify areas for further process optimization
- Implement automation tools to streamline and expedite customer issue resolution workflow
- Analyze current customer issue resolution process to identify inefficiencies and bottlenecks
- Train customer support team members on efficient problem-solving techniques and effective communication skills
OKRs to boost active customers of our B2B SaaS app
- ObjectiveBoost active customers of our B2B SaaS app
- KRAchieve a 30% increase in free trial to paid subscription conversions
- Offer incentives for transitioning to paid subscription
- Enhance user experience during the free trial
- Implement targeted, value-based email marketing campaigns
- KRDecrease customer churn rate by 20% through improved customer service
- Implement a detailed customer feedback system for service improvement
- Train customer service staff in conflict resolution and cancellation prevention
- Establish personalized communication strategies for high-risk churn customers
- KRImplement two new features or updates based on customer feedback analysis and requests
- Design and develop the chosen updates or features
- Analyze customer feedback and identify two potential feature updates
- Perform testing and roll out the new features to customers
OKRs to boost frequency of customer repeat purchases
- ObjectiveBoost frequency of customer repeat purchases
- KRReduce churn rate by 10% within the customer base
- Implement customer satisfaction surveys to identify problem areas
- Improve customer service response time and efficiency
- Develop a loyalty rewards program to incentivize repeat business
- KRAchieve a 20% increase in repeat purchases by existing customers
- Enhance customer service training for team
- Implement a loyalty program with exclusive benefits
- Deploy personalized email marketing promotions
- KRImprove customer loyalty program participation by 15%
- Increase promotion of loyalty program in store and online
- Enhance benefits exclusive to loyalty program members
- Launch referral incentives within the program
OKRs to expand user acquisition significantly
- ObjectiveExpand user acquisition significantly
- KRGain 250 new users daily through digital marketing strategies
- Implement a targeted advertising campaign on Facebook and Google
- Use SEO strategies to increase website traffic
- Collaborate with influencers for product promotion
- KRIncrease website traffic to 10,000 unique visitors weekly
- Initiate a paid advertising campaign targeting relevant demographics
- Share engaging content regularly on social media platforms
- Implement SEO strategies to improve online search engine rankings
- KRImprove user onboarding experience, aiming for a 30% reduction in user churn rate
- Regularly gather and implement user feedback on onboarding
- Implement user-friendly, interactive tutorials for new users
- Streamline registration process, minimizing unnecessary steps
OKRs to enhance user engagement on our app
- ObjectiveEnhance user engagement on our app
- KRImplement 2 new user engagement features
- Beta test features for user feedback and adjustments
- Develop and code the selected features
- Identify potential features to increase user engagement
- KRIncrease daily active user count by 20%
- Implement a referral program to drive user growth
- Develop engaging content to attract and retain users
- Improve the user interface to enhance user experience
- KRReduce app churn rate by 15%
- Conduct regular user feedback surveys and implement suggestions
- Improve app's user interface for better user experience
- Initiate personalized marketing campaigns to retain users
Churn OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Churn OKR templates
We have more templates to help you draft your team goals and OKRs.