Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Churn Rate OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Churn Rate to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Churn Rate OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Churn Rate OKRs examples
You'll find below a list of Objectives and Key Results templates for Churn Rate. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to enhance customer loyalty and reduce churn rate
ObjectiveEnhance customer loyalty and reduce churn rate
KRDecrease churn rate by 5% by implementing a structured feedback system
Develop a comprehensive customer feedback system
Train staff to effectively implement the feedback system
Analyze the feedback to implement necessary changes
KRBoost repeat customer rate by 8% via an effective loyalty program
Design an appealing loyalty program incentivizing repeat purchases
Regularly evaluate and adapt the loyalty program for effective customer retention
Publicize loyalty program through email marketing and social media
KRIncrease customer satisfaction score by 10% through improved service offerings
Implement ongoing staff training for optimal customer service
Regularly update and improve product/service features
Establish mechanisms to collect and review customer feedback
OKRs to improve user retention rate and reduce churn
ObjectiveIncrease user loyalty and reduce attrition
KRIncrease overall retention rate by X%
KRIncrease average session duration by X%
KRDecrease new user churn rate by X%
KRIncrease repeat purchase rate by X%
OKRs to increase revenue for the SaaS premium subscription
ObjectiveIncrease revenue for the SaaS premium subscription
KRReduce customer churn rate for premium plan by 15%
KRIncrease upsell conversion rate by 10%
Implement personalized product recommendations on the checkout page
Optimize website layout and design to highlight upsell opportunities throughout the customer journey
Train sales team on effective upselling techniques and product knowledge
Offer limited-time promotions for related products during the purchase process
KRAchieve 20% increase in average revenue per user (ARPU)
KRAcquire 50 new premium plan customers through targeted marketing campaigns
OKRs to increase user revenue and reduce churn rate
ObjectiveIncrease user revenue and reduce churn rate
KRReduce user churn rate by 10%
Implement personalized engagement strategies to retain users
Improve customer service and responsiveness to issues
Analyze past user data to identify common patterns of churn
KRAchieve 15% increase in average revenue per user
Develop new premium features for upselling to existing users
Intensify marketing campaigns targeting user engagement and purchases
Implement dynamic pricing based on user behaviors and preferences
KRIncrease user engagement with premium features by 20%
Implement a rewards program for premium-feature usage
Develop specific in-app messages promoting premium features
Provide free trials of premium features to users
OKRs to boost frequency of customer repeat purchases
ObjectiveBoost frequency of customer repeat purchases
KRReduce churn rate by 10% within the customer base
Implement customer satisfaction surveys to identify problem areas
Improve customer service response time and efficiency
Develop a loyalty rewards program to incentivize repeat business
KRAchieve a 20% increase in repeat purchases by existing customers
Enhance customer service training for team
Implement a loyalty program with exclusive benefits
Deploy personalized email marketing promotions
KRImprove customer loyalty program participation by 15%
Increase promotion of loyalty program in store and online
Enhance benefits exclusive to loyalty program members
Launch referral incentives within the program
OKRs to expand user acquisition significantly
ObjectiveExpand user acquisition significantly
KRGain 250 new users daily through digital marketing strategies
Implement a targeted advertising campaign on Facebook and Google
Use SEO strategies to increase website traffic
Collaborate with influencers for product promotion
KRIncrease website traffic to 10,000 unique visitors weekly
Initiate a paid advertising campaign targeting relevant demographics
Share engaging content regularly on social media platforms
Implement SEO strategies to improve online search engine rankings
KRImprove user onboarding experience, aiming for a 30% reduction in user churn rate
Regularly gather and implement user feedback on onboarding
Implement user-friendly, interactive tutorials for new users
Streamline registration process, minimizing unnecessary steps
OKRs to enhance user engagement on our app
ObjectiveEnhance user engagement on our app
KRImplement 2 new user engagement features
Beta test features for user feedback and adjustments
Develop and code the selected features
Identify potential features to increase user engagement
KRIncrease daily active user count by 20%
Implement a referral program to drive user growth
Develop engaging content to attract and retain users
Improve the user interface to enhance user experience
KRReduce app churn rate by 15%
Conduct regular user feedback surveys and implement suggestions
Improve app's user interface for better user experience
Initiate personalized marketing campaigns to retain users
OKRs to maximize AI consulting services revenue
ObjectiveMaximize AI consulting services revenue
KRAchieve a 20% increase in the conversion rate from leads to paying clients
Provide personalized follow-up communications to address specific client needs and enhance conversion rates
Analyze the current lead nurturing process and identify areas for improvement
Implement targeted email marketing campaigns to engage leads and drive conversions
Optimize website landing pages to enhance user experience and encourage conversions
KRReduce customer churn rate by 10% by improving customer satisfaction and retention strategies
Offer loyalty programs and incentives to encourage customer loyalty and reduce churn rate
Enhance product/service quality through constant monitoring and prompt resolution of customer feedback
Implement personalized customer support strategies to enhance engagement and build stronger relationships
Conduct customer satisfaction surveys to identify pain points and areas for improvement
KRIncrease the average contract value by 15% through upselling and cross-selling
Identify top-selling products/services and create bundled packages to increase cross-selling opportunities
Analyze customer purchase history and behavior to develop personalized upsell/cross-sell recommendations
Train sales team on effective upselling techniques and provide them with updated product knowledge
Implement targeted marketing campaigns to educate customers on the benefits of upselling and cross-selling
KRAcquire 10 new clients by implementing targeted marketing campaigns and referrals
Encourage existing clients to refer new clients by offering incentives or rewards
Design and launch a social media ad campaign to attract new clients
Create a list of potential clients by analyzing the target market demographics
Develop personalized email campaigns to reach out to potential clients
Churn Rate OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Churn Rate OKR dashboards

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Churn Rate OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance proficiency and understanding in Golang fundamentals
OKRs to enhance quality of care in correctional settings for Press Ganey evaluation
OKRs to improve our email Marketing activities
OKRs to implement a comprehensive talent pool database through strategic mapping
OKRs to to implement a strategic, consistent, and realistic social media approach
OKRs to successfully support the launch of Unified GA