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tability.ioWhat are User Acquisition OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
User Acquisition OKRs examples
We've added many examples of User Acquisition Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to expand user acquisition significantly
ObjectiveExpand user acquisition significantly
KRGain 250 new users daily through digital marketing strategies
Implement a targeted advertising campaign on Facebook and Google- Use SEO strategies to increase website traffic
- Collaborate with influencers for product promotion
- KRIncrease website traffic to 10,000 unique visitors weekly
- Initiate a paid advertising campaign targeting relevant demographics
- Share engaging content regularly on social media platforms
- Implement SEO strategies to improve online search engine rankings
- KRImprove user onboarding experience, aiming for a 30% reduction in user churn rate
- Regularly gather and implement user feedback on onboarding
- Implement user-friendly, interactive tutorials for new users
- Streamline registration process, minimizing unnecessary steps
OKRs to improve user acquisition through targeted referral programs
- ObjectiveIncrease user acquisition through targeted referral programs
- KRAnalyze referral data to optimize and improve future campaigns
- KRLaunch 3 new referral campaigns with personalized incentives
- KRIncrease referral conversion rate by 20% through A/B testing
- KRAchieve 50% growth in referred users compared to last quarter
OKRs to decrease user acquisition cost for our mobile app
- ObjectiveDecrease user acquisition cost for our mobile app
- KRImprove advertisement click-through rate by 15% with targeted marketing campaigns
- Monitor, analyze, and optimize campaign performance regularly
- Implement targeted ad campaigns based on identified personas
- Research customer behavior to create detailed audience personas
- KRReduce average acquisition cost per user by 25%
- Increase targeting precision in ad campaigns
- Analyze and optimize current marketing strategies
- Enhance the retention strategies for existing customers
- KRIncrease organic app downloads by 30% through app store optimization
- Promotion through positive user reviews and ratings
- Develop compelling app descriptions and attractive icons
- Conduct keyword research to improve app store search ranking
OKRs to increase user acquisition by 50% in the next quarter
- ObjectiveBoost user acquisition
- KRAchieve a 25% conversion rate of website visitors to users
- KRExpand social media reach and engagement by 50%
- KRLaunch a referral program and generate 20% new users through referrals
- KRIncrease website traffic by 30% via organic and paid channels
OKRs to get first 10 users
OKRs to enhance audience nurturing for improved policy acquisition
- ObjectiveEnhance audience nurturing for improved policy acquisition
- KRIncrease the quote-to-policy conversion rate by 20% through audience nurturing efforts
- Enhance user experience on conversion platforms
- Implement a personalized email follow-up strategy
- Develop a targeted content marketing plan
- KRDevelop and implement at least two new nurturing strategies or campaigns
- Devise two unique nurturing campaign plans
- Launch and monitor campaign effectiveness regularly
- Research current market trends and effective nurturing strategies
- KRReduce the time from quote to policy purchase by 15% with nurturing touchpoints
- Develop quick, user-friendly online purchasing system
- Implement automated follow-up emails after quote
- Provide informational content about policies regularly
OKRs to grow the user base via organic mobile acquisition
- ObjectiveGrow the user base via organic mobile acquisition
- KRReduce mobile app attrition rate by 10%
- Implement user feedback to improve app design and functionality
- Optimize app performance to prevent crashes and lags
- Develop engaging in-app activities or rewards
- KRAchieve 20% increase in app downloads from organic sources
- Encourage user ratings and reviews on app store
- Optimize the app store description with relevant keywords
- Share app links on all social media platforms
- KRImprove mobile app store optimization to boost visibility by 30%
- Research and incorporate relevant high-ranking keywords in app description
- Update app regularly to fix bugs and improve performance
- Encourage users to rate and review the app
OKRs to increase overall user acquisition
- ObjectiveIncrease overall user acquisition
- KRImplement two impactful marketing campaigns targeting potential users
- Develop two unique, impactful marketing campaigns
- Execute and monitor the effectiveness of these campaigns
- Research what marketing strategies resonate with our target users
- KRAchieve 15% growth in website registration rates
- Initiate referral programs to encourage sign-ups
- Develop compelling, targeted website content
- Implement User-friendly and quick registration processes
- KRImprove onboarding process, reducing drop-offs by 20%
- Develop engaging, streamlined onboarding materials
- Identify stages in the process with high drop-off rates
- Implement personalized, supportive follow-up communications
OKRs to implement the 1 million e-invoicing project successfully
- ObjectiveImplement the 1 million e-invoicing project successfully
- KRAchieve a user satisfaction score of 80% or above through surveys
- Develop a customer satisfaction survey focused on service quality
- Implement survey distribution with purchased services or product
- Analyze survey results and identify areas for improvement
- KRIncrease adoption rate of e-invoicing service to 75%
- Develop targeted marketing campaigns for e-invoicing services
- Enhance user interface for ease of use
- Offer incentives for e-invoicing adoption
- KRAcquire and onboard 250,000 new users for the e-invoicing service
- Establish referral programs to incentivize existing users
- Develop a compelling digital marketing strategy for target audience
- Implement user-friendly onboarding process to retain newcomers
OKRs to create an influential digital platform for societal issues
- ObjectiveCreate an influential digital platform for societal issues
- KRIncrease registered users by 30% with diverse demographics
- Offer special promotions for new user registrations
- Develop partnerships with diverse communities and influencers
- Implement a targeted multichannel marketing campaign
- KRProduce and publish 50 unique high-quality content pieces on societal issues
- Research, write, and edit each piece
- Publish content through various channels
- Identify 50 societal issues for content topics
- KRAchieve 20% user engagement via active discussions and comments on posts
- Develop a user reward/incentive system for active participation
- Create engaging content encouraging active discussions
- Moderately promote active conversation and user interaction
How to write your own User Acquisition OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
User Acquisition OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your User Acquisition OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More User Acquisition OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to drive strong revenue and margin growth
- OKRs to eliminate high-risk tech debt over the next year
- OKRs to enhance strategic planning collaboration with stakeholders
- OKRs to foster a continuous learning and growth culture in our team
- OKRs to enhance overall client satisfaction and relationship
- OKRs to enhance quality and reach of written content at TechnoStruct Academy