Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Sales Department OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Department to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Sales Department OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Sales Department OKRs examples
You'll find below a list of Objectives and Key Results templates for Sales Department. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to streamline administrative tasks in sales department
ObjectiveStreamline administrative tasks in sales department
KRImplement new software to automate at least 50% of repetitive tasks
Identify repetitive tasks suitable for software automation
Install and test automation software
Research and select appropriate automation software
KRReduce sales report generation time by 30%
Streamline the sales data input process
Train team on faster report generation methods
Implement efficient sales reporting software
KRImprove data entry accuracy to 98%
Utilize automated data validation software
Establish robust data auditing processes
Implement rigorous data entry training programs
OKRs to establish robust financial structure for sustainability and growth
ObjectiveEstablish robust financial structure for sustainability and growth
KRIncrease organizational revenue by 20% through new client acquisition
Implement effective marketing strategies to attract potential clients
Train sales team on techniques for successful client acquisition
Enhance product or service offerings to broaden appeal
KRImplement a new budgeting system accounting for all departments
Create a standardized budgeting template
Identify necessary expenses for each department
Distribute and train departments on the new system
KRReduce operational cost by 15% through streamlining processes
Implement lean strategies to optimize efficiency
Automate routine procedures to save manpower
Identify redundant tasks and merge them effectively
OKRs to enhance financial operations for continuous improvement
ObjectiveEnhance financial operations for continuous improvement
KRMinimize financial waste by identifying and reducing unnecessary expenses by 5%
Implement strategies to cut identified expenses by 5%
Identify non-essential expenses across all categories
Analyze all financial statements for last one year
KRImplement at least two efficiency-improving process changes in the finance department
Research industry standards for efficient practices
Introduce technology to automate financial processes
Identify inefficiencies in current financial operations
KRIncrease quarterly profits by at least 10%
Implement cost-saving measures throughout all departments
Develop and execute an aggressive sales strategy
Expand product or service offerings to generate revenue
OKRs to increase revenue for the SaaS premium subscription
ObjectiveIncrease revenue for the SaaS premium subscription
KRReduce customer churn rate for premium plan by 15%
KRIncrease upsell conversion rate by 10%
Implement personalized product recommendations on the checkout page
Optimize website layout and design to highlight upsell opportunities throughout the customer journey
Train sales team on effective upselling techniques and product knowledge
Offer limited-time promotions for related products during the purchase process
KRAchieve 20% increase in average revenue per user (ARPU)
KRAcquire 50 new premium plan customers through targeted marketing campaigns
OKRs to boost sales performance significantly
ObjectiveBoost sales performance significantly
KRImprove product demonstration conversions by 10%
Train staff on persuasive presentation and selling techniques
Research audience needs for personalized product demonstrations
Incorporate a compelling call-to-action in all demos
KRDrive repeat business higher by improving client retention by 20%
Personalize client communications to enhance engagement
Implement a loyalty program to reward frequent customers
Improve customer service response times by 15%
KRIncrease the number of customer contacts by 15%
Enhance social media engagement strategies
Implement a new customer outreach campaign
Offer incentives for customer referrals
OKRs to maximize efficiency of the sales operations department
ObjectiveMaximize efficiency of the sales operations department
KRIncrease cross sell opportunities by achieving a 25% conversion rate
Provide staff training on cross-selling techniques and benefits
Develop product bundles to incentivize additional purchases
Implement targeted cross-selling strategies in marketing campaigns
KRDecrease sales cycle duration by 15% by optimizing process flows
Identify and eliminate redundant steps in the sales process
Train sales team on efficient sales techniques and strategies
Implement effective CRM software for streamlined operations
KRBoost the number of closed deals by 20% through better lead management
Implement a strategic lead scoring and ranking system
Provide sales team with refined lead qualification training
Improve follow-up strategies for more personalized communication
OKRs to create a unified promo planning process for all Sales
ObjectiveCreate a unified promo planning process for all Sales
KRConduct 3 training sessions to ensure Sales Department understands the new process
Set up three different training dates
Follow up for feedback after each session
Identify key points to cover in training sessions
KRAchieve 90% positive feedback on the ease and clarity of the new process
Regularly ask for and analyze feedback
Conduct training sessions to fully understand new process
Implement improvements based on feedback received
KRDefine and document 100% of the necessary steps for successful promo planning
Compile steps into a comprehensive document guide
Identify all steps involved in successful promo planning
Write clear, concise descriptions for each step
OKRs to enhance compliance and engagement through sales audit
ObjectiveEnhance compliance and engagement through sales audit
KRIdentify and rectify at least 75% of recorded non-compliance issues by week 12
Devise an effective strategy to rectify issues
Implement the strategy before week 12
Review all recorded non-compliance issues
KRConduct and complete 100% sales audit for all departments by week 8
Evaluate, compile and submit audit findings by week 8
Determine essential data points required for sales audit by week 2
Implement a systematic sales audit process starting week 3
KRIncrease staff engagement in compliance initiatives by 30% through training and communication
Implement regular communication channels to discuss compliance matters
Develop a comprehensive compliance training program for all staff members
Utilize incentives to motivate staff participation in compliance initiatives
OKRs to drive significant growth in sales volume next quarter
ObjectiveDrive significant growth in sales volume next quarter
KRIncrease monthly sales by a minimum of 15% each month
Train sales team on advanced selling techniques
Improve post-sales customer services to ensure repeat purchases
Implement aggressive promotional campaigns targeting potential clients
KRMinimize sales cycle length by 10%
Train staff on efficient customer communication and sales tactics
Implement customer relationship management software for streamlining sales processes
Improve lead qualification practices to focus on high-conversion prospects
KRAchieve 20% conversion rate on sales leads
Enhance site design for optimal user experience
Train sales team on effective closing strategies
Implement creative and personalized email marketing campaigns
OKRs to increase company's overall profitability
ObjectiveIncrease company's overall profitability
KRBoost sales by 10% to enhance revenue
Improve after-sales service to promote customer loyalty
Implement an upselling strategy to increase average transaction value
Enhance digital marketing tactics to expand customer reach
KRRaise net profit margin by an additional 2%
Implement measures to reduce operational and production costs
Boost sales through improved marketing strategies
Increase pricing of products or services strategically
KRMinimize operating costs by 5% through efficiency measures
Decrease unnecessary material waste production
Streamline processes to reduce labour costs
Implement energy-saving equipment and lighting fixtures
Sales Department OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Sales Department OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance analysis and implementations of Power BI Reports
OKRs to implement disaster recovery plan with RTO under one hour
OKRs to establish robust safety culture in new manufacturing facility
OKRs to achieve 9% net profit from 75 tour group services
OKRs to enhance product discovery for improved client engagement
OKRs to strengthen change management proficiency across the organization