Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Business Growth Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Growth Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Business Growth Team OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Business Growth Team OKRs examples
We've added many examples of Business Growth Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to secure partnerships with strategic industry leaders to drive business growth
ObjectiveEstablish key partnerships to drive growth
KRIdentify and prioritize potential partners based on revenue and market share- KRTrack the success of each partnership by setting clear KPIs and regularly measuring progress
- KRDevelop a compelling pitch deck and present to at least 10 potential partners
- KRSign partnership agreements with at least 3 of the identified partners
OKRs to enhance in-house legal team for aggressive business growth
- ObjectiveEnhance in-house legal team for aggressive business growth
- KRReduce legal risks and issues by 30%, enhancing expansion strategy
Strengthen internal controls to prevent legal breaches- Hire legal consultant team to review existing policies
- Implement regular legal compliance training for all staff
- KRImprove legal operational efficiency by 25% using advance legal tech tools
- Monitor and evaluate the improvement in operational efficiency
- Implement advanced legal software for streamlined case management
- Train staff on utilizing new legal tech tools efficiently
- KRHire and onboard four additional experienced legal professionals
- Screen applicants and conduct interviews
- Post job listings on legal employment websites
- Design comprehensive onboarding program
OKRs to increase business growth and client retention
- ObjectiveIncrease business growth and client retention
- KRIncrease quarterly revenue by 20% through cross-selling and up-selling strategies
- Monitor and optimize sales data weekly
- Develop and implement targeted marketing campaigns
- Train staff in effective cross-selling and up-selling techniques
- KRBoost customer base by 15% through intensive marketing and customer referral program
- Launch a lucrative customer referral program
- Develop and implement an intensive marketing strategy
- Regularly track and measure customer growth
- KRAchieve a 90% customer retention rate by optimizing customer service and support
- Set up a customer loyalty rewards program
- Organize regular training for customer service staff
- Implement a multi-channel customer support system
OKRs to foster and demonstrate out-of-box thinking
- ObjectiveFoster and demonstrate out-of-box thinking
- KRConduct 2 workshops on creativity and unconventional problem-solving strategies
- Advertise workshops to relevant audience groups
- Identify suitable topics for creativity and problem-solving workshops
- Arrange logistics such as location, materials, and guest speakers
- KRDevelop 3 unique, innovative solutions to existing business challenges
- Identify key challenges limiting business growth
- Evaluate feasibility and uniqueness of solutions
- Brainstorm innovative solutions for each challenge
- KRSuccessfully apply an unorthodox approach to improve an underperforming process by 20%
- Research unorthodox approaches to improvement
- Implement a new strategy, measure its impacts
- Identify weaknesses in the current process
OKRs to identify and assess new growth opportunities
- ObjectiveIdentify and assess new growth opportunities
- KRConduct detailed feasibility studies for identified opportunities to determine viability
- Evaluate viability based on research outcomes
- Identify opportunities for feasibility study
- Perform detailed review of business prospects
- KRResearch and pinpoint 10 potential new market areas for business expansion
- Analyse findings to determine viability for business expansion
- Identify sectors and industries where our business can potentially expand
- Conduct detailed market research on the 10 identified areas
- KRDevelop and present 5 comprehensive business proposals for promising opportunities
- Develop comprehensive proposals for each opportunity
- Prepare presentations for each business proposal
- Identify 5 promising business opportunities for proposal
OKRs to penetrate new regions to boost architecture service revenue
- ObjectivePenetrate new regions to boost architecture service revenue
- KRDevelop a localized business strategy for the chosen geography by week six
- Identify target market and relevant dynamics in chosen geography by week two
- Construct localized business strategy by week four
- Finalize and review strategy for implementation by week six
- KRIdentify and analyze 3 potential geographies for expansion within two weeks
- Compile list of potential geographic areas for expansion
- Analyze demographic data for each potential area
- Present findings and recommend best three locations
- KRAchieve 10% revenue increase from new geography by the end of the quarter
- Develop a strategic marketing plan for penetration
- Identify high potential markets within the new geography
- Implement sales and distribution channels effectively
OKRs to increase wealth by improving income and managing spending
- ObjectiveIncrease wealth by improving income and managing spending
- KRDedicate 10% of each paycheck to investments to generate additional income
- Determine monthly income
- Transfer this amount to chosen investments
- Calculate 10% of the monthly income
- KRRaise primary income by 15% through performance at work or business growth
- Seek promotion or salary increase at the current job
- Develop and implement strategies for business sales growth
- Improve job performance through continuing education or training
- KRReduce unnecessary expenses by identifying and eliminating 20% of non-essential costs
- Create a strategy to eliminate identified non-essential costs
- Review and categorize all expenses to identify non-essential costs
- Implement the cost-reduction strategy and track progress
OKRs to boost sustainable growth and profitability of the business
- ObjectiveBoost sustainable growth and profitability of the business
- KRReduce operational costs by 10% through efficiency improvements
- Implement energy-saving measures in all company facilities
- Streamline processes to eliminate non-value-adding activities
- Invest in cost-effective, high-efficiency equipment
- KRGrow customer base by 20% with green initiatives
- Host community events showcasing company's commitment to sustainability
- Develop a marketing campaign focusing on company's environmental efforts
- Implement a customer rewards program for eco-friendly purchasing decisions
- KRIncrease net profit margin by 15%
- Evaluate pricing strategies, increase price where appropriate
- Improve operational efficiency to reduce waste
- Implement cost-cutting measures for overhead expenses
OKRs to establish a successful digital marketing agency
- ObjectiveEstablish a successful digital marketing agency
- KRSecure 10 long-term contracts with business clients by the end of next quarter
- Create a persuasive contract proposal for each company
- Initiate meetings to present and negotiate contracts
- Identify potential businesses in need of our services
- KRHire and onboard 3 qualified digital marketing professionals for team expansion
- Source and shortlist digital marketing professionals based on qualification criteria
- Conduct interviews and select top 3 candidates
- Initiate onboarding process for chosen professionals
- KRAchieve a minimum of 15% quarter over quarter growth in revenue
- Implement strategies for increasing sales volume and average transaction size
- Optimize operational efficiency to reduce costs and increase profit margins
- Develop targeted marketing campaigns to capture new customers
OKRs to robustly improve the industrial sector's market strategy
- ObjectiveRobustly improve the industrial sector's market strategy
- KRIdentify and establish strategic partnerships with at least 3 relevant companies
- Research companies that align with our strategic goals
- Formalize partnerships through agreements or contracts
- Initiate contact and discuss partnership opportunities
- KRSuccessfully implement 2 market strategies improving sector growth by 15%
- Identify and analyze two potential market growth strategies
- Develop clear implementation plans for chosen strategies
- Track and measure the implemented strategies' growth regularly
- KRIncrease the industrial sector's market share by 10%
- Develop and implement robust industrial marketing strategies
- Conduct a comprehensive market analysis and competitor research
- Improve existing product offerings and assess potential innovations
Business Growth Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Business Growth Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to successfully save money to build an investment fund
- OKRs to enhance team efficiency while maintaining work quality
- OKRs to within budget
- OKRs to improve Employee Experience
- OKRs to secure leadership in POS and online payment solutions market
- OKRs to enhance leadership capabilities through diverse trainings and self-study