These Growth OKR templates are meant to help teams move from ideas and projects to measurable business outcomes. Use them as a starting point, then tailor the metrics and initiatives to the reality of your company.
Use Growth OKRs to define what success looks like this quarter, then track them weekly so the team can quickly spot blockers, learn, and adjust execution.
This page shows the top 10 of 16 templates for growth, with internal links to related categories and guidance for adapting the examples to your team.
Last template update in this category: 2023-06-16What this category is for
- Teams that need a clearer operating rhythm for growth work.
- Managers who want examples they can adapt into outcome-focused quarterly plans.
- Leaders comparing adjacent categories before choosing the best OKR direction.
Best outcomes to track
- Growth priorities tied to measurable business outcomes.
- Weekly check-ins that surface blockers before they become delivery issues.
- Better alignment between initiatives and the metrics that matter.
Related categories
Use these linked categories to explore adjacent planning areas and strengthen the internal topic cluster around growth.
Growth OKR examples and templates
Start with these top 10 examples from 16 total templates in this category, then adapt the metrics and initiatives to fit your team's constraints and operating cadence.
OKRs to strengthen relationships with key accounts and identifying opportunities for growth
ObjectiveIncrease revenue through strategic account management
KRDevelop and execute personalized account plans for top 3 accounts- KRConduct 5 in-person meetings with key accounts to strengthen relationships
- KRIdentify 3 new growth opportunities within key accounts
- KRIncrease key account revenue by 10% through cross-selling and upselling
OKRs to expand BDR prospecting efforts into new target markets or industry segments
- ObjectiveIncrease BDR prospecting in untapped markets/segments
- KRDevelop customized messaging for each target market/segment
- KRIdentify 3 new markets/segments to target
- KRSecure at least 2 new clients from the targeted markets/segments
- KRIncrease qualified leads generated from new markets/segments by 20%
OKRs to increase user acquisition by 50% in the next quarter
- ObjectiveBoost user acquisition
- KRAchieve a 25% conversion rate of website visitors to users
- KRExpand social media reach and engagement by 50%
- KRLaunch a referral program and generate 20% new users through referrals
- KRIncrease website traffic by 30% via organic and paid channels
OKRs to boost customer acquisition
- ObjectiveIncrease customer acquisition
- KRIncrease number of customer sign-ups by 30%
Develop content to engage potential customers.- Offer incentives for customers to sign up.
- Increase visibility of sign-up process on website.
- Create an email marketing campaign to target potential customers.
- KRIncrease customer lifetime value by 20%
- Create targeted email campaigns with personalized content.
- Develop a loyalty program for existing customers.
- Offer special discounts and promotions to existing customers.
- Increase customer service response times.
OKRs to land and expand through product stickiness
- ObjectiveLand and expand through product stickiness
- KRReduce churn rate by 50%
- KRDouble our ARPC(Average revenue per customer)
- KRIncrease NPS rating by 10
- KRImprove results of Onboarding survey by 25%
OKRs to enable a better sales process
- ObjectiveTurn sales into an efficient growth engine
- KRReduce Customer Acquisition Costs from $740 to $350
- KRIncrease inbound sales by 30%
- KRReduce the sales cycle from 9 to 3 months
OKRs to encourage user referrals
- ObjectiveAccelerate momentum with user referrals
- KRIncrease weekly in-app referrals from 1.5 to 2.5/week
- Add referral link in footer of weekly customer comms
- Improve visibility of referral actions
- KRPublish 5 case studies from top customers
- Identify top 10 customers for case studies
- Secure 5 interviews
- KRSecure 20 new G2 reviews score 4+ stars
- Contact 40 users scoring us NPS 9+ and ask for a review
OKRs to reach $100,000 ARR in app stores without paid marketing
- ObjectiveAchieve $100K ARR through organic traffic
- KRTriple installs thanks to localization
- Localize title, subtitles, screenshots, description and keywords
- KRIncrease revenue growth by 60%
- A/B test screenshots on Google Play
- Sign up for App Store Optimization tool (https://appradar.com/)
- A/B test screenshots and icons on App StoreS
- Survey users to understand their core keywords
OKRs to increase community engagement
- ObjectiveEnsure deep community engagement with existing members
- KRAttendance: 60% of members are attending our regular meetups
- KRChurn: no more than 10% churn rate of members cancelling their subscriptions
- KRActivity: 10 Slack posts per week from members
- KRReferrals: 3 new referrals coming from existing members each week
OKRs to get a solid growth engine
- ObjectiveCreate a solid growth engine
- KRIncrease weekly leads by 30%
- KRWe're getting 0.1 leads/active customer/week
- KR30% of new leads start a trial
How to use Growth OKRs well
Strong OKRs keep the team focused on measurable outcomes instead of a long task list. That means picking a clear objective, limiting the number of competing priorities, and reviewing progress every week.
Use Growth OKRs to define what success looks like this quarter, then track them weekly so the team can quickly spot blockers, learn, and adjust execution.
Choosing software to run these OKRs?
Many teams looking for growth OKR examples are also comparing tools to roll them out. If you want to move from examples to execution, review our OKR software comparison guide to compare the best OKR software before you commit to a platform.
Related OKR template categories
If you are building a broader plan, these related categories can help you connect growth work to adjacent company priorities.
- marketing OKR templates
- sales OKR templates
- customer success OKR templates
- leadership OKR templates
- strategic planning OKR templates
- operations OKR templates
More OKR templates to explore
- OKRs to enhance motivation levels in construction works traineeship
- OKRs to attain independent management of the project area
- OKRs to become a top-performing, talent-nurturing enterprise
- OKRs to create globally acclaimed cinematic masterpiece
- OKRs to enhance team communication for improved collaboration
- OKRs to enhance the compliance of HR practices within the company
Not seeing what you need?
Use Tability AI to generate OKRs based on a prompt
Tability allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
Use Tability feedback to improve existing OKRs
You can also use Tability's AI feedback to improve your OKRs if you already have existing goals. Just import them to the platform and click on the Generate analysis button.
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.