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10 strategies and tactics for Communications Team

What is Communications Team strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Communications Team strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Communications Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Communications Team strategy examples

You will find in the next section many different Communications Team tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for implementing Digital Signage Usage Guidelines

  • ⛳️ Strategy 1: Establish Content Guidelines

    • Define acceptable content categories such as company news, event announcements, and motivational messages
    • Set a clear procedure for content approval by the communications team
    • Specify content formatting requirements including text size, colours, and duration
    • Limit commercial content to approved partnerships or sponsorships
    • Ensure all content is accessible to individuals with disabilities
    • Prohibit political messages, personal content, and unauthorised advertising
    • Implement a feedback mechanism for employees’ suggestions on content improvements
    • Review and update content guidelines semi-annually
    • Create a checklist for content creators to follow
    • Disseminate content guidelines among all employees through email and intranet

  • ⛳️ Strategy 2: Develop a Posting Schedule

    • Create a digital signage calendar outlining key dates for important content
    • Allocate specific slots for various departments to display their content
    • Assign a team member to manage and update the digital signage schedule
    • Incorporate flexibility for urgent or last-minute content updates
    • Coordinate with department heads for planned events requiring signage usage
    • Publish the posting schedule on the company intranet for transparency
    • Evaluate the effectiveness of the schedule through monthly reviews
    • Implement a booking system for departments to reserve time slots
    • Encourage early content submissions to balance workloads
    • Adjust the schedule based on content type popularity and engagement metrics

  • ⛳️ Strategy 3: Set Usage and Monitoring Rules

    • Designate a digital signage manager responsible for compliance and operations
    • Create an incident response plan for inappropriate content postings
    • Conduct training sessions on digital signage usage for relevant staff members
    • Identify and define peak usage times and restrict non-essential content during these periods
    • Implement software for monitoring and reporting content performance metrics
    • Establish clear penalties for failing to adhere to content rules
    • Schedule regular meetings with stakeholders to discuss signage improvements
    • Implement video and static content limitations to ensure variety
    • Ensure content undergoes regular approval and auditing processes
    • Develop and circulate a signage usage policy document
digital-signagecontent-guidelinesdigital-signage-managercommunications-team-membercommunications-teamscheduling-team
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Strategies and tactics for reducing the email traffic to partner financial advisers on newsletters

  • ⛳️ Strategy 1: Consolidate newsletters

    • Assess the current number of newsletters being sent to identify overlap
    • Create a unified schedule for sending consolidated newsletters
    • Design a single comprehensive newsletter template
    • Classify information into sections to make it easier to navigate
    • Develop a content calendar to streamline topics and avoid repetition
    • Coordinate with all departments to include their updates in the consolidated newsletter
    • Test the consolidated newsletter format with a small group of advisers and gather feedback
    • Adjust the frequency of the consolidated newsletter based on adviser feedback
    • Train the communications team on the new process for submitting content
    • Monitor open rates and engagement to ensure the consolidated newsletters are effective

  • ⛳️ Strategy 2: Segment the audience

    • Analyse the types of advisers and their specific information needs
    • Create distinct mailing lists for different adviser segments
    • Categorise newsletters content based on relevance to each segment
    • Utilise email marketing software to automate segmented mailing
    • Develop personalised content for each adviser segment
    • Send a survey to advisers to ask about their content preferences
    • Adjust the frequency of newsletters based on segment preferences
    • Create specific sections within newsletters targeted to each segment
    • Monitor the performance of segmented emails to refine targeting
    • Communicate the reduced and segmented approach to advisers to set expectations

  • ⛳️ Strategy 3: Utilise an online portal

    • Develop an online portal where advisers can access newsletter content at their convenience
    • Upload all past and current newsletters to the portal
    • Categorise information within the portal for easy navigation
    • Send monthly summary emails directing advisers to the portal
    • Implement a notification system to alert advisers of new content on the portal
    • Survey advisers to gather feedback on the portal’s usability
    • Offer training or tutorials on how to use the portal
    • Monitor the usage and activity on the portal to gauge its effectiveness
    • Regularly update the portal with fresh and relevant content
    • Encourage advisers to set preferences for email updates from the portal
email-traffic-reductionnewsletter-consolidationcommunications-managerfinancial-advisorcommunications-teamit-team
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Strategies and tactics for developing an advocacy strategy on SRHR in Tanzania

  • ⛳️ Strategy 1: Conduct a stakeholder analysis

    • Identify key stakeholders in government, NGOs, and local communities
    • Map stakeholder influence and interests regarding SRHR
    • Assess stakeholder resources and capacity to support SRHR advocacy
    • Engage stakeholders through interviews or focus group discussions
    • Create a stakeholder matrix to prioritise engagement efforts
    • Develop stakeholder engagement goals specific to SRHR advocacy
    • Design a communication plan tailored to each stakeholder
    • Compile a report on stakeholder findings and insights
    • Disseminate the report to all relevant parties
    • Monitor stakeholder engagement and adjust strategies as needed

  • ⛳️ Strategy 2: Develop key advocacy messages

    • Review existing SRHR legislation and identify gaps
    • Research current SRHR challenges and opportunities in Tanzania
    • Collaborate with stakeholders to define key advocacy points
    • Craft clear and compelling advocacy messages targeting different audiences
    • Pilot test messages with small focus groups for feedback
    • Revise messages based on feedback and current policy context
    • Create diverse materials such as flyers, infographics, and social media content
    • Develop a messaging guide for advocates to ensure consistency
    • Conduct training sessions for advocates on message delivery
    • Evaluate message impact and refine as necessary

  • ⛳️ Strategy 3: Mobilise community support

    • Identify influential community leaders and organisations
    • Organise workshops to raise awareness of SRHR issues
    • Empower community members to participate in advocacy activities
    • Create SRHR advocacy groups or coalitions at community level
    • Coordinate social media campaigns to engage broader community
    • Host community events or forums to discuss SRHR topics
    • Develop partnerships with local schools and health centres
    • Advocate for SRHR inclusion in local development plans
    • Gather community stories and testimonies to personalise the advocacy
    • Evaluate community mobilisation efforts for effectiveness and impact
advocacysrhradvocatecommunity-leaderhealth-promotion-teamcommunications-team
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Strategies and tactics for developing a Strategic Plan for Technical Support

  • ⛳️ Strategy 1: Enhance self-service capabilities

    • Implement comprehensive knowledge base articles on ServiceNow for common user issues
    • Develop instructional videos for JAMF and Intune functionalities
    • Regularly update self-help resources based on user feedback and issue trends
    • Integrate a chatbot on ServiceNow to guide users to the right resources
    • Promote self-service options through internal communications channels
    • Utilise analytics to identify top issues that can be addressed through self-service
    • Regular training for offshore Tier 1 team to reduce escalation of common issues
    • Establish KPIs to measure reduction in calls and monitor self-service usage
    • Schedule regular reviews of self-service resources to ensure accuracy
    • Incorporate user feedback loops to continuously improve the knowledge base

  • ⛳️ Strategy 2: Strengthen internal and external communication

    • Create an outreach process for SMBC MANUBANK and Jenius Bank to clarify support channels
    • Establish regular IT updates through newsletters or webcasts for both bank entities
    • Develop an Executive support team to address high-priority issues swiftly
    • Create detailed communication protocols for off-shore and internal technical teams
    • Ensure consistent messaging and support level agreement with SMBC stakeholders
    • Implement an internal communication platform for rapid exchanges between support staff
    • Coordinate regular meetings between IT and business units to align priorities
    • Engage with stakeholders to gather input on communication improvements
    • Provide training to enhance communication skills of technical support staff
    • Conduct bi-annual satisfaction surveys with all entities to refine communication strategies

  • ⛳️ Strategy 3: Optimise resources and processes

    • Implement ITAM support and integration processes with SMBC for asset management
    • Set up a prioritised project board for ongoing strategic projects
    • Streamline shipping and receiving processes for handling employee equipment
    • Utilise ServiceNow to automate ticket assignment and escalation processes
    • Develop a detailed plan for Avaya phone retirement and Vonage CCaaS implementation
    • Collaborate with InfoSec to support projects like Netskope and audit processes
    • Create a testing and deployment schedule for Windows 11 across departments
    • Coordinate with branch offices for seamless branch moves and technology upgrades
    • Evaluate and enhance current domain trust initiatives with SMBC MANUBANK
    • Measure and track resource allocation and efficiency through performance metrics
self-servicecommunicationtechnical-supportexecutive-supportit-teamcommunications-team
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Strategies and tactics for searching news from 9-15 August 2024 on security, context and health from Ministry of Health

  • ⛳️ Strategy 1: Use online news platforms

    • Visit major online news platforms such as BBC, Reuters, and The Guardian
    • Use search filters to set the date range from 9-15 August 2024
    • Enter search keywords like 'security', 'context', 'health', 'Ministry of Health'
    • Sort search results by relevance
    • Review article headlines and summaries
    • Bookmark relevant articles for in-depth reading
    • Compile a list of links to the selected articles
    • Download or save articles for offline access
    • Summarise key points from each article
    • Organise summaries chronologically within the specified date range

  • ⛳️ Strategy 2: Leverage social media

    • Follow the Ministry of Health on Twitter, Facebook, and LinkedIn
    • Set up Google Alerts with relevant keywords
    • Join groups or pages related to health news on Facebook and LinkedIn
    • Monitor hashtags like #MinistryOfHealth, #HealthNews, #Security
    • Set notifications for posts from the Ministry of Health's social media accounts
    • Engage with posts to receive updates on Security, and Health context
    • Review posts and comments daily within the date range
    • Collect links and screenshots of pertinent information
    • Summarise key points from social media discussions
    • Organise findings by date and topic for better clarity

  • ⛳️ Strategy 3: Reach out to professional networks

    • Contact professional health networks for any shared news updates
    • Interact with colleagues or connections specialised in health news and security
    • Request newsletters or bulletins specific to the date range
    • Engage in forums and discussion boards related to health and security
    • Subscribe to health and security-related mailing lists
    • Collaborate with journalists focusing on health for insider tips
    • Attend online webinars or events hosted by the Ministry of Health within the time frame
    • Request copies of reports or press releases directly from the Ministry
    • Compile a list of sources and their shared information
    • Organise and summarise gathered data from these contacts
news-aggregationministry-of-healthnews-analystsocial-media-managerresearch-teamcommunications-team
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Strategies and tactics for increasing fundraising effectiveness

  • ⛳️ Strategy 1: Enhance donor engagement

    • Develop a donor recognition programme that acknowledges various levels of contributions
    • Create personalised thank-you messages and updates on how donations are making an impact
    • Implement regular donor communication through newsletters or updates
    • Organise exclusive events or webinars for loyal donors
    • Use data analytics to understand donor preferences and tailor engagement efforts
    • Set up a dedicated donor support team to handle inquiries and feedback
    • Provide opportunities for donors to meet beneficiaries or see direct impacts
    • Launch a donor loyalty programme with structured benefits
    • Send anniversary or milestone communications to celebrate donor contributions
    • Conduct annual surveys to gather donor feedback and improve engagement efforts

  • ⛳️ Strategy 2: Boost legacy income

    • Develop a comprehensive legacy giving programme with clear information on how to include donations in wills
    • Host informational seminars on estate planning and the benefits of legacy giving
    • Partner with legal and financial advisors to offer professional advice to potential legacy donors
    • Create marketing materials that highlight inspiring stories of legacy donors
    • Regularly feature legacy giving information in newsletters and on the website
    • Recognise legacy donors in annual reports or donor walls
    • Establish a legacy society to honour individuals who commit to legacy giving
    • Segment and target older demographics for tailored legacy giving communications
    • Develop case studies showing the long-term impact of legacy gifts
    • Set annual legacy giving goals and track progress towards achieving them

  • ⛳️ Strategy 3: Utilise storytelling for hospice at home programmes

    • Identify impactful stories from hospice patients and families willing to share their experiences
    • Create a series of video and written content focusing on personal hospice journeys
    • Partner with local media or influencers to amplify storytelling efforts
    • Share stories in newsletters, social media, and during fundraising events
    • Develop a storytelling toolkit to guide staff and volunteers in collecting and sharing stories
    • Encourage hospice staff and volunteers to contribute their experiences and perspectives
    • Host storytelling workshops to teach effective narrative skills
    • Collect testimonials from families to use in fundraising appeals
    • Initiate a dedicated storytelling page on the organisation's website
    • Measure the impact of storytelling campaigns on fundraising and donor engagement
donor-engagementlegacy-incomedonor-support-specialistmarketing-coordinatorfundraising-teamcommunications-team
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Strategies and tactics for creating a publicly-friendly strategic plan

  • ⛳️ Strategy 1: Simplify language and presentation

    • Review the internal plan to identify complex language and jargon
    • Rewrite sections using simple, clear language suitable for a general audience
    • Summarise key points of each section to make them more digestible
    • Use bullet points or numbered lists for clarity
    • Incorporate visuals such as charts and infographics to convey data
    • Include a glossary of terms that may still require explanation
    • Test the revised plan on a group unfamiliar with the content to gauge understandability
    • Iterate the document based on feedback received from the test group
    • Ensure a consistent tone that aligns with public expectations
    • Proofread the final version for language errors and clarity

  • ⛳️ Strategy 2: Focus on key themes and messages

    • Identify the main themes of the internal strategic plan
    • Select 3-5 key messages that resonate with the public interest
    • Create a concise summary or executive overview based on these themes
    • Highlight outcomes and impacts rather than processes
    • Relate the strategic goals to common societal benefits or values
    • Ensure alignment between the plan's messages and the organisational vision
    • Simplify technical details while maintaining the core message
    • Incorporate case studies or examples that illustrate the themes
    • Develop a FAQ section addressing potential public concerns or queries
    • Consult key stakeholders to validate the chosen themes and messages

  • ⛳️ Strategy 3: Enhance engagement and accessibility

    • Create an engaging title and introduction to capture interest
    • Integrate multimedia elements like videos or podcasts to appeal to different audiences
    • Make the plan accessible in both print and digital formats
    • Consider accessibility options such as large print or screen reader compatibility
    • Distribute on multiple platforms, including social media and the corporate website
    • Solicit feedback from the audience to improve the plan's relevance
    • Organise webinars or public briefings to present the plan and allow for Q&A
    • Collaborate with influencers or public figures to endorse the plan
    • Offer downloadable versions or summaries for easy sharing
    • Monitor engagement metrics to assess public interest and understanding
simplificationengagementcontent-writerpublic-relations-specialistcommunications-teammarketing-team
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Strategies and tactics for improving community communication

  • ⛳️ Strategy 1: Utilise social media platforms

    • Develop a content calendar to ensure regular posting
    • Create engaging stories and posts to highlight community successes
    • Engage with local influencers to amplify the reach of posts
    • Utilise Facebook groups for community-focused discussions
    • Host live Q&A sessions with community leaders
    • Share testimonials from people involved in successful projects
    • Encourage community members to share content
    • Regularly update profile information to reflect current initiatives
    • Use paid promotions to reach a wider audience
    • Analyse engagement metrics weekly to adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage local media and publications

    • Build relationships with journalists from local newspapers
    • Draft press releases for significant community achievements
    • Submit regular columns or articles about community projects
    • Reach out to local radio stations for interviews or announcements
    • Collaborate with schools for publication in their newsletters
    • Develop a quarterly community bulletin distributed in physical copies
    • Organise open days and invite local media for coverage
    • Engage with community magazines for feature stories
    • Utilise local event boards for promoting upcoming opportunities
    • Create media kits for easy access to partnership information

  • ⛳️ Strategy 3: Host engaging community events

    • Organise quarterly meet-and-greet events in local venues
    • Develop workshops about effective communication strategies
    • Host an annual community showcase of past accomplishments
    • Create informational booths at local fairs and markets
    • Utilise community centres for project presentations
    • Conduct focus groups to gather feedback and suggestions
    • Partner with businesses to sponsor community-wide events
    • Use interactive activities to engage attendees
    • Set up suggestion boxes for public input at events
    • Document and share event highlights on all channels
social-mediacommunity-engagementcommunity-managerpublic-relations-specialistcommunications-teamevent-planning-team
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Strategies and tactics for empowering do-good organisations to articulate vision and achievements

  • ⛳️ Strategy 1: Invest in storytelling training

    • Organise workshops on storytelling techniques for teams
    • Invite experts to share insights on impactful storytelling
    • Provide resources such as books and online courses on storytelling
    • Implement regular practise sessions to refine storytelling skills
    • Encourage feedback sessions after each storytelling practise
    • Create storytelling templates for consistent message delivery
    • Develop storytelling benchmarks to measure effectiveness
    • Foster a storytelling culture within the organisation
    • Encourage sharing of successful storytelling case studies
    • Align storytelling efforts with organisational goals

  • ⛳️ Strategy 2: Utilise multimedia platforms

    • Identify the most suitable platforms for stakeholder engagement
    • Produce high-quality videos showcasing the organisation’s vision
    • Develop visually appealing infographics to communicate achievements
    • Start a podcast series featuring organisational stories
    • Use social media to share regular updates and success stories
    • Host webinars to engage with stakeholders in real-time
    • Leverage email newsletters to consolidate updates and stories
    • Create a dedicated section on the website for organisational achievements
    • Measure engagement metrics on different platforms
    • Regularly update content to stay relevant and engaging

  • ⛳️ Strategy 3: Engage stakeholders in participatory discussions

    • Organise regular stakeholder meetings to discuss organisational vision
    • Facilitate open forums for stakeholders to share feedback
    • Develop small group discussions to delve deeper into specific topics
    • Create surveys to gather stakeholder opinions and insights
    • Host focus groups to explore community needs and expectations
    • Use feedback to refine vision articulation strategies
    • Implement a stakeholder advisory board for ongoing input
    • Develop partnership workshops to enhance collaborative efforts
    • Use storytelling to communicate progress and gather feedback
    • Recognise and celebrate stakeholder contributions in achieving organisational goals
storytellingengagementstorytellermultimedia-producercommunications-teamstakeholder-relations-team
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Strategies and tactics for improving collaboration between business partners and leaders

  • ⛳️ Strategy 1: Enhance communication channels

    • Set regular one-on-one meetings between business partners and leaders
    • Implement a system for real-time communication such as Slack or Microsoft Teams
    • Ensure both parties use collaborative project management tools like Asana or Trello
    • Encourage open feedback loops during meetings
    • Create shared documents and folders for transparency on goals and progress
    • Host monthly strategy alignment sessions
    • Develop standard operating procedures for communication
    • Foster a culture of open-door policy
    • Use data visualisation tools to track progress
    • Train both parties in effective communication techniques

  • ⛳️ Strategy 2: Align goals and objectives

    • Clearly define the goals and objectives of the business
    • Create a shared vision and mission statement
    • Ensure both parties regularly review and update their goals
    • Align individual tasks and responsibilities to the shared goals
    • Develop a system to measure goal progress
    • Celebrate milestones and achievements together
    • Encourage mutual support in professional development
    • Ensure alignment in both short-term and long-term planning
    • Use performance metrics to guide decision making
    • Regularly review and adapt goals based on the market and business performance

  • ⛳️ Strategy 3: Strengthen mutual understanding

    • Conduct joint workshops on business acumen and industry trends
    • Encourage job shadowing for better role understanding
    • Facilitate team-building activities
    • Establish a mentorship programme
    • Provide training on each other's strengths and weaknesses
    • Promote a culture of empathy and active listening
    • Create a shared knowledge base with relevant information and best practices
    • Use personality tests to better understand each other’s working styles
    • Organise regular social events to build rapport
    • Develop conflict resolution mechanisms
communicationcollaborationbusiness-partnerbusiness-leadercommunications-teamproject-management-team
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How to track your Communications Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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