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10 strategies and tactics for Communications Team

What is Communications Team strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Communications Team strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Communications Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Communications Team strategy examples

You will find in the next section many different Communications Team tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for implementing Digital Signage Usage Guidelines

  • ⛳️ Strategy 1: Establish Content Guidelines

    • Define acceptable content categories such as company news, event announcements, and motivational messages
    • Set a clear procedure for content approval by the communications team
    • Specify content formatting requirements including text size, colours, and duration
    • Limit commercial content to approved partnerships or sponsorships
    • Ensure all content is accessible to individuals with disabilities
    • Prohibit political messages, personal content, and unauthorised advertising
    • Implement a feedback mechanism for employees’ suggestions on content improvements
    • Review and update content guidelines semi-annually
    • Create a checklist for content creators to follow
    • Disseminate content guidelines among all employees through email and intranet

  • ⛳️ Strategy 2: Develop a Posting Schedule

    • Create a digital signage calendar outlining key dates for important content
    • Allocate specific slots for various departments to display their content
    • Assign a team member to manage and update the digital signage schedule
    • Incorporate flexibility for urgent or last-minute content updates
    • Coordinate with department heads for planned events requiring signage usage
    • Publish the posting schedule on the company intranet for transparency
    • Evaluate the effectiveness of the schedule through monthly reviews
    • Implement a booking system for departments to reserve time slots
    • Encourage early content submissions to balance workloads
    • Adjust the schedule based on content type popularity and engagement metrics

  • ⛳️ Strategy 3: Set Usage and Monitoring Rules

    • Designate a digital signage manager responsible for compliance and operations
    • Create an incident response plan for inappropriate content postings
    • Conduct training sessions on digital signage usage for relevant staff members
    • Identify and define peak usage times and restrict non-essential content during these periods
    • Implement software for monitoring and reporting content performance metrics
    • Establish clear penalties for failing to adhere to content rules
    • Schedule regular meetings with stakeholders to discuss signage improvements
    • Implement video and static content limitations to ensure variety
    • Ensure content undergoes regular approval and auditing processes
    • Develop and circulate a signage usage policy document
digital-signagecontent-guidelinesdigital-signage-managercommunications-team-membercommunications-teamscheduling-team
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Strategies and tactics for reducing the email traffic to partner financial advisers on newsletters

  • ⛳️ Strategy 1: Consolidate newsletters

    • Assess the current number of newsletters being sent to identify overlap
    • Create a unified schedule for sending consolidated newsletters
    • Design a single comprehensive newsletter template
    • Classify information into sections to make it easier to navigate
    • Develop a content calendar to streamline topics and avoid repetition
    • Coordinate with all departments to include their updates in the consolidated newsletter
    • Test the consolidated newsletter format with a small group of advisers and gather feedback
    • Adjust the frequency of the consolidated newsletter based on adviser feedback
    • Train the communications team on the new process for submitting content
    • Monitor open rates and engagement to ensure the consolidated newsletters are effective

  • ⛳️ Strategy 2: Segment the audience

    • Analyse the types of advisers and their specific information needs
    • Create distinct mailing lists for different adviser segments
    • Categorise newsletters content based on relevance to each segment
    • Utilise email marketing software to automate segmented mailing
    • Develop personalised content for each adviser segment
    • Send a survey to advisers to ask about their content preferences
    • Adjust the frequency of newsletters based on segment preferences
    • Create specific sections within newsletters targeted to each segment
    • Monitor the performance of segmented emails to refine targeting
    • Communicate the reduced and segmented approach to advisers to set expectations

  • ⛳️ Strategy 3: Utilise an online portal

    • Develop an online portal where advisers can access newsletter content at their convenience
    • Upload all past and current newsletters to the portal
    • Categorise information within the portal for easy navigation
    • Send monthly summary emails directing advisers to the portal
    • Implement a notification system to alert advisers of new content on the portal
    • Survey advisers to gather feedback on the portal’s usability
    • Offer training or tutorials on how to use the portal
    • Monitor the usage and activity on the portal to gauge its effectiveness
    • Regularly update the portal with fresh and relevant content
    • Encourage advisers to set preferences for email updates from the portal
email-traffic-reductionnewsletter-consolidationcommunications-managerfinancial-advisorcommunications-teamit-team
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Strategies and tactics for revamping Brand, Marketing, and Communications

  • ⛳️ Strategy 1: Reposition the Brand

    • Conduct a brand audit to understand current perceptions and areas for improvement
    • Define a clear brand vision and mission that resonates with target audiences
    • Develop new brand guidelines and identity that reflect the repositioning
    • Engage key stakeholders in workshops to ensure alignment with the new brand direction
    • Create a compelling brand narrative that tells our story and differentiates us from competitors
    • Update all brand assets, including the website and social media profiles, to reflect the new positioning
    • Launch an internal campaign to build brand buy-in and strengthen team morale
    • Leverage customer testimonials and case studies to build credibility
    • Identify strategic partnerships that can amplify the new brand positioning
    • Measure brand perception through surveys and adjust strategy as needed

  • ⛳️ Strategy 2: Revitalize the Marketing Strategy

    • Conduct market research to identify key customer segments and their needs
    • Develop a content marketing plan that delivers valuable and relevant information to our audience
    • Utilise digital marketing channels such as social media, SEO, and PPC to increase brand visibility
    • Create targeted marketing campaigns that align with customer segments
    • Implement a CRM system to personalise marketing efforts and enhance customer relationships
    • Develop a customer loyalty program to increase retention and encourage referrals
    • Analyse competitor marketing strategies and identify opportunities for differentiation
    • Host webinars and events to engage with customers and educate them about our offerings
    • Leverage analytics tools to track marketing performance and make data-driven decisions
    • Continuously iterate marketing strategies based on feedback and market changes

  • ⛳️ Strategy 3: Enhance Communications

    • Assess the current communication channels and identify areas for improvement
    • Develop a comprehensive communications plan that aligns with the overall strategy
    • Enhance internal communications to keep teams informed and motivated
    • Craft clear and consistent messaging for all external communications
    • Utilise storytelling techniques to make communications more engaging and relatable
    • Build relationships with media outlets to increase positive coverage
    • Implement a proactive PR strategy to manage potential crises effectively
    • Monitor social media conversations and respond promptly to questions and feedback
    • Provide communications training to staff members to ensure consistency
    • Evaluate the effectiveness of communication strategies through regular reviews
brand-repositioningmarket-researchbrand-managermarketing-strategistcommunications-teammarketing-team
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Strategies and tactics for supporting colleague wellbeing in an inbound environment

  • ⛳️ Strategy 1: Enhance communication and feedback

    • Establish regular team meetings for open communication
    • Implement a feedback system for continuous improvement
    • Encourage anonymous feedback to gather honest opinions
    • Conduct regular one-on-one check-ins with team members
    • Provide training on effective communication skills
    • Set up a suggestion box for wellbeing-related ideas
    • Create a platform for sharing success stories and challenges
    • Organise monthly webinars on stress management
    • Facilitate peer-support groups within the organisation
    • Designate wellbeing champions to promote open communication

  • ⛳️ Strategy 2: Promote work-life balance

    • Implement flexible working hours where possible
    • Encourage regular breaks throughout the workday
    • Support remote working opportunities as applicable
    • Offer guidance on setting work-life boundaries
    • Provide access to mental health support resources
    • Advocate for taking annual leave and rest days
    • Organise wellness challenges focusing on physical activity
    • Include wellbeing discussions in performance reviews
    • Provide training on time management and prioritisation
    • Arrange occasional themed wellness days or events

  • ⛳️ Strategy 3: Foster a positive work environment

    • Create a welcoming and inclusive company culture
    • Recognise and celebrate employee achievements
    • Ensure ergonomic workplace design for physical comfort
    • Encourage social interaction through team-building activities
    • Invest in employee personal and professional development
    • Promote diversity and inclusion initiatives
    • Develop a policy for recognising signs of burnout
    • Provide mindfulness and relaxation resources
    • Facilitate workshops focusing on positive thinking
    • Offer nutritional guidance and support
wellbeingwork-life-balancewellbeing-championteam-facilitatorcommunications-teamwellness-team
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Strategies and tactics for developing an ESG Strategy

  • ⛳️ Strategy 1: Assess Current ESG Performance

    • Conduct an ESG audit to assess current practices and performance
    • Identify key ESG metrics relevant to the industry and stakeholders
    • Gather feedback from employees and stakeholders on ESG issues
    • Evaluate current environmental impact and sustainability practices
    • Analyse social aspects such as workforce diversity and community engagement
    • Review corporate governance policies and identify areas for improvement
    • Benchmark performance against industry standards and competitors
    • Identify gaps between current practices and ESG best practices
    • Set improvement goals aligned with business objectives
    • Develop a comprehensive report summarising the assessment

  • ⛳️ Strategy 2: Establish ESG Goals and Metrics

    • Define specific, measurable, achievable, relevant, and time-bound (SMART) ESG goals
    • Identify relevant ESG metrics to track progress against goals
    • Include input from diverse stakeholders in goal-setting process
    • Align ESG goals with corporate mission and values
    • Develop a framework for monitoring and reporting ESG metrics
    • Select appropriate tools and platforms for data collection and analysis
    • Set baseline data for each metric to track future improvements
    • Determine responsible parties for each goal and metric
    • Create timeline for achieving each goal with milestones
    • Communicate ESG goals and metrics to all stakeholders

  • ⛳️ Strategy 3: Implement and Communicate the ESG Strategy

    • Develop detailed action plans for each ESG goal
    • Establish cross-functional ESG task force for implementation
    • Integrate ESG considerations into business decision-making processes
    • Provide training and resources to staff for ESG initiatives
    • Launch communication campaigns to raise ESG awareness internally
    • Engage with external stakeholders through regular updates and reports
    • Build partnerships with NGOs and industry organisations for collaboration
    • Regularly review and adjust initiatives based on performance data
    • Celebrate and communicate achievements in ESG performance
    • Collect and incorporate feedback to refine the ESG strategy
sustainabilitygovernanceesg-managerdata-analystsustainability-teamcommunications-team
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Strategies and tactics for developing an advocacy strategy on SRHR in Tanzania

  • ⛳️ Strategy 1: Conduct a stakeholder analysis

    • Identify key stakeholders in government, NGOs, and local communities
    • Map stakeholder influence and interests regarding SRHR
    • Assess stakeholder resources and capacity to support SRHR advocacy
    • Engage stakeholders through interviews or focus group discussions
    • Create a stakeholder matrix to prioritise engagement efforts
    • Develop stakeholder engagement goals specific to SRHR advocacy
    • Design a communication plan tailored to each stakeholder
    • Compile a report on stakeholder findings and insights
    • Disseminate the report to all relevant parties
    • Monitor stakeholder engagement and adjust strategies as needed

  • ⛳️ Strategy 2: Develop key advocacy messages

    • Review existing SRHR legislation and identify gaps
    • Research current SRHR challenges and opportunities in Tanzania
    • Collaborate with stakeholders to define key advocacy points
    • Craft clear and compelling advocacy messages targeting different audiences
    • Pilot test messages with small focus groups for feedback
    • Revise messages based on feedback and current policy context
    • Create diverse materials such as flyers, infographics, and social media content
    • Develop a messaging guide for advocates to ensure consistency
    • Conduct training sessions for advocates on message delivery
    • Evaluate message impact and refine as necessary

  • ⛳️ Strategy 3: Mobilise community support

    • Identify influential community leaders and organisations
    • Organise workshops to raise awareness of SRHR issues
    • Empower community members to participate in advocacy activities
    • Create SRHR advocacy groups or coalitions at community level
    • Coordinate social media campaigns to engage broader community
    • Host community events or forums to discuss SRHR topics
    • Develop partnerships with local schools and health centres
    • Advocate for SRHR inclusion in local development plans
    • Gather community stories and testimonies to personalise the advocacy
    • Evaluate community mobilisation efforts for effectiveness and impact
advocacysrhradvocatecommunity-leaderhealth-promotion-teamcommunications-team
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Strategies and tactics for developing a Strategic Plan for Technical Support

  • ⛳️ Strategy 1: Enhance self-service capabilities

    • Implement comprehensive knowledge base articles on ServiceNow for common user issues
    • Develop instructional videos for JAMF and Intune functionalities
    • Regularly update self-help resources based on user feedback and issue trends
    • Integrate a chatbot on ServiceNow to guide users to the right resources
    • Promote self-service options through internal communications channels
    • Utilise analytics to identify top issues that can be addressed through self-service
    • Regular training for offshore Tier 1 team to reduce escalation of common issues
    • Establish KPIs to measure reduction in calls and monitor self-service usage
    • Schedule regular reviews of self-service resources to ensure accuracy
    • Incorporate user feedback loops to continuously improve the knowledge base

  • ⛳️ Strategy 2: Strengthen internal and external communication

    • Create an outreach process for SMBC MANUBANK and Jenius Bank to clarify support channels
    • Establish regular IT updates through newsletters or webcasts for both bank entities
    • Develop an Executive support team to address high-priority issues swiftly
    • Create detailed communication protocols for off-shore and internal technical teams
    • Ensure consistent messaging and support level agreement with SMBC stakeholders
    • Implement an internal communication platform for rapid exchanges between support staff
    • Coordinate regular meetings between IT and business units to align priorities
    • Engage with stakeholders to gather input on communication improvements
    • Provide training to enhance communication skills of technical support staff
    • Conduct bi-annual satisfaction surveys with all entities to refine communication strategies

  • ⛳️ Strategy 3: Optimise resources and processes

    • Implement ITAM support and integration processes with SMBC for asset management
    • Set up a prioritised project board for ongoing strategic projects
    • Streamline shipping and receiving processes for handling employee equipment
    • Utilise ServiceNow to automate ticket assignment and escalation processes
    • Develop a detailed plan for Avaya phone retirement and Vonage CCaaS implementation
    • Collaborate with InfoSec to support projects like Netskope and audit processes
    • Create a testing and deployment schedule for Windows 11 across departments
    • Coordinate with branch offices for seamless branch moves and technology upgrades
    • Evaluate and enhance current domain trust initiatives with SMBC MANUBANK
    • Measure and track resource allocation and efficiency through performance metrics
self-servicecommunicationtechnical-supportexecutive-supportit-teamcommunications-team
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Strategies and tactics for searching news from 9-15 August 2024 on security, context and health from Ministry of Health

  • ⛳️ Strategy 1: Use online news platforms

    • Visit major online news platforms such as BBC, Reuters, and The Guardian
    • Use search filters to set the date range from 9-15 August 2024
    • Enter search keywords like 'security', 'context', 'health', 'Ministry of Health'
    • Sort search results by relevance
    • Review article headlines and summaries
    • Bookmark relevant articles for in-depth reading
    • Compile a list of links to the selected articles
    • Download or save articles for offline access
    • Summarise key points from each article
    • Organise summaries chronologically within the specified date range

  • ⛳️ Strategy 2: Leverage social media

    • Follow the Ministry of Health on Twitter, Facebook, and LinkedIn
    • Set up Google Alerts with relevant keywords
    • Join groups or pages related to health news on Facebook and LinkedIn
    • Monitor hashtags like #MinistryOfHealth, #HealthNews, #Security
    • Set notifications for posts from the Ministry of Health's social media accounts
    • Engage with posts to receive updates on Security, and Health context
    • Review posts and comments daily within the date range
    • Collect links and screenshots of pertinent information
    • Summarise key points from social media discussions
    • Organise findings by date and topic for better clarity

  • ⛳️ Strategy 3: Reach out to professional networks

    • Contact professional health networks for any shared news updates
    • Interact with colleagues or connections specialised in health news and security
    • Request newsletters or bulletins specific to the date range
    • Engage in forums and discussion boards related to health and security
    • Subscribe to health and security-related mailing lists
    • Collaborate with journalists focusing on health for insider tips
    • Attend online webinars or events hosted by the Ministry of Health within the time frame
    • Request copies of reports or press releases directly from the Ministry
    • Compile a list of sources and their shared information
    • Organise and summarise gathered data from these contacts
news-aggregationministry-of-healthnews-analystsocial-media-managerresearch-teamcommunications-team
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Strategies and tactics for increasing fundraising effectiveness

  • ⛳️ Strategy 1: Enhance donor engagement

    • Develop a donor recognition programme that acknowledges various levels of contributions
    • Create personalised thank-you messages and updates on how donations are making an impact
    • Implement regular donor communication through newsletters or updates
    • Organise exclusive events or webinars for loyal donors
    • Use data analytics to understand donor preferences and tailor engagement efforts
    • Set up a dedicated donor support team to handle inquiries and feedback
    • Provide opportunities for donors to meet beneficiaries or see direct impacts
    • Launch a donor loyalty programme with structured benefits
    • Send anniversary or milestone communications to celebrate donor contributions
    • Conduct annual surveys to gather donor feedback and improve engagement efforts

  • ⛳️ Strategy 2: Boost legacy income

    • Develop a comprehensive legacy giving programme with clear information on how to include donations in wills
    • Host informational seminars on estate planning and the benefits of legacy giving
    • Partner with legal and financial advisors to offer professional advice to potential legacy donors
    • Create marketing materials that highlight inspiring stories of legacy donors
    • Regularly feature legacy giving information in newsletters and on the website
    • Recognise legacy donors in annual reports or donor walls
    • Establish a legacy society to honour individuals who commit to legacy giving
    • Segment and target older demographics for tailored legacy giving communications
    • Develop case studies showing the long-term impact of legacy gifts
    • Set annual legacy giving goals and track progress towards achieving them

  • ⛳️ Strategy 3: Utilise storytelling for hospice at home programmes

    • Identify impactful stories from hospice patients and families willing to share their experiences
    • Create a series of video and written content focusing on personal hospice journeys
    • Partner with local media or influencers to amplify storytelling efforts
    • Share stories in newsletters, social media, and during fundraising events
    • Develop a storytelling toolkit to guide staff and volunteers in collecting and sharing stories
    • Encourage hospice staff and volunteers to contribute their experiences and perspectives
    • Host storytelling workshops to teach effective narrative skills
    • Collect testimonials from families to use in fundraising appeals
    • Initiate a dedicated storytelling page on the organisation's website
    • Measure the impact of storytelling campaigns on fundraising and donor engagement
donor-engagementlegacy-incomedonor-support-specialistmarketing-coordinatorfundraising-teamcommunications-team
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Strategies and tactics for enabling organisations to promote on social media

  • ⛳️ Strategy 1: Conduct a social media audit

    • Assess current social media profiles and engagement levels
    • Identify the primary audience using social media analytics
    • Evaluate the type of content that resonates with the audience
    • Analyse competitors' social media strategies
    • Identify strengths and weaknesses in current social media presence
    • Survey stakeholders for feedback on social media performance
    • Review brand consistency across all platforms
    • Compare social media presence with industry benchmarks
    • Examine engagement and response times to public interactions
    • Document findings and areas for improvement

  • ⛳️ Strategy 2: Create a comprehensive social media plan

    • Set clear, measurable goals for social media engagement
    • Determine the best social media platforms for the organisation
    • Outline a content calendar detailing what to post and when
    • Establish brand voice and visual guidelines for consistency
    • Plan for regular engagement activities with the audience
    • Decide on the frequency and timing of posts to maximise reach
    • Develop a toolkit of resources for producing creative content
    • Assign roles and responsibilities for social media management
    • Include plans for monitoring, reacting, and adapting strategies
    • Review and revise the plan monthly based on analytics

  • ⛳️ Strategy 3: Engage with the community effectively

    • Identify key influencers and potential partners in the industry
    • Coordinate collaborations or co-hosted events online
    • Regularly respond to comments and messages on social media
    • Create interactive content like polls and Q&As to engage users
    • Showcase user-generated content to build a community feeling
    • Host live sessions to discuss relevant topics and enhance visibility
    • Regularly thank followers and partners by highlighting their stories
    • Encourage feedback through surveys and adjust strategies accordingly
    • Monitor social media trends to stay relevant with content
    • Participate in social media groups related to the organisation’s field
social-mediaengagementsocial-media-managercontent-creatormarketing-teamcommunications-team
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How to track your Communications Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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