The strategic plan for Pro Waterblasting Auckland Limited is designed to enhance the company’s capabilities and client relationships. The first strategy focuses on expanding the technical team by analyzing workforce needs, recruiting through job fairs and online portals, and implementing a robust onboarding program. For instance, technicians will receive specific training such as rope access qualifications to improve effectiveness.
The second strategy centers on deepening client engagement by conducting satisfaction surveys and developing tailored marketing campaigns. This approach helps identify opportunities for upselling services and fosters trust through transparent communications and client appreciation events.
Lastly, securing long-term contracts involves personalized client proposals, flexible contract options, and consistent follow-up through CRM systems. Face-to-face meetings with decision-makers seal these efforts, ensuring sustained revenue and satisfaction.
The strategies
⛳️ Strategy 1: Expand the Technician Team
- Conduct a workforce analysis to determine the demand for an additional four technicians
- Develop a recruitment plan targeting local job fairs and online job portals
- Implement a referral programme to incentivise current employees for successful hires
- Coordinate with recruitment agencies specializing in technical placements
- Schedule training and certifications for all technicians, including rope access qualifications for two technicians
- Establish an onboarding programme for new technicians to ensure quality and consistency
- Review compensation packages to ensure competitiveness in the industry
- Create a development and career progression plan for technicians to enhance retention
- Conduct regular performance appraisals to identify training needs and area improvements
- Track recruitment and onboarding progress using a gantt chart for timeline management
⛳️ Strategy 2: Grow Current Client Engagement
- Perform an analysis of current client satisfaction through surveys and direct feedback
- Identify clients with the highest revenue and explore potential for expanding services offered
- Develop tailored marketing campaigns for upselling additional services to current clients
- Enhance communication frequency and transparency with clients via newsletters and progress reports
- Organise client appreciation events to strengthen relationships and gather informal feedback
- Create a client advisory group to provide consultation on service improvements and innovations
- Identify and reward loyal clients through a loyalty programme
- Introduce service packages that encourage more frequent usage and engagement
- Schedule regular account review meetings with key clients to address their changing needs
- Use analytics to measure engagement levels, focusing on metrics such as service frequency and revenue growth
⛳️ Strategy 3: Secure Long-term Contracts with Current Clients
- Compile a list of top existing clients to target for long-term contract discussions
- Research and benchmark industry standards for long-term contracts and client retention
- Develop flexible long-term contract options that appeal to different client needs and sizes
- Offer incentives such as locked rates or service bonuses to encourage contract signings
- Draft personalized proposals and business cases for long-term engagements with key clients
- Engage a legal advisor to ensure all contracts are beneficial and legally sound
- Conduct face-to-face meetings with decision-makers to discuss long-term partnership benefits
- Utilise a CRM system to track all client interactions and follow-up activities systematically
- Provide a dedicated account manager for each long-term client to ensure excellent service delivery
- Measure contract success by tracking retention rate, renewal numbers, and overall client satisfaction
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
