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10 strategies and tactics for Community Manager

What is Community Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Community Manager strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Community Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Community Manager strategy examples

You will find in the next section many different Community Manager tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a 30-day blueprint for community growth

  • ⛳️ Strategy 1: Develop an engaging content plan

    • Research and understand the target audience's interests and preferences
    • Create a content calendar with daily themes aligned with community goals
    • Schedule regular webinars or Q&A sessions with experts
    • Encourage user-generated content through challenges and prompts
    • Host weekly articles or blogs from guest contributors
    • Develop engaging multimedia content like videos and podcasts
    • Collaborate with influencers or other communities for content exchange
    • Implement a weekly feedback loop to adapt content based on community response
    • Utilise storytelling to highlight successes within the community
    • Create monthly themes to align all content efforts and create continuity

  • ⛳️ Strategy 2: Enhance community engagement

    • Develop initiatives to welcome and onboard new members effectively
    • Create a 'Member of the Week' spotlight to encourage active participation
    • Implement a reward system for active and valuable contributors
    • Host interactive online events like quizzes or virtual meetups
    • Establish regular AMA (Ask Me Anything) sessions hosted by the community manager
    • Encourage mentorship among community members through a buddy program
    • Foster discussions in niche-specific subgroups within the community
    • Utilize polls and surveys to gauge member interests regularly
    • Develop a feedback mechanism to continuously improve member experience
    • Create a streamlined communication system to keep members informed and engaged

  • ⛳️ Strategy 3: Implement strategic partnerships

    • Identify potential partners aligned with the platform's mission and values
    • Develop a pitch to showcase the mutual benefits of a partnership
    • Set up meetings to explore potential collaborations
    • Create joint events or activities to engage both communities
    • Leverage partnerships to offer exclusive content or discounts
    • Establish co-branded content with shared distribution channels
    • Utilize cross-promotional opportunities to expand reach
    • Collaborate on shared community service initiatives
    • Align with educational institutions for knowledge exchange
    • Evaluate partnership success and adapt strategies accordingly
community-growthstrategic-partnershipscommunity-managercontent-creatormarketing-teampartnership-team
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Strategies and tactics for elevating the success of Train of Thought

  • ⛳️ Strategy 1: Strengthen community engagement

    • Launch a weekly 'Community Spotlight' feature showcasing active members
    • Organise monthly themed discussion events or webinars
    • Create a members-only digital magazine featuring insights and stories
    • Facilitate an interactive forum for member-led project collaboration
    • Introduce a rewards system for engagement and contribution
    • Develop mentorship pairs to foster growth and development
    • Instigate regular feedback sessions to improve community offerings
    • Host virtual meet-and-greet sessions for networking
    • Introduce ‘Question of the Week’ to spark insightful debates
    • Promote community events through personalised invitations

  • ⛳️ Strategy 2: Enhance digital presence and branding

    • Revamp the website with a focus on user experience and navigation
    • Increase social media engagement through consistent, themed posts
    • Collaborate with influencers for authentic brand endorsement
    • Create short-form visually appealing videos to showcase initiatives
    • Leverage storytelling techniques in digital content
    • Implement a regular email newsletter summarising key updates
    • Host live streaming sessions on trending topics within the community
    • Develop a mobile app to facilitate seamless community interaction
    • Conduct an SEO audit to improve digital discoverability
    • Design a distinct, cohesive branding guide for all communications

  • ⛳️ Strategy 3: Expand membership and outreach

    • Offer trial memberships to attract potential members
    • Form strategic partnerships with allied organisations
    • Host free workshops or open days for non-members
    • Develop a referral program incentivising current members
    • Attend relevant industry events for visibility and connection
    • Utilise targeted ads to reach potential community members
    • Create compelling case studies of community impact
    • Initiate a podcast series detailing industry insights
    • Develop a clear, concise elevator pitch for the community
    • Utilise data to personalise outreach and membership drives
community-engagementdigital-presencecommunity-managerdigital-strategistmarketing-teamcommunity-engagement-team
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Strategies and tactics for developing a strategic plan for Bilimoia community

  • ⛳️ Strategy 1: Conduct a comprehensive needs assessment

    • Identify key stakeholders within the Bilimoia community and organise focus groups
    • Evaluate community infrastructure needs, including transport, health, and education
    • Assess current socio-economic conditions to identify gaps and opportunities
    • Gather input from community members through surveys and forums
    • Analyse existing resources and fund allocation in areas affected by mining activities
    • Review the MOA and current utilisation of royalty payments and funds
    • Compile data on community needs and resources for strategic planning
    • Engage external experts to validate findings and recommendations
    • Create a comprehensive needs assessment report for stakeholders
    • Present findings to the community and obtain feedback

  • ⛳️ Strategy 2: Design an integrated development framework

    • Define the vision and mission for the community's future development
    • Outline strategic objectives aligned with the 7 fundamental pillars of development
    • Identify measurable key performance indicators (KPIs) for each development pillar
    • Develop specific initiatives for each pillar with assigned resources and timelines
    • Incorporate sustainable practices into all development plans
    • Align development plans with national urbanisation programmes
    • Create a collaborative governance structure involving local leaders and stakeholders
    • Leverage expert partnerships to support plan execution
    • Ensure community engagement through participatory planning processes
    • Draft a comprehensive integrated development framework document

  • ⛳️ Strategy 3: Implement and track progress

    • Develop a detailed implementation roadmap with timelines and responsibilities
    • Secure necessary funding from identified sources, including royalty payments and funds
    • Establish regular monitoring and evaluation processes for initiatives
    • Deploy project management tools to track progress and manage resources
    • Communicate progress transparently to all stakeholders and the community
    • Adjust strategies and initiatives based on feedback and evaluation results
    • Regularly report outcomes against established KPIs
    • Foster community engagement and ownership through local workshops and forums
    • Scale successful projects and initiatives for broader impact
    • Plan for a final review and adaptation of the strategic framework at the end of the 3-year period
urbanisationcommunity-developmentproject-managercommunity-liaisonstrategic-planning-teamcommunity-outreach-team
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Strategies and tactics for achieving sustainable community growth through paid memberships

  • ⛳️ Strategy 1: Leverage digital marketing

    • Develop targeted online adverts to reach potential leads
    • Utilise social media platforms for promotional campaigns
    • Create a content calendar for regular blog updates highlighting community benefits
    • Optimise website SEO to increase organic search traffic
    • Implement a lead tracking system for all digital channels
    • Host online events or webinars to showcase community value
    • Offer a limited-time discount for new members to encourage quick sign-ups
    • Partner with influencers in related fields to reach a wider audience
    • Utilise email marketing to nurture leads and convert them into members
    • Analyse digital marketing analytics weekly to adjust strategies accordingly

  • ⛳️ Strategy 2: Enhance member referral programmes

    • Create an incentivised referral programme for existing members
    • Design user-friendly referral tracking tools for members
    • Regularly communicate referral programme benefits to members
    • Recognise and reward top referrers publicly to motivate others
    • Host monthly member-exclusive events encouraging referrals
    • Provide members with easy-to-share promotional materials
    • Introduce a quarterly referral leaderboard with prizes
    • Survey members to gather feedback on referral incentives
    • Train staff to support members in referral programme participation
    • Regularly review referral data to identify and support referring members

  • ⛳️ Strategy 3: Strengthen community engagement

    • Develop a welcome guide for new members to integrate quickly
    • Host regular community meetings to encourage networking
    • Implement a member mentorship programme connecting new and existing members
    • Utilise online forums for ongoing discussion and engagement
    • Create and distribute a monthly newsletter with updates and success stories
    • Maintain an active presence on relevant community social media groups
    • Offer members opportunities to contribute content to the community blog
    • Organise bi-weekly skills development workshops for members
    • Launch feedback surveys to continuously improve member experience
    • Recognise and celebrate member achievements publicly within the community
membership-growthcommunity-engagementdigital-marketercommunity-managermarketing-teamcommunity-outreach-team
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Strategies and tactics for positioning South Melbourne FC as a bigger brand

  • ⛳️ Strategy 1: Enhance community engagement

    • Host local football clinics to engage with young fans
    • Organise meet-and-greets with team players for fans
    • Participate in local community charity events
    • Create partnerships with local schools and clubs
    • Launch a community ambassador programme
    • Develop a quarterly newsletter to update fans on community activities
    • Organise fan zone events at home games
    • Utilise social media to share community involvement stories
    • Offer special discounts for club members participating in community events
    • Sponsor local community sports events

  • ⛳️ Strategy 2: Leverage digital marketing

    • Launch targeted social media ad campaigns
    • Create a YouTube channel for exclusive content
    • Update the website with interactive features for fan engagement
    • Implement a fan loyalty programme through a mobile app
    • Collaborate with influencers to reach a wider audience
    • Utilise SEO strategies for brand-related keywords
    • Develop a podcast to discuss club-related news and events
    • Create regular blog content around team insights and stories
    • Engage fans with live match commentaries on social platforms
    • Utilise email marketing for personalised fan communication

  • ⛳️ Strategy 3: Expand merchandise offerings

    • Design new and exclusive team merchandise items
    • Collaborate with popular brands for joint merchandise lines
    • Introduce limited edition signed merchandise
    • Host merchandise pop-up shops at key locations
    • Offer discounts on merchandise for season ticket holders
    • Create an online merchandise store
    • Promote merchandise through influencer collaborations
    • Launch contests and giveaways for merchandise
    • Introduce personalised merchandise options for fans
    • Bundle merchandise with match tickets for attractive pricing
brandingcommunity-engagementmarketing-managercommunity-outreach-coordinatormarketing-teamcommunity-relations-team
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Strategies and tactics for building relationships with the Pittsburgh community

  • ⛳️ Strategy 1: Engage directly with the community

    • Host community forums to gather feedback on dance programmes
    • Create partnerships with local schools to introduce dance classes
    • Collaborate with community centres to host dance workshops
    • Organise pop-up dance performances in public spaces
    • Develop an outreach programme targeting underserved areas
    • Establish a community advisory board for ongoing engagement
    • Attend local events to increase visibility and hear resident needs
    • Offer free dance classes during community festivals
    • Collaborate with local artists and cultural organisations
    • Gather feedback through surveys distributed at community events

  • ⛳️ Strategy 2: Enhance visibility and accessibility

    • Develop a user-friendly website highlighting upcoming events and programmes
    • Utilise social media platforms to promote events and engage with the community
    • Ensure performances are accessible to all by offering discounted tickets
    • Partner with local transportation services for easier event access
    • Create a mobile app showcasing dance events and opportunities
    • Distribute flyers and posters in community spaces for visibility
    • Host virtual dance experiences for broader reach
    • Offer bilingual services and materials to engage diverse populations
    • Collaborate with media to highlight PBT's community activities
    • Develop a newsletter to regularly inform the community about PBT initiatives

  • ⛳️ Strategy 3: Develop educational and participatory programmes

    • Launch a mentorship programme connecting professional dancers with youth
    • Introduce dance history workshops in schools
    • Organise dance clinics for educators to incorporate dance into curriculums
    • Create a community choreography competition to encourage participation
    • Offer family dance days to foster multi-generational involvement
    • Develop an annual dance festival celebrating diverse dance forms
    • Create an internship programme for local students in the arts
    • Host Q&A sessions with dancers and choreographers post-performances
    • Implement dance therapy programmes for mental well-being
    • Introduce a ‘Dance Ambassador’ programme to advocate for dance in the community
community-engagementdance-accessibilitycommunity-managerevent-coordinatoroutreach-teameducation-and-programming-team
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Strategies and tactics for building relationships with the community

  • ⛳️ Strategy 1: Organise community events

    • Host regular meet-and-greet sessions with players at community centres
    • Arrange basketball clinics for local schools hosted by team players
    • Facilitate a community family day with fun activities and games
    • Create an annual charity basketball tournament involving local teams
    • Invite local community leaders to team practices and events
    • Collaborate with local organisations to host themed community nights at games
    • Organise autograph signing sessions and photo opportunities with players
    • Initiate a community open house at the team’s training facility
    • Plan cultural exchange events to celebrate local history and diversity
    • Host a community appreciation night, offering discounted tickets to residents

  • ⛳️ Strategy 2: Implement community outreach programs

    • Set up mentorship programs for youth with players and coaches
    • Launch a basketball scholarship fund for aspiring athletes
    • Partner with schools for educational visits by team members
    • Create a volunteer group consisting of players for local projects
    • Implement a recycling or environmental awareness initiative
    • Host regular health and wellness workshops with team nutritionists
    • Coordinate with hospitals for player visits to children’s wards
    • Provide support for community sports leagues with team resources
    • Establish a community feedback channel to improve engagement
    • Develop a youth ambassador program to inspire involvement in sports

  • ⛳️ Strategy 3: Enhance digital and social media engagement

    • Develop a dedicated section on the team’s website for community news
    • Initiate community-focused social media campaigns highlighting local stories
    • Create behind-the-scenes content showcasing players in community activities
    • Engage with local influencers to share team initiatives
    • Utilise user-generated content by encouraging fans to share their experiences
    • Host online contests and giveaways with community-centric themes
    • Conduct live Q&A sessions with players focusing on interacting with fans
    • Share monthly newsletters updating on team and community engagements
    • Implement polls and surveys to gather community feedback on social media
    • Collaborate with local media to broadcast community-focused team segments
community-engagementsports-teamcommunity-managerevent-coordinatormarketing-teampublic-relations-team
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Strategies and tactics for achieving a positive evaluation of community investment

  • ⛳️ Strategy 1: Engage with the community

    • Organise regular community forums to discuss ongoing projects
    • Conduct surveys to understand community needs and feedback
    • Create partnerships with local organisations and leaders
    • Establish a community advisory board
    • Develop a communication channel for continuous community engagement
    • Implement a feedback mechanism for community suggestions and complaints
    • Host events to showcase the progress and benefits of investments
    • Provide regular updates on investment impacts and successes
    • Celebrate local success stories and achievements
    • Ensure transparency in decision-making processes

  • ⛳️ Strategy 2: Enhance project visibility

    • Develop a comprehensive marketing plan highlighting community benefits
    • Use social media to share updates and success stories
    • Create a dedicated section on your website for community investment news
    • Produce video content illustrating the positive impacts of projects
    • Publish newsletters with success metrics and testimonies
    • Collaborate with local media for coverage of key investment milestones
    • Install informational signage at project sites
    • Host public tours of project facilities and sites
    • Engage influencers to share about community projects
    • Participate in local events to increase project awareness

  • ⛳️ Strategy 3: Measure and showcase impact

    • Define clear metrics to assess the impact of investments
    • Conduct baseline studies to measure initial community conditions
    • Perform quarterly evaluations to track changes and progress
    • Compile data into comprehensive reports for stakeholders
    • Share impact assessments and success stories with the public
    • Use infographics and visual data to communicate results
    • Solicit testimonials from beneficiaries and community leaders
    • Benchmark success against similar projects in other regions
    • Create case studies to illustrate investment success
    • Recognise and reward community members contributing to success
community-engagementproject-visibilitycommunity-relations-managermarketing-coordinatorpublic-relationscommunity-outreach
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Strategies and tactics for developing a strategic plan for Project Ready Community Outreach

  • ⛳️ Strategy 1: Establish clear goals and objectives

    • Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats
    • Engage stakeholders in a visioning workshop to define long-term goals
    • Set short-term and long-term objectives to guide organisational activities
    • Ensure alignment of goals with the overall mission and vision of the organisation
    • Establish measurable indicators for each objective to assess progress
    • Regularly review and adjust objectives based on feedback and outcomes
    • Document all goals and objectives in a strategic planning document
    • Share the goals and objectives with staff and stakeholders for input and buy-in
    • Align resources and capabilities to meet defined objectives
    • Create a timeline for achieving each goal with milestones

  • ⛳️ Strategy 2: Enhance organisational capacity and resources

    • Identify skills gaps and training needs among staff and volunteers
    • Develop a capacity-building plan focused on staff development and resource allocation
    • Seek partnerships with other organisations to leverage resources and expertise
    • Explore funding opportunities and diversify revenue streams
    • Implement technology solutions to improve operational efficiency
    • Optimise use of physical resources such as office space and equipment
    • Establish a volunteer recruitment, training, and retention programme
    • Encourage a culture of continuous improvement and innovation
    • Regularly assess and revise resource allocation to respond to changing needs
    • Communicate progress and achievements to stakeholders to demonstrate value

  • ⛳️ Strategy 3: Strengthen community engagement and outreach

    • Map out community needs and priorities through surveys and consultations
    • Develop targeted outreach programmes based on identified community needs
    • Foster relationships with community leaders and local organisations
    • Use multiple communication channels to reach diverse community groups
    • Develop an effective social media strategy to raise awareness and engage supporters
    • Organise regular community events to build trust and visibility
    • Encourage stakeholder feedback and use it to inform programme development
    • Build a network of community ambassadors to advocate for the organisation
    • Collaborate with media outlets to boost public relations efforts
    • Continuously evaluate community engagement efforts and adapt strategies as needed
strategic-planningcommunity-outreachproject-managercommunity-engagement-specialiststrategy-development-teamoutreach-team
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Strategies and tactics for launching an online community for musicians

  • ⛳️ Strategy 1: Build a compelling and user-friendly platform

    • Conduct market research to identify the needs and wants of musicians in an online community
    • Select a reliable web hosting service and choose a scalable platform that meets your technical requirements
    • Design an intuitive user interface with easy navigation and access to key features
    • Implement essential features such as profiles, forums, a marketplace, and event calendars
    • Ensure mobile compatibility and responsive design for accessibility across all devices
    • Incorporate a secure and simple sign-up process with various authentication options
    • Integrate social media logins to encourage quick and easy engagement
    • Test the platform with a focus group of musicians to gather feedback and refine features
    • Develop a content moderation plan to ensure a positive and safe environment
    • Provide clear tutorials or a help section to assist users in navigating the platform

  • ⛳️ Strategy 2: Engage musicians and gather early adopters

    • Identify influential musicians and bands that align with your community's mission
    • Reach out to potential ambassadors and offer them exclusive benefits for promoting the community
    • Create partnerships with music schools, production companies, and recording studios
    • Host online events such as live Q&A sessions, webinars, or workshops to attract initial members
    • Offer early adopters exclusive content and privileges to entice them to join
    • Utilise email marketing by sending out personalised invitations to join the platform
    • Incorporate an easy referral programme to encourage word-of-mouth promotion
    • Provide incentives for signing up early such as discounts on memberships or access to unique resources
    • Collaborate with music blogs and online magazines to feature your community
    • Participate in music forums and groups to subtly promote the platform and attract new members

  • ⛳️ Strategy 3: Implement a multichannel promotional strategy

    • Design an engaging social media strategy using platforms popular among musicians like Instagram and TikTok
    • Create visually appealing shareable content such as videos, infographics, and testimonials
    • Run targeted ad campaigns on social media platforms to reach your specific musician audience
    • Leverage SEO techniques to increase visibility and organic traffic to the platform
    • Partner with influencers in the music industry to gain credibility and reach a wider audience
    • Utilise content marketing by writing articles, creating video content, or hosting podcasts
    • Network at music industry events to create awareness among professionals in the field
    • Develop a regular newsletter that provides valuable content and updates about the community
    • Analyse the performance of different promotional channels and adjust strategies accordingly
    • Encourage members to create user-generated content and share their experiences on social media
musiciansonline-communitycommunity-managermarketing-specialistdevelopment-teammarketing-team
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How to track your Community Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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