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10 strategies and tactics for Business Development

What is Business Development strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Business Development strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Business Development strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Business Development strategy examples

We've added many examples of Business Development tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for enhancing business development for a school

  • ⛳️ Strategy 1: Increase enrolment

    • Develop a comprehensive marketing plan targeting prospective students and parents
    • Host open days and tours to showcase the school's facilities and programmes
    • Leverage social media channels to reach a wider audience
    • Engage with alumni to create referral programmes and testimonials
    • Offer early bird discounts or scholarships to attract new students
    • Attend local educational fairs and events to create visibility
    • Collaborate with educational influencers for reach and credibility
    • Create engaging video content that highlights the school's strengths
    • Utilise email marketing campaigns to communicate with prospective families
    • Develop partnerships with feeder schools to create a direct pipeline

  • ⛳️ Strategy 2: Enhance partnerships

    • Identify potential local and international partners that align with the school's vision
    • Organise regular meetings and networking events to foster relationships
    • Establish joint programmes or events to leverage partner resources
    • Develop memorandums of understanding with partners for clear expectations
    • Create a regular newsletter to keep partners informed of school activities
    • Offer partner recognition opportunities within school communications
    • Conduct annual evaluations to assess the effectiveness of partnerships
    • Engage partners in the curriculum development to provide real-world insights
    • Utilize partner testimonials in school marketing initiatives
    • Host partner appreciation events to solidify relationships

  • ⛳️ Strategy 3: Improve brand recognition

    • Redesign the school's website for improved user experience
    • Implement consistent branding across all communication materials
    • Engage in public relations activities to gain media coverage
    • Participate in community events to increase local presence
    • Develop a brand ambassador programme with enthusiastic parents and students
    • Create and distribute promotional materials that highlight the school's unique offerings
    • Regularly update the school's blog with content showcasing achievements
    • Utilise search engine optimisation (SEO) to increase online visibility
    • Engage in storytelling through social media to connect emotionally with the audience
    • Launch a rebranding campaign if necessary, to refresh and modernise the school's image
marketingpartnershipsmarketing-managerbusiness-development-officermarketing-teampartnership-development-team
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Strategies and tactics for establishing Local Partnerships in Bogota and Sint Maarten

  • ⛳️ Strategy 1: Initiate local market research

    • Identify and profile potential local partners in Bogota and Sint Maarten
    • Research the local market demands and customer preferences
    • Evaluate the competitive landscape in Bogota and Sint Maarten
    • Assess regulatory requirements for partnerships and establishments
    • Prepare a market entry risk assessment for both locations
    • Identify key influencers and industry leaders for potential partnerships
    • Compile a report on local business norms and cultural practices
    • Develop a list of suitable locations for establishing the establishments
    • Analyse logistics and supply chain capabilities in both regions
    • Use findings to develop a tailored approach for each market

  • ⛳️ Strategy 2: Network and engage potential partners

    • Attend local industry events, conferences, and trade shows
    • Join local business associations and networking groups
    • Schedule meetings with identified potential partners
    • Present the company’s value proposition tailored to local needs
    • Conduct product demonstrations to showcase benefits and features
    • Engage with potential partners via social media platforms
    • Initiate direct communication through personalised emails or calls
    • Offer trial partnerships or pilot programs to build trust
    • Secure endorsements from existing successful partners
    • Develop a follow-up plan for maintaining engagement

  • ⛳️ Strategy 3: Develop knowledge-sharing infrastructure

    • Identify local talent and hire a knowledgeable team
    • Establish training centres in Bogota and Sint Maarten
    • Develop comprehensive training materials and programs
    • Host regular workshops and training sessions for partners
    • Create an online platform for ongoing learning and resources
    • Implement a feedback system to improve knowledge transfer
    • Offer certifications upon completion of training programs
    • Ensure alignment of training content with local market needs
    • Set up a support system for partners to ask questions
    • Evaluate the success of knowledge transfer regularly
partnership-developmentmarket-researchbusiness-development-managermarket-analystresearch-and-developmentsales-and-marketing
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Strategies and tactics for exploring business development opportunities for insurance premium financing

  • ⛳️ Strategy 1: Conduct market analysis

    • Research market size and growth potential for insurance premium financing
    • Identify key competitors and analyse their strengths and weaknesses
    • Evaluate customer demographics and buying behaviour
    • Assess economic and regulatory environment impact
    • Identify target customer segments
    • Gather feedback from existing insurance companies on premium financing needs
    • Analyse pricing strategies and policies adopted by competitors
    • Identify any technological advancements or digital tools
    • Understand cultural and local factors affecting insurance adoption
    • Summarise findings in a detailed market analysis report

  • ⛳️ Strategy 2: Build partnerships with insurance companies

    • Compile a list of insurance companies operating in Trinidad and Tobago
    • Reach out to potential partner companies to present collaboration ideas
    • Propose mutually beneficial terms for partnership agreements
    • Develop partnership proposal materials with value propositions
    • Organise introductory meetings or webinars with potential partners
    • Network at industry events to establish contacts and foster relationships
    • Negotiate commission structures and profit-sharing arrangements
    • Secure formal agreements and MOUs from willing partners
    • Maintain regular communication to strengthen partnership relations
    • Evaluate partnership successes and areas for improvement regularly

  • ⛳️ Strategy 3: Launch targeted marketing campaigns

    • Develop marketing materials tailored to the Trinidad and Tobago market
    • Implement social media campaigns targeting relevant audiences
    • Use data-driven approaches to identify and reach potential clients
    • Organise informational seminars and workshops for consumers
    • Collaborate with local influencers to increase awareness
    • Create educational content explaining the benefits of premium financing
    • Utilise digital advertising on Google and local platforms
    • Launch a dedicated website with localised content
    • Distribute flyers and brochures in high foot traffic areas
    • Monitor campaign performance and optimise based on results
market-analysispartnershipsbusiness-development-managermarketing-strategistmarketing-teamstrategic-partnerships-team
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Strategies and tactics for developing a business growth strategy for a security company

  • ⛳️ Strategy 1: Strengthen client relationships

    • Organise quarterly review meetings with top clients to discuss service feedback
    • Implement a client loyalty program to reward long-standing partners
    • Develop a client-specific newsletter sharing industry updates and company news
    • Provide personalised security audits to clients annually
    • Invite clients to participate in a bi-annual security seminar hosted by the company
    • Establish a dedicated account manager for key clients
    • Offer exclusive early-bird access to new security technology
    • Create a listening post to monitor and action client satisfaction levels
    • Develop and present case studies or success stories involving existing clients
    • Regularly survey clients to understand their evolving security needs

  • ⛳️ Strategy 2: Expand service offerings

    • Conduct market research to identify trending security needs
    • Develop partnerships with technology providers for innovative solutions
    • Launch remote monitoring services for clients with smaller budgets
    • Offer cybersecurity assessments alongside traditional security services
    • Create a mobile app to enhance client engagement and service accessibility
    • Pilot a security drone service for large-scale sites
    • Implement a rapid response team to address urgent client security issues
    • Develop an advisory service for home secure systems targeting the residential market
    • Establish a division for consultancy on regulatory compliance in security
    • Introduce environmentally sustainable security solutions

  • ⛳️ Strategy 3: Optimise security operations management

    • Adopt a new software for scheduling and managing security personnel
    • Schedule monthly debrief meetings with security teams for performance evaluation
    • Implement real-time incident reporting tools for security personnel
    • Track and review key performance indicators for security operations monthly
    • Conduct quarterly training sessions focusing on emerging security threats
    • Integrate technology to automate routine security checks and reduce manual efforts
    • Assign a risk management officer to assess vulnerabilities periodically
    • Design a reward system for security personnel achieving excellence
    • Maintain a regular review process for security protocols and guidelines
    • Create a mentorship program pairing new managers with experienced ones
client-retentioninnovationaccount-managerrisk-management-officerbusiness-developmenttechnology-integration
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for growing Sales and Market Penetration for IMZ Corporate's IoT Solutions

  • ⛳️ Strategy 1: Enter the state excise departments market

    • Conduct market intelligence in Maharashtra, Jharkhand, Karnataka, and Kerala
    • Develop hyper-localized solution templates based on collected data
    • Map region-specific pain points to showcase immediate value
    • Create a narrative highlighting technological disruption in liquor supply chain management
    • Develop predictive analytics demonstrating cost savings beyond traditional tracking
    • Design cost-effective pilot programs with minimal client investment
    • Implement a 'Zero-Risk Pilot Program' with performance-linked pricing
    • Create transparent, data-driven ROI calculators
    • Offer flexible implementation models allowing modular scaling
    • Provide complimentary initial security and efficiency audits

  • ⛳️ Strategy 2: Target food corporations for market penetration

    • Identify Jharkhand Food Corporation as strategic entry point
    • Evaluate target based on openness to technological innovation and existing challenges
    • Develop a comprehensive digital security ecosystem extending beyond traditional tracking
    • Design modular solutions adaptable to various organisational complexities
    • Integrate machine learning algorithms for predictive loss prevention
    • Create user-friendly dashboards for real-time insights
    • Establish trust through transparent technological demonstrations
    • Offer phased implementation with clear milestone-based achievements
    • Provide continuous support and commit to technology evolution
    • Establish collaborative feedback mechanisms for improvement

  • ⛳️ Strategy 3: Penetrate the railway sector with innovative IoT solutions

    • Identify critical security and operational pain points in railway logistics
    • Develop comprehensive security solutions exceeding traditional tracking
    • Create a technology sandbox for continuous solution refinement
    • Integrate multiple tracking technologies including GPS, RFID, and AI-powered analytics
    • Develop predictive maintenance and security algorithms
    • Create a unified monitoring platform with intuitive interfaces
    • Ensure AIS 140 compliance with additional innovative features
    • Leverage academic and research partnerships to bolster credibility
    • Obtain necessary certifications and security clearances
    • Demonstrate technological superiority through live pilot programs
market-penetrationiot-solutionsmarket-researchertechnology-analystsales-teamtechnology-innovation-team
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Strategies and tactics for establishing university partnerships

  • ⛳️ Strategy 1: Identify potential university partners

    • Research and compile a list of universities that align with your goals and values
    • Identify key decision makers and contacts at these universities
    • Analyse current trends and opportunities in the academic sector
    • Evaluate each university’s reputation, capabilities, and areas of expertise
    • Attend educational conferences and events to network with university representatives
    • Reach out to your existing network for recommendations and introductions
    • Create criteria for evaluating potential university partnerships
    • Investigate the university's past partnerships and research areas
    • Monitor news and updates related to potential university partners
    • Compile a shortlist of universities to target for partnerships

  • ⛳️ Strategy 2: Develop a value proposition

    • Identify what your organisation can offer to the universities
    • Research common challenges and needs of universities in your sector
    • Align your offerings with the university’s goals and interests
    • Create case studies of similar successful partnerships
    • Draft a compelling proposal detailing mutual benefits
    • Highlight opportunities for collaborative research and development
    • Focus on long-term relationship building rather than short-term gains
    • Seek feedback from peers to refine your value proposition
    • Develop materials such as brochures and presentations for universities
    • Prepare tailored pitches for each targeted university

  • ⛳️ Strategy 3: Engage and build relationships

    • Initiate contact by reaching out to university contacts via email or LinkedIn
    • Invite university representatives to visit your facilities
    • Offer to present a guest lecture or seminar on your field of expertise
    • Organise joint events such as workshops or webinars
    • Propose a pilot project to demonstrate collaboration potential
    • Send regular updates about your organisation's activities and milestones
    • Leverage social media to interact with university departments and staff
    • Formalise the partnership through a memorandum of understanding or contract
    • Survey the university partners regularly to ensure mutual satisfaction
    • Celebrate milestones and successes together to strengthen the partnership
university-partnershipscollaborationuniversity-liaisonpartnership-managerbusiness-development-teamresearch-and-development-team
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Strategies and tactics for restructuring Campus Services for Future Readiness

  • ⛳️ Strategy 1: Create a dedicated sales and commercial development division

    • Establish a clear organisational structure for the sales and commercial development division
    • Define specific roles and responsibilities for business development positions
    • Integrate the WHH and Event Essex events teams into the new division
    • Develop a resource allocation plan to maximise joint opportunities
    • Implement training programs for team members focused on sales skills
    • Set measurable sales targets for the division
    • Develop a brand identity and marketing strategy for the sales division
    • Create a feedback loop for continuous improvement via customer and team feedback
    • Leverage technology to streamline sales and event coordination processes
    • Establish partnerships with external organisations for event co-hosting opportunities

  • ⛳️ Strategy 2: Elevate the role of head of accommodation to residential director

    • Redefine the job description and title to residential director
    • Include a sales and lettings manager role to focus on alternative uses
    • Assess current accommodation processes to identify improvement areas
    • Launch initiatives to enhance the student housing experience
    • Introduce flexible leasing options to adapt to varying student numbers
    • Benchmark against competitor universities to identify best practices
    • Conduct market research to explore alternative accommodation uses
    • Enhance communication channels between accommodation and other campus services
    • Implement a data-driven approach to track occupancy and financial performance
    • Set regular review meetings to assess progress and make necessary adjustments

  • ⛳️ Strategy 3: Create a centralised support services function

    • Identify all support functions to be centralised within the directorate
    • Define roles and responsibilities within the central support services unit
    • Develop a transition plan for support staff to move into the new structure
    • Implement training programs for staff to develop skills in contract management, systems, and analytics
    • Establish a data analytics team to support decision-making across directorate
    • Create synergies by standardising processes and sharing resources
    • Develop a knowledge-sharing platform for best practices and training resources
    • Set up a dashboard for monitoring key performance indicators across functions
    • Engage in regular team-building activities to foster a cohesive unit
    • Establish periodic audits to ensure efficiency and effectiveness of the centralised services
campus-servicesstudent-populationsresidential-directorsales-managersales-and-commercial-developmentcentral-support-services
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Strategies and tactics for developing a business strategy for claim consulting

  • ⛳️ Strategy 1: Identify target markets

    • Conduct market research to determine potential industries that require claim consulting services
    • Analyse competitors to identify gaps in the market
    • Segment the market based on size, industry, and geographic location
    • Use surveys to gather data on potential client needs and preferences
    • Develop client personas to better understand target audience
    • Identify key decision-makers within target industries
    • Attend industry conferences to network and gain insights
    • Create targeted marketing materials for different segments
    • Leverage existing client relationships for referrals into new market segments
    • Continuously review market data to refine target market strategy

  • ⛳️ Strategy 2: Enhance service offerings

    • Regularly review client feedback to identify areas for service improvement
    • Analyse industry trends to identify new service opportunities
    • Develop specialised consulting packages tailored to specific industries
    • Train staff on the latest claim management software and tools
    • Collaborate with industry experts to expand service expertise
    • Implement a quality assurance process for all consulting services
    • Develop a process for consistently evaluating service performance
    • Introduce flexible consulting models to cater to varied client needs
    • Offer workshops and training sessions to increase client value
    • Create a feedback loop with clients to continuously improve service offerings

  • ⛳️ Strategy 3: Increase brand visibility

    • Develop a comprehensive digital marketing strategy including SEO, PPC, and content marketing
    • Create informative and engaging blog content related to claim consulting
    • Enhance social media presence across relevant platforms
    • Optimise the company website for user experience and lead conversion
    • Develop case studies and client testimonials for credibility
    • Host webinars and online events to showcase expertise
    • Sponsor relevant industry events to increase brand awareness
    • Utilise email marketing campaigns to nurture leads
    • Collaborate with influencers and thought leaders in the industry
    • Implement a referral programme to encourage word-of-mouth marketing
target-marketsbrand-visibilitymarket-researcherdigital-marketermarketing-teamconsulting-team
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Strategies and tactics for establishing an international consulting and coaching business

  • ⛳️ Strategy 1: Build your brand and market presence

    • Develop a professional website highlighting services and expertise
    • Create a brand logo and cohesive visual identity
    • Establish a presence on LinkedIn and other relevant social media platforms
    • Publish articles and insights on platforms like LinkedIn and Medium to showcase expertise
    • Attend industry conferences and networking events to connect with potential clients
    • Collaborate with other professionals in similar fields for cross-promotion
    • Offer free seminars or webinars to build credibility and attract initial clients
    • Collect and showcase client testimonials and case studies
    • Develop a referral program offering incentives for existing clients to introduce new clients
    • Research and join relevant professional organisations and associations

  • ⛳️ Strategy 2: Create scalable service offerings

    • Design structured coaching programs for teams, executives, and family businesses
    • Offer tiered service packages to cater to different client needs and budgets
    • Develop online courses and workshops for remote clients
    • Create informational and promotional materials for each service offering
    • Hire or partner with other professionals to expand service capacity
    • Invest in digital tools to facilitate virtual coaching and consulting
    • Bundle services into discounted 'packages' to encourage larger commitments
    • Regularly update service offerings based on client feedback and market trends
    • Maintain a client database for targeted marketing and follow-ups
    • Utilise CRM software to manage client interactions and service delivery

  • ⛳️ Strategy 3: Manage time and finances effectively

    • Set specific work hours for the business separate from full-time job commitments
    • Create a detailed financial plan outlining expenses, revenue targets, and savings
    • Reinvest a portion of profits into business development and marketing
    • Track all business expenses and income meticulously for tax purposes
    • Seek advice from a financial advisor on transitioning to full-time entrepreneurship
    • Explore funding options if necessary, such as small business loans or grants
    • Limit initial service offerings to manage workload alongside full-time job
    • Set regular checkpoints to assess business progress and revenue growth
    • Create a reserve fund to cover living expenses during full-time transition
    • Evaluate and adjust pricing strategies based on market competition and costs
brandingscalabilityfinancial-advisormarketing-specialistbusiness-developmentclient-relations
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How to track your Business Development strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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