The strategy for Omotic General Trading aims to create a five-year plan that boosts growth and profitability. The first key objective is to enhance operational efficiency by identifying inefficiencies through audits, implementing lean management practices in manufacturing, and investing in automation for agriculture. For example, by streamlining logistics for beer distribution, costs can be reduced, improving overall profitability.
Another focus is expanding market presence and diversifying offerings. This involves conducting market research to identify new opportunities and strengthening brand visibility through strategic marketing. By exploring premium products in agriculture and forming partnerships to enter new markets, Omotic can significantly expand its footprint.
Finally, the strategy emphasizes sustainability and corporate social responsibility. This includes implementing eco-friendly technologies and engaging in community programs. For instance, sustainable farming practices can be introduced to reduce environmental impact, aligning with the UN Sustainable Development Goals.
The strategies
⛳️ Strategy 1: Enhance operational efficiency
- Conduct an operational audit to identify inefficiencies in all sectors
- Implement lean management practices in manufacturing and mining operations
- Invest in automation technologies for agriculture and automotive engineering
- Streamline logistics and distribution processes for import/export and beer distribution
- Introduce performance management systems across all departments
- Regularly train employees on best practices in hospitality and customer service
- Optimise supply chain management for improved cost-effectiveness
- Utilise data analytics to monitor and improve operational performance
- Develop a cross-departmental task force to identify areas for operational synergy
- Establish key performance indicators and benchmarks for all business units
⛳️ Strategy 2: Expand market presence and diversify offerings
- Conduct market research to identify new opportunities in existing and adjacent markets
- Develop a marketing plan to enhance brand visibility in Ethiopia and neighbouring countries
- Expand product lines in beer distribution and commodities based on consumer demand
- Form strategic partnerships with local and international players to enter new markets
- Explore opportunities to introduce premium and niche products in agriculture and manufacturing
- Launch targeted promotions to boost occupancy in hospitality operations
- Evaluate and invest in emerging sectors such as renewable energy and technology
- Strengthen online presence through digital marketing and e-commerce platforms
- Allocate resources for research and development to innovate and diversify offerings
- Assess the feasibility of acquiring complementary businesses to enhance market share
⛳️ Strategy 3: Enhance sustainability and corporate social responsibility
- Implement sustainable farming practices and invest in eco-friendly technologies
- Introduce energy-efficient solutions in manufacturing and mining operations
- Set up community engagement programmes to support local development
- Encourage sustainable tourism practices in hospitality operations
- Create a corporate social responsibility plan with measurable targets
- Collaborate with local NGOs to contribute to education and healthcare initiatives
- Monitor and report on environmental impact and carbon footprint reduction
- Develop a sustainability task force to drive continuous improvement initiatives
- Increase transparency through regular sustainability and CSR reporting
- Align business goals with the UN Sustainable Development Goals
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
