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10 strategies and tactics for Consumer

What is Consumer strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Consumer strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Consumer strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Consumer strategy examples

You will find in the next section many different Consumer tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for increasing awareness and sales for turkey-based meals

  • ⛳️ Strategy 1: Leverage targeted marketing campaigns

    • Develop video content highlighting the benefits of turkey as a healthy alternative to pork
    • Create tailored advertisements for busy professionals emphasizing quick meal preparation
    • Design social media posts targeting health-conscious consumers reducing red meat intake
    • Collaborate with influencers to reach religious consumers who avoid pork
    • Offer special promotions for new customers trying turkey-based meals
    • Utilize email marketing to showcase turkey's health benefits and quick preparation
    • Segment ads based on consumer budgets for affordable, mid-range, and premium meals
    • Engage with community events to demonstrate easy preparation of turkey meals
    • Develop culturally sensitive marketing campaigns for Muslim consumers
    • Use customer testimonials to build trust and highlight product features and convenience

  • ⛳️ Strategy 2: Enhance product visibility in stores and online

    • Secure prominent shelf space in grocery stores for turkey-based meals
    • Create eye-catching packaging highlighting the health benefits of turkey
    • Offer product sampling in high-traffic stores to encourage trial
    • List products on major online grocery platforms with detailed descriptions
    • Provide recipes and meal ideas on packaging and online to inspire customers
    • Collaborate with retailers to offer in-store promotions and discounts
    • Ensure product availability in stores frequented by target consumers
    • Optimize product listings with keywords for online visibility
    • Implement a customer reviews section on online platforms for feedback
    • Develop partnerships with health and wellness brands for co-promotion

  • ⛳️ Strategy 3: Expand distribution and collaboration channels

    • Identify and partner with meal kit delivery services to include turkey options
    • Collaborate with fitness centers to offer turkey meal samples to members
    • Secure partnerships with health-conscious restaurants for turkey-based menu items
    • Engage with workplace cafeterias to include turkey meals in their offerings
    • Explore collaboration opportunities with dietitians and nutritionists
    • Expand distribution to specialty stores focusing on organic and health foods
    • Target corporate offices for bulk orders of convenient meal options
    • Establish relationships with religious communities for halal turkey promotions
    • Leverage partnerships with cooking shows or recipe blogs showcasing turkey dishes
    • Create a referral program encouraging existing customers to share with friends
targeted-marketingproduct-visibilityinfluencerdietitianmarketing-teamdistribution-team
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Strategies and tactics for determining sales pattern

  • ⛳️ Strategy 1: Analyse historical sales data

    • Calculate average revenue growth rate based on provided data
    • Determine average transaction increase rate over the years
    • Identify any patterns related to the day of the week for sales spikes
    • Check for specific trends or anomalies in sales on public holidays
    • Compare transaction rates to see if there is a correlation with revenue
    • Analyse daily growth factors and external influences on historical dates
    • Study pacing of campaigns to understand their effectiveness on sales
    • Collect market insights from similar days to predict consumer behaviour
    • Evaluate overall year-on-year growth in sales
    • Compare predictions against industry benchmarks for accuracy

  • ⛳️ Strategy 2: Conduct consumer behaviour analysis

    • Survey a sample group of consumers about their purchase triggers
    • Analyse demographic data to predict potential user engagement
    • Assess consumer sentiment during targeted periods
    • Study seasonal buying patterns to predict momentum
    • Evaluate past feedback and reviews for influencing factors
    • Segment user data to identify high-spending categories
    • Monitor current trends in product demand prior to 15 August
    • Use analytics tools to evaluate web traffic sources and patterns
    • Determine effectiveness of past campaigns through consumer feedback
    • Assess repeat consumer rates and their predicted impact on sales

  • ⛳️ Strategy 3: Implement a forecasting model

    • Select an appropriate statistical model for sales forecasting
    • Input historical sales data into the forecasting model
    • Adjust parameters to reflect recent market conditions
    • Conduct simulations based on various campaign scenarios
    • Validate forecast results with alternative prediction models
    • Calibrate model using additional market insights and relevant data
    • Integrate external economic factors affecting consumer spending
    • Run multiple forecast iterations to evaluate consistency
    • Evaluate forecast outputs against historical data for alignment
    • Prepare a report with predicted sales outcomes and risk analysis
sales-predictionconsumer-behaviordata-analystmarket-researchersales-strategyconsumer-insights
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Strategies and tactics for developing a brand licensing strategy for consumer products

  • ⛳️ Strategy 1: Identify and target potential licensees

    • Research and compile a list of potential licensees in relevant consumer product categories
    • Evaluate potential licensees based on their market reach, distribution channels, and reputation
    • Develop a pitch highlighting the brand's value proposition and potential benefits for licensees
    • Create personalised outreach messages for each potential licensee
    • Utilise industry events, trade shows, and networking opportunities to connect with potential licensees
    • Conduct meetings with interested licensees to present detailed proposals
    • Negotiate terms of the licensing agreements focusing on alignment with brand goals
    • Set up a database for tracking communication with potential and confirmed licensees
    • Establish a qualification process to ensure potential licensees meet brand standards
    • Regularly review and refine the list of target licensees based on market changes

  • ⛳️ Strategy 2: Develop a licensing framework and guidelines

    • Create a detailed licensing policy document outlining brand usage guidelines
    • Design a licensing agreement template including terms, royalties, and compliance requirements
    • Establish clear criteria for product categories suitable for brand licensing
    • Ensure legal compliance by consulting with intellectual property lawyers
    • Determine brand usage rights and restrictions across different media and platforms
    • Develop brand guidelines to ensure consistency in brand messaging and design
    • Create a monitoring system for enforcing licensing agreements and brand guidelines
    • Set royalty rates and financial terms that align with market standards
    • Provide training sessions for licensees on maintaining brand integrity
    • Develop a dispute resolution process to handle conflicts with licensees

  • ⛳️ Strategy 3: Enhance brand value and market presence

    • Conduct market research to identify trends and consumer preferences
    • Evaluate competitive brands to determine their licensing strategies
    • Innovate brand marketing campaigns to enhance consumer awareness and demand
    • Strengthen online presence through strategic content marketing and social media engagement
    • Collaborate with influencers and media to increase brand visibility
    • Develop promotional events and partnerships to boost brand recognition
    • Gather consumer feedback to improve products and brand messaging
    • Use analytics to track brand performance in different markets and segments
    • Continuously refine brand positioning based on market and consumer insights
    • Invest in product development and innovation to enhance brand portfolio
brand-licensingconsumer-productsbrand-managerlicensing-coordinatormarketing-teamlegal-team
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Strategies and tactics for increasing brand engagement and sales during peak summer

  • ⛳️ Strategy 1: Launch limited edition summer flavours

    • Conduct market research to identify popular flavours among target demographics
    • Collaborate with food scientists to develop new summer flavours
    • Design vibrant and attractive packaging for the limited edition products
    • Implement a pre-launch campaign on social media platforms
    • Create engaging content around the new flavours for blogs and video platforms
    • Partner with influencers to broaden reach and create buzz
    • Arrange in-store sampling events to promote new products
    • Offer discounts or bundle deals on limited edition flavours
    • Gather customer feedback for continuous improvement
    • Monitor sales data to evaluate the success of the campaign

  • ⛳️ Strategy 2: Host summer-themed experiential events

    • Identify popular venues and secure permits for summer events
    • Partner with local event organisers to plan activities
    • Incorporate interactive elements such as virtual reality experiences
    • Set up photo opportunity stations to encourage social sharing
    • Offer exclusive branded merchandise at events
    • Collaborate with local musicians and performers for entertainment
    • Provide free samples and promotional materials to attendees
    • Collect attendee contact information for follow-up marketing
    • Promote events through digital and local media outlets
    • Capture and use event footage in future promotional content

  • ⛳️ Strategy 3: Enhance digital engagement with a summer campaign

    • Develop a summer-themed social media content calendar
    • Run interactive online contests and giveaways
    • Utilise social media stories to share daily and engaging content
    • Create and share behind-the-scenes glimpses of Coca-Cola manufacturing
    • Collaborate with popular YouTube content creators
    • Introduce a hashtag campaign to encourage user-generated content
    • Engage followers with polls and questions on Instagram and Twitter
    • Leverage time-sensitive offers and alerts to drive urgency in sales
    • Analyse social media metrics to refine strategy on-the-go
    • Coordinate with digital marketing teams to optimise search engine and content ads
brand-engagementsummer-salesmarket-researchersocial-media-managerdigital-marketing-teamevent-planning-team
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Strategies and tactics for establishing Hairfall Reduction Credentials for Bajaj Almond Drops Hair Oil

  • ⛳️ Strategy 1: Create a focused hairfall reduction campaign

    • Develop a marketing campaign focused on hairfall reduction benefits
    • Utilise testimonials from satisfied customers who experienced reduced hairfall
    • Partner with influencers who have strong credibility in the hair care industry
    • Run digital advertisements emphasising the science behind hairfall reduction with almond oil
    • Create and distribute educational content on website and social media explaining how the oil reduces hairfall
    • Conduct a clinical study to provide data supporting hairfall reduction claims
    • Offer free hair health assessments at major retail stores using Bajaj Almond Drops
    • Leverage user-generated content to showcase real results from customers
    • Promote a limited-time trial offer to encourage product trials
    • Collaborate with beauty magazines for sponsored content on hairfall reduction

  • ⛳️ Strategy 2: Develop meaningful emotional connections

    • Identify and emphasise a core emotional benefit such as confidence through healthy hair
    • Create storytelling content that reflects personal transformation thanks to healthy, reduced hairfall
    • Launch a 'Celebrate your natural beauty' campaign integrating hairfall reduction
    • Partner with mental health or confidence coaches to co-create content about self-esteem and hair health
    • Encourage customers to share their personal stories of renewed confidence after hairfall reduction
    • Organise community events focusing on hair wellness and self-confidence
    • Create an aspirational brand ambassador programme for consumers with compelling stories
    • Showcase before-and-after transformations of consumers to highlight emotional impact
    • Run social media challenges where users share their confidence stories using the hashtag #ConfidenceWithAlmond
    • Develop adverts focusing on how good hair and reduced hairfall lead to higher self-esteem

  • ⛳️ Strategy 3: Innovate product and brand experience

    • Introduce a new product variant specifically designed for hairfall reduction with added ingredients
    • Enhance the existing packaging to include hairfall reduction claims visibly
    • Implement a loyalty programme offering a rebate on purchases after proven hair health improvement
    • Create special limited edition packaging exploring the theme of transformation and empowerment
    • Provide in-pack samples for deep conditioning treatments targeting hairfall reduction
    • Host virtual masterclasses with hair experts outlining effective use of almond oil for reducing hairfall
    • Develop a digital tool or app that tracks hair health improvement and offers personalised tips
    • Engage consumers in product co-creation to understand needs and preferences better
    • Set up a direct line for customer service focused on hair concerns and product queries
    • Ensure consistent messaging across all touchpoints emphasizing both non-sticky benefits and hairfall reduction
hairfall-reductionemotional-connectioninfluencerbrand-ambassadormarketing-teamproduct-development-team
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Strategies and tactics for optimising purchase decision

  • ⛳️ Strategy 1: Set a budget

    • Determine monthly income after essential expenses
    • Define a percentage for discretionary spending
    • List desired items with approximate costs
    • Allocate funds for high-priority items first
    • Ensure a savings cushion in the budget
    • Adjust the allocation monthly based on new desires or expenses
    • Track spending weekly to ensure alignment with budget
    • Use budgeting apps for better financial overview
    • Review and reflect on budgeting decisions at month's end
    • Adjust budget based on past spending patterns

  • ⛳️ Strategy 2: Research products

    • Identify the product and specific features desired
    • Investigate various brands offering the product
    • Read online reviews and testimonials for user experience
    • Compare prices on multiple e-commerce platforms
    • Check for discounts, coupons, and cashback offers
    • Consider product longevity to assess value
    • Evaluate warranty and after-sales service options
    • Analyze user feedback for hidden costs or issues
    • Prioritize needs over brand loyalty for cost-effectiveness
    • Create a comparison chart to visually assess options

  • ⛳️ Strategy 3: Evaluate financial readiness

    • Calculate current savings and projected income
    • Consider future income potential and stability
    • Assess how purchasing the item will affect future savings goals
    • Review and adjust personal financial priorities accordingly
    • Evaluate alternative options or temporary solutions
    • Consult with a financial planner if necessary
    • Consider the emotional value of the purchase
    • Allow a cooling-off period before finalizing big purchases
    • Create a checklist of financial readiness factors
    • Decide on purchasing only if financially comfortable
budgetingcomparison-shoppingfinancial-plannerconsumerfinance-teamproduct-research-team
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Strategies and tactics for revolutionising E-commerce in Egypt with Ancient Wisdom and Futuristic Technology

  • ⛳️ Strategy 1: Develop a quantum-powered platform

    • Assemble a team of quantum computing experts to design the platform architecture
    • Identify the necessary quantum computing infrastructure and procure or develop it
    • Integrate quantum algorithms to optimise supply chain management
    • Conduct trials to evaluate platform speed and security enhancements
    • Partner with weather and trend analysis companies for real-time data integration
    • Develop dashboard for real-time demand forecasting accessible by logistics
    • Create collaborative relationship with suppliers to ensure optimal stock levels
    • Design and implement a training programme for the team on using quantum technology
    • Regularly test and update the associated software to maintain cutting-edge technology
    • Monitor competitor practices and benchmark the platform’s efficiency and innovations

  • ⛳️ Strategy 2: Implement AI-driven personalisation

    • Partner with leading AI providers to integrate advanced algorithms into the platform
    • Build a framework for collecting real-time customer data ethically and securely
    • Create dynamic customer profiles that evolve with user interactions
    • Develop personalised recommendation engines to show tailored product suggestions
    • Ensure all product details include information on origins and ethical sourcing
    • Introduce a feedback loop allowing customers to influence personalised experiences
    • Test and refine AI systems regularly to improve the accuracy of recommendations
    • Launch a marketing campaign focused on the new AI personalization features
    • Deploy analytics tools for deeper insights into customer preferences and behaviour
    • Facilitate workshops to educate customers on the privacy of data usage

  • ⛳️ Strategy 3: Enhance customer experience with immersive shopping

    • Collaborate with virtual reality experts to build immersive shopping environments
    • Develop VR-compatible catalogues for product categories like home improvement and kitchenware
    • Test VR platforms across different devices to ensure accessibility and quality
    • Host virtual launch events showcasing the VR shopping experience to generate interest
    • Utilise customer feedback to refine and expand VR experiences
    • Create partnerships with popular VR headset manufacturers for promotions
    • Include storytelling elements linking the platform’s heritage to the modern experience
    • Ensure the availability of VR support and guides for less tech-savvy customers
    • Develop marketing campaigns highlighting the uniqueness of the VR shopping experience
    • Monitor usage data to measure engagement and identify further improvements
quantum-computingpersonalizationquantum-computing-expertai-specialistsupply-chain-management-teamcustomer-experience-team
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Strategies and tactics for hosting an international perfume event

  • ⛳️ Strategy 1: Highlight cultural fragrances

    • Research and identify popular fragrances from different cultures
    • Create informative materials to educate consumers on these cultural fragrances
    • Feature each culture's fragrance in a dedicated section at the event
    • Collaborate with influencers from various cultures to promote the event
    • Design event spaces to reflect the aesthetics of the featured cultures
    • Prepare fragrance samples from each culture to give away
    • Host live demonstrations on how these fragrances are traditionally used
    • Incorporate traditional music and performances to enhance the cultural theme
    • Develop social media content showcasing the featured cultural fragrances
    • Gather feedback from attendees on their favourite cultural fragrances

  • ⛳️ Strategy 2: Invoke emotions through storytelling

    • Create a central story that ties all the perfumes together
    • Develop visual elements like posters and videos that narrate the story
    • Design interactive stations where consumers can learn about the story behind each fragrance
    • Partner with storytellers or actors to bring the story to life during the event
    • Use social media platforms to share segments of the story leading up to the event
    • Offer themed merchandise that aligns with the story
    • Include the story in the event’s marketing materials and invitations
    • Create a digital booklet that attendees can download to read more about the story
    • Encourage consumers to share their own perfume-related stories on social media
    • Track engagement and gather consumer feedback on the story during and after the event

  • ⛳️ Strategy 3: Celebrate the senses

    • Develop a multisensory experience that includes sight, sound, taste, and touch alongside scent
    • Arrange for food and drinks that complement the fragrances
    • Use ambient music and lighting to set the mood for different fragrance zones
    • Create tactile displays that allow consumers to feel the ingredients used in the perfumes
    • Install visual displays that illustrate the creation process of perfumes
    • Organise scent workshops where attendees can create their own fragrances
    • Hire sensory experts to guide attendees through the multisensory experience
    • Produce video content that showcases the multisensory experience to share online
    • Provide attendees with a sensory kit to take home as a memento
    • Gather feedback to see how the multisensory aspects influenced the consumer’s experience
cultural-fragrancesstorytellingevent-plannermarketing-specialistmarketingcultural-research
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Strategies and tactics for designing a Brand Management Course

  • ⛳️ Strategy 1: Create a detailed course syllabus

    • Outline weekly topics and objectives for the 6-month, 2 sessions per week course
    • Outline weekly topics and objectives for the 4-month, 3 sessions per week course
    • Include a mixture of lectures, guest speaker sessions, and interactive workshops
    • Recommend readings and resources for each session
    • Clearly define the objectives and key takeaways for each week
    • Include a review session every 4 weeks for recapitulation and feedback
    • Integrate specialist modules within each phase of the course
    • Ensure the syllabus emphasises practical application with industry case studies
    • List assessments and projects accompanying each phase to reinforce learning
    • Align syllabus content with industry trends and practices

  • ⛳️ Strategy 2: Develop module descriptions and learning outcomes

    • Draft a brief overview of each phase in the course description
    • Create detailed module descriptions for the design, copywriting, and digital integration modules
    • Outline specific learning outcomes for each module to guide teaching
    • Highlight key marketing and branding concepts to be covered in Phase 1
    • Define advanced brand management skills and knowledge for Phase 2
    • Articulate the role and impact of design in branding for Design Module
    • Explain the role of language and storytelling in branding for Copywriting Module
    • Clarify the integration of digital strategies within the broader branding context
    • Identify hands-on projects or simulations for practical learning
    • Describe how specialist instructors' expertise enhances the overall curriculum

  • ⛳️ Strategy 3: Plan assessment ideas and integration notes

    • Design quizzes and short tests for foundational marketing concepts
    • Create case study analysis sessions focusing on real-world brands
    • Incorporate a final project where students develop a brand strategy
    • Introduce group work to foster collaboration, simulating team branding efforts
    • Assign periodic reflective tasks where students evaluate brand strategies
    • Include practical assignments for each specialist module
    • Design rubrics for each assessment ensuring consistent evaluation
    • Provide teacher integration notes to smoothly incorporate specialist modules
    • Propose collaborative projects across different modules for deeper learning
    • Recommend periodic feedback sessions with instructors to track progress
brand-managementsyllabus-designbrand-managermarketing-professionalcurriculum-development-teambranding-strategy-team
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How to track your Consumer strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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