The strategy for "Maximising Social Media Engagement for Praça Prazeres" revolves around crafting a comprehensive 7-day Instagram content plan that harmonizes the interests of both locals and tourists in Goa. For example, it emphasizes creating diverse content, such as reels and carousel posts, to showcase the venue's unique offerings, like its cocktail bar and delightful desserts, inviting audiences with hooks such as "Discover Goa’s Hidden Gem."
An integral part of the strategy is leveraging authentic and relatable storytelling. This involves selecting background music that resonates with the Goan vibe and incorporating real-life customer testimonials to enhance carousel posts. Furthermore, storytelling will be utilized in reels to highlight the origins of Goan cocktails and incorporate local elements in posts to help forge connections with the audience.
Consistency in engagement is key, adopting an Instagram voice that’s lively and inviting while maintaining the local Goan charm. This approach includes utilizing user-generated content, establishing a clear posting schedule, and employing popular hashtags for greater discoverability. Monitoring analytics ensures continuous improvement, refining strategies for a higher engagement rate.
The strategies
⛳️ Strategy 1: Create diverse and engaging content pieces
- Develop a reel concept focusing on a behind-the-scenes tour of the cocktail bar with the hook 'Discover Goa’s Hidden Gem'
- Draft a caption outline for the reel highlighting the unique cocktails offered
- Craft a reel concept showcasing a day in the life at Praça Prazeres with a captivating hook
- Outline a carousel post featuring a 'Goan Spirit Experience' in 5 slides: bar, dessert, brunch, customer reviews, and call-to-action
- Plan interactive stories with polls about favourite cocktail flavours and quizzes on Goan culture trivia
- Create a story slider asking about dessert preferences engaging the audience to share choice
- Develop a static feed post image featuring the vibrant bar atmosphere
- Design a video stills post captured during brunch with a good vibes theme
- Compose captions reflecting Goa’s spirit aimed at driving engagement and reach
- Establish call-to-actions tailored to each content piece to guide audience interaction
⛳️ Strategy 2: Leverage authentic and relatable storytelling
- Define the background music for reels that resonate with the Goan vibe
- Select real-life customer testimonials for inclusion in carousel posts
- Develop a detailed caption for a chosen post with engaging hashtags like #GoanBliss
- Utilise storytelling in reels by tracing Goan cocktail origins to incite interest
- Create graphics for stories illustrating dessert magic with a touch of nostalgia
- Embed calls-to-action encouraging reposts and comments on favourite experiences
- Highlight local Goan elements in a post to foster connections with the audience
- Align post designs with Praça’s upcoming events or popular local happenings
- Incorporate visually striking elements to capture the essence of Praça’s ambiance
- Design content to balance the allure of Goa with the modern bar style of Praça
⛳️ Strategy 3: Implement a consistent and engaging Instagram voice
- Set a tone that is lively, inviting, and infused with local Goan charm
- Prioritise user-generated content to boost authenticity and community feel
- Plan a posting schedule that maximises engagement during peak times
- Create content that builds on past successful posts, harnessing engaging formats like quizzes
- Develop a ‘viral’ post idea: challenge the audience to share their best Praça-inspired photos
- Utilise trending but relevant hashtags for each content piece to increase discoverability
- Craft a monthly theme to streamline content creation and reinforce brand image
- Consistently update stories with on-the-go and live events happening at Praça
- Engage with comments promptly to cultivate a connected social media community
- Monitor analytics to iteratively refine strategies for higher conversion rate
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
