Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Digital Marketing Team

What is Digital Marketing Team strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Digital Marketing Team strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Marketing Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Marketing Team strategy examples

We've added many examples of Digital Marketing Team tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for executing a new social media plan

  • ⛳️ Strategy 1: Conduct a comprehensive competition analysis

    • Identify main competitors in the single malt scotch category in India
    • Analyse competitors' social media presence and content strategies
    • Conduct a SWOT analysis comparing Dalwhinnie to competitors
    • Identify key target demographics for competing products
    • Evaluate the pricing strategies of competitor single malt scotch brands
    • Identify the most engaged social media platforms for this category
    • Analyse consumer reviews and feedback on competitors
    • Examine competitors' promotional strategies and campaigns
    • Identify unique selling points of Dalwhinnie compared to competitors
    • Compile a report on the findings for internal reference

  • ⛳️ Strategy 2: Develop a targeted social media strategy

    • Define clear objectives and key performance indicators for the campaign
    • Identify primary social media platforms for audience engagement (e.g., Instagram, Facebook, Twitter)
    • Create a content calendar with key dates and themes relevant to the product launch
    • Develop content buckets focusing on the heritage, quality, and occasions for Dalwhinnie
    • Design interactive content such as polls, Q&As, and challenges to engage followers
    • Collaborate with influencers for product mentions and reviews
    • Utilise stories and reels for behind-the-scenes content and quick engagement
    • Plan for user-generated content and how to spotlight customer experiences
    • Set up dedicated hashtags for the campaign to track and engage audience participation
    • Plan live sessions to educate potential consumers on tasting notes and food pairing

  • ⛳️ Strategy 3: Implement a digital amplification plan

    • Identify relevant digital advertising platforms to reach targeted demographics
    • Create a budget allocation plan for paid ads across all platforms
    • Develop visually appealing ad creatives that highlight the unique aspects of Dalwhinnie
    • Implement remarketing strategies for website visitors to convert interest into sales
    • Collaborate with digital publishers and bloggers for sponsored content
    • Launch a series of email marketing campaigns to a targeted consumer list
    • Set up tracking tools for performance analytics on all digital channels
    • Coordinate with online retailers to feature Dalwhinnie prominently on their sites
    • Utilise search engine marketing to improve the visibility of Dalwhinnie queries online
    • Report and optimise ongoing campaigns for improved reach and effectiveness
social-mediadigital-marketingsocial-media-strategistdigital-marketing-specialistmarketing-teamdigital-advertising-team
Implement these strategies

Strategies and tactics for developing LinkedIn Strategy for TRP Global Digital Marketing

  • ⛳️ Strategy 1: Optimise company profile

    • Update the company overview with relevant keywords
    • Include a professional cover image that represents the brand
    • Ensure all contact information is current and correct
    • Use a consistent brand voice in all descriptions
    • Highlight recent achievements and updates in the company summary
    • Regularly update the company logo and branding materials
    • Include a link to the company website and other social media
    • Implement a consistent posting schedule
    • Seek customer testimonials to display in the profile
    • Utilise the call-to-action button effectively

  • ⛳️ Strategy 2: Engage with the LinkedIn community

    • Join relevant LinkedIn groups related to digital marketing
    • Start discussions and participate in threads with valuable input
    • Connect with industry leaders and influencers
    • Comment thoughtfully on posts from your network
    • Share and endorse content from partners and collaborators
    • Create polls to engage audience and gather insights
    • Share news and insights from industry-leading publications
    • Encourage employees to engage with the company content
    • Respond promptly to messages and comments
    • Host and participate in LinkedIn events and webinars

  • ⛳️ Strategy 3: Create valuable content

    • Develop a content calendar that aligns with digital marketing trends
    • Share case studies showcasing TRP Global's successes
    • Publish articles on current digital marketing challenges and solutions
    • Create a series of educational videos on industry topics
    • Design infographics for quick insights and visual engagement
    • Share behind-the-scenes glimpses of company culture
    • Feature stories from satisfied clients as posts
    • Regularly post about industry news with personal commentary
    • Use hashtags relevant to the content and industry
    • Analyse engagement metrics to refine content strategy
linkedindigital-marketingdigital-marketing-managersocial-media-specialistmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for increasing customer base and organisation awareness

  • ⛳️ Strategy 1: Enhance community engagement

    • Host local events or workshops to educate the community about microfinance benefits
    • Collaborate with local influencers to promote your services
    • Establish partnerships with community organisations to extend reach
    • Facilitate financial literacy sessions for potential clients
    • Offer special promotions or discounts for first-time users
    • Engage with local schools and universities for educational talks
    • Create a customer referral program with incentives
    • Organise webinars to reach a more extensive audience online
    • Participate in local fairs or markets to increase visibility
    • Share success stories of local community members who have benefitted

  • ⛳️ Strategy 2: Leverage digital marketing

    • Develop an engaging and informative website
    • Utilise social media platforms to regularly share content and updates
    • Implement search engine optimisation (SEO) best practices
    • Run targeted social media advertisement campaigns
    • Create informative blog posts or videos as educational content
    • Engage in email marketing campaigns to reach potential customers
    • Offer downloadable resources on financial management on your website
    • Monitor online feedback and reviews to improve service
    • Utilise analytics to refine digital marketing strategies
    • Collaborate with online influencers for broader reach

  • ⛳️ Strategy 3: Foster merchant partnerships

    • Identify and approach local merchants to discuss partnership opportunities
    • Develop tailored financial products specifically for merchants
    • Offer merchants incentives for using your services exclusively
    • Organise merchant networking events to endorse collaboration
    • Provide merchants with personalised financial advice
    • Highlight partnered merchants in your marketing materials
    • Ensure easy and accessible sign-up processes for merchants
    • Collect merchant feedback regularly to enhance services
    • Share success stories and case studies of successful partnerships
    • Establish a merchant advisory panel to continuously adapt services
community-engagementdigital-marketingmarketing-coordinatorpartnership-managerdigital-marketing-teamcommunity-outreach-team
Implement these strategies

Strategies and tactics for enhancing Digital Marketing for Protons Software Development

  • ⛳️ Strategy 1: Increase brand visibility through content marketing

    • Conduct a content audit to identify gaps and opportunities
    • Create a content calendar with weekly blog posts on industry trends and insights
    • Develop and share whitepapers and eBooks on software development and digital marketing best practices
    • Leverage guest posting opportunities on industry-related websites and blogs
    • Utilise SEO tactics to optimise content for search engines
    • Distribute content through various channels including social media and industry forums
    • Engage with audiences by responding to comments and starting discussions on posts
    • Collaborate with influencers in the industry for content co-creation
    • Incorporate video content to complement written materials
    • Monitor and analyse content performance using analytics tools

  • ⛳️ Strategy 2: Generate quality leads through targeted advertising

    • Define target audience segments based on demographics and interests
    • Develop a series of targeted ads for social media platforms like LinkedIn and Facebook
    • Utilise Google Ads to capture users searching for software development and digital marketing services
    • Create landing pages tailored to ad campaigns with clear calls to action
    • Set up retargeting ads to re-engage users who previously interacted with the brand
    • Analyse ad performance regularly and make data-driven adjustments
    • Test different ad formats and creative to find the most effective options
    • Incorporate lead magnets such as free trials or consultations in ad campaigns
    • Use A/B testing on ads to refine strategies over time
    • Evaluate conversion rates and return on investment on lead generation activities

  • ⛳️ Strategy 3: Establish thought leadership in digital channels

    • Host webinars and online workshops on relevant industry topics
    • Create a thought leadership series highlighting company innovations and case studies
    • Participate in online panels and discussions within industry networks
    • Develop a podcast series to discuss trends and future of the digital marketing and software development industry
    • Publish articles and insights in respected industry publications
    • Set up a knowledge centre on the website with resources and learning materials
    • Engage in social media activities to share insights and knowledge frequently
    • Develop a Thought Leaders' corner on the blog dedicated to insights from the top management
    • Network with other industry leaders to form strategic partnerships
    • Measure the impact of thought leadership content through engagement metrics
visibilitylead-generationdigital-marketercontent-creatormarketing-teamcontent-team
Implement these strategies

Strategies and tactics for mengembangkan strategi digital marketing untuk perusahaan suplier dental implan dan lab

  • ⛳️ Strategy 1: Enhance website and SEO

    • Conduct a website audit to identify areas for improvement
    • Implement responsive web design for mobile and tablet devices
    • Optimise website content with relevant keywords for SEO
    • Add an informative blog section to improve SEO and provide value
    • Create high-quality product images and descriptions
    • Use meta tags and descriptions to enhance search engine visibility
    • Improve website loading speed and performance
    • Utilise Google Analytics to track and analyse website traffic
    • Create landing pages for specific products or campaigns
    • Implement a backlink strategy with relevant industry websites

  • ⛳️ Strategy 2: Build a strong social media presence

    • Identify the most relevant social media platforms for your industry
    • Create a content calendar for regular posting and engagement
    • Share educational content related to dental implants and labs
    • Engage with followers by responding to comments and messages promptly
    • Use targeted advertising to reach dental professionals and labs
    • Host webinars or live Q&A sessions on social media platforms
    • Share customer testimonials and case studies to build credibility
    • Collaborate with industry influencers to expand reach
    • Regularly analyse social media metrics to gauge effectiveness
    • Use hashtags to increase the discoverability of posts

  • ⛳️ Strategy 3: Leverage email marketing campaigns

    • Develop a targeted email list of dental professionals and labs
    • Segment email lists based on customer interests and behaviours
    • Create a series of educational and promotional email campaigns
    • Use personalisation in emails to increase engagement
    • Include clear call-to-actions in emails to drive conversions
    • Regularly update the email list to avoid sending emails to inactive addresses
    • Use A/B testing to optimise email subject lines and content
    • Analyse open rates and click-through rates to evaluate success
    • Provide exclusive offers or discounts to email subscribers
    • Ensure emails are mobile-friendly and visually appealing
digital-marketingsearch-engine-optimizationdigital-marketing-specialistcontent-creatormarketing-teamsocial-media-team
Implement these strategies

Strategies and tactics for elaborating a digital sponsorship strategy

  • ⛳️ Strategy 1: Define sponsorship objectives and target audience

    • Identify the primary objectives of the sponsorship campaign such as brand awareness or lead generation
    • Conduct market research to define the target demographic
    • Analyse competitor strategies to understand market positioning
    • Set measurable objectives for reach and engagement
    • Create detailed audience personas
    • Determine geographical targeting based on product relevance
    • Outline key performance indicators (KPIs) to measure success
    • Establish initial benchmarks for KPIs from past campaigns
    • Define the budget allocation based on target audience reach and objectives
    • Prepare a timeline for campaign execution and evaluation

  • ⛳️ Strategy 2: Select digital platforms and develop content

    • Evaluate platforms (Facebook, Instagram, TikTok) based on audience demographics
    • Allocate budget proportionately across platforms according to potential reach
    • Develop creative content tailored to each platform’s audience
    • Create visually engaging graphics and videos suitable for sponsorship
    • Craft clear calls-to-action (CTAs) for each piece of content
    • Design A/B testable content variations for optimisation
    • Schedule content posting to align with peak user activity times
    • Implement tracking codes to measure content performance
    • Collaborate with influencers to expand reach and credibility
    • Organise platform-specific training sessions for the marketing team

  • ⛳️ Strategy 3: Implement tracking and optimise campaigns continuously

    • Set up tracking tools such as Google Analytics and platform-specific insights
    • Install conversion pixels on landing pages to track sponsorship outcomes
    • Monitor real-time performance data for immediate insights
    • Adjust budget allocations based on real-time engagement rates
    • Identify underperforming content and replace with new strategies
    • Conduct weekly reviews of KPIs to measure objective achievement
    • Utilise predictive analytics to forecast future trends and adapt strategies
    • Run retargeting campaigns for users who engage but do not convert
    • Prepare comprehensive reports after campaign completion
    • Use insights gained to inform future sponsorship strategies
digital-marketingsponsorship-strategymarketing-managerdigital-strategistmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for recruiting Malaysian postgraduate students

  • ⛳️ Strategy 1: Leverage digital marketing channels

    • Develop targeted advertisements for Malaysian audiences on social media platforms like Facebook and Instagram
    • Utilise Google Ads with keywords focused on studying abroad and postgraduate opportunities
    • Create engaging content highlighting the benefits of studying at SMU, tailored for Malaysian students
    • Set up email marketing campaigns targeting prospective students who have expressed interest
    • Optimise the university website for SEO with Malaysian-specific search terms
    • Host virtual open days and webinars specifically for students from Malaysia
    • Collaborate with Malaysian influencers in the education sector to promote SMU
    • Produce testimonial videos from current Malaysian students and alumni at SMU
    • Utilise LinkedIn for targeted promotions aimed at mid-career professionals in Malaysia
    • Monitor and track the performance of all digital campaigns to optimise for better results

  • ⛳️ Strategy 2: Establish partnerships with local institutions

    • Identify top Malaysian universities and institutions for potential partnerships
    • Propose exchange programmes or collaborative projects between SMU and Malaysian institutions
    • Attend education fairs and conferences in Malaysia to network with institutional representatives
    • Collaborate with Malaysian educational agencies to promote SMU courses
    • Organise joint webinars with Malaysian universities showcasing educational pathways
    • Develop dual-degree or certificate programmes with Malaysian institutions
    • Host faculty exchange programmes to foster closer academic connections
    • Offer exclusive scholarships or financial aid packages for students from partner institutions
    • Create a Malaysian student ambassador programme to promote SMU at local universities
    • Run joint research initiatives to showcase academic synergy between SMU and Malaysian institutions

  • ⛳️ Strategy 3: Enhance alumni involvement for outreach

    • Create an alumni network specifically for SMU graduates in Malaysia
    • Organise networking events and career fairs in Malaysia featuring alumni success stories
    • Develop mentorship programmes connecting alumni with prospective students
    • Identify key alumni working in the education sector and engage them in recruitment efforts
    • Leverage alumni testimonials in promotional materials and recruitment campaigns
    • Host panel discussions with alumni focusing on the benefits of studying at SMU
    • Create an alumni advisory board to provide insights on improving recruitment efforts
    • Utilise alumni connections to foster relationships with Malaysian academic communities
    • Run social media campaigns featuring alumni achievements to inspire prospective students
    • Encourage alumni to be guest lecturers or speakers at events targeting Malaysian audiences
digital-marketingpartnershipsmarketing-manageralumni-coordinatordigital-marketing-teampartnership-development-team
Implement these strategies

Strategies and tactics for generating more digital marketing leads

  • ⛳️ Strategy 1: Enhance content marketing

    • Conduct a content audit to identify gaps
    • Develop a content calendar for consistent posting
    • Create high-quality blog posts addressing customer pain points
    • Utilise SEO techniques to optimise content for search engines
    • Incorporate engaging visuals like infographics and videos
    • Repurpose content across various digital platforms
    • Collaborate with industry influencers for guest posts
    • Add lead magnets to blog posts to capture email addresses
    • Use analytics to track content performance and refine strategies
    • Regularly update and refresh old content

  • ⛳️ Strategy 2: Leverage social media platforms

    • Identify the platforms where your target audience is most active
    • Create platform-specific strategies for content posting
    • Engage with your audience through comments, likes, and shares
    • Utilise paid social media advertising for wider reach
    • Collaborate with social media influencers to promote your brand
    • Host live sessions or webinars to educate and engage followers
    • Share customer testimonials and success stories
    • Create interactive content like polls and quizzes
    • Monitor analytics to measure and adjust social media strategies
    • Schedule posts at optimal times for audience engagement

  • ⛳️ Strategy 3: Optimise email marketing campaigns

    • Segment email lists for targeted campaigns
    • Personalise email content to increase engagement
    • Craft compelling subject lines to improve open rates
    • Incorporate clear calls-to-action in emails
    • Use A/B testing to refine email content
    • Automate email sequences for nurturing leads
    • Analyse email performance to optimise future emails
    • Encourage email sign-ups with lead magnets
    • Include social sharing buttons in emails
    • Regularly scrub email lists to maintain quality
digital-marketinglead-generationcontent-creatormarketing-analystmarketing-teamsocial-media-team
Implement these strategies

Strategies and tactics for recovering Sales

  • ⛳️ Strategy 1: Identify and target your key customer segments

    • Conduct market research to identify key customer segments
    • Analyse current sales data to find top-performing customer groups
    • Create detailed customer personas for these segments
    • Develop targeted marketing messages tailored to these segments
    • Allocate marketing budget towards these key segments
    • Organise focus groups or interviews to gather feedback from these segments
    • Refine products or services based on customer feedback
    • Engage with these segments on their preferred social media platforms
    • Offer exclusive deals or discounts to these customer groups
    • Monitor performance and adjust strategy accordingly based on sales data

  • ⛳️ Strategy 2: Enhance online presence and digital marketing efforts

    • Revamp the website for better user experience and conversion optimisation
    • Optimise website for search engines with updated SEO practices
    • Increase online advertising spend on platforms that reach your audience
    • Develop engaging content that addresses customer needs and interests
    • Implement retargeting campaigns to reach previous website visitors
    • Leverage email marketing with personalised and automated campaigns
    • Use social media analytics to target ads effectively
    • Host virtual events or webinars to showcase products
    • Collaborate with influencers or bloggers to boost brand visibility
    • Track digital marketing KPIs to refine and improve strategies

  • ⛳️ Strategy 3: Improve product offerings and customer experience

    • Conduct a competitor analysis to benchmark product features
    • Solicit feedback from recent customers on product and service improvements
    • Enhance after-sales support with quick response systems
    • Implement loyalty programs to reward repeat customers
    • Offer bundled products or services at a discounted rate
    • Train sales staff on delivering exceptional customer service
    • Introduce new product versions or services to meet market demands
    • Simplify the purchase process to increase conversion rates
    • Ensure stock availability and timely delivery to avoid customer dissatisfaction
    • Measure customer satisfaction regularly and act on insights
customer-engagementdigital-marketingmarketing-managersales-analystproduct-development-teamdigital-marketing-team
Implement these strategies

How to track your Digital Marketing Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability