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10 strategies and tactics for Brand Engagement

What is Brand Engagement strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Brand Engagement strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Brand Engagement strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Brand Engagement strategy examples

You'll find below a list of Brand Engagement tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for increasing brand awareness for luxury hair product brand on social media

  • ⛳️ Strategy 1: Create high-quality content

    • Hire a professional photographer for product photoshoots
    • Develop a content calendar for consistent posting
    • Create short, engaging videos highlighting product benefits
    • Collaborate with influencers for authentic product reviews
    • Write informative captions with strong call-to-actions
    • Use high-quality images and videos in all posts
    • Create before-and-after posts to show product effectiveness
    • Use user-generated content to build trust
    • Invest in graphic design for visually appealing posts
    • Use storytelling to connect emotionally with the audience

  • ⛳️ Strategy 2: Engage with your audience

    • Respond promptly to comments and messages
    • Host live Q&A sessions on Instagram and Facebook
    • Run polls and quizzes to engage your audience
    • Encourage user-generated content through hashtags
    • Host giveaways and contests to incentivise engagement
    • Create interactive Instagram Stories with stickers and questions
    • Collaborate with influencers to host takeovers
    • Engage with followers' content by liking and commenting
    • Use the Instagram and Facebook stories feature daily
    • Join relevant Facebook groups and participate actively

  • ⛳️ Strategy 3: Optimise social media profiles

    • Use a consistent brand logo and colour scheme
    • Write a compelling bio with keywords and hashtags
    • Include a link to your website or product page in the bio
    • Use Instagram and Facebook highlights to showcase products
    • Create branded hashtags and use them consistently
    • Regularly update profile pictures and cover photos
    • Ensure contact information is easily accessible
    • Use Instagram Shopping to tag products in posts
    • Utilise TikTok's business profile features
    • Monitor profile analytics to refine strategy
brand-awarenessengagementsocial-media-managerphotographermarketing-teamgraphic-design-team
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Strategies and tactics for increasing brand engagement and sales during peak summer

  • ⛳️ Strategy 1: Launch limited edition summer flavours

    • Conduct market research to identify popular flavours among target demographics
    • Collaborate with food scientists to develop new summer flavours
    • Design vibrant and attractive packaging for the limited edition products
    • Implement a pre-launch campaign on social media platforms
    • Create engaging content around the new flavours for blogs and video platforms
    • Partner with influencers to broaden reach and create buzz
    • Arrange in-store sampling events to promote new products
    • Offer discounts or bundle deals on limited edition flavours
    • Gather customer feedback for continuous improvement
    • Monitor sales data to evaluate the success of the campaign

  • ⛳️ Strategy 2: Host summer-themed experiential events

    • Identify popular venues and secure permits for summer events
    • Partner with local event organisers to plan activities
    • Incorporate interactive elements such as virtual reality experiences
    • Set up photo opportunity stations to encourage social sharing
    • Offer exclusive branded merchandise at events
    • Collaborate with local musicians and performers for entertainment
    • Provide free samples and promotional materials to attendees
    • Collect attendee contact information for follow-up marketing
    • Promote events through digital and local media outlets
    • Capture and use event footage in future promotional content

  • ⛳️ Strategy 3: Enhance digital engagement with a summer campaign

    • Develop a summer-themed social media content calendar
    • Run interactive online contests and giveaways
    • Utilise social media stories to share daily and engaging content
    • Create and share behind-the-scenes glimpses of Coca-Cola manufacturing
    • Collaborate with popular YouTube content creators
    • Introduce a hashtag campaign to encourage user-generated content
    • Engage followers with polls and questions on Instagram and Twitter
    • Leverage time-sensitive offers and alerts to drive urgency in sales
    • Analyse social media metrics to refine strategy on-the-go
    • Coordinate with digital marketing teams to optimise search engine and content ads
brand-engagementsummer-salesmarket-researchersocial-media-managerdigital-marketing-teamevent-planning-team
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Strategies and tactics for promoting the Emergency Department of a New Hospital

  • ⛳️ Strategy 1: Leverage community engagement

    • Organise health awareness camps in local communities to educate residents about emergency care
    • Collaborate with local schools and colleges to conduct first-aid training sessions
    • Sponsor community events to increase hospital visibility and build goodwill
    • Develop partnerships with local religious and community leaders to advocate for the hospital
    • Create a panel of local brand ambassadors by involving influential community members
    • Offer free first-response training workshops for local residents
    • Host health talks and workshops at various community centres and clubs
    • Engage with local businesses to provide health seminars and talks during employee wellness programmes
    • Participate in local fairs and expos to educate attendees about emergency services
    • Distribute educational materials about emergency preparedness in collaboration with local NGOs

  • ⛳️ Strategy 2: Utilise digital and social media marketing

    • Develop a strong social media presence with regular updates about the hospital’s services and success stories
    • Run targeted social media ads focused on emergency healthcare and key differentiators
    • Create and share engaging content, such as patient testimonials, educational videos, and emergency tips
    • Engage with online health forums and communities to raise awareness about the hospital
    • Participate in local doctor discussion forums to establish presence among healthcare professionals
    • Collaborate with well-known local bloggers and influencers to review and recommend the hospital
    • Offer virtual tours of the emergency department on popular video platforms
    • Implement an online feedback system to engage with and address patient queries or concerns
    • Develop an informative and mobile-friendly hospital website with emergency contact features
    • Operate an emergency department blog with entries about health tips, innovations, and hospital updates

  • ⛳️ Strategy 3: Enhance direct communication and partnerships

    • Create special referral programs with local clinics and physicians to encourage patient recommendations
    • Provide dedicated hotline services for immediate contact with emergency specialists
    • Establish partnerships with corporate organisations to offer preferred emergency services
    • Launch direct mail campaigns to local households with information on emergency services and benefits
    • Engage local government bodies to support hospital initiatives during emergencies
    • Build alliances with insurance companies to ensure better coverage for potential patients
    • Host special tours and open days for local general practitioners and healthcare providers
    • Conduct staff visits to neighbourhood healthcare centres to provide information and build relationships
    • Inform key emergency responders, like police and fire departments, about the hospital facilities
    • Coordinate regular meetings with community health boards to discuss and align on emergency care needs
community-engagementdigital-marketingbrand-ambassadorsocial-media-managermarketing-teamcommunity-outreach-team
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Strategies and tactics for developing a branding strategy for the Ministry of Labour and Skills of Ethiopia

  • ⛳️ Strategy 1: Define brand identity

    • Conduct a workshop with key stakeholders to define core values and mission
    • Research target audiences to understand their needs and expectations
    • Create a brand persona that represents the Ministry's image and goals
    • Develop a branding guide detailing colour palettes, typography, and logo use
    • Define a clear brand voice reflecting the Ministry's values and objectives
    • Draft a compelling value proposition for the Ministry's services and programs
    • Conduct a competitor analysis to differentiate the Ministry's brand
    • Establish brand guidelines for consistent messaging across platforms
    • Review existing communication materials and align them with the new identity
    • Update the Ministry's visual and verbal branding elements based on new guidelines

  • ⛳️ Strategy 2: Enhance online presence

    • Redesign the Ministry's website to reflect the new brand identity
    • Develop a content strategy focusing on educational and informative content
    • Improve social media profiles to increase engagement with target audiences
    • Implement a regular posting schedule for content across digital channels
    • Utilise SEO best practices to increase online visibility and reach
    • Create interactive online tools showcasing the Ministry's impact and services
    • Host webinars and live Q&A sessions to engage directly with citizens
    • Encourage feedback through online surveys and interactive platforms
    • Measure online analytics to evaluate engagement and adjust strategies
    • Partner with influencers and stakeholders to expand online reach

  • ⛳️ Strategy 3: Foster community engagement

    • Organise regular community outreach programs and workshops
    • Launch campaigns to raise awareness about the Ministry's initiatives
    • Collaborate with local organisations and schools to promote skills development
    • Develop a volunteer program for citizens to contribute to Ministry projects
    • Create an ambassador program to represent the Ministry in local areas
    • Host annual award ceremonies recognising achievements in labour and skills
    • Implement a feedback mechanism to gather citizens' input and suggestions
    • Establish a mobile unit to reach rural and underserved communities
    • Conduct focus groups to gain insights into community needs and challenges
    • Use traditional media such as radio and newspapers for wider reach
brandingengagementbrand-managercommunity-outreach-coordinatorcommunication-teamdigital-marketing-team
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Strategies and tactics for strengthening Employer Branding

  • ⛳️ Strategy 1: Position your company authentically

    • Develop a unique employer value proposition that resonates with local talent
    • Highlight company values and culture in all communication
    • Showcase employee testimonials through various platforms
    • Create video content that gives a glimpse into a day at Holman Automotive
    • Organise open house events where potential candidates can experience the workplace
    • Use social media to share behind-the-scenes content and success stories
    • Align your employer branding efforts with company mission and objectives
    • Utilise local influencers to amplify your employer brand message
    • Ensure all job descriptions reflect the company culture and values
    • Regularly review and update all employer branding materials

  • ⛳️ Strategy 2: Leverage digital platforms

    • Revamp the careers page to make it more engaging and informative
    • Use LinkedIn to publish articles about company culture and career development
    • Conduct webinars or virtual Q&A sessions with current employees
    • Create an Instagram account focused on company culture and team activities
    • Implement an employee advocacy programme to encourage social sharing
    • Utilise Glassdoor to manage and respond to employee reviews
    • Develop targeted recruitment campaigns on social media
    • Use analytics tools to measure the effectiveness of digital branding efforts
    • Collaborate with local job boards and websites for focused outreach
    • Invest in SEO strategies to enhance visibility of career opportunities

  • ⛳️ Strategy 3: Engage in community involvement

    • Partner with local universities and colleges for internship programmes
    • Host workshops and seminars in educational institutions
    • Participate in local job fairs and employment events
    • Support community events and initiatives to increase brand visibility
    • Offer scholarships or sponsorship to local students
    • Collaborate with industry associations for networking and branding
    • Launch a community-driven project highlighting your company's values
    • Organise employee volunteer days to promote team spirit and community care
    • Develop relationships with influential local organisations
    • Identify niche professional groups to engage with purposefully
employer-brandingengagementhr-managermarketing-specialisttalent-acquisition-teamdigital-marketing-team
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Strategies and tactics for developing a Comprehensive Corporate Affairs Strategy

  • ⛳️ Strategy 1: Enhance stakeholder engagement

    • Identify and categorise key stakeholders in the coffee industry
    • Develop a communication plan tailored for each stakeholder category
    • Schedule regular meetings and forums with stakeholders to discuss industry trends
    • Establish a stakeholder feedback system to improve communication and partnership
    • Create a stakeholder management system to track interactions and follow-ups
    • Organise networking events to build relationships with local and international stakeholders
    • Enhance transparency with stakeholders by sharing company updates and results
    • Develop partnerships with industry associations for increased influence and reach
    • Identify opportunities for collaboration with stakeholders in coffee production
    • Monitor and evaluate stakeholder engagement efforts to ensure effectiveness

  • ⛳️ Strategy 2: Improve brand reputation and visibility

    • Conduct a brand audit to assess current brand perception
    • Develop a brand enhancement plan based on audit findings
    • Enhance digital presence through an optimised website and social media channels
    • Leverage storytelling to highlight Kerchanshe Group’s journey and values
    • Participate in international coffee trade shows and exhibitions
    • Build relationships with media professionals to secure positive coverage
    • Create content partnerships with influencers in the coffee industry
    • Implement a corporate social responsibility strategy focused on sustainable practices
    • Regularly evaluate brand reputation through surveys and feedback
    • Engage in crisis management planning to prepare for potential reputation risks

  • ⛳️ Strategy 3: Strengthen governmental and regulatory relations

    • Map out the regulatory and policy landscape relevant to the coffee industry
    • Build a governmental relations team to engage with policymakers
    • Develop a plan for regular dialogue with government officials on coffee export issues
    • Attend government-hosted forums and events to stay informed on policy changes
    • Establish clear communication channels with regulatory bodies
    • Contribute to policy discussions and coffee industry whitepapers
    • Prepare advocacy materials supporting Kerchanshe Group’s interests and market needs
    • Develop partnerships with other coffee producers for collective lobbying efforts
    • Monitor and respond to regulatory changes that impact coffee exports
    • Create platforms for knowledge sharing between governments and the company
stakeholder-engagementbrand-reputationcorporate-affairs-managergovernment-relations-specialistmarketing-teamgovernmental-relations-team
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Strategies and tactics for building a successful food blog and vlog

  • ⛳️ Strategy 1: Develop your brand identity

    • Define your unique selling proposition (USP) and what sets you apart
    • Choose a memorable name and secure the domain
    • Design a cohesive logo and brand visuals
    • Identify your target audience and create personas
    • Develop a content style guide to ensure consistency
    • Select a colour palette and fonts for brand recognition
    • Create a mission statement that aligns with your brand
    • Develop a tagline that encapsulates your brand essence
    • Set up social media profiles with consistent branding
    • Design a professional and user-friendly website layout

  • ⛳️ Strategy 2: Create high-quality and engaging content

    • Build a content calendar to plan posts and videos
    • Research trending topics and keywords for SEO
    • Take high-quality photos and videos of your dishes
    • Write engaging, easy-to-follow recipes and instructions
    • Include personal stories or anecdotes to connect with the audience
    • Regularly publish a mix of blog posts and vlogs to keep content fresh
    • Collaborate with other food bloggers or influencers for guest posts
    • Conduct live cooking sessions or Q&A to engage viewers
    • Include printable recipe cards and nutrition information
    • Optimize videos for different platforms, such as YouTube and Instagram

  • ⛳️ Strategy 3: Grow your audience and community

    • Use social media platforms to share and promote your content
    • Engage with your audience by responding to comments and messages
    • Leverage SEO to increase visibility on search engines
    • Host contests or challenges to encourage audience participation
    • Build an email list and send out regular newsletters
    • Network with other bloggers by attending food events or online forums
    • Utilise paid advertisements to reach a wider audience
    • Create a Facebook group or online community around your niche
    • Offer incentives for referrals and shareable content
    • Track analytics to understand audience behaviour and preferences
brandingengagementphotographerwritermarketing-teamcontent-creation-team
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Strategies and tactics for developing a robust social media and digital strategy for RNS World School

  • ⛳️ Strategy 1: Enhance brand awareness through consistency

    • Establish a consistent posting schedule across all social media platforms
    • Use a unified tone of voice and visual style for all posts
    • Update the school's website regularly with relevant content
    • Create a content calendar to plan and organize upcoming posts
    • Develop a set of brand guidelines for all digital content
    • Implement a social media listening tool to monitor brand mentions
    • Promote school events and achievements consistently online
    • Engage in cross-promotion with local community pages
    • Utilize hashtags effectively to reach wider audiences
    • Regularly audit online presence to ensure consistency across platforms

  • ⛳️ Strategy 2: Engage the audience through interactive content

    • Host regular Q&A sessions on social media platforms
    • Create and share video content of school events and activities
    • Encourage students and staff to participate in social media challenges
    • Utilize polls and surveys to gather audience feedback
    • Organize virtual tours of the school for prospective students
    • Share success stories and testimonials from students and parents
    • Hold online competitions with small prizes to increase engagement
    • Feature a 'Student of the Week' on social media platforms
    • Share tips and educational content relevant to the curriculum
    • Respond promptly to comments and messages on social media

  • ⛳️ Strategy 3: Implement targeted advertising campaigns

    • Define target audiences based on demographics and interests
    • Utilize Facebook and Instagram ads to reach prospective students and parents
    • Create Google AdWords campaigns targeted at local searches for schools
    • Develop visually appealing ad creatives that resonate with parents
    • Use analytics tools to track the performance of each ad campaign
    • A/B test different ad formats and messages to identify what works best
    • Allocate budget based on the performance of various digital campaigns
    • Retarget website visitors with tailored ads to encourage enrollment
    • Use email marketing to reach customers who engage with ads
    • Monitor competitor activity and adjust campaigns to stay competitive
brandingengagementdigital-marketing-managersocial-media-coordinatormarketing-teamcontent-creation-team
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Strategies and tactics for creating an Instagram quotes page

  • ⛳️ Strategy 1: Define your brand identity

    • Decide on a consistent colour scheme for your page
    • Develop a clear and memorable logo
    • Craft a concise bio that outlines the topics covered
    • Choose a consistent font style for your quotes
    • Determine a content schedule for regular posting
    • Identify key values and messages to convey through quotes
    • Create a unique hashtag to increase discoverability
    • Select a username that aligns with your theme
    • Engage with followers to gather feedback on the brand
    • Monitor and refine your brand identity based on popular trends

  • ⛳️ Strategy 2: Curate and create content

    • Research trending quotes on diverse topics
    • Write original quotes that reflect your brand identity
    • Collaborate with quote creators and authors for unique content
    • Schedule weekly themes to maintain variety
    • Use high-quality images and backgrounds for quotes
    • Employ tools like Canva or Adobe Spark for design consistency
    • Create a content calendar to plan upcoming posts
    • Encourage followers to share their favourite quotes with you
    • Incorporate user-generated content to increase engagement
    • Regularly review quote engagement to understand audience preferences

  • ⛳️ Strategy 3: Engage with your audience

    • Respond promptly to comments and messages
    • Host regular Q&A sessions or live events on topics discussed
    • Invite followers to suggest topics for future quotes
    • Run contests or giveaways to increase follower interaction
    • Utilise Instagram stories to share behind-the-scenes content
    • Conduct polls to gather audience preferences
    • Feature follower quotes on your page to build community
    • Collaborate with other influencers or pages for cross-promotion
    • Share success stories or testimonies related to your quotes
    • Celebrate milestones with your audience to foster a sense of belonging
brand-identityaudience-engagementcontent-creatorsocial-media-managermarketing-teamdesign-team
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Strategies and tactics for launching a new feature on homepage for inspirational storytelling

  • ⛳️ Strategy 1: Develop compelling content

    • Identify key storytelling themes aligned with the brand's values
    • Collaborate with top brand partners to create engaging stories
    • Hire freelance writers or content creators with expertise in storytelling
    • Develop a content calendar that plans storytelling posts in advance
    • Create multimedia content like videos, podcasts, and articles
    • Use customer testimonials and case studies to build relatable stories
    • Coordinate with the design team for visually appealing layouts
    • Conduct A/B testing to find the best performing content formats
    • Optimise content for SEO to drive organic traffic
    • Regularly update and refresh stories to keep content dynamic and engaging

  • ⛳️ Strategy 2: Integrate the feature seamlessly

    • Design wireframes and prototypes for the new feature
    • Get customer feedback on the prototypes to identify any usability issues
    • Work with the development team to integrate the feature into the homepage
    • Ensure the feature is mobile-responsive and performs well on all devices
    • Include interactive elements to increase user engagement
    • Test the feature extensively in a staging environment
    • Fix any bugs or issues identified during testing
    • Launch the feature in phases to monitor performance
    • Provide a tutorial or guide to help users navigate the feature
    • Monitor analytics to track user engagement and make adjustments as needed

  • ⛳️ Strategy 3: Promote the new feature

    • Create a marketing plan that includes email, social media, and on-site promotion
    • Partner with influencers or brand ambassadors to generate buzz
    • Develop a launch campaign that highlights the benefits of the new feature
    • Use targeted ads to reach a broader audience
    • Offer exclusive content or incentives for early adopters
    • Set up a dedicated landing page explaining the feature and its benefits
    • Engage with customers on social media to promote the stories
    • Send out press releases to relevant media outlets
    • Monitor feedback and reviews to address any concerns promptly
    • Continuously promote new stories and updates to maintain interest
storytellingengagementfreelance-writerscontent-creatorsdesign-teamdevelopment-team
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How to track your Brand Engagement strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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