Get Tability: OKRs that don't suck | Learn more →

9 strategies and tactics for Entrepreneur

What is Entrepreneur strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Entrepreneur strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Entrepreneur strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Entrepreneur strategy examples

You'll find below a list of Entrepreneur tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
Implement these strategies

Strategies and tactics for enhancing Academic and Institutional Excellence

  • ⛳️ Strategy 1: Increase student intake and enhance visual identity

    • Conduct market research to understand student preferences for MBA programs
    • Create a targeted marketing campaign focusing on the unique attributes of the MBA program
    • Redesign the visual identity with a professional design agency involving stakeholders
    • Develop a comprehensive branding guideline to maintain uniformity across all platforms
    • Promote student success stories and innovative projects on social media platforms
    • Collaborate with corporates to engage students in internships and real-world projects
    • Conduct webinars and open days to attract prospective MBA students
    • Enhance website user experience to streamline information access for potential students
    • Evaluate and update the curriculum to meet industry standards and student aspirations
    • Implement feedback loops with current students to continuously improve the program

  • ⛳️ Strategy 2: Enhance faculty development and student success

    • Organize professional development workshops for faculty to upskill in modern teaching methodologies
    • Deploy a needs assessment survey to identify skills gaps among faculty and students
    • Develop tailored training programs focusing on holistic student development
    • Create partnerships with high-value companies to secure internship and placement opportunities
    • Implement mentorship programs connecting alumni with current students
    • Streamline HR processes to efficiently address faculty training and development needs
    • Facilitate interdepartmental collaboration to foster innovative teaching practices
    • Establish a faculty advisory board to guide and support faculty career development
    • Introduce a recognition system to reward faculty and students for their achievements
    • Regularly review and update teaching tools and resources to enhance learning outcomes

  • ⛳️ Strategy 3: Enhance campus infrastructure and support entrepreneurial initiatives

    • Plan and execute the modernization of existing campus facilities with community input
    • Develop incubation centres to support student entrepreneurial initiatives
    • Invest in high-speed internet and digital tools to improve digital connectivity
    • Adopt cutting-edge technology in classrooms to enhance teaching and learning experiences
    • Expand the library and online learning resources for academic enrichment
    • Conduct regular maintenance and upgrades to ensure a hygienic campus environment
    • Create inclusive spaces and policies fostering a diverse and supportive campus climate
    • Collaborate with tech companies to bring innovative learning solutions to campus
    • Establish a student support centre to address diverse needs and enhance student life
    • Implement green initiatives to promote sustainability and environmental consciousness
academic-excellencefaculty-developmentfaculty-advisormarketing-coordinatorbranding-teamcampus-development-team
Implement these strategies

Strategies and tactics for enabling beneficiaries to generate sustainable independent revenues

  • ⛳️ Strategy 1: Create microenterprise opportunities

    • Conduct a needs assessment to identify viable microenterprise options for beneficiaries
    • Develop business training programmes tailored to different types of microenterprises
    • Establish micro-loan funds to provide seed capital for launching small businesses
    • Collaborate with local governments to minimise legal and regulatory barriers
    • Organise mentorship schemes pairing beneficiaries with experienced entrepreneurs
    • Construct market linkages to connect microenterprises with potential customers
    • Facilitate access to technology and resources needed for business operations
    • Implement monitoring systems to track business progress and impact
    • Encourage peer networks for sharing experiences and best practices
    • Evaluate and refine support systems based on beneficiary feedback

  • ⛳️ Strategy 2: Enhance skills development and vocational training

    • Survey beneficiaries to identify skill gaps and training needs
    • Partner with vocational schools and training institutions to offer courses
    • Design adaptable training curricula focusing on high-demand skills
    • Provide scholarships or subsidies for beneficiaries to attend training
    • Integrate apprenticeship programs to offer hands-on experience
    • Collaborate with local businesses for skill-matching job placements
    • Develop soft skills workshops covering communication, teamwork, and problem-solving
    • Utilise technology platforms for e-learning opportunities
    • Organise regular evaluation sessions to measure skill acquisition
    • Facilitate networking events to connect trainees with employers

  • ⛳️ Strategy 3: Promote sustainable agriculture initiatives

    • Identify local agricultural opportunities and suitable crop types
    • Develop training sessions on sustainable farming practices
    • Provide access to quality seeds and necessary farming equipment
    • Facilitate the creation of cooperatives to pool resources and share knowledge
    • Offer financial support and guidance for setting up small-scale farms
    • Establish partnerships with agricultural experts and NGOs for support
    • Implement regular monitoring to ensure sustainable practices are followed
    • Create channels for beneficiaries to share and sell their produce
    • Engage youth and women in agriculture through targeted initiatives
    • Conduct workshops on value addition and agribusiness management
empowermententrepreneurshipmentorentrepreneurtraining-and-developmentagricultural-support
Implement these strategies

Strategies and tactics for enhancing livelihoods of vulnerable young people and their families

  • ⛳️ Strategy 1: Promote sustainable agriculture

    • Organise workshops on sustainable farming practices
    • Distribute starter kits for home gardens
    • Connect farmers to local markets to sell produce
    • Introduce agricultural co-operative models
    • Provide training on organic farming techniques
    • Implement a mentorship programme with experienced farmers
    • Facilitate access to microloans for purchasing seeds and tools
    • Establish community seed banks
    • Conduct soil health assessments
    • Promote crop diversification

  • ⛳️ Strategy 2: Support micro-business initiatives

    • Offer entrepreneurship training programmes
    • Provide small grants for start-up businesses
    • Create a business mentorship network
    • Organise regular networking events for young entrepreneurs
    • Facilitate partnerships with local businesses
    • Develop an online platform for young entrepreneurs to showcase products
    • Support innovation labs for product development
    • Monitor and evaluate business progress regularly
    • Create access to microfinance services
    • Conduct market research to identify business opportunities

  • ⛳️ Strategy 3: Invest in education and essential life skills

    • Develop scholarship programmes for vulnerable young people
    • Organise life skills workshops focusing on financial literacy
    • Collaborate with local schools to enhance curriculum
    • Create after-school tutoring programmes
    • Promote vocational training courses
    • Develop leadership development initiatives
    • Support online learning through provision of resources
    • Implement student exchange programmes
    • Establish career counselling centres
    • Encourage involvement in community service projects
sustainable-agriculturemicro-businessmentorentrepreneurtraining-facilitatorsagricultural-experts
Implement these strategies

Strategies and tactics for creating a side business with TikTok creator fund

  • ⛳️ Strategy 1: Develop a unique product or service

    • Identify a niche market that aligns with your interests and skills
    • Conduct market research to understand demand and competition
    • Create a prototype of your product or outline your service offerings
    • Seek feedback from potential customers or testers
    • Refine your product or service based on feedback received
    • Develop a pricing strategy that reflects value and competitiveness
    • Create a brand identity including logo and tagline
    • Build a simple and effective sales funnel via social media
    • Leverage TikTok to market your product or service with engaging content
    • Set up an ecommerce platform or service booking system

  • ⛳️ Strategy 2: Monetise a skill or hobby

    • Identify a skill or hobby that you are passionate about and proficient in
    • Create a portfolio or showcase your work on TikTok and other platforms
    • Build a following by posting consistently valuable and entertaining content
    • Engage with your audience to understand their needs and preferences
    • Offer online classes, tutorials, or consulting services related to your skill
    • Use TikTok creator fund to initially finance your marketing efforts
    • Create promotional materials such as flyers, videos, and social media posts
    • Collaborate with influencers or other TikTok creators to expand your reach
    • Develop a subscription model or membership program for loyal customers
    • Track performance metrics and adjust your strategy based on feedback and results

  • ⛳️ Strategy 3: Affiliate marketing and partnerships

    • Join affiliate programs relevant to your content niche
    • Identify and collaborate with brands that align with your audience's interests
    • Create high-quality, engaging content that features affiliate products or services
    • Disclose affiliate relationships transparently to maintain trust
    • Utilise TikTok creator fund to boost your promotional content
    • Analyse the performance of each affiliate partnership
    • Negotiate better commission rates with successful partnerships
    • Expand your network by attending industry events and webinars
    • Create a blog or website to supplement your TikTok content with longer-format reviews and guides
    • Use analytics to track conversions and optimise your marketing strategy
niche-marketaffiliate-marketingcontent-creatorentrepreneurmarketing-teamproduct-development-team
Implement these strategies

Strategies and tactics for increasing income and diversifying sources

  • ⛳️ Strategy 1: Develop a side business

    • Identify a potential market niche or area of interest for the side business
    • Conduct market research to validate the demand for products or services
    • Create a business plan outlining objectives, strategies, and financial projections
    • Build a minimum viable product or service to test in the market
    • Use social media and digital marketing strategies to promote the business
    • Utilise online platforms (e.g., Etsy, Shopify) to reach customers
    • Set a budget for initial costs and monitor expenses closely
    • Leverage networking to find potential partners or advisors
    • Stay updated on industry trends to continuously adapt the business
    • Reinvest profits into expanding product lines or scaling operations

  • ⛳️ Strategy 2: Invest in asset diversification

    • Research various asset classes (stocks, real estate, bonds, etc.)
    • Assess current portfolio and identify areas lacking diversity
    • Set clear financial goals for investment returns
    • Allocate a budget for each asset class based on risk tolerance
    • Use robo-advisors or financial experts for advice on asset allocation
    • Regularly review and adjust investment portfolio strategies
    • Learn about peer-to-peer lending as a potential income source
    • Explore investment in real estate through REITs or property funds
    • Consider international investments to take advantage of global opportunities
    • Track performance of investments and make adjustments based on market conditions

  • ⛳️ Strategy 3: Monetise skills and knowledge

    • Identify skills or expertise that can be turned into a profitable endeavour
    • Explore opportunities for freelancing or consulting in relevant fields
    • Create online courses or workshops using platforms like Udemy or Teachable
    • Offer services on freelance marketplaces like Upwork or Fiverr
    • Develop a personal brand through content creation on social media
    • Network with industry professionals to gain potential clients or projects
    • Seek out speaking engagements or write articles for industry publications
    • Join relevant online communities to share knowledge and gain visibility
    • Consider writing a book or eBook to consolidate expertise
    • Continuously improve and update skills to remain competitive in the market
financial-stabilityrevenue-diversificationentrepreneurfinancial-analystmarketing-teaminvestment-team
Implement these strategies

Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
Implement these strategies

Strategies and tactics for staying open minded to new opportunities

  • ⛳️ Strategy 1: Challenge your assumptions

    • Identify and question your current assumptions about opportunities
    • Seek feedback from diverse perspectives to broaden your viewpoint
    • Engage in activities outside your comfort zone regularly
    • Study examples of people who have successfully embraced new opportunities
    • Conduct a self-assessment to identify areas of resistance or bias
    • Practice active listening in conversations to understand different viewpoints
    • Join forums or groups that focus on innovation and new ideas
    • Engage in role-playing activities to challenge your thinking patterns
    • Keep a journal of new experiences and reflect on them
    • Take courses or attend workshops on critical thinking and problem-solving

  • ⛳️ Strategy 2: Expand your network

    • Attend industry events and conferences to meet new people
    • Join professional associations or clubs related to your interests
    • Engage with people from different backgrounds and industries
    • Use social media platforms to connect with thought leaders and influencers
    • Participate in online forums and discussion groups
    • Schedule regular coffee meetings with new contacts
    • Attend community events and volunteer opportunities
    • Collaborate on projects with colleagues from different departments
    • Seek out a mentor or coach from a different field
    • Arrange informational interviews with professionals in roles you're curious about

  • ⛳️ Strategy 3: Stay informed and curious

    • Subscribe to newsletters and podcasts related to various industries
    • Read books and articles on diverse topics
    • Watch documentaries and TED talks on new ideas and innovations
    • Take online courses or attend webinars on subjects outside your field
    • Set aside time each week to research emerging trends
    • Participate in brainstorming sessions and think tanks
    • Join or start a book club focused on exploring new ideas
    • Ask open-ended questions in conversations to learn more
    • Experiment with hobbies and activities that are new to you
    • Regularly reflect on what you've learned and how it can be applied
flexibilitygrowthentrepreneurinnovatorresearch-and-developmentmarketing
Implement these strategies

Strategies and tactics for becoming a business partner

  • ⛳️ Strategy 1: Build a solid professional reputation

    • Develop expertise in your field
    • Network with industry professionals regularly
    • Maintain an updated LinkedIn profile
    • Engage in speaking opportunities at industry events
    • Publish articles and insights in trade publications
    • Seek endorsements and testimonials from clients and colleagues
    • Join relevant professional organisations
    • Attend industry conferences and workshops
    • Volunteer for leadership roles in professional associations
    • Consistently demonstrate competence and reliability in your work

  • ⛳️ Strategy 2: Identify and approach potential business partners

    • Conduct market research to identify potential partners
    • Create a list of target businesses or individuals
    • Develop a value proposition for why partnering with you is beneficial
    • Reach out via email or LinkedIn to initiate contact
    • Schedule introduction meetings or calls
    • Present a partnership proposal during the meeting
    • Follow up with additional information or answers to questions
    • Invite them to events or functions where you can further discuss the partnership
    • Use referrals from mutual connections to build trust
    • Negotiate terms and formalise the partnership agreement

  • ⛳️ Strategy 3: Strengthen business acumen and resources

    • Complete a business administration or entrepreneurship course
    • Read books on business leadership and partnership
    • Analyse successful business partnerships for best practices
    • Develop a comprehensive business plan
    • Attend financial and legal workshops related to partnerships
    • Invest in tools and resources that enhance business operations
    • Seek mentorship from experienced business partners
    • Join a mastermind group to stay informed and inspired
    • Monitor industry trends and adjust strategies accordingly
    • Build a robust financial model and secure funding if necessary
professional-reputationbusiness-acumenentrepreneurbusiness-analystnetworking-groupmentor-mentee-program
Implement these strategies

How to track your Entrepreneur strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability