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10 strategies and tactics for Product Visibility

What is Product Visibility strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Product Visibility strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Product Visibility strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Product Visibility strategy examples

You will find in the next section many different Product Visibility tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for increasing revenues for new shampoo product

  • ⛳️ Strategy 1: Enhance product visibility

    • Identify and collaborate with popular beauty influencers for product promotions
    • Increase shelf space in retail stores through negotiations and partnerships
    • Develop eye-catching, informative product packaging
    • Utilise social media ads targeting key demographics
    • Offer samples in high-traffic locations and at events
    • Create engaging content for online platforms to increase brand awareness
    • Implement in-store displays and promotions
    • Engage with hair salons for endorsement
    • Leverage email marketing to reach previous customers
    • Host a contest or giveaway to increase social media engagement

  • ⛳️ Strategy 2: Expand sales channels

    • List the product on major e-commerce platforms
    • Create a dedicated online shop with an easy-to-navigate layout
    • Identify and partner with speciality stores and salons for distribution
    • Investigate opportunities for subscription services
    • Implement a referral programme that incentivises current customers
    • Develop a robust mobile shopping app
    • Explore international markets for distribution
    • Participate in trade shows and expos to find new retailers
    • Consider collaborations with eco-friendly stores for niche markets
    • Utilise partnerships with wholesale distributors

  • ⛳️ Strategy 3: Improve product value propositions

    • Gather customer feedback to understand preferences and pain points
    • Enhance the product formula to address specific hair concerns
    • Highlight unique ingredients and benefits in marketing materials
    • Develop a loyalty programme to reward repeat customers
    • Introduce a bundle offer with complementary hair care products
    • Offer limited-time discounts to drive urgency in sales
    • Collaborate with dermatologists to endorse the product
    • Utilise testimonials and reviews in promotional materials
    • Regularly update customers with improvements in the product
    • Provide a money-back guarantee to reduce purchase hesitancy
product-visibilitysales-channelsinfluencerdermatologistmarketing-teamsales-team
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Strategies and tactics for achieving brand unit sales growth versus competitor

  • ⛳️ Strategy 1: Enhance product visibility

    • Invest in online and offline advertising campaigns
    • Collaborate with influencers to promote the brand
    • Participate in trade shows and industry events
    • Improve in-store displays and signage
    • Optimize search engine marketing
    • Launch a social media marketing campaign
    • Distribute product samples at key locations
    • Create engaging content for brand awareness
    • Use customer testimonials in marketing materials
    • Ensure consistent branding across all platforms

  • ⛳️ Strategy 2: Improve product offerings

    • Conduct market research to identify customer needs
    • Innovate new product features based on feedback
    • Enhance the quality of existing products
    • Expand the product range to cover more segments
    • Offer limited-time special editions
    • Provide customisation options
    • Maintain competitive pricing
    • Create bundle deals to increase average purchase value
    • Collaborate with brands for co-branded products
    • Monitor competitor products and adapt accordingly

  • ⛳️ Strategy 3: Boost customer loyalty

    • Implement a customer loyalty programme
    • Offer exclusive discounts to repeat customers
    • Provide exceptional customer service
    • Create a referral programme
    • Engage with customers through social media
    • Solicit and act on customer feedback
    • Develop personalised email marketing campaigns
    • Host exclusive events for loyal customers
    • Reward customers for online reviews and testimonials
    • Ensure timely and efficient order fulfilment
product-visibilitycustomer-loyaltymarketing-managerproduct-developermarketing-teamsales-team
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Strategies and tactics for growing organic revenue in an office accessories company

  • ⛳️ Strategy 1: Enhance product visibility

    • Optimise product descriptions for search engine visibility
    • Incorporate high-quality images and videos of products on the website
    • Utilise social media to showcase product features and benefits
    • Collaborate with influencers to increase product awareness
    • Participate in industry trade shows and events
    • Implement a referral programme to encourage word-of-mouth promotion
    • Create informational content related to office productivity and equipment
    • Engage in email marketing campaigns with customer testimonials
    • List products on popular marketplace platforms
    • Ensure products are easy to find and purchase on the company website

  • ⛳️ Strategy 2: Expand customer base

    • Conduct market research to identify potential customer segments
    • Adjust marketing messaging to appeal to new demographic groups
    • Create targeted advertisements on social media platforms
    • Offer promotions or discounts to first-time customers
    • Develop partnerships with companies that target similar audiences
    • Participate in networking events to reach potential customers
    • Encourage existing customers to refer new clients through incentives
    • Expand geographic reach by exploring international markets
    • Diversify product offerings to attract a broader audience
    • Utilise customer feedback to tailor products and services to new needs

  • ⛳️ Strategy 3: Improve customer experience

    • Redesign website for enhanced user-friendliness and navigation
    • Ensure a secure and smooth checkout process
    • Implement a live chat feature for immediate customer support
    • Offer flexible return policies and customer satisfaction guarantees
    • Create loyalty programmes to reward repeat customers
    • Gather and respond to customer feedback promptly
    • Provide comprehensive product guides and installation instructions
    • Train staff to deliver excellent customer service and support
    • Monitor and reduce delivery times for increased customer satisfaction
    • Regularly update customers on new stock and promotions through newsletters
organic-revenueproduct-visibilitymarketing-managercustomer-service-representativesocial-media-teamproduct-development-team
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Strategies and tactics for enhancing Udaya's Market Position

  • ⛳️ Strategy 1: Increase brand visibility

    • Develop a comprehensive marketing plan focusing on digital and traditional media
    • Leverage social media platforms like LinkedIn, Instagram, and Facebook for brand promotion
    • Create engaging content such as blogs, videos, and infographics to showcase expertise
    • Organise webinars and workshops to connect with the audience and demonstrate capability
    • Collaborate with influencers and industry experts for wider reach
    • Sponsor local events to enhance community presence
    • Implement SEO techniques to improve search engine ranking
    • Design attractive and informative company brochures and distribute at trade shows
    • Engage with online communities related to the industry for brand advocacy
    • Monitor analytics tools to track brand awareness and adjust strategies accordingly

  • ⛳️ Strategy 2: Improve product/service offerings

    • Conduct market research to understand customer needs and preferences
    • Develop new products/services based on identified market gaps
    • Enhance existing offerings with additional features or improvements
    • Partner with other companies for complementary products or services
    • Launch a customer feedback system to gather insights and incorporate suggestions
    • Offer customisable solutions to cater to specific client requirements
    • Invest in technology to streamline production and improve quality
    • Train staff on the latest industry trends and practices
    • Monitor competition to identify opportunities for differentiation
    • Set up a task force to ensure constant innovation and adaptation

  • ⛳️ Strategy 3: Expand market reach

    • Identify new geographical areas for potential expansion
    • Establish partnerships with local distributors or agents in new markets
    • Tailor marketing strategies to cater to regional preferences
    • Develop e-commerce capabilities to reach a broader audience
    • Attend international trade shows and exhibitions to showcase the brand
    • Research and adhere to regulatory requirements of target markets
    • Offer promotional discounts or introductory offers to attract new customers
    • Invest in translation and localisation of marketing materials
    • Leverage existing customer networks for referrals in new areas
    • Analyse and adapt sales techniques based on regional data and success rates
brand-visibilitymarket-expansionmarketing-managerproduct-developermarketing-teamproduct-development-team
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Strategies and tactics for increasing awareness and sales for turkey-based meals

  • ⛳️ Strategy 1: Leverage targeted marketing campaigns

    • Develop video content highlighting the benefits of turkey as a healthy alternative to pork
    • Create tailored advertisements for busy professionals emphasizing quick meal preparation
    • Design social media posts targeting health-conscious consumers reducing red meat intake
    • Collaborate with influencers to reach religious consumers who avoid pork
    • Offer special promotions for new customers trying turkey-based meals
    • Utilize email marketing to showcase turkey's health benefits and quick preparation
    • Segment ads based on consumer budgets for affordable, mid-range, and premium meals
    • Engage with community events to demonstrate easy preparation of turkey meals
    • Develop culturally sensitive marketing campaigns for Muslim consumers
    • Use customer testimonials to build trust and highlight product features and convenience

  • ⛳️ Strategy 2: Enhance product visibility in stores and online

    • Secure prominent shelf space in grocery stores for turkey-based meals
    • Create eye-catching packaging highlighting the health benefits of turkey
    • Offer product sampling in high-traffic stores to encourage trial
    • List products on major online grocery platforms with detailed descriptions
    • Provide recipes and meal ideas on packaging and online to inspire customers
    • Collaborate with retailers to offer in-store promotions and discounts
    • Ensure product availability in stores frequented by target consumers
    • Optimize product listings with keywords for online visibility
    • Implement a customer reviews section on online platforms for feedback
    • Develop partnerships with health and wellness brands for co-promotion

  • ⛳️ Strategy 3: Expand distribution and collaboration channels

    • Identify and partner with meal kit delivery services to include turkey options
    • Collaborate with fitness centers to offer turkey meal samples to members
    • Secure partnerships with health-conscious restaurants for turkey-based menu items
    • Engage with workplace cafeterias to include turkey meals in their offerings
    • Explore collaboration opportunities with dietitians and nutritionists
    • Expand distribution to specialty stores focusing on organic and health foods
    • Target corporate offices for bulk orders of convenient meal options
    • Establish relationships with religious communities for halal turkey promotions
    • Leverage partnerships with cooking shows or recipe blogs showcasing turkey dishes
    • Create a referral program encouraging existing customers to share with friends
targeted-marketingproduct-visibilityinfluencerdietitianmarketing-teamdistribution-team
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Strategies and tactics for growing a Furniture and Interior Decor Brand in Nigeria

  • ⛳️ Strategy 1: Enhance brand visibility

    • Develop a comprehensive marketing plan focusing on digital channels
    • Establish partnerships with local influencers to broaden reach
    • Create a content calendar for social media engagement
    • Invest in high-quality professional photography for product launches
    • Participate in local trade fairs and expos to showcase products
    • Launch targeted online advertising campaigns
    • Develop a brand story that aligns with Nigerian culture
    • Host virtual and in-person workshops related to interior decor
    • Set up pop-up shops in major cities across Nigeria
    • Leverage Google My Business to improve local search presence

  • ⛳️ Strategy 2: Improve product offerings

    • Conduct market research to identify current design trends
    • Expand product line to include eco-friendly furniture options
    • Develop a signature furniture collection unique to your brand
    • Regularly gather customer feedback to enhance product quality
    • Collaborate with local artisans for unique pieces
    • Introduce customisation services to cater to specific customer needs
    • Ensure all products meet safety and quality standards
    • Offer a range of products in different price categories
    • Build a dedicated research and development team
    • Launch seasonal limited-edition collections

  • ⛳️ Strategy 3: Strengthen distribution channels

    • Identify and partner with reputable logistics companies
    • Establish an efficient e-commerce platform with easy navigation
    • Negotiate shelf space in prominent retail outlets
    • Set up regional distribution centres for faster delivery
    • Develop a loyalty programme for regular customers
    • Analyze sales data to optimise inventory management
    • Offer free shipping to encourage online purchases
    • Create a seamless return policy to enhance customer satisfaction
    • Leverage bulk-purchase partnerships with commercial buyers
    • Implement effective customer support channels across all platforms
brand-visibilitydistribution-channelsmarketing-specialistproduct-managermarketing-teamresearch-and-development-team
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Strategies and tactics for developing a Strategic Plan for Poultry Supplies Business

  • ⛳️ Strategy 1: Increase Market Visibility

    • Conduct a market analysis to identify key target demographics
    • Develop a comprehensive marketing plan focusing on digital channels
    • Create a strong online presence through an optimised website and social media platforms
    • Implement a content marketing strategy with regular blogs and videos on poultry care
    • Participate in local agricultural fairs and exhibitions
    • Offer promotions or discounts to first-time customers to encourage trial
    • Collaborate with poultry farms for mutual promotions
    • Set up an online review system to gather customer feedback
    • Utilise local advertising in farming communities
    • Establish a referral program for existing customers

  • ⛳️ Strategy 2: Enhance Product Range and Quality

    • Conduct market research to identify current trends and demands in poultry supplies
    • Expand the product line to include organic and eco-friendly options
    • Form partnerships with reputable suppliers and manufacturers
    • Implement strict quality control measures for all products
    • Offer customised solutions or packages for different types of poultry operations
    • Invest in product innovation based on customer feedback and market demands
    • Provide detailed product information and usage guidance to customers
    • Regularly update the inventory based on seasonal needs and customer preferences
    • Introduce exclusive products not available with competitors
    • Host workshops or seminars on the benefits and usage of new products

  • ⛳️ Strategy 3: Improve Customer Service and Relationships

    • Train staff in customer service excellence and product knowledge
    • Implement a customer relationship management (CRM) system
    • Offer 24/7 customer support via multiple channels including phone, email, and live chat
    • Create a loyalty program to reward repeat customers
    • Conduct regular surveys to measure customer satisfaction and areas for improvement
    • Set up a feedback mechanism for quick resolution of customer issues
    • Maintain consistent communication with customers through newsletters and updates
    • Organise community events or meet-ups to build relationships
    • Track key performance indicators related to customer service
    • Personalise customer interactions to increase engagement and retention
market-visibilitycustomer-servicemarketing-managercustomer-service-specialistsales-teamproduct-development-team
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Strategies and tactics for improving Demand Chain Visibility and Control

  • ⛳️ Strategy 1: Implement a Channel Partner Analytics Platform

    • Research and select an analytics platform that integrates with existing systems
    • Set up a training programme for channel partners on using the platform
    • Collect baseline data on current quote and conversion rates
    • Configure the platform to track and analyse quote pipelines from partners
    • Develop customised dashboards for visibility on demand trends
    • Implement automated alerts for significant changes in demand forecasting
    • Schedule regular review meetings with key partners to discuss platform insights
    • Establish a feedback loop for partners to suggest improvements
    • Share best practices from partners performing well using the platform
    • Evaluate and report on improvements in demand forecasting accuracy monthly

  • ⛳️ Strategy 2: Establish a Collaborative Sales and Operations Process

    • Set up a task force to lead the development of new sales processes
    • Map out the existing sales and operations processes of key channel partners
    • Identify key pain points in the current processes for each partner type
    • Develop a standardised framework for sales processes to align partners
    • Encourage partners to integrate sales forecasts into system planning
    • Provide partners with templates and tools to streamline order processing
    • Deliver workshops on collaborative planning and forecasting techniques
    • Create a support team to assist partners with operational challenges
    • Pilot the new process with a selected group of partners
    • Measure the reduction in lead time and operational disruptions quarterly

  • ⛳️ Strategy 3: Enhance Channel Partner Engagement and Communication

    • Create a dedicated communication channel for regular partner interactions
    • Initiate a bi-monthly newsletter sharing insights, updates, and opportunities
    • Host quarterly webinars addressing industry trends and business strategies
    • Develop a resource centre with self-help guides and instructional videos
    • Implement a partner feedback portal to identify areas for support and improvement
    • Recognise and reward partners for achieving sales process adherence
    • Establish a mentoring programme pairing high-performing partners with others
    • Run an annual partner summit to foster community and share knowledge
    • Solicit feedback from partners to continuously improve communication approaches
    • Monitor partner satisfaction and engagement levels bi-annually
demand-chainproduction-planningsales-manageroperations-manageranalytics-teamsales-team
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Strategies and tactics for increasing Traffic to Creator Profiles

  • ⛳️ Strategy 1: Optimise the YouTube Algorithm for Creator Profile Promotion

    • Analyse current traffic patterns to understand which factors contribute to profile visits
    • Collaborate with data scientists to adjust algorithm parameters that promote creator profiles
    • Test algorithm changes in a control group to measure impact on profile traffic
    • Gather creator feedback on the visibility of profile promotion in search results
    • Hold regular team meetings to review algorithm performance metrics
    • Integrate viewer behaviour analytics to refine promotion strategies
    • Ensure diversity among promoted profiles to support different creator communities
    • Monitor competitor platforms to identify effective algorithmic approaches
    • Deploy successful algorithm adjustments platform-wide
    • Conduct follow-up analysis to confirm sustained increase in profile traffic

  • ⛳️ Strategy 2: Implement Creator Profile Promotional Campaigns

    • Design a set of creator profile showcases on the YouTube homepage
    • Develop partnerships with brands and influencers for cross-promotion
    • Create thematic playlists highlighting different creators and their content
    • Organise virtual events or streams featuring selected creators
    • Setup in-app notifications encouraging users to visit creator profiles
    • Provide marketing materials for creators to self-promote their profiles
    • Utilise social media to spotlight individual creator profiles
    • Develop metrics to evaluate the success of promotional campaigns
    • Collect and analyse user feedback on profile promotions
    • Iterate campaigns based on data and feedback to improve results

  • ⛳️ Strategy 3: Enhance Creator Profile Features and Interactivity

    • Conduct surveys to understand creator needs for profile features
    • Develop interactive elements such as Q&A or live chat on profiles
    • Roll out improved analytics dashboards for creators to track profile traffic
    • Introduce badges or titles to differentiate creator expertise
    • Enable creators to customise their profile layout and content sections
    • Facilitate easy linking to social media and personal websites
    • Promote creator stories or behind-the-scenes content on profiles
    • Host workshops teaching creators to maximise profile engagement
    • Feature user-generated content highlighting experience with creators
    • Monitor feature adoption and engagement metrics for continuous improvement
trafficvisibilitydata-scientistmarketing-specialistalgorithm-development-teammarketing-campaign-team
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Strategies and tactics for building brand engagement with students and hawkers

  • ⛳️ Strategy 1: Initiate a reward-based wrapper collection campaign

    • Design an attractive reward programme for students who collect a specific number of wrappers
    • Partner with schools and universities to promote the collection campaign
    • Create a mobile app or website for digital tracking of wrapper collections
    • Provide clear instructions on how to participate and redeem rewards
    • Regularly communicate about the campaign through social media and student channels
    • Set campaign milestones with intermediate rewards to encourage ongoing participation
    • Engage local influencers to promote the campaign among students
    • Host events at schools where students can redeem their rewards
    • Include educational content about recycling and sustainability as part of the campaign
    • Collect data and feedback from participants to refine and improve the campaign

  • ⛳️ Strategy 2: Incentivise hawkers to prioritise certain products

    • Develop a commission structure that rewards hawkers for pushing sales of targeted products
    • Create a certification programme for hawkers excelling in selling these products
    • Provide free merchandising displays to hawkers that highlight Rite Spicy Beef and Bigi Beef sausage rolls
    • Organise monthly contests for hawkers with the best sales figures
    • Offer training sessions to hawkers on effective sales techniques for target products
    • Implement a loyalty programme where hawkers earn points for sales achievements
    • Distribute promotional materials that hawkers can use to attract customers
    • Establish regular communication with hawkers to discuss performance and challenges
    • Recognise top-performing hawkers in brand newsletters or social media
    • Partner with local markets to host hawker-focused promotional events

  • ⛳️ Strategy 3: Increase brand visibility in high-footfall youth areas

    • Conduct market research to identify key high-footfall youth and informal retail areas
    • Deploy branded kiosks or pop-up shops in identified areas
    • Collaborate with local events to provide product samples or set up tasting stations
    • Invest in vibrant and eye-catching outdoor advertisements near youth venues
    • Partner with local artists to create engaging murals or street art featuring the brand
    • Utilise digital channels to conduct geotargeted campaigns around the identified areas
    • Organise engaging activities or street performances to draw in crowds
    • Incorporate interactive elements in promotional materials, such as QR codes to special offers
    • Sponsor programmes at local sports events or youth clubs
    • Regularly update campaign creatives to stay relevant and maintain interest
engagementpromotionbrand-managersales-coordinatormarketing-teamsales-team
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How to track your Product Visibility strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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