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10 strategies and tactics for Storytelling

What is Storytelling strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Storytelling strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Storytelling strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Storytelling strategy examples

You'll find below a list of Storytelling tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for preparing for Eswatini’s Participation in Belgrade Expo 2027

  • ⛳️ Strategy 1: Enrich the Pavilion Experience

    • Design an immersive entrance with vibrant colours and music reflective of Eswatini culture
    • Create a virtual reality experience to explore Eswatini's landscapes and heritage
    • Develop interactive zones for traditional games and musical instruments
    • Organise live performances featuring Swati musicians and dancers blending heritage with modern creativity
    • Showcase a business and innovation area with eco-friendly products and success stories
    • Incorporate storytelling spaces to engage visitors in cultural narratives
    • Highlight textures and materials from Swati heritage in the pavilion's design
    • Conduct interactive workshops for visitors to engage with artisans and crafts
    • Integrate the theme of 'Play Together' with participatory dance and collective activities
    • Conclude with a cultural market offering crafts, marula-based products, and organic foods

  • ⛳️ Strategy 2: Foster Audience Engagement

    • Develop play areas for children and youth with traditional games and VR simulations
    • Engage cultural enthusiasts through live performances and dance workshops
    • Host seminars and networking spaces for business stakeholders
    • Create an immersive route for the general public through Eswatini’s landscape and cultural zones
    • Launch a digital campaign #NkweEswatiniExpo2027 to connect global audiences
    • Involve Swati students in Serbia as cultural and educational ambassadors
    • Organise interactive workshops guided by diaspora students
    • Provide guided tours for business and investment stakeholders
    • Share testimonials from artists and athletes through the digital platforms
    • Regularly update live pavilion experiences on social media

  • ⛳️ Strategy 3: Showcase Cultural and Economic Innovations

    • Integrate traditional games like umlabalaba into educational displays
    • Highlight women-led cooperatives producing marula-based products
    • Present sustainable craftsmanship as part of a circular economy approach
    • Feature the MTN Bushfire Festival as a model of cultural diplomacy
    • Include rising Swati athletes and their stories as part of sport exhibits
    • Organise dialogue sessions with craft cooperatives and cultural leaders
    • Develop a space for interactive art demonstrations from Swati visual artists
    • Highlight craft industries that transform recycled materials into designs
    • Showcase innovation through the blending of heritage and modern tech in exhibits
    • Promote investment opportunities through practical demonstrations and showcases
cultural-identityinnovationcultural-ambassadorevent-coordinatormarketing-teamdesign-team
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Strategies and tactics for developing a Winning Proposal for Strategic Communications RFP

  • ⛳️ Strategy 1: Showcase Experience and Capability

    • Highlight the agency's track record in supporting high-profile public figures and governmental leaders with case studies
    • Demonstrate established media relations infrastructure with examples of past media engagements and secured top-tier coverage
    • Provide examples of integrated media strategies successfully executed, including narrative development and public storytelling
    • Include testimonials or references from past clients in similar sectors to validate expertise
    • Document the agency's capacity for real-time platform optimization and audience analysis accuracy
    • Outline previous successful crisis communication scenarios managed by the agency
    • Showcase capabilities in high-quality content creation with samples of speeches, op-eds, and multimedia storytelling
    • Detail experience in stakeholder engagement and media relations across local, regional, and international spectrums
    • Provide a portfolio of award-winning or nationally-recognized campaigns with measurable outcomes
    • Explain capacity for continuous advisory services with strategic foresight for enhancing the Chancellor’s executive presence

  • ⛳️ Strategy 2: Detail a Comprehensive Execution Plan

    • Develop a strategic communications plan with clear objectives, audience targeting, and timelines
    • Create an integrated messaging framework aligned with the Chancellor’s vision and values
    • Design a dynamic social media strategy with platform-specific tactics and engagement plans
    • Outline a tailored media relations strategy for local, regional, and global outlets
    • Prepare a crisis communications plan with protocols, key messages, and rapid response templates
    • Propose a solution for high-impact campaign development and execution highlighting innovation
    • Detail a method for conducting regular perception audits and stakeholder mapping
    • Produce a comprehensive plan for executive presence enhancement at key events
    • Include a digital and media benchmarking analysis against global best practices
    • Describe the process for periodic review meetings to align execution with changing priorities

  • ⛳️ Strategy 3: Deliver Insight-Driven Recommendations

    • Provide insights from benchmarking executive communications practices globally
    • Present a detailed GAP analysis with opportunities for narrative enhancement
    • Offer data-driven recommendations for content omnipresence across platforms
    • Suggest refinements in digital engagement tactics using performance monitoring tools
    • Propose innovative ideas for visual content to boost narrative impact
    • Recommend high-profile media placements and thought leadership contributions
    • Schedule regular updates and brainstorming sessions with the HCT’s team
    • Advise on audience segmentation backed by analytics for targeted communication
    • Plan strategic partnerships with influencers to extend digital reach
    • Prepare presentations on potential narrative-shaping campaigns for UAE's global positioning
strategic-communicationsproposal-developmentcommunications-strategistmedia-relations-specialistcontent-creation-teamcrisis-management-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for implementing JAP's Consolidated Peacebuilding Strategy (2025–2030)

  • ⛳️ Strategy 1: Empower youth through creative counter-narratives

    • Organise workshops for youth to develop storytelling skills
    • Launch digital campaigns highlighting positive youth stories
    • Create murals in community centres to depict peace narratives
    • Conduct regular theatre performances on counter-radicalisation themes
    • Establish Youth Resilience Hubs in hotspot areas
    • Provide vocational training in Youth Resilience Hubs
    • Incorporate civic engagement exercises in youth programmes
    • Develop youth-authored CVE toolkits for schools
    • Facilitate training sessions for young storytellers
    • Promote youth-led digital campaigns in local communities

  • ⛳️ Strategy 2: Strengthen community resilience through creative engagement

    • Recruit and train local artists and leaders as Youth Peace Ambassadors
    • Set up Community Peace Clubs in key locations
    • Design and conduct creative workshops including murals and storytelling
    • Organise interfaith dialogues with community leaders
    • Build partnerships with local artists for peace initiatives
    • Compile and disseminate peace narratives through local media
    • Conduct cultural exchange programmes among community members
    • Organise festivals and events that celebrate peace and diversity
    • Support reformed gang members to share their peace stories
    • Develop a volunteer programme for youth ambassadors

  • ⛳️ Strategy 3: Establish and operationalise community-based early warning systems

    • Identify and train community volunteers as local monitors
    • Develop a comprehensive list of violence and radicalisation indicators
    • Set up SMS/WhatsApp tip lines for anonymous reporting
    • Organise regular community forums for reporting insights
    • Link early warning reports to local peace committees
    • Coordinate with district forums for timely responses
    • Establish connections with police liaison officers
    • Create communication channels with interfaith councils
    • Provide regular updates to communities on action taken
    • Develop public awareness campaigns on the importance of early warning
peacebuildingyouth-empowermentpeace-ambassadorlocal-monitorcommunity-peace-clubsyouth-resilience-hubs
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Strategies and tactics for launching a new feature on homepage for inspirational storytelling

  • ⛳️ Strategy 1: Develop compelling content

    • Identify key storytelling themes aligned with the brand's values
    • Collaborate with top brand partners to create engaging stories
    • Hire freelance writers or content creators with expertise in storytelling
    • Develop a content calendar that plans storytelling posts in advance
    • Create multimedia content like videos, podcasts, and articles
    • Use customer testimonials and case studies to build relatable stories
    • Coordinate with the design team for visually appealing layouts
    • Conduct A/B testing to find the best performing content formats
    • Optimise content for SEO to drive organic traffic
    • Regularly update and refresh stories to keep content dynamic and engaging

  • ⛳️ Strategy 2: Integrate the feature seamlessly

    • Design wireframes and prototypes for the new feature
    • Get customer feedback on the prototypes to identify any usability issues
    • Work with the development team to integrate the feature into the homepage
    • Ensure the feature is mobile-responsive and performs well on all devices
    • Include interactive elements to increase user engagement
    • Test the feature extensively in a staging environment
    • Fix any bugs or issues identified during testing
    • Launch the feature in phases to monitor performance
    • Provide a tutorial or guide to help users navigate the feature
    • Monitor analytics to track user engagement and make adjustments as needed

  • ⛳️ Strategy 3: Promote the new feature

    • Create a marketing plan that includes email, social media, and on-site promotion
    • Partner with influencers or brand ambassadors to generate buzz
    • Develop a launch campaign that highlights the benefits of the new feature
    • Use targeted ads to reach a broader audience
    • Offer exclusive content or incentives for early adopters
    • Set up a dedicated landing page explaining the feature and its benefits
    • Engage with customers on social media to promote the stories
    • Send out press releases to relevant media outlets
    • Monitor feedback and reviews to address any concerns promptly
    • Continuously promote new stories and updates to maintain interest
storytellingengagementfreelance-writerscontent-creatorsdesign-teamdevelopment-team
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Strategies and tactics for creating a visual storytelling language learning business

  • ⛳️ Strategy 1: Develop diverse product offerings

    • Research competitors and identify gaps in current language learning products
    • Design interactive flip books with engaging stories and visual aids
    • Develop e-books with audio components for enhanced learning experiences
    • Create a series of vocabulary guide flashcards for various difficulty levels
    • Design digital flashcards with spaced repetition technology
    • Develop online quizzes and games to complement learning materials
    • Offer a subscription model for access to exclusive content
    • Incorporate augmented reality experiences in learning products
    • Continuously update content to include trending topics and relevant vocabulary
    • Seek feedback from users to improve and expand product offerings

  • ⛳️ Strategy 2: Promote B2B services

    • Identify potential business clients, such as schools and language training institutions
    • Develop a consulting service line focused on customised language programs
    • Host webinars to showcase expertise and solution-based learning systems
    • Design a structured curriculum that B2B clients can adapt for their needs
    • Offer strategic partnerships with educational technology platforms
    • Attend industry conferences and networking events to build connections
    • Create case studies demonstrating the effectiveness of your products
    • Utilise a CRM system to manage interactions with business clients
    • Provide exceptional customer service to maintain and grow client relationships
    • Develop a referral program to encourage satisfied clients to recommend services

  • ⛳️ Strategy 3: Expand market reach through marketing and partnerships

    • Create engaging content on social media platforms to reach target demographics
    • Collaborate with influencers in the education and language sectors
    • Utilise SEO strategies to increase visibility of the business website
    • Run targeted online advertising campaigns on relevant platforms
    • Develop partnerships with language schools and institutions for referrals
    • Host events or workshops to engage potential customers directly
    • Invest in a visually compelling and user-friendly website
    • Offer free trials or samples to attract and engage new users
    • Create video testimonials to highlight success stories with your products
    • Regularly analyse market trends and adjust marketing strategies accordingly
visual-storytellinglanguage-learningproduct-developermarketing-strategistcontent-creationbusiness-development
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Strategies and tactics for implementing JAP's Consolidated Peacebuilding Strategy (2025–2030)

  • ⛳️ Strategy 1: Empower youth through creative counter-narratives

    • Organise workshops for youth to develop storytelling skills
    • Launch digital campaigns highlighting positive youth stories
    • Create murals in community centres to depict peace narratives
    • Conduct regular theatre performances on counter-radicalisation themes
    • Establish Youth Resilience Hubs in hotspot areas
    • Provide vocational training in Youth Resilience Hubs
    • Incorporate civic engagement exercises in youth programmes
    • Develop youth-authored CVE toolkits for schools
    • Facilitate training sessions for young storytellers
    • Promote youth-led digital campaigns in local communities

  • ⛳️ Strategy 2: Strengthen community resilience through creative engagement

    • Recruit and train local artists and leaders as Youth Peace Ambassadors
    • Set up Community Peace Clubs in key locations
    • Design and conduct creative workshops including murals and storytelling
    • Organise interfaith dialogues with community leaders
    • Build partnerships with local artists for peace initiatives
    • Compile and disseminate peace narratives through local media
    • Conduct cultural exchange programmes among community members
    • Organise festivals and events that celebrate peace and diversity
    • Support reformed gang members to share their peace stories
    • Develop a volunteer programme for youth ambassadors

  • ⛳️ Strategy 3: Establish and operationalise community-based early warning systems

    • Identify and train community volunteers as local monitors
    • Develop a comprehensive list of violence and radicalisation indicators
    • Set up SMS/WhatsApp tip lines for anonymous reporting
    • Organise regular community forums for reporting insights
    • Link early warning reports to local peace committees
    • Coordinate with district forums for timely responses
    • Establish connections with police liaison officers
    • Create communication channels with interfaith councils
    • Provide regular updates to communities on action taken
    • Develop public awareness campaigns on the importance of early warning
peacebuildingradicalisationyouth-ambassadorcommunity-volunteerpeace-committeedigital-campaign-team
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Strategies and tactics for developing Media Strategies for South Sudan Football Federation

  • ⛳️ Strategy 1: Strengthen audience engagement

    • Conduct comprehensive demographic and psychographic research to understand the audience
    • Monitor audience behavior through regular trend analysis
    • Develop interactive content that encourages audience participation
    • Create community-building initiatives to foster a sense of belonging
    • Utilise personalized communication approaches to connect with individuals
    • Establish real-time audience interaction protocols
    • Use advanced data collection methodologies for insight gathering
    • Enhance player-fan connection through behind-the-scenes content
    • Organize focus group discussions to gather community feedback
    • Create and maintain dynamic community platforms for ongoing engagement

  • ⛳️ Strategy 2: Optimize content and media distribution

    • Create a multi-platform content strategy tailored to each media channel
    • Optimize content for specific platforms to maximize reach and engagement
    • Develop cohesive cross-channel audience engagement approaches
    • Implement a dynamic media mix that adapts to audience preferences
    • Enhance storytelling by creating emotionally resonant content
    • Produce immersive experiences that deepen audience connection
    • Schedule regular press conferences and updates to inform external media
    • Collaborate with external media outlets for wider distribution
    • Establish clear, measurable content production goals
    • Continuously refine content strategies through regular performance reviews

  • ⛳️ Strategy 3: Diversify revenue streams and enhance strategic partnerships

    • Identify potential sponsorship and advertising opportunities
    • Develop innovative advertising models that appeal to sponsors
    • Create data-driven strategies for revenue generation
    • Build strategic partnerships with local and international collaborators
    • Leverage media activities for monetization through diverse streams
    • Enhance brand perception to attract premium partnerships
    • Invest in data analytics to optimize revenue models
    • Explore emerging markets and opportunities for media monetization
    • Regularly review and adapt sponsorship acquisition strategies
    • Focus on strategic partnership development and retention
media-presenceaudience-engagementmedia-strategistcontent-creatormarketing-teamanalytics-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for increasing brand awareness for Plum

  • ⛳️ Strategy 1: Leverage influencer partnerships

    • Identify and collaborate with influencers who align with Plum's brand values
    • Develop creative campaigns with influencers to showcase product benefits
    • Use influencer-generated content for cross-platform promotion
    • Host live sessions with influencers to engage their audience directly
    • Create exclusive discount codes for influencer followers
    • Partner with micro-influencers to reach niche Gen Z and millennial audiences
    • Organise influencer-led skincare challenges for increased engagement
    • Utilise influencer feedback for product development insights
    • Encourage influencers to share personal success stories with Plum products
    • Maintain long-term relationships with key influencer partners

  • ⛳️ Strategy 2: Enhance digital content strategy

    • Create educational skincare content focused on ingredient benefits
    • Develop platform-specific storytelling for Instagram, TikTok, and YouTube
    • Share customer testimonials and before-and-after photos
    • Use SEO to optimise content visibility on search engines
    • Launch a blog with expert skincare advice and brand stories
    • Engage followers with interactive content like polls and Q&A sessions
    • Produce video content highlighting sustainability efforts
    • Encourage user-generated content with hashtag campaigns
    • Host virtual events and webinars on skincare topics
    • Implement a content calendar to schedule consistent posts

  • ⛳️ Strategy 3: Implement loyalty and referral programs

    • Develop a tiered loyalty program with exclusive benefits
    • Offer personalised product recommendations for loyalty members
    • Introduce subscription options for popular product categories
    • Create referral incentives to encourage word-of-mouth marketing
    • Use email marketing to update customers on loyalty rewards
    • Analyse purchase data to personalise customer experiences
    • Engage community-led initiatives for brand advocates
    • Offer loyalty points redeemable for eco-friendly products
    • Highlight member-only events or workshops
    • Regularly review and optimise the loyalty program based on feedback
brand-awarenessinfluencer-marketingdigital-marketing-managersocial-media-strategistcontent-creation-teaminfluencer-relations-team
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How to track your Storytelling strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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