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10 strategies and tactics for Product Research Team

What is Product Research Team strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Product Research Team strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Product Research Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Product Research Team strategy examples

You will find in the next section many different Product Research Team tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for improving product positioning

  • ⛳️ Strategy 1: Conduct market research

    • Identify key market segments and target audiences
    • Analyse competitors' product positioning strategies
    • Conduct surveys and focus groups to understand customer perceptions
    • Utilise online tools to gather market data and customer feedback
    • Evaluate current positioning and identify gaps
    • Determine customer pain points and needs
    • Create customer personas based on research findings
    • Assess trends and changes in the industry
    • Identify key features and benefits that resonate with customers
    • Summarise findings into actionable insights

  • ⛳️ Strategy 2: Revise brand messaging

    • Develop a clear value proposition
    • Craft messaging that highlights unique selling points
    • Create a consistent brand voice and tone
    • Align messaging with customer pain points and needs
    • Test messaging with target audiences through A/B testing
    • Revise marketing materials and website content
    • Ensure alignment of sales and marketing teams
    • Update social media profiles with revised messaging
    • Develop storytelling elements that resonate with customers
    • Train the team on the updated messaging

  • ⛳️ Strategy 3: Leverage marketing channels

    • Identify the most effective channels for reaching target audiences
    • Develop a content marketing strategy
    • Utilise social media platforms to build brand awareness
    • Collaborate with influencers relevant to your market
    • Create targeted advertising campaigns
    • Implement email marketing strategies
    • Host webinars and workshops relevant to your product
    • Engage in public relations efforts to gain media coverage
    • Utilise SEO techniques to improve search engine rankings
    • Measure and analyse the performance of each marketing channel
market-researchbrand-messagingmarketing-strategistproduct-managerresearch-teammarketing-team
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Strategies and tactics for building product portfolio for human capital sector

  • ⛳️ Strategy 1: Conduct market research

    • Identify key players and competitors in the human capital sector
    • Analyse current market trends and demands
    • Survey potential customers to understand their needs and pain points
    • Evaluate successful products within the sector and their unique features
    • Identify gaps in the market where new products can add value
    • Conduct SWOT analysis on potential product ideas
    • Analyse pricing strategies of competitors
    • Review case studies of successful product launches in this sector
    • Consult industry experts for insights and advice
    • Compile and summarise findings into a market research report

  • ⛳️ Strategy 2: Develop product concepts

    • Generate a list of potential product ideas based on market research
    • Assess feasibility and scalability of each product concept
    • Gather feedback from stakeholders on initial concepts
    • Prioritise product concepts based on potential impact and ROI
    • Develop detailed product specifications for top concepts
    • Create product mock-ups or prototypes
    • Conduct user testing sessions for feedback
    • Iterate designs based on testing and feedback
    • Define unique selling points for each product
    • Prepare a business case for each product concept

  • ⛳️ Strategy 3: Create a go-to-market strategy

    • Define target audience and customer personas
    • Develop a marketing plan tailored to the human capital sector
    • Set clear product launch goals and KPIs
    • Determine pricing strategy for the product portfolio
    • Outline distribution and sales channels
    • Create promotional materials and campaigns
    • Plan pre-launch activities and partnerships
    • Train sales team on product features and benefits
    • Establish customer support and feedback systems
    • Measure and analyse the performance of the marketing strategy post-launch
market-researchproduct-developmentproduct-managermarket-analystmarketing-teamsales-team
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Strategies and tactics for creating A Super Ring Product Strategy

  • ⛳️ Strategy 1: Conduct Market Research

    • Identify target demographics most likely to purchase the super ring
    • Analyze competitors' products to understand market positioning
    • Conduct surveys or focus groups to gather consumer preferences
    • Study current market trends in jewellery and wearable technology
    • Evaluate pricing strategies suitable for the target market
    • Research preferred distribution channels for the target audience
    • Identify potential barriers to entry in the jewellery market
    • Assess current consumer pain points with existing ring products
    • Gather insights on preferred materials and designs
    • Use findings to inform product development decisions

  • ⛳️ Strategy 2: Design and Prototype the Product

    • Collaborate with designers to create initial sketches
    • Select materials that balance cost, quality, and aesthetic appeal
    • Develop a prototype based on initial designs
    • Test ergonomics and comfort of the prototype
    • Incorporate technology for potential smart features if applicable
    • Create a visual identity and brand logo for the super ring
    • Assess user experience with the prototype through user testing
    • Make necessary design adjustments based on feedback
    • Ensure the final design meets all regulatory standards
    • Finalize the prototype for manufacturing

  • ⛳️ Strategy 3: Launch and Market the Super Ring

    • Develop a comprehensive marketing plan with clear objectives
    • Create engaging content for social media platforms
    • Identify influencers or brand ambassadors for the product launch
    • Prepare press releases and media kits for industry publications
    • Organise a launch event to generate buzz and publicity
    • Offer promotional discounts or bundle offers for early adopters
    • Utilise email marketing campaigns to reach potential customers
    • Set up analytics to track the success of marketing efforts
    • Gather consumer feedback post-launch for ongoing improvement
    • Evaluate the performance and adjust strategies as required
market-researchproduct-developmentmarketerproduct-designermarketing-teamdesign-team
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Strategies and tactics for selling dupattas on Amazon

  • ⛳️ Strategy 1: Conduct market research

    • Identify top-selling dupatta types on Amazon
    • Analyse pricing strategies of competitors
    • Research customer reviews to understand preferences
    • Determine seasonal trends for dupatta sales
    • Identify potential gaps in the market
    • Analyse search keywords related to dupattas
    • Understand the target demographic for dupattas
    • Assess international market potential for export
    • Evaluate competitors' marketing strategies
    • Gather insights on fabric preferences among customers

  • ⛳️ Strategy 2: Optimise product listings

    • Create high-quality images showcasing dupattas
    • Write detailed and compelling product descriptions
    • Utilise relevant keywords in titles and descriptions
    • Set competitive pricing with introductory offers
    • Highlight unique features and benefits of dupattas
    • Ensure accurate size and material information
    • Include customer reviews and testimonials
    • Regularly update listings with new collections
    • Implement A/B testing for different listing approaches
    • Use Amazon's Enhanced Brand Content for listings

  • ⛳️ Strategy 3: Implement effective marketing campaigns

    • Leverage Amazon Sponsored Products for ads
    • Create social media campaigns targeting fashion enthusiasts
    • Collaborate with fashion influencers for brand promotion
    • Run seasonal sales and discount events
    • Utilise email marketing to update loyal customers
    • Engage with customers through Amazon's Q&A section
    • Optimise search engine visibility with SEO practices
    • Offer free shipping or expedited delivery options
    • Create engaging video content showcasing product use
    • Participate in Amazon's Lightning Deals for increased visibility
market-researchproduct-listingsmarketercontent-strategistmarketing-teamresearch-team
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Strategies and tactics for driving product usability

  • ⛳️ Strategy 1: Conduct user research

    • Identify key user groups and personas based on current user demographics
    • Create a questionnaire to gather user feedback on current UX pain points
    • Organise and conduct user interviews or surveys with a diverse user group
    • Utilise analytics tools to track user behaviour patterns
    • Host usability testing sessions to observe real-time user interactions
    • Compile data to highlight common UX issues and user complaints
    • Generate a comprehensive report detailing findings from research
    • Share insights with the design and development teams
    • Establish a feedback loop with users for ongoing improvement
    • Define success metrics based on user satisfaction and engagement

  • ⛳️ Strategy 2: Enhance design interface

    • Map out user journeys and identify friction points within the interface
    • Redesign interface components focusing on simplicity and clarity
    • Ensure design consistency across all user interfaces and touchpoints
    • Workshop potential layouts and design solutions with the design team
    • Incorporate user feedback from research into design proposals
    • Develop prototypes for new design concepts to gather initial feedback
    • Regularly test design iterations with a user group for continuous refinement
    • Collaborate with developers to implement design changes effectively
    • Conduct A/B testing to evaluate the impact of design changes on usability
    • Continuously monitor and refine design based on user feedback and data

  • ⛳️ Strategy 3: Improve interaction elements

    • Analyse existing interaction elements and document usability issues
    • Prioritise improvements based on the biggest impact on usability
    • Simplify navigation elements to enhance user flow and accessibility
    • Incorporate responsive design to improve interaction on all devices
    • Update micro-interactions to provide users with instant feedback
    • Utilise colour and contrast effectively to highlight key actions
    • Refine call-to-action buttons to make them more visible and engaging
    • Conduct accessibility testing to ensure ease of use for all users
    • Gather continuous user feedback on interaction elements post-implementation
    • Measure the effectiveness of changes by tracking user engagement metrics
usabilityuser-experienceux-researcherproduct-designerdesign-teamdevelopment-team
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Strategies and tactics for growing a Rubber Manufacturing Business

  • ⛳️ Strategy 1: Enhance production efficiency

    • Conduct a thorough audit of current production processes
    • Identify and invest in new technologies for automation
    • Implement regular maintenance schedules for machinery
    • Train workforce on lean manufacturing principles
    • Establish a continuous improvement program
    • Monitor key performance indicators for production
    • Establish a quality control team to reduce waste
    • Negotiate better terms with suppliers for raw materials
    • Implement just-in-time inventory management
    • Reduce energy consumption through sustainable practices

  • ⛳️ Strategy 2: Expand market reach

    • Conduct market research to identify potential new markets
    • Develop a strategic marketing plan for new markets
    • Leverage digital marketing to reach a broader audience
    • Establish partnerships with distributors in new regions
    • Attend industry trade shows and networking events
    • Enhance product packaging to appeal to new segments
    • Create promotional materials and campaigns targeting new customers
    • Implement customer feedback loops to tailor products to market needs
    • Offer introductory discounts or packages for new customers
    • Expand the sales team to cover more regions

  • ⛳️ Strategy 3: Diversify product offerings

    • Conduct a needs assessment to identify gaps in the market
    • Research and develop new products that leverage existing capabilities
    • Trial limited releases of new products to test market acceptance
    • Gather feedback from initial product launches for refinement
    • Collaborate with research institutions for innovative solutions
    • Create cross-functional teams for product development
    • Invest in research and development to stay ahead of trends
    • Evaluate and optimize the supply chain for new products
    • Adjust pricing strategies according to product positioning
    • Create bundling options with existing products
production-efficiencymarket-expansionproduction-managermarketing-strategistresearch-and-development-teamsales-team
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Strategies and tactics for optimising purchase decision

  • ⛳️ Strategy 1: Set a budget

    • Determine monthly income after essential expenses
    • Define a percentage for discretionary spending
    • List desired items with approximate costs
    • Allocate funds for high-priority items first
    • Ensure a savings cushion in the budget
    • Adjust the allocation monthly based on new desires or expenses
    • Track spending weekly to ensure alignment with budget
    • Use budgeting apps for better financial overview
    • Review and reflect on budgeting decisions at month's end
    • Adjust budget based on past spending patterns

  • ⛳️ Strategy 2: Research products

    • Identify the product and specific features desired
    • Investigate various brands offering the product
    • Read online reviews and testimonials for user experience
    • Compare prices on multiple e-commerce platforms
    • Check for discounts, coupons, and cashback offers
    • Consider product longevity to assess value
    • Evaluate warranty and after-sales service options
    • Analyze user feedback for hidden costs or issues
    • Prioritize needs over brand loyalty for cost-effectiveness
    • Create a comparison chart to visually assess options

  • ⛳️ Strategy 3: Evaluate financial readiness

    • Calculate current savings and projected income
    • Consider future income potential and stability
    • Assess how purchasing the item will affect future savings goals
    • Review and adjust personal financial priorities accordingly
    • Evaluate alternative options or temporary solutions
    • Consult with a financial planner if necessary
    • Consider the emotional value of the purchase
    • Allow a cooling-off period before finalizing big purchases
    • Create a checklist of financial readiness factors
    • Decide on purchasing only if financially comfortable
budgetingcomparison-shoppingfinancial-plannerconsumerfinance-teamproduct-research-team
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Strategies and tactics for generating a market research report on the toy industry in Vietnam

  • ⛳️ Strategy 1: Conduct secondary research to gather existing data and reports

    • Identify key sources of existing market data, such as industry reports and government publications
    • Gather information on the market size, trends, and growth potential using online databases and journals
    • Research local consumer behavior and preferences through existing surveys and reports
    • List major local and international brands currently operating in the Vietnam market
    • Analyse distribution channels by reviewing reports from retail chains and online platforms
    • Study pricing trends and types of toys in demand from existing sales and trend reports
    • Review government regulations on toy safety and imports by accessing legal resources and government websites
    • Investigate challenges like counterfeit products through news articles and business challenges reports
    • Explore opportunities like the rising middle class using economic forecasts and reports
    • Compile and summarise secondary research findings to form a comprehensive base for the report

  • ⛳️ Strategy 2: Conduct primary research to fill gaps in secondary data

    • Design and distribute a consumer survey to understand local behaviour and preferences
    • Conduct interviews with industry experts and retailers to gain insights into market trends
    • Visit local toy stores and conduct observational research on available products and pricing
    • Engage with major local and international brands through direct communication for insights
    • Network with distribution channels to understand the market reach and customer preferences
    • Set up focus groups with local consumers to discuss toy preferences and buying habits
    • Conduct competitor analysis through primary research methods like store visits and interviews
    • Collaborate with local research firms to administer comprehensive market surveys
    • Assess government influence by consulting with legal experts in import/export regulations
    • Gather insights from educational and parenting groups on the acceptance of educational toys

  • ⛳️ Strategy 3: Synthesize and analyse collected data for forecasting and recommendations

    • Organise collected data into categories such as market size, trends, and consumer behaviour
    • Use statistical tools to analyse growth potential in the Vietnam toy market
    • Identify patterns in local consumer preferences and forecast future demand
    • Evaluate the position of major brands and suggest strategies for increased market penetration
    • Assess the efficiency of distribution channels and recommend improvements or alternatives
    • Analyse pricing trends to predict future pricing strategies and competitive positioning
    • Review government regulations and suggest compliance strategies for market entry
    • Evaluate the impacts of challenges and suggest actionable solutions for businesses
    • Identify opportunities and recommend market entry or expansion strategies
    • Draft business recommendations and forecasting based on all collected and analysed data
market-researchtoy-industrymarket-analystresearch-coordinatorresearch-teamdata-analysis-team
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Strategies and tactics for creating a Shwapno Private Label Brand Roadmap

  • ⛳️ Strategy 1: Enhance product assortment

    • Conduct market research to identify popular product trends
    • Evaluate current product line for gaps and opportunities
    • Expand product range with high-demand items
    • Introduce exclusive products to differentiate the brand
    • Analyse competitor offerings for strategic positioning
    • Develop partnerships with local suppliers for unique items
    • Review and update packaging to increase product appeal
    • Implement quality control measures for consistent product quality
    • Regularly review and refresh product assortment
    • Monitor sales data for insights and adjustments

  • ⛳️ Strategy 2: Optimise pricing strategy

    • Evaluate current pricing structure for competitiveness
    • Implement dynamic pricing based on consumer demand
    • Offer bundle deals to increase average purchase value
    • Introduce loyalty programs with discounts on private labels
    • Analyse cost structures to identify areas for margin improvement
    • Benchmark prices against competitors regularly
    • Train staff on communicating the value of private label products
    • Utilise customer feedback to refine pricing strategies
    • Experiment with limited-time promotions
    • Regularly assess the impact of pricing strategies on sales and margins

  • ⛳️ Strategy 3: Increase brand awareness through marketing

    • Develop a comprehensive marketing plan targeting key demographics
    • Leverage social media platforms to promote product offerings
    • Utilise influencer partnerships for brand exposure
    • Create in-store displays that highlight private label products
    • Run targeted advertising campaigns focusing on unique selling points
    • Host events or workshops to educate consumers about the brand
    • Collect and feature customer testimonials and reviews
    • Enhance brand visibility through strategic online and offline advertising
    • Implement point-of-sale promotions to increase impulse purchases
    • Track marketing campaign results for continuous improvement
private-labelmarketingmarketing-managerproduct-managersales-teammarket-research-team
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Strategies and tactics for increasing revenue for businesses worldwide

  • ⛳️ Strategy 1: Expand market reach

    • Identify new geographic markets to enter
    • Conduct market research to understand local consumer needs
    • Develop a localisation strategy for products and services
    • Build relationships with local distributors and partners
    • Invest in multilingual customer support
    • Launch targeted marketing campaigns in new regions
    • Utilise social media to build brand awareness in new markets
    • Attend international trade shows to network and showcase offerings
    • Assess profitability and adjust strategies based on regional performance
    • Expand e-commerce channels to reach global consumers

  • ⛳️ Strategy 2: Diversify product offerings

    • Conduct customer surveys to identify unmet needs
    • Analyse competitors' product lines for inspiration
    • Develop prototypes for new products or services
    • Test new offerings with focus groups
    • Launch pilot programmes and gather feedback
    • Continuously iterate on successful pilot products
    • Bundle products to increase average transaction size
    • Cross-sell and upsell complementary products
    • Regularly review sales data to refine the product line
    • Introduce seasonal products to boost sales during peak times

  • ⛳️ Strategy 3: Enhance pricing strategies

    • Perform competitive analysis to understand pricing trends
    • Identify target customer segments for tailored pricing
    • Test different pricing models such as tiered pricing or subscriptions
    • Implement dynamic pricing based on demand
    • Offer time-limited promotions to create urgency
    • Provide discounts for bulk purchases to increase sales volume
    • Communicate value through pricing by clearly outlining benefits
    • Monitor customer feedback on pricing to inform adjustments
    • Evaluate the impact of pricing changes on sales and profitability
    • Regularly review inflation and adjust prices accordingly
revenuestrategymarketing-managerproduct-developersales-teamresearch-and-development-team
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How to track your Product Research Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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