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tability.ioWhat are Strategies OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Strategies to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Strategies OKRs examples
You will find in the next section many different Strategies Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to implement effective project risk management strategies
ObjectiveImprove project risk management
KRReduce overall project risk by 20% through early identification and mitigation- KRIncrease team's risk management maturity level by 2 points through training and coaching
- KRImplement a risk management tracking tool with 100% team adoption and utilization
- KRReduce project delay and budget overruns by 15% through proactive risk monitoring and response
OKRs to boost African tourism through innovative strategies
- ObjectiveBoost African tourism through innovative strategies
- KRForge 5 new partnerships with Africa-based tourism agencies
Reach out initially with partnership proposals- Research top Africa-based tourism agencies
- Follow up and finalize agreements
- KRAchieve a 15% rise in social media engagement
- Run interactive promotions or contests
- Respond promptly to all comments and messages
- Increase the frequency of posts with engaging content
- KRIncrease website's monthly unique visitors by 20%
- Utilize social media platforms for website promotion
- Develop engaging, relevant, and fresh content regularly
- Implement SEO strategies to enhance search engine visibility
OKRs to drive employee engagement through effective Compensation & Benefits strategies
- ObjectiveDrive employee engagement through effective Compensation & Benefits strategies
- KRReduce benefits-related inquiries by 20% through improving benefits communication
- Develop clear, comprehensive benefits documentation for employees
- Create a dedicated benefits FAQ section on internal portal
- Implement regular awareness sessions regarding benefits
- KRImplement a reward system leading to 15% more positive employee feedback
- Identify what truly motivates employees for suitable rewards
- Implement and communicate the new reward system companywide
- Create a clear, attainable, reward-based performance metric
- KRIncrease participation in compensation surveys by 25%
- Provide incentives for completing the survey
- Develop engaging marketing materials to promote compensation surveys
- Simplify the process to fill out surveys
OKRs to execute practical strategies to recover project delay
- ObjectiveExecute practical strategies to recover project delay
- KRIdentify all major contributors to project delay within two weeks
- Conduct team interviews to discern potential project bottlenecks
- Review relevant communication and documentation
- Analyze project timeline and milestone deliverables
- KRProvide weekly status updates of project progress to all stakeholders
- Create weekly progress report for project
- Schedule weekly meetings for stakeholders
- Send weekly updates to every stakeholder
- KRImplement effective recovery solutions to reduce delay by 30%
- Assess current recovery procedures for inefficiencies
- Monitor and adjust new recovery strategies regularly
- Identify and implement faster recovery solutions
OKRs to improve academic performance through effective learning strategies
- ObjectiveImprove academic performance through effective learning strategies
- KRAttend 100% of revision classes and extra help sessions offered
- Schedule all revision classes and extra help sessions in your calendar
- Plan to minimize potential scheduling conflicts in advance
- Regularly check updates for any session changes or additions
- KRComplete and submit all assignments at least 48 hours before the deadline
- List out all assignment deadlines
- Start the work at least 72 hours before due date
- Submit all assignments 48 hours early
- KRAchieve an average of 90% or higher in weekly comprehension quizzes
- Study notes and course material daily for better understanding
- Practice with past quizzes to identify weak areas
- Create a consistent study schedule to maintain focus
OKRs to drive business expansion through innovative strategies
- ObjectiveDrive business expansion through innovative strategies
- KRSecure two strategic partnerships for innovation collaboration
- Reach out initiating discussions for collaboration
- Negotiate and finalize partnership agreements
- Identify potential partners aligned with our innovation goals
- KRIncrease innovation portfolio returns by at least 20%
- Expand business partnerships for diverse insights
- Invest in research and employee training programs
- Implement new technologies to optimize processes
- KRDevelop and initiate 3 new high-impact innovative projects
- Formulate project plans detailing the execution strategy
- Initiate the projects by gathering necessary resources
- Identify potential areas for high-impact innovative projects
OKRs to improve indirect purchasing to support HR's talent strategies
- ObjectiveImprove indirect purchasing to support HR's talent strategies
- KRNegotiate 10% cost reduction in vendor contracts for HR tools and services
- Develop a negotiation strategy focusing on cost reduction
- Identify key vendors and analyze existing contracts for negotiation leverage
- Organize meetings with vendors to discuss contract renegotiations
- KREstablish long-term partnerships with 3 quality talent sourcing agencies
- Schedule meetings to discuss partnership opportunities
- Research and identify potential talent sourcing agencies
- Negotiate and finalize the agreements
- KRImplement benefits package appealing to 85% of potential talents by surveying industry standards
- Conduct a survey of industry standards for benefits packages
- Analyze survey results to identify popular benefits
- Design benefits package based on analyzed data
OKRs to increase revenue by optimizing sales strategies and processes
- ObjectiveIncrease revenue by optimizing sales strategies and processes
- KRImprove customer retention rate by 15% through targeted loyalty programs and personalized communication
- Analyze customer data to identify preferences and develop personalized loyalty program offers
- Conduct regular surveys to gather customer feedback and identify areas for improvement
- Implement automated system for personalized communication through email, SMS, and social media
- Monitor, track, and evaluate the effectiveness of loyalty programs and communication strategies
- KRImplement a streamlined sales pipeline, reducing the time from lead to conversion by 20%
- KRAcquire 100 new high-value customers through targeted marketing campaigns
- KRIncrease average order value by 10% through upselling and cross-selling techniques
- Create visually appealing and persuasive product displays to encourage add-on sales
- Train sales team on effective upselling and cross-selling strategies
- Offer bundled discounts for purchasing complementary products together
- Implement personalized product recommendations based on customer browsing and purchase history
OKRs to identify future areas of primary effort and improvement
- ObjectiveIdentify future areas of primary effort and improvement
- KRInterview 20 team members to identify internal improvement opportunities
- Prepare open-ended questions on improvement opportunities
- Compile a list of 20 team members for interviews
- Schedule and conduct interviews with team members
- KREvaluate five competitors' strategies for fresh market insights
- Compile a report compiling and comparing these strategies
- Analyze their marketing and product strategies
- Identify five main competitors in the market
- KRConduct SWOT analysis to pinpoint operational strengths and weak spots
- Define team members to conduct the SWOT analysis
- Analyze and interpret data to identify strengths, weaknesses
- Gather data on all operational aspects
OKRs to increase contract bookings significantly
- ObjectiveIncrease contract bookings significantly
- KRGenerate 10% more qualified leads through targeted marketing campaigns
- Implement targeted marketing strategies across various platforms
- Identify customer demographics for highly personalized ads
- Evaluate and optimize campaigns based on lead generation metrics
- KRSecure 15% more contract bookings compared to last quarter over the next quarter
- Increase marketing efforts towards client acquisition
- Improve and promote contract discount incentives
- Identify and target new potential clients for contract bookings
- KRImprove contract completion rate to 85% with no escalation or issues
- Implement thorough contract review to find potential obstacles
- Conduct continuous improvement training for better contract execution
- Provide timely support and guidance to the contracting team
How to write your own Strategies OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Strategies OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Strategies OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Strategies OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance Workplace Experience with impactful strategies
- OKRs to strengthen team communication for remote workers utilizing Slack
- OKRs to enhance security and compliance on kubernetes platform
- OKRs to boost asset growth from new and existing customers
- OKRs to enhance subordinate accuracy in task handling
- OKRs to scale and ensure long-term success of the new team