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What are Digital Marketing OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Digital Marketing to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Digital Marketing OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Digital Marketing OKRs examples
You'll find below a list of Objectives and Key Results templates for Digital Marketing. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to establish a successful digital marketing agency
ObjectiveEstablish a successful digital marketing agency
KRSecure 10 long-term contracts with business clients by the end of next quarter
Create a persuasive contract proposal for each company- Initiate meetings to present and negotiate contracts
- Identify potential businesses in need of our services
- KRHire and onboard 3 qualified digital marketing professionals for team expansion
- Source and shortlist digital marketing professionals based on qualification criteria
- Conduct interviews and select top 3 candidates
- Initiate onboarding process for chosen professionals
- KRAchieve a minimum of 15% quarter over quarter growth in revenue
- Implement strategies for increasing sales volume and average transaction size
- Optimize operational efficiency to reduce costs and increase profit margins
- Develop targeted marketing campaigns to capture new customers
OKRs to boost our digital subscription numbers
- ObjectiveBoost our digital subscription numbers
- KRReduce subscription churn rate by 5% by enhancing user experience and satisfaction
- Implement regular feedback mechanism to understand user satisfaction
- Enhance customer support for quicker issue resolution
- Develop personalized content to cater to user preferences and interests
- KRConvert 10% of website visitors into digital subscription sign-ups
- Improve site UX for easy signup process
- Implement engaging pop-ups for subscription sign-ups
- Offer exclusive content to digital subscribers
- KRIncrease website traffic by 20% through targeted marketing tactics
- Launch targeted social media ad campaigns
- Identify and utilize keywords relevant to target audience
- Implement Search Engine Optimization techniques
OKRs to enhance digital and community engagement for three marketing personas
- ObjectiveEnhance digital and community engagement for three marketing personas
- KRConduct five community events to foster engagement for three marketing personas
- Plan out five unique community events for engagement
- Execute, monitor, and document event outcomes
- Identify the three key marketing personas to target
- KRIncrease website traffic by 30% for the three targeted marketing personas
- Implement a targeted PPC advertising campaign
- Boost social media promotion for better reach
- Develop engaging, SEO-friendly content for the main website
- KRIncrease shares on social media regarding three personas by 40%
- Implement a social media sharing strategy
- Incentivize followers to share posts
- Develop engaging content tailored to each persona
OKRs to amplify brand popularity and reach across all digital platforms
- ObjectiveAmplify brand popularity and reach across all digital platforms
- KRIncrease total followers across major social media platforms by 25%
- Run targeted ad campaigns to attract new followers
- Engage with followers by liking and commenting daily
- Implement a consistent posting schedule on all platforms
- KREnhance brand's share of voice in the market by 20% via industry influencers
- Identify influential industry leaders connected to the brand
- Develop partnerships with selected influencers for promotions
- Monitor and adjust influencer marketing strategy for effectiveness
- KRAchieve a 30% rise in website traffic through diversified online marketing strategies
- Implement SEO best practices to boost organic traffic
- Run targeted pay-per-click advertising campaigns
- Develop engaging social media marketing campaigns
OKRs to stay informed on influencer trends and social media hype
- ObjectiveStay informed on influencer trends and social media hype
- KRRead 10 reputable digital marketing publications daily for the latest social media hype
- Allocate time daily to read these publications
- Identify 10 reputable digital marketing publications
- Monitor latest trends in social media hype
- KRFollow and analyze 20 new influencers each week for trend observations
- Analyze and document observed trends for reporting
- Rigorously follow their content daily for trend spotting
- Identify 20 new influencers relevant to your field weekly
- KRCompile a weekly report of top 5 recurring trends in the influencer marketplace
- Analyze data and identify top 5 recurring weekly trends
- Daily, track global influencers activities and note recurring trends
- Draft a report summarizing these top 5 trends
OKRs to expand our customer base significantly
- ObjectiveExpand our customer base significantly
- KRIncrease our website traffic by 20% through targeted digital marketing
- Implement well-structured ad campaigns on social media
- Develop engaging, keyword-rich content
- Identify target audience for focused SEO optimization
- KRAchieve a 15% increase in new customer sign-ups through referral initiatives
- Implement a referral rewards program for current customers
- Track and analyze referral program success regularly
- Promote the referral program via social media
- KRImprove the conversion rate of trial users to paid subscribers by 10%
- Offer exclusive benefits to trial users upgrading to paid
- Optimize User Interface for easy subscription upgrade
- Implement personalized email marketing for trial users
OKRs to boost the enrollment of subject matter experts
- ObjectiveBoost the enrollment of subject matter experts
- KREnhance digital marketing strategies to increase inquiries by 25%
- Launch targeted social media ad campaigns
- Optimize website for mobile users to enhance accessibility
- Implement SEO tactics to boost website visibility and traffic
- KREstablish partnerships with 5 professional bodies for expert recommendations
- Initiate contact and establish a relationship with each body
- Identify and research 5 professional bodies relevant to our field
- Negotiate terms and finalize partnership agreements
- KRImprove conversion rates of inquiries to enrollments by 15%
- Implement targeted follow-ups for all initial inquiries
- Optimize website design to simplify enrollment process
- Enhance marketing material focusing on enrollment benefits
OKRs to boost user base to achieve critical mass
- ObjectiveBoost user base to achieve critical mass
- KRIncrease website traffic by 50% through targeted digital marketing efforts
- Create engaging content with regular blog and social media updates
- Enhance SEO keyword usage to improve search engine rankings
- Identify target audience and their preferences to tailor marketing efforts
- KRRetain 20% more existing users by introducing a loyalty reward program
- Communicate the program to existing users
- Train staff on program benefits and enrollment
- Develop a compelling loyalty reward program
- KRImprove website sign-up conversion rate by 30% by optimizing user interface
- Conduct A/B testing for efficient interface elements
- Analyze and streamline the sign-up process for user convenience
- Enhance website design for better user engagement
OKRs to strengthen and expand our outbound marketing efforts
- ObjectiveStrengthen and expand our outbound marketing efforts
- KRIncrease the outbound marketing leads by 25%
- Develop a compelling cold outreach script
- Increase number of weekly emails by 25%
- Implement paid social media advertising
- KRImplement 3 new outbound marketing strategiessuccessfully
- Research and identify three new outbound marketing strategies
- Develop a detailed, step-by-step implementation plan
- Execute the plan and monitor its success
- KRAchieve a 10% improvement in the conversion rate of outbound leads
- Optimize website's user interface for increased user engagement
- Implement personalized and targeted email marketing strategies
- Enhance after-sales service and customer support
OKRs to enhance outreach with effective marketing strategies and brand visibility
- ObjectiveEnhance outreach with effective marketing strategies and brand visibility
- KRIncrease social media organic engagement by 30%
- Encourage audience interaction through quizzes and contests
- Develop and share high-quality, relevant content regularly
- Boost posts visibility using suitable hashtags and keywords
- KRSecure 5 new partnerships with relevant businesses for brand cross-promotion
- KRImplement marketing campaign that results in 20% increase in website traffic
- Develop engaging content and visuals for digital marketing materials
- Implement SEO strategy for improved online visibility
- Conduct targeted social media advertising campaigns
Digital Marketing OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Digital Marketing OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to optimize pricing strategies for increased revenue and market share
- OKRs to validate problem and product hypotheses for MVP
- OKRs to enhance professional skills to excel in the cold chain team
- OKRs to integrate AI tools into everyday work procedures
- OKRs to enhance team productivity with collaborative efforts
- OKRs to be on track for a long-running project