A starting point for clearer priorities and measurable progress. Make the targets your own.
Identify and partner with 5 relevant influencers to promote our brand
Track success metrics, analyze the ROI, and optimize campaigns accordingly
Increase social media followers by 20% through targeted advertising campaigns
Generate 50% increase in social media engagement through compelling content
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Marketing OKR example
Suggested timeframe: Set with your team
1 objective · 4 key results
Example targets. Adapt to your baseline before you start.---
title: Expand brand awareness through social media marketing and influencer collaborations
objectives:
- title: Increase brand reach through social media and influencer partnerships
outcomes:
- title: Identify and partner with 5 relevant influencers to promote our brand
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Track success metrics, analyze the ROI, and optimize campaigns accordingly
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Increase social media followers by 20% through targeted advertising campaigns
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Generate 50% increase in social media engagement through compelling content
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
Increase ad CTR by 10%
Increase reach through paid advertising
Boost paid advertisement conversions by improving campaign performance