OKR template to acquire new clients providing a security deposit
This sales OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.
Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.
Your OKR template
To increase the sales conversion rate, the plan is to regularly monitor and analyze sales conversion rates, identify potential customers for targeted follow-ups, and plan and execute effective product demonstrations. These processes will improve the sales conversion rate by up to 15%.
For securing 30% of new clients, the strategy involves training the team on an optimized proposal strategy and revising proposals to highlight security deposit benefits. A personalized follow-up for each proposal is to be implemented for effectiveness.
The widening of marketing outreach to garner a 20% rise in inquiries about services involves the development and launch of a targeted social media ad-campaign, a referral reward program implementation, and collaboration with influencers within our niche for promotional campaigns.
ObjectiveAcquire new clients providing a security deposit
KRImprove sales conversion rate by 15% through targeted follow-ups and demonstrations
Monitor and analyze sales conversion rates regularly
Identify potential customers for targeted follow-ups
Plan and execute effective product demonstrations
KRSecure 30% of new clients providing a security deposit by optimizing our proposal strategy
Train team on optimized proposal strategy
Revise proposals highlighting security deposit benefits
Implement personalized follow-up for each proposal
KRExpand marketing outreach to gain 20% more inquiries about our services
Develop and launch a targeted social media advertising campaign
Implement a referral reward program for existing clients
Collaborate with influencers related to our niche for promotional campaigns
Tability: the best OKR software for results-driven teams
OKRs should be tracked weekly to be effective, and Tability is the perfect tool for that.
Tability is the best OKR software that embraces modern principles to help teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Get an OKR agent that can review existing OKRs, suggest improvements, and monitor execution
- Connect your OKRs and team goals to Jira, ClickUp, Linear, Asana, and more
- Automate reporting with integrations and built-in dashboard
You can import OKRs in seconds with the magic importer, and start executing your goals in no time.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale