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tability.ioWhat are Social Media Marketing OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Marketing to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Social Media Marketing OKRs examples
We've added many examples of Social Media Marketing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to execute a high-impact, budget-friendly influencer campaign
ObjectiveExecute a high-impact, budget-friendly influencer campaign
KRSecure contracts with three influencers with minimum 20k followers each
Finalize contracts with three influencers- Reach out, discuss collaboration and potential contract
- Identify suitable influencers with a minimum of 20k followers
- KRMaintain influencer campaign expenditure under 15% of overall marketing budget
- Review and adjust budget allocation for influencer campaigns
- Negotiate rates with influencers to minimize costs
- Implement expense tracking for influencer marketing
- KRAchieve a 25% increase in total social media engagement
- Increase frequency and time of posts based on analytics
- Conduct research to identify most effective social media posts
- Implement strategies to boost audience engagement, like contests
OKRs to expand brand awareness through social media marketing and influencer collaborations
- ObjectiveIncrease brand reach through social media and influencer partnerships
- KRIdentify and partner with 5 relevant influencers to promote our brand
- KRTrack success metrics, analyze the ROI, and optimize campaigns accordingly
- KRIncrease social media followers by 20% through targeted advertising campaigns
- KRGenerate 50% increase in social media engagement through compelling content
OKRs to stay informed on influencer trends and social media hype
- ObjectiveStay informed on influencer trends and social media hype
- KRRead 10 reputable digital marketing publications daily for the latest social media hype
- Allocate time daily to read these publications
- Identify 10 reputable digital marketing publications
- Monitor latest trends in social media hype
- KRFollow and analyze 20 new influencers each week for trend observations
- Analyze and document observed trends for reporting
- Rigorously follow their content daily for trend spotting
- Identify 20 new influencers relevant to your field weekly
- KRCompile a weekly report of top 5 recurring trends in the influencer marketplace
- Analyze data and identify top 5 recurring weekly trends
- Daily, track global influencers activities and note recurring trends
- Draft a report summarizing these top 5 trends
OKRs to amplify lead generation via social media platforms
- ObjectiveAmplify lead generation via social media platforms
- KRGenerate 15% more conversions through Facebook ads by improving targeting
- Increase ad spend focused on targeted demographic
- Tailor ad content to engage the identified demographic
- Identify demographic with the highest conversion rate
- KRBoost Instagram engagement rate by 25% through interactive content
- Incorporate quizzes and polls in Instagram stories frequently
- Regularly host live Q&A or discussion sessions
- Develop engaging, user-generated Instagram challenges
- KRIncrease LinkedIn followers by 30% to enhance professional exposure
- Promote LinkedIn profile across different social media platforms
- Publish high-value content regularly to attract new followers
- Engage with followers by responding or liking their comments
OKRs to enhance brand visibility and interaction across social media networks
- ObjectiveEnhance brand visibility and interaction across social media networks
- KRExecute a social media campaign with a target of 1M impressions
- Identify relevant platforms and plan engaging content strategy
- Develop a comprehensive promotional schedule
- Track and analyze performance for improvements
- KRAchieve a 25% rise in organic followers on all brand's social media accounts
- Develop engaging, consistent content catered to target audience
- Collaborate with influencers to widen reach
- Leverage SEO tactics and keywords for discoverability
- KRIncrease average post engagement rate by 30% across all platforms
- Run contests or giveaways to increase interactions
- Promote user-generated content to boost engagement
- Implement more interactive content like polls and quizzes
OKRs to achieve a 20% upsurge in organic traffic for designated categories
- ObjectiveAchieve a 20% upsurge in organic traffic for designated categories
- KRUpscale social media marketing to attract 15% more visitors to the website
- Collaborate with influencers relevant to the brand for wider reach
- Increase frequency of engaging posts on popular social media platforms
- Implement targeted advertising campaigns using platform-specific metrics
- KRDevelop and implement a search engine optimization strategy for increasing site visibility
- Create a comprehensive strategy utilizing identified SEO methods
- Implement and monitor the effectiveness of the SEO strategy
- Research current SEO trends and best practices
- KRAmplify engagement through sharing informative, unique blog posts bi-weekly
- Develop engaging, educational blog content twice a week
- Promote posts through various social media platforms
- Encourage readers to share posts across their networks
OKRs to boost organic customer engagement and reach on social media
- ObjectiveBoost organic customer engagement and reach on social media
- KRRaise post engagement rate by 15%
- Promote user-generated content for greater engagement
- Create more engaging and interactive social media content
- Invest in social media advertising to reach a wider audience
- KRIncrease social media follower count by 20%
- Collaborate with influencers to boost profile visibility
- Run targeted follower acquisition campaigns across platforms
- Implement a social media content strategy to attract new followers
- KRGain 25% more organic shares on top-performing posts
- Improve SEO strategies to increase visibility of top-performing posts
- Encourage audience engagement with interactive content and calls-to-action
- Implement a consistent posting schedule to maximize reach and shares
OKRs to successfully execute an influencer marketing campaign
- ObjectiveSuccessfully execute an influencer marketing campaign
- KRIdentify and secure partnerships with 5 influential industry thought leaders
- Secure partnerships through agreement negotiation and finalization
- Research potential industry thought leaders suitable for partnership
- Contact identified thought leaders with partnership proposal
- KRAchieve 15% increase in sales attributed directly to influencer promotion activities
- Measure and evaluate progress regularly using defined metrics
- Create a robust and appealing influencer marketing package
- Identify key influencers with high follower engagement rates
- KRIncrease brand engagement by 20% through influencer-created content
- Implement tracking measures to monitor engagement increase
- Develop a schedule for regular influencer-driven content
- Identify and partner with influencers resonating with our brand ethos
OKRs to enhance marketing effectiveness and reach
- ObjectiveEnhance marketing effectiveness and reach
- KRIncrease social media engagement by 30%
- Engage with audience via comments, shares, and direct messages
- Develop and implement a consistent posting schedule
- Initiate regular, interactive content such as polls and quizzes
- KRBoost email open rates by 25%
- Improve subject lines for increased intrigue and relevance
- Segment email list for targeted, personalized content
- Optimize send times based on recipient activity
- KRAttract 20% more unique website visitors through SEO strategies
- Improve site speed and mobile responsiveness
- Increase backlinks through guest blogging on relevant sites
- Implement targeted keyword research to optimize website content
OKRs to elevate WorldFirst brand globally on social platforms
- ObjectiveElevate WorldFirst brand globally on social platforms
- KRAchieve 20% increase in engagement rates on posted global content
- Initiate consistent, authentic interactions with followers on all posts
- Implement feedback surveys to improve content quality and relevance
- Create tailored, relevant content specific to each global audience
- KRGenerate 10% more global leads through social media campaigns
- Develop and implement targeted social media marketing strategies
- Increase post frequency on all social media channels
- Track, analyze, and adjust strategies based on performance
- KRIncrease international follower count by 30% across all social media channels
- Create content resonating with diverse international cultures
- Implement targeted social media campaigns globally
- Engage with followers in different time zones
How to write your own Social Media Marketing OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Social Media Marketing OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Social Media Marketing OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Marketing OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to acquire advanced Data Science skills
- OKRs to establish robust strategies to prevent newsroom sellouts
- OKRs to enhance customer experience satisfaction
- OKRs to transform our office into an employee's ideal workplace
- OKRs to enhance the efficiency and scope of our outbound marketing efforts
- OKRs to successfully launch website version 2