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tability.ioWhat are Engagement Strategist OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Strategist. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Engagement Strategist OKRs examples
You'll find below a list of Objectives and Key Results templates for Engagement Strategist. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to enhance NPS for improved user engagement and risk identification
ObjectiveEnhance NPS for improved user engagement and risk identification
KRImplement 2 new user engagement strategies based on NPS feedback evaluation
Analyze NPS feedback to identify areas needing improvement- Develop two new user engagement strategies
- Implement and test new strategies
- KRIncrease NPS response rate by 20% through personalized, engaging survey communication
- Customize survey wording to reflect individual customer experiences
- Train the team on engagement and personalized communication techniques
- Implement engaging, visually appealing survey designs
- KRConduct detailed analysis of 25% more low-scoring NPS responses for risk identification
- Conduct thorough analysis on these responses
- Identify potential risks from these analyses
- Identify 25% more low-scoring NPS responses
OKRs to develop a comprehensive public engagement strategy
- ObjectiveDevelop a comprehensive public engagement strategy
- KRIdentify and categorize 10 potential platforms for public engagement by next quarter
- Prepare detailed categories for selected platforms
- Research possible platforms for public engagement
- Shortlist and analyze 10 best platforms
- KRCollect and analyze feedback from 500 participants to optimize engagement approach
- Administer the survey to 500 participants
- Evaluate collected data for engagement optimization
- Design a feedback survey for the participants
- KRDesign and pilot 3 engaging interactive events ensuring at least 70% public participation
- Identify potential themes and formats for the interactive events
- Develop a comprehensive promotion plan to attract public attention
- Implement feedback mechanisms during and after events to measure engagement
OKRs to boost subscriber count to 10,000 without relying on paid advertisements
- ObjectiveBoost subscriber count to 10,000 without relying on paid advertisements
- KRAchieve a retention rate of 90% through engagement strategies and personalized content
- Regularly analyze customer feedback to improve strategies
- Implement a comprehensive customer engagement strategy
- Develop personalized content aligned to customer interests
- KRDevelop and implement three strategic content partnerships to attract new audience
- Define target audience and identify desired content partners
- Implement partnership plans and measure success rates
- Develop partnership proposals, outlining mutual benefits
- KRGarner 1000 new subscribers every week through organic channel optimization
- Increase social media presence to drive website traffic
- Research SEO trends and optimize website content accordingly
- Develop a comprehensive content marketing strategy
OKRs to enhance ability to communicate affirmative responses effectively
- ObjectiveEnhance ability to communicate affirmative responses effectively
- KRIncrease instances of affirmative replies by 20%
- Develop persuasive communication strategies
- Improve customer engagement techniques
- Implement incentive programs for affirmative responses
- KRDevelop new techniques to express approval, implementing at least 3 methods successfully
- Brainstorm and test out new approval techniques
- Research existing methods of expressing approval
- Apply and assess three new approval methods
- KRImprove clarity in affirmations by reducing misunderstandings by 30%
- Provide training on effective communication and understanding
- Implement a review process for clarifying affirmations
- Simplify language and terminology used in affirmations
OKRs to increase overall audience engagement across all platforms
- ObjectiveIncrease overall audience engagement across all platforms
- KRAchieve a 20% increase in average session duration by end of the quarter
- Implement engaging content to keep visitors on site longer
- A/B test various site layouts for maximum engagement
- Optimize website speed for better user experience
- KRImprove click-through rates (CTR) on posts by 10%
- Implement A/B testing to optimize post headlines
- Refine targeting strategies to reach relevant audiences
- Enhance visuals to attract more viewer attention
- KRIncrease content-sharing by users by 15% per platform
- Facilitate social sharing with share buttons
- Develop more engaging, shareable content
- Implement a user rewards program for sharing content
OKRs to boost overall community engagement on the platform
- ObjectiveBoost overall community engagement on the platform
- KRBoost comment count by 15% from the previous period stats
- Schedule regular posts to maintain audience engagement
- Respond, like, and share user comments to foster community
- Encourage audience participation with interactive posts
- KRDrive up shares of content by 30% advancing our community visibility
- Implement a robust content sharing strategy across all social media platforms
- Develop intriguing, high-quality posts to stimulate sharing and visibility
- Encourage user-generated content to increase engagement and shareability
- KRIncrease the number of likes by 20% by the end of quarter
- Promote liking and sharing contests on all platforms
- Develop engaging daily content to improve user interaction
- Implement advertising campaigns targeting potential likers
OKRs to increase customer value and engagement on all social platforms
- ObjectiveIncrease customer value and engagement on all social platforms
- KRAchieve a 20% increase in daily active users across all social media channels
- Increase frequency of user interaction across channels
- Develop and implement daily engaging content strategy
- Plan and execute targeted social media promotions
- KRAttract, retain and convert 200 new high-value customers from social media interactions
- Develop a catchy social media campaign targeting high-value clientele
- Implement a strategic customer retention program on social platforms
- Foster engagement to drive conversions through personalized offers and incentives
- KRImprove average engagement metric by 15% per social media post
- Increase frequency of posts during high engagement periods
- Utilize attractive visuals and interactive content in posts
- Optimize posts with a strong call-to-action to encourage comments, likes, shares
OKRs to increase client engagement through targeted sales promotion emails
- ObjectiveIncrease client engagement through targeted sales promotion emails
- KRGenerate 15% more sales from email marketing promotions
- Segment email lists for targeted promotions
- Test various call-to-action placements within email
- Enhance email subject lines to increase open rates
- KRReduce the unsubscribe rate of email recipients below 5%
- Improve email content to cater to subscriber interests
- Incorporate personalized touches to each email
- Adjust email frequency to avoid inundation
- KRAchieve a 20% increase in email campaign CTR (Click Through Rates)
- Include compelling call-to-action cues in every email
- Revise email subject lines to spark customer curiosity
- Optimize email content to specifically target audiences
OKRs to boost reach and engagement via paid social initiatives
- ObjectiveBoost reach and engagement via paid social initiatives
- KRSecure a 10% conversion rate lift from paid social traffic
- Increase investment in high-performing ad campaigns
- Tailor content to target audience preferences
- Implement A/B testing for different ad variations
- KRAchieve a 25% rise in post interactions through tailored promotional content
- Analyze audience reaction to previous promotional content
- Implement customer feedback in content strategy adjustments
- Develop promotional content specifically targeting engaged users
- KRIncrease social media following by 30% via targeted ads
- Design engaging ads specifically targeted at this audience group
- Allocate budget for targeted social media ad campaigns
- Identify audience demographics most responsive to previous social media content
OKRs to enhance the effectiveness and impact of the company newsletter
- ObjectiveEnhance the effectiveness and impact of the company newsletter
- KRAchieve a 10% click-through rate, reflecting enhanced user interaction
- Optimize website UI/UX for seamless navigation
- Develop engaging content to increase user interest
- Implement A/B testing for effective CTA buttons
- KRIncrease newsletter open rate by 20% through engaging content and subject lines
- Research popular trends to integrate into the newsletter content
- Enhance subject lines with compelling keywords or phrases
- Test various email formats for optimal user engagement
- KRGrow subscriber count by 15% via targeted promotion and referral program
- Implement a beneficial referral program for members
- Design engaging tailored promotions for existing subscribers
- Regularly analyze and optimize campaign effectiveness
How to write your own Engagement Strategist OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Engagement Strategist OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Engagement Strategist OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Engagement Strategist OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to implement robust HIT training program for tutors
- OKRs to increase youth engagement with Expedia's platform and enhance customer retention
- OKRs to enhance performance in the top two targeted areas for improvement
- OKRs to gain comprehensive insights about customer needs
- OKRs to enhance nonprofits' performance through capacity-strengthening interventions
- OKRs to enable TDM on data portal to expand user base