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tability.ioWhat are Public Relations OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Public Relations to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Public Relations OKRs examples
We've added many examples of Public Relations Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to boost our presence in significant media outlets
ObjectiveBoost our presence in significant media outlets
KREstablish relationships with 10 new influential journalists or media outlets
Research and draft personalized outreach messages- Initiate contact and schedule introductory meetings
- Identify 10 top influential journalists or media outlets in the field
- KRSecure 5 feature articles in top-tier media by end of quarter
- Identify and make a list of top-tier media outlets
- Reach out to journalists/editors with the pitches
- Craft compelling pitches for feature articles
- KRGrow organic mentions in media by 25%
- Develop partnerships with influencers aligned with our brand values
- Increase shareable content on social media platforms
- Execute an organic, word-of-mouth referral program
OKRs to boost brand awareness in large enterprise SaaS market
- ObjectiveBoost brand awareness in large enterprise SaaS market
- KRAchieve a 20% increase in SaaS-related media mentions or features
- Sponsor industry events for valuable media exposure
- Increase SaaS-specific press releases and announcements
- Develop relationships with key influencers in the SaaS industry
- KRSecure ten speaking engagements at industry-specific events or conferences
- Draft and send tailored proposals to event organizers
- Identify key industry-specific events and conferences
- Follow up with event organizers regularly
- KRIncrease website traffic from SaaS businesses by 30%
- Develop and implement a targeted SEO strategy for SaaS keywords
- Initiate partnerships with influential SaaS businesses for link sharing
- Create engaging, SaaS-related content for blog posts and articles
OKRs to boost Iranian childhood cancer charity's brand recognition
- ObjectiveBoost Iranian childhood cancer charity's brand recognition
- KRLaunch 2 news stories in local media for increased exposure
- Submit news stories to selected local media outlets
- Compile a list of local press channels for story distribution
- Write and finalize 2 compelling news stories about our organization
- KRSecure 3 public speaking engagements to widen outreach
- Establish contact and follow up with event organizers
- Identify potential events relevant to your expertise or industry
- Prepare a compelling speaking proposal to pitch to event organizers
- KRIncrease social media followers by 20% to enhance online visibility
- Engage with followers regularly to create a loyal online community
- Develop and maintain a consistent posting schedule on all social platforms
- Collaborate with influencers to reach a larger audience
OKRs to develop a comprehensive public engagement strategy
- ObjectiveDevelop a comprehensive public engagement strategy
- KRIdentify and categorize 10 potential platforms for public engagement by next quarter
- Prepare detailed categories for selected platforms
- Research possible platforms for public engagement
- Shortlist and analyze 10 best platforms
- KRCollect and analyze feedback from 500 participants to optimize engagement approach
- Administer the survey to 500 participants
- Evaluate collected data for engagement optimization
- Design a feedback survey for the participants
- KRDesign and pilot 3 engaging interactive events ensuring at least 70% public participation
- Identify potential themes and formats for the interactive events
- Develop a comprehensive promotion plan to attract public attention
- Implement feedback mechanisms during and after events to measure engagement
OKRs to establish myself as a thought leader in my field
- ObjectiveEstablish myself as a thought leader in my field
- KRBuild strategic network by connecting with 20 key influencers in the field
- Identify 20 key influencers in your field for potential networking
- Reach out to influencers via email or social platforms
- Engage regularly with these influencers to foster and maintain connections
- KRSpeak at 3 major industry conferences or webinars to share insights
- Identify and contact 3 major industry conferences or webinar organizers
- Schedule and confirm speaking arrangements with organizers
- Prepare insightful and engaging presentations
- KRPublish five in-depth articles on industry-relevant topics in reputable journals
- Identify five industry-relevant topics for articles
- Submit articles to reputable journals
- Write the five in-depth articles
OKRs to boost brand recognition in new market areas
- ObjectiveBoost brand recognition in new market areas
- KRIncrease website traffic by 25% through targeted social media campaigns
- Implement paid social media advertising to expand reach
- Develop comprehensive social media strategies tailored to your target audience
- Regularly post engaging, shareable content on all social platforms
- KRSecure 10 media appearances or features in industry-related publications or online platforms
- Identify top 10 industry-related publications or platforms
- Follow up on pitches regularly
- Draft & send tailored pitch to each platform
- KRIntroduce our brand to 3 new, potential markets through exploratory research & analysis
- Identify three potential markets for brand introduction
- Analyze research data to form market entry strategies
- Conduct exploratory research on targeted markets
OKRs to amplify brand reputation to boost lead generation
- ObjectiveAmplify brand reputation to boost lead generation
- KRImprove net promoter score by 15% through enhanced customer experiences
- Optimize communication channels for easier customer navigation
- Implement personalized customer service to boost satisfaction levels
- Address customer complaints promptly to improve brand perception
- KRAchieve a 20% increase in positive online reviews and ratings
- Implement a post-purchase email encouraging buyers to leave a review
- Offer incentives for customers who write reviews
- Conduct a social media campaign promoting customer reviews
- KRSecure 10 impactful PR mentions in industry-related publications
- Develop a compelling press release relevant to industry trends
- Research and compile a list of industry-related publications
- Reach out to journalists and editors to pitch the story
OKRs to increase visibility and knowledge of our brand
- ObjectiveIncrease visibility and knowledge of our brand
- KRIncrease social media followers by 30%
- Invest in targeted social media advertising campaigns
- Collaborate with influencers to promote the page
- Elevate content strategy to boost engagement
- KRAchieve a 20% increase in unaided brand awareness survey responses
- Launch a customer referral program to boost awareness
- Increase PR efforts to gain more media coverage
- Implement a targeted social media advertising campaign
- KROrganize 10 event sponsorships in relevant industry events
- Reach out to event organizers regarding potential sponsorships
- Identify 10 industry events aligned with company interests
- Finalize sponsorship details and benefits for each event
OKRs to enhance visibility and recognition of our brand
- ObjectiveEnhance visibility and recognition of our brand
- KRBoost social media followership by 50% across all platforms
- Launch contests and giveaways to incentivize following
- Run targeted ad campaigns to attract new followers
- Implement engaging daily posts and interactive stories
- KRIncrease organic website traffic by 30%
- Regularly publish relevant, high-quality content
- Strengthen social media presence and encourage sharing
- Implement SEO strategies targeting high-value keywords
- KRAchieve a 20% increase in media mentions or features
- Engage media through active social media presence and promotions
- Develop and distribute press releases for significant company news
- Cultivate relationships with key industry influencers and journalists
OKRs to enhance and perfect interpersonal and professional communication skills
- ObjectiveEnhance and perfect interpersonal and professional communication skills
- KRReceive positive feedback on improved communication from at least 5 peers or superiors
- Improve and demonstrate clear, concise communication in all settings
- Implement effective listening skills during all team interactions
- Regularly solicit feedback from peers and superiors
- KRImplement learned techniques in 4 different real-life scenarios
- Continually refine and adjust techniques
- Take notes on technique effectiveness post-application
- Identify daily situations to utilize newly learned techniques
- KRAttend two communication skills workshops or webinars
- Research and select two suitable communication skills workshops or webinars
- Attend and actively participate in both workshops/webinars
- Register for chosen workshops or webinars
How to write your own Public Relations OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Public Relations OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Public Relations OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Public Relations OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to achieve As and Bs in English class
- OKRs to enhance collaboration and stimulate thought leadership
- OKRs to increase Domain authority score to 35
- OKRs to enhance data analysis capabilities for improved decision making
- OKRs to improve user navigation and orientation on the website
- OKRs to enhance proficiency in time management