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What are Communication Strategies OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Communication Strategies to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Communication Strategies OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Communication Strategies OKRs examples
You will find in the next section many different Communication Strategies Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to drive employee engagement through effective Compensation & Benefits strategies
ObjectiveDrive employee engagement through effective Compensation & Benefits strategies
KRReduce benefits-related inquiries by 20% through improving benefits communication
Develop clear, comprehensive benefits documentation for employees- Create a dedicated benefits FAQ section on internal portal
- Implement regular awareness sessions regarding benefits
- KRImplement a reward system leading to 15% more positive employee feedback
- Identify what truly motivates employees for suitable rewards
- Implement and communicate the new reward system companywide
- Create a clear, attainable, reward-based performance metric
- KRIncrease participation in compensation surveys by 25%
- Provide incentives for completing the survey
- Develop engaging marketing materials to promote compensation surveys
- Simplify the process to fill out surveys
OKRs to to incorporate all team members' perspectives in decision-making processes
- ObjectiveTo incorporate all team members' perspectives in decision-making processes
- KRImplement an anonymous feedback system for all major decisions within the next quarter
- Implement system and educate all on use
- Develop and test the chosen feedback system
- Research best anonymous feedback platforms or methods available
- KRIncrease team satisfaction with decision inclusivity by 25% as measured in quarterly surveys
- Implement a team voting system for major decision-making tasks
- Encourage various team members to lead weekly decision-making meetings
- Offer workshops on inclusive communication and decision-making strategies
- KRConduct bi-weekly team meetings to discuss and record individual team member's input
- Schedule bi-weekly meetings for team discussions
- Document individual team member's contributions
- Encourage each team member to participate actively
OKRs to improve stakeholder engagement and communication plan to enhance project success
- ObjectiveImprove stakeholder engagement and communication plan to enhance project success
- KRIncrease stakeholder satisfaction rating by 10% through improved communication and engagement strategies
- Create an online platform to provide stakeholders with easy access to information and updates
- Establish a consistent schedule for stakeholder meetings and ensure relevant topics are discussed
- Implement regular surveys to gather stakeholder feedback and identify areas for improvement
- Develop targeted communication strategies to effectively reach and engage stakeholders
- KRConduct stakeholder feedback survey to measure effectiveness of the communication and engagement plan
- Analyze survey responses to identify areas of improvement for the communication and engagement plan
- Implement changes based on survey findings to enhance effectiveness of communication and engagement strategies
- Conduct a follow-up survey to assess the impact of implemented changes and gather additional feedback
- Create and distribute stakeholder feedback survey to gather opinions and suggestions
- KRIdentify and prioritize key stakeholders by analyzing their influence and interest in the project
- Assess influence levels of stakeholders by analyzing their past involvement and decision-making power
- Determine stakeholders' level of interest in the project through surveys, interviews, or feedback sessions
- Prioritize stakeholders based on their influence and the level of interest they hold
- Conduct stakeholder analysis to identify individuals or organizations involved in the project
- KRImplement at least three initiatives aimed at strengthening relationships with key stakeholders
OKRs to execute practical strategies to recover project delay
- ObjectiveExecute practical strategies to recover project delay
- KRIdentify all major contributors to project delay within two weeks
- Conduct team interviews to discern potential project bottlenecks
- Review relevant communication and documentation
- Analyze project timeline and milestone deliverables
- KRProvide weekly status updates of project progress to all stakeholders
- Create weekly progress report for project
- Schedule weekly meetings for stakeholders
- Send weekly updates to every stakeholder
- KRImplement effective recovery solutions to reduce delay by 30%
- Assess current recovery procedures for inefficiencies
- Monitor and adjust new recovery strategies regularly
- Identify and implement faster recovery solutions
OKRs to increase engagement with 5 new 'non-Everyday' producers
- ObjectiveIncrease engagement with 5 new 'non-Everyday' producers
- KRFacilitate their first project or engagement by end of Week 12
- Implement project or engagement by Week 12
- Define the goals of the project or engagement by Week 9
- Assign roles and set timeline by Week 10
- KRSecure commitment from at least 5 out of these producers to engage by Week 8
- Reach out to these producers with a compelling pitch
- Negotiate and finalize engagement commitment by Week 8
- Identify and shortlist 5 producers for potential engagement
- KRIdentify and connect with 10 potential 'non-Everyday' producers by end of Week 4
- Research and identify 10 potential 'non-Everyday' producers
- Send out connection requests or emails by Week 4
- Draft personalized connection requests or emails
OKRs to shift newsroom operations towards a topic-first communication approach
- ObjectiveShift newsroom operations towards a topic-first communication approach
- KRIncrease audience engagement by 15% through topic-first content
- Research popular topics among current audience members
- Monitor and adjust content based on audience feedback
- Develop compelling content based on chosen topics
- KRImprove team knowledge on 5 key topics by 30% through training sessions
- Identify 5 key topics necessitating improved team knowledge
- Organize comprehensive training sessions on these topics
- Evaluate team's understanding after each session
- KRReduce time spent on channel-focused strategies by 25%
- Streamline content creation for all platforms
- Implement automation tools for posting schedules
- Delegate channel strategy work among team members
Communication Strategies OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Communication Strategies OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to qR code integration
- OKRs to enhance lead generation by delivering high-quality content
- OKRs to improve incident management priority classification
- OKRs to enhance competitiveness in compensation and benefits program
- OKRs to boost employees' understanding of corporate culture and core values
- OKRs to enhance IT service delivery with 30% faster response time