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tability.ioWhat are Client Relationship OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Client Relationship to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Client Relationship OKRs examples
You will find in the next section many different Client Relationship Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance client relationships through memorable Christmas gifts
ObjectiveEnhance client relationships through memorable Christmas gifts
KRChoose unique, personalized gifts for top 50 clients by analyzing preferences and interests
Identify top 50 clients and their specific preferences or interests- Purchase and deliver selected gifts to each client
- Research unique, personalized gift options related to these interests
- KRAchieve at least 85% on-time delivery for all client gifts
- Monitor and optimize delivery routes
- Train staff for efficient gift processing
- Implement an advanced order scheduling system
- KRIncrease client satisfaction by 10% post gift-receiving using response tracking surveys
- Distribute survey to clients after gift delivery
- Develop a post-gift receiving satisfaction survey
- Analyze survey responses to identify improvements
OKRs to enhance the quality of client communication
- ObjectiveEnhance the quality of client communication
- KRRespond to all client queries within a 24-hour period
- Check emails and voicemails frequently throughout the day
- Set reminders to respond to all unanswered queries
- Prioritize responding to client inquiries immediately
- KRIncrease client satisfaction rate to over 90% through regular surveys
- Monitor survey results and make necessary adjustments
- Create and implement regular client satisfaction surveys
- Develop a feedback implementation strategy
- KRValidate client problems are resolved 95% of the time by feedback after issue resolution
- Implement a system to track resolution success rate
- Create a post-resolution follow-up procedure
- Instruct team to collect feedback from clients
OKRs to elevate Rep-client relationship building skills
- ObjectiveElevate Rep-client relationship building skills
- KRAchieve a 10% increase in repeat customers through enhanced relationship management
- Conduct regular customer satisfaction surveys
- Personalize customer communication for stronger relations
- Implement a loyalty rewards program
- KRIncrease reps' client interaction by 20% through weekly training sessions
- Implement necessary adjustments based on training results
- Create an engaging weekly training program for sales representatives
- Track representatives' client interaction frequency regularly
- KRImprove client satisfaction score by 15%, measured via post-interaction surveys
- Address complaints urgently and empathetically
- Implement regular team training on customer service skills
- Initiate personalized follow-ups post client interactions
OKRs to enhance overall client satisfaction and relationship
- ObjectiveEnhance overall client satisfaction and relationship
- KRConduct client satisfaction surveys and achieve a minimum of 80% positive feedback
- Strategically implement feedback to improve services
- Identify appropriate satisfaction survey tool
- Distribute satisfaction survey to all existing clients
- KRReduce client complaints by 25%
- Introduce a quality control feedback system
- Initiate weekly reviews of client feedback
- Implement a training program to improve customer service skills
- KRIncrease client retention rate by 15%
- Develop a loyalty rewards program to encourage retention
- Enhance product offerings based on customer feedback
- Implement regular follow-ups and personalized communication with clients
OKRs to enhance client satisfaction and increase revenue from corporate catering services
- ObjectiveEnhance client satisfaction and increase revenue from corporate catering services
- KRIncrease repeat business by 25% by improving client relationship management
- Conduct regular customer satisfaction surveys
- Implement a personalized customer loyalty program
- Schedule consistent communication with repeat clients
- KRAchieve 20% revenue growth through upselling and introducing premium services
- Identify opportunities for upselling within existing customer base
- Develop attractive premium services based on market demands
- Implement strategic upselling and premium service promotion campaigns
- KRSecure a minimum of 10 new corporate contracts by improving marketing strategies
- Launch a revamped corporate-focused marketing strategy on digital platforms
- Develop sales pitches specifically tailored to potential corporate clients
- Initiate a targeted email marketing campaign for corporations
OKRs to contribute proactively to three Atlassian Services proposals
- ObjectiveContribute proactively to three Atlassian Services proposals
- KRGain customer acceptance on at least two proposals by the end of the quarter
- Schedule and conduct presentations of the proposals to customers
- Secure formal acceptance from at least two customers
- Develop clear and persuasive proposals for customer presentation
- KRDraft and submit one compelling proposal each month for client consideration
- Develop a compelling and concise proposal outline
- Identify desirable project proposals for the client
- Submit the completed proposal to the client
- KRIdentify and finalize five potential clients needing Atlassian Services by Week 2
OKRs to enhance provision of advisory services
- ObjectiveEnhance provision of advisory services
- KRAttain 25% more client engagements for advisory services by quarter end
- Offer discounted packages for new clients
- Conduct webinars to showcase expertise
- Implement aggressive marketing strategies for advisory services
- KROffer 3 new advisory services that cater to specific client needs
- Implement and market new advisory services
- Research current client's needs to identify gaps in advisory services
- Develop three new advisory service proposals
- KRImprove client satisfaction rate by 15% through superior advisory service
- Further customize advisory approaches for individual clients
- Implement ongoing customer service training for advisory staff
- Routinely solicit client feedback on advisory services
OKRs to strengthen sales representatives' client relationships
- ObjectiveStrengthen sales representatives' client relationships
- KRRaise average client satisfaction score by 20% in customer surveys
- Provide enhanced training on customer service for all staff members
- Implement more frequent, personalized follow-ups for client feedback
- Develop programs and incentives to boost client satisfaction
- KRConduct weekly training sessions on relationship-building strategies for sales reps
- Evaluate and adjust the training materials based on feedback
- Schedule weekly training sessions for sales reps
- Develop curriculum focused on relationship-building strategies
- KRIncrease client retention rate by 15% through enhanced client engagement activities
- Improve personalized client communication efforts
- Implement a regular client feedback and response strategy
- Develop upgraded loyalty or reward programs
OKRs to enhance the efficiency and effectiveness of legal service delivery
- ObjectiveEnhance the efficiency and effectiveness of legal service delivery
- KRIncrease client satisfaction rating to 95%
- Monitor feedback and swiftly address client complaints
- Conduct regular surveys to understand client needs and expectations
- Implement training programs to enhance customer service skills
- KRReduce average case handling time by 20%
- Regularly review and optimize case handling strategies
- Streamline case-related processes and resources
- Implement efficient case-handling training for all staff
- KRComplete 100% of legal documents without any errors
- Update and correct any errors found immediately
- Review all legal documents thoroughly for accuracy
- Obtain professional legal counsel for document verification
OKRs to maximize AI consulting services revenue
- ObjectiveMaximize AI consulting services revenue
- KRAchieve a 20% increase in the conversion rate from leads to paying clients
- Provide personalized follow-up communications to address specific client needs and enhance conversion rates
- Analyze the current lead nurturing process and identify areas for improvement
- Implement targeted email marketing campaigns to engage leads and drive conversions
- Optimize website landing pages to enhance user experience and encourage conversions
- KRReduce customer churn rate by 10% by improving customer satisfaction and retention strategies
- Offer loyalty programs and incentives to encourage customer loyalty and reduce churn rate
- Enhance product/service quality through constant monitoring and prompt resolution of customer feedback
- Implement personalized customer support strategies to enhance engagement and build stronger relationships
- Conduct customer satisfaction surveys to identify pain points and areas for improvement
- KRIncrease the average contract value by 15% through upselling and cross-selling
- Identify top-selling products/services and create bundled packages to increase cross-selling opportunities
- Analyze customer purchase history and behavior to develop personalized upsell/cross-sell recommendations
- Train sales team on effective upselling techniques and provide them with updated product knowledge
- Implement targeted marketing campaigns to educate customers on the benefits of upselling and cross-selling
- KRAcquire 10 new clients by implementing targeted marketing campaigns and referrals
- Encourage existing clients to refer new clients by offering incentives or rewards
- Design and launch a social media ad campaign to attract new clients
- Create a list of potential clients by analyzing the target market demographics
- Develop personalized email campaigns to reach out to potential clients
How to write your own Client Relationship OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Client Relationship OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Client Relationship OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Client Relationship OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to achieve substantial revenue increase through action-result decisions
- OKRs to acquire comprehensive understanding of various companies' missions
- OKRs to amplify customer acquisition for the 1:4 matrix product
- OKRs to surpass annual operation plan and meet free cash flow target
- OKRs to improve efficiency and effectiveness in QA and training workflows
- OKRs to enhance frontend development abilities using React