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10 strategies and tactics for Marketing Executive

What is Marketing Executive strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Marketing Executive strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Marketing Executive strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Marketing Executive strategy examples

You'll find below a list of Marketing Executive tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for creating a marketing and sales strategy for ERP system Odoo-Oracle

  • ⛳️ Strategy 1: Conduct comprehensive market research

    • Identify target market segments interested in ERP systems
    • Analyse competitors' marketing and sales tactics
    • Gather feedback from existing ERP users about their preferences
    • Use surveys and interviews to understand customer pain points
    • Study market trends related to ERP adoption
    • Identify geographical regions with the potential for high adoption rates
    • Determine the unique selling proposition of the Odoo-Oracle ERP system
    • Analyze customer demographics and psychographics
    • Research the pricing strategies of competing ERP solutions
    • Examine the technological advancements in the ERP landscape

  • ⛳️ Strategy 2: Develop a targeted marketing campaign

    • Create detailed customer personas to inform content creation
    • Design a comprehensive content marketing strategy with blogs, whitepapers, and case studies
    • Leverage social media platforms to create awareness and engage with potential clients
    • Implement an email marketing campaign targeting decision-makers
    • Develop educational webinars and workshops to showcase ERP benefits
    • Collaborate with industry influencers and thought leaders
    • Invest in search engine marketing to improve visibility
    • Use data analytics to track and refine marketing efforts
    • Offer free trials or demos to attract potential customers
    • Develop a referral program to leverage existing client networks

  • ⛳️ Strategy 3: Establish an effective sales strategy

    • Build a skilled sales team knowledgeable about the ERP system
    • Develop a value-based sales pitch highlighting system benefits
    • Implement a CRM system to manage leads and customer relationships
    • Train sales staff on handling objections and closing techniques
    • Use case studies and testimonials to build credibility with prospects
    • Establish partnerships with businesses that complement ERP solutions
    • Attend industry conferences and events to generate leads
    • Utilise targeted sales presentations and personalized demos
    • Create sales incentives and performance metrics for the team
    • Regularly review sales targets and adjust strategies accordingly
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Strategies and tactics for developing a strategic plan for a pharmaceutical company

  • ⛳️ Strategy 1: Expand product portfolio

    • Conduct market research to identify unmet needs and potential new therapeutic areas
    • Allocate budget and resources for research and development of new drugs
    • Establish strategic partnerships with biotech firms for co-development opportunities
    • Assess the feasibility of acquiring small promising pharmaceutical companies
    • Increase investment in biologics and biosimilars to match market trends
    • Implement a robust pipeline management system for tracking new product development
    • Engage with key opinion leaders to gather feedback and validate new product ideas
    • Develop a patent strategy to protect proprietary technology and formulations
    • Conduct clinical trials in multiple regions to speed up approval processes
    • Launch a marketing campaign focused on new product innovations

  • ⛳️ Strategy 2: Enhance operational efficiency

    • Implement lean manufacturing techniques to reduce production costs
    • Adopt digital technologies such as AI and IoT for tracking and predictive maintenance
    • Optimise supply chain management to reduce lead times and enhance distribution
    • Conduct a workforce training programme to improve productivity and skills
    • Establish a task force to identify and eliminate operational bottlenecks
    • Outsource non-core activities to specialized service providers
    • Negotiate better terms with suppliers to reduce procurement costs
    • Adopt energy-efficient practices to reduce operational costs and support sustainability
    • Implement an integrated ERP system for better resource management
    • Continuously monitor key performance indicators to assess improvements

  • ⛳️ Strategy 3: Strengthen market position

    • Expand sales force and training to improve national and international reach
    • Increase investment in digital marketing to engage with healthcare professionals and patients
    • Form strategic alliances with healthcare providers to boost product endorsements
    • Participate in industry conferences and exhibitions to strengthen brand presence
    • Offer patient support programmes to improve treatment adherence and brand loyalty
    • Develop a competitive pricing strategy to ensure affordability and maximise market share
    • Enhance customer relationship management systems to better serve clients
    • Leverage data analytics to understand market trends and customer preferences
    • Identify and target emerging markets with growing pharmaceutical demands
    • Monitor competitor activities and market changes for timely strategic adjustments
product-portfoliomarket-researchresearch-and-development-managermarketing-executivesales-and-marketing-teamoperations-team
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Strategies and tactics for achieving strong revenue growth and breaking through 1.5M in ARR

  • ⛳️ Strategy 1: Expand customer base

    • Conduct market research to identify new target markets
    • Launch targeted marketing campaigns to reach new customer segments
    • Offer special promotions and discounts to attract new customers
    • Enhance online presence through SEO and social media marketing
    • Develop partnerships with complementary businesses
    • Attend industry events and trade shows to generate leads
    • Create and distribute valuable content to engage potential customers
    • Implement a referral program to encourage existing customers to refer others
    • Optimise website and sales funnel for conversions
    • Track and analyse customer acquisition metrics to refine strategies

  • ⛳️ Strategy 2: Increase customer retention

    • Implement a customer loyalty programme
    • Regularly collect and act on customer feedback
    • Enhance customer support and response times
    • Offer exclusive benefits and deals to long-term customers
    • Develop a customer onboarding process to ensure smooth transitions
    • Regularly update customers on new features and product improvements
    • Create a community forum or group for customers to interact
    • Send personalised communications based on customer behaviour
    • Monitor usage patterns to identify and address potential churn risks
    • Regularly analyse retention metrics to identify areas for improvement

  • ⛳️ Strategy 3: Upsell and cross-sell to existing customers

    • Develop additional products or services that complement existing offerings
    • Identify customer segments that would benefit most from additional offerings
    • Train sales teams on upselling and cross-selling techniques
    • Create packages or bundles to offer more value to customers
    • Utilise customer data to personalise upsell and cross-sell recommendations
    • Offer limited-time deals to encourage additional purchases
    • Highlight the benefits of additional products or services in marketing materials
    • Create case studies showcasing success stories of customers who utilised additional offerings
    • Use email marketing campaigns to promote upsell and cross-sell opportunities
    • Track and analyse upsell and cross-sell performance metrics to adjust strategies
revenue-growthcustomer-retentionmarketing-managersales-executivemarketing-teamsales-team
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Strategies and tactics for launching a blue-collar manpower staffing business in Delhi NCR

  • ⛳️ Strategy 1: Create an effective marketing plan

    • Conduct a market analysis to identify target clients and assess competitors
    • Develop a strong brand identity with a unique value proposition
    • Implement digital marketing campaigns including SEO and social media marketing
    • Network with industry professionals at events and join relevant business forums
    • Utilise content marketing by publishing relevant blog posts and case studies
    • Develop partnerships with local businesses for cross-promotions
    • Create a referral program to incentivise existing clients for new leads
    • Utilise email marketing campaigns targeting potential and existing clients
    • Measure the effectiveness of different marketing channels and optimise
    • Set quarterly goals for lead generation and track performance regularly

  • ⛳️ Strategy 2: Optimise the sales funnel for revenue generation

    • Train sales team on effective lead conversion techniques
    • Define standard sales processes and create a robust CRM system
    • Set monthly sales targets based on marketing conversions
    • Regular follow-ups with potential clients to nurture leads
    • Use data analytics to predict customer behaviour and customise pitches
    • Create compelling sales presentations highlighting service value
    • Offer customised packages to large clients for long-term contracts
    • Provide excellent customer service to ensure client retention
    • Collect feedback from clients to improve sales approaches
    • Review sales performance metrics weekly and adjust strategies

  • ⛳️ Strategy 3: Streamline operations for efficiency and value addition

    • Document all operational processes to ensure standardisation
    • Invest in technology for workflow management and efficiency
    • Train staff regularly on best practices and new processes
    • Implement a quality control system to maintain service standards
    • Create a scheduling system for optimal resource utilisation
    • Regularly gather client feedback to identify areas for improvement
    • Implement a reward system for staff to encourage high performance
    • Achieve operational efficiency to reduce service delivery time
    • Ensure compliance with regional and industry regulations
    • Set KPIs to measure operational success and track improvements

  • ⛳️ Strategy 4: Invest in research and development

    • Allocate budget annually for R&D initiatives
    • Research market trends to identify new service opportunities
    • Develop pilots for new service offerings to test viability
    • Collect and analyse feedback from pilot phases
    • Implement successful pilots into service packages
    • Monitor industry innovations and incorporate relevant ones
    • Engage with experts for innovative ideas and practices
    • Conduct client surveys to discover service needs
    • Partner with research institutions for collaborative projects
    • Present new services to sales teams for effective marketing

  • ⛳️ Strategy 5: Ensure financial accuracy and compliance

    • Set up a reliable accounting system for accurate financial tracking
    • Conduct regular audits to ensure financial accuracy
    • Develop comprehensive financial reports for stakeholder review
    • Ensure compliance with local tax and labour laws
    • Automate billing processes to reduce errors
    • Train finance team on latest compliance changes regularly
    • Implement strong internal controls to prevent fraud
    • Analyse cash flow to prevent financial discrepancies
    • Use financial forecasts to guide business strategy decisions
    • Set clear budgetary goals and monitor expenditure closely

  • ⛳️ Strategy 6: Strengthen human resources management

    • Develop a detailed recruitment plan based on forecasted needs
    • Implement a structured onboarding process for new hires
    • Regularly conduct training programmes for skill development
    • Establish a mentorship program for employee growth
    • Set KPIs for HR functions and regularly review performance
    • Use data analytics for effective recruitment and resource planning
    • Develop a reward and recognition program to boost morale
    • Ensure compliance with labour laws and employment regulations
    • Create succession plans for key positions
    • Hold regular feedback sessions to improve HR practices

  • ⛳️ Strategy 7: Regularly review and manage strategic initiatives

    • Establish weekly and monthly review meetings for all functions
    • Develop a strategic dashboard to monitor function performance
    • Evaluate new ideas and assess their potential impact
    • Conduct SWOT analyses to refine strategic initiatives
    • Encourage cross-departmental collaboration for idea generation
    • Set clear strategic goals aligning with business objectives
    • Develop contingency plans for potential business risks
    • Align resources effectively to support strategic priorities
    • Engage with external consultants for objective reviews
    • Regularly update the business plan based on review outcomes
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Strategies and tactics for crafting a comprehensive strategic plan

  • ⛳️ Strategy 1: Evaluate the current situation

    • Conduct a SWOT analysis to assess strengths, weaknesses, opportunities, and threats
    • Review the organisation's mission and vision statements
    • Analyse current market and industry trends
    • Evaluate past performance and outcomes
    • Gather feedback from stakeholders including employees, customers, and partners
    • Identify existing resources and capabilities
    • Review financial statements and budget allocations
    • Conduct a competitor analysis
    • Assess compliance with legal and regulatory requirements
    • Identify gaps and areas for improvement

  • ⛳️ Strategy 2: Define strategic objectives

    • Set clear and measurable short-term and long-term goals
    • Determine key performance indicators (KPIs) for tracking progress
    • Align objectives with the overall mission and vision
    • Prioritise objectives based on importance and impact
    • Ensure objectives are SMART (Specific, Measurable, Achievable, Relevant, Time-bound)
    • Develop a timeline for achieving each objective
    • Involve stakeholders in the goal-setting process
    • Identify potential obstacles and plan solutions
    • Ensure objectives align with market opportunities
    • Review and adjust objectives regularly to remain relevant

  • ⛳️ Strategy 3: Implement and monitor the plan

    • Develop detailed action plans for each objective
    • Assign roles and responsibilities to team members
    • Allocate resources and budget effectively
    • Set up regular progress review meetings
    • Use performance management tools to monitor KPIs
    • Provide training and development for staff as needed
    • Communicate the plan and progress to all stakeholders
    • Adapt to changes in the market or organisation
    • Celebrate milestones and achievements
    • Review and revise the plan annually to ensure continued alignment with goals
strategic-planningswot-analysisstrategic-plannerproject-managerexecutive-management-teammarketing-team
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Strategies and tactics for achieving 10 Million Dollars in Revenue

  • ⛳️ Strategy 1: Enhance Customer Acquisition

    • Conduct detailed market research to identify target demographics
    • Optimise online advertising campaigns using social media and search engines
    • Implement an enticing referral programme to encourage word-of-mouth marketing
    • Develop and utilise customer personas to inform marketing strategies
    • Create compelling content to attract and engage potential customers
    • Host webinars or live demos to showcase product features routinely
    • Leverage email marketing to nurture leads through a series of touchpoints
    • Expand business partnerships to access new customer segments
    • Analyse customer acquisition channels to allocate budget effectively
    • Set measurable targets for new customer growth each quarter

  • ⛳️ Strategy 2: Increase Customer Retention and Upselling

    • Introduce loyalty programmes to reward repeat customers
    • Regularly gather customer feedback to improve product offerings
    • Conduct customer training sessions to ensure product understanding and utilisation
    • Utilise data analytics to predict customer needs and propose suitable products
    • Deploy a customer success team to assist clients with their needs
    • Develop upselling and cross-selling strategies tailored to customer purchase history
    • Enhance the user experience through website and product interfaces
    • Offer time-limited discounts on upgrades or additional services
    • Create personalised marketing campaigns based on customer behaviour
    • Host exclusive events for loyal customers to deepend brand connection

  • ⛳️ Strategy 3: Expand Market Reach

    • Research and enter new geographical markets with existing products
    • Partner with local distributors to establish a presence in new regions
    • Adjust pricing strategies to appeal to different market segments
    • Develop and translate marketing materials for local audiences
    • Participate in industry trade shows and networking events globally
    • Utilise influencer marketing to gain foothold in new or emerging markets
    • Establish an online store presence on international e-commerce platforms
    • Seek collaborative opportunities with complementary businesses
    • Conduct competitor analysis in new markets to adjust offerings accordingly
    • Set targets for market expansion and regularly review progress
revenue-growthmarket-expansionmarketing-managerbusiness-development-executivesales-teamcustomer-success-team
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Strategies and tactics for increasing Awareness of Zimbabwe Stanbic Bank Private & Executive Banking Offering

  • ⛳️ Strategy 1: Leverage Digital Marketing Strategies

    • Develop targeted social media campaigns on platforms like Facebook, Instagram, and LinkedIn to reach affluent audiences
    • Utilise search engine marketing (SEM) to ensure visibility on search platforms like Google with high-intent keywords related to private banking
    • Create engaging and informative content focused on the benefits of private banking tailored for affluent customers
    • Implement email marketing campaigns targeting existing and potential high-net-worth clients
    • Use programmatic advertising to serve personalised ads on websites frequently visited by affluent individuals
    • Collaborate with influencers or thought leaders in finance to amplify brand messaging
    • Host virtual webinars on wealth management and private banking services
    • Utilise web analytics to segment affluent audiences for personalised retargeting
    • Invest in video marketing campaigns on prominent video platforms with high reach among target demographics
    • Optimise mobile experience to cater to the growing number of mobile-first affluent customers

  • ⛳️ Strategy 2: Engage in Out-of-Home and Print Advertising

    • Place advertisements in well-regarded national and local newspapers frequented by the target audience
    • Utilise billboards in high-traffic affluent neighbourhoods and premium locations
    • Sponsor events and exhibitions popular among the affluent to enhance brand presence
    • Place ads in lifestyle and luxury magazines such as those focusing on travel, homes, and investments
    • Create eye-catching posters and flyers for distribution in select premium hotels and lounges
    • Advertise in golf club publications and other niche segments attended by affluent individuals
    • Partner with airline and airport publications to reach business and first-class travellers
    • Launch a series of podcasts or radio segments on finance-related topics on channels popular with professionals
    • Use train and public transport advertising strategically in areas with high-income demographic commuters
    • Employ print inserts in financial newspapers or magazines targeting professionals in business districts

  • ⛳️ Strategy 3: Establish Strategic Partnerships and Networking

    • Initiate partnerships with luxury brands to co-host exclusive events for high-net-worth individuals
    • Collaborate with leading real estate firms to offer banking services to property investors and homeowners
    • Create referral schemes with existing high-value customers to encourage word-of-mouth marketing
    • Engage with professional associations and clubs to provide specialised banking seminars or workshops
    • Offer bespoke financial planning sessions in collaboration with top consultancy firms
    • Sponsor charity events or galas favoured by affluent communities to increase brand visibility
    • Work with wealth and asset management firms to cross-promote services to their client base
    • Organise networking events focused on business growth and investment opportunities
    • Leverage local chambers of commerce for introductions to potential premium clients
    • Develop collaborations with educational institutions for financial literacy programs aimed at affluent families
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Strategies and tactics for implementing a Customer Service Strategy

  • ⛳️ Strategy 1: Reinforce Existing Processes and Standards

    • Reconfirm 24-hour response standard across all service channels
    • Refresh standard operating procedures (SOPs) for top issues quarterly
    • Standardise communication templates for WhatsApp, Email, and Instagram
    • Improve accuracy in escalation tracking and categorisation
    • Establish weekly cross-functional synchronization meetings with Logistics
    • Begin tagging Voice of Customer (VoC) data for insights
    • Launch a standardised training program for new and existing staff
    • Share regular customer service insights updates with Marketing and Operations
    • Strengthen internal compliance for issue follow-up procedures
    • Utilise dashboards to track and review issue resolution metrics

  • ⛳️ Strategy 2: Expand and Automate Self-Service Options

    • Launch a Help Center with region-specific frequently asked questions (FAQs)
    • Integrate self-service links into WhatsApp, email signatures, and order emails
    • Develop automated replies for common queries on WhatsApp
    • Introduce QR codes on packaging directing to support resources
    • Implement a self-service triage system for customer queries
    • Standardise delivery timeline communications per region
    • Enhance order visibility with tracking tools for customers
    • Expand Help Center content to include product care and courier information
    • Introduce automated flows for processing tracking and returns
    • Measure usage rates and effectiveness of self-service tools quarterly

  • ⛳️ Strategy 3: Strengthen Cross-Functional Collaboration and Insight Sharing

    • Maintain clear roles between Customer Service, Logistics, and Marketing
    • Establish monthly meetings to map courier delays and warehouse patterns
    • Share VoC reports and insights with Marketing and Product teams regularly
    • Coordinate with Marketing for proactive customer communication
    • Compile detailed weekly and monthly customer insights summaries
    • Enhance collaboration with Product on VoC data to inform enhancements
    • Sync with Marketing prior to each product launch for aligned messaging
    • Develop joint dashboards to track operational and customer experience metrics
    • Create a shared calendar for expected updates and communication
    • Ensure predictable service quality across all touchpoints and teams
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Strategies and tactics for revamping Brand, Marketing, and Communications

  • ⛳️ Strategy 1: Reposition the Brand

    • Conduct a brand audit to understand current perceptions and areas for improvement
    • Define a clear brand vision and mission that resonates with target audiences
    • Develop new brand guidelines and identity that reflect the repositioning
    • Engage key stakeholders in workshops to ensure alignment with the new brand direction
    • Create a compelling brand narrative that tells our story and differentiates us from competitors
    • Update all brand assets, including the website and social media profiles, to reflect the new positioning
    • Launch an internal campaign to build brand buy-in and strengthen team morale
    • Leverage customer testimonials and case studies to build credibility
    • Identify strategic partnerships that can amplify the new brand positioning
    • Measure brand perception through surveys and adjust strategy as needed

  • ⛳️ Strategy 2: Revitalize the Marketing Strategy

    • Conduct market research to identify key customer segments and their needs
    • Develop a content marketing plan that delivers valuable and relevant information to our audience
    • Utilise digital marketing channels such as social media, SEO, and PPC to increase brand visibility
    • Create targeted marketing campaigns that align with customer segments
    • Implement a CRM system to personalise marketing efforts and enhance customer relationships
    • Develop a customer loyalty program to increase retention and encourage referrals
    • Analyse competitor marketing strategies and identify opportunities for differentiation
    • Host webinars and events to engage with customers and educate them about our offerings
    • Leverage analytics tools to track marketing performance and make data-driven decisions
    • Continuously iterate marketing strategies based on feedback and market changes

  • ⛳️ Strategy 3: Enhance Communications

    • Assess the current communication channels and identify areas for improvement
    • Develop a comprehensive communications plan that aligns with the overall strategy
    • Enhance internal communications to keep teams informed and motivated
    • Craft clear and consistent messaging for all external communications
    • Utilise storytelling techniques to make communications more engaging and relatable
    • Build relationships with media outlets to increase positive coverage
    • Implement a proactive PR strategy to manage potential crises effectively
    • Monitor social media conversations and respond promptly to questions and feedback
    • Provide communications training to staff members to ensure consistency
    • Evaluate the effectiveness of communication strategies through regular reviews
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Strategies and tactics for pivoting From NASA Support to Army Support

  • ⛳️ Strategy 1: Conduct a comprehensive analysis and establish a foundation

    • Identify the key differences between NASA and Army contracts
    • Conduct a market analysis to understand Army contract opportunities
    • Assess current organisational capabilities and resources
    • Develop a comprehensive SWOT analysis specific to Army contracts
    • Align current mission and vision statements with Army objectives
    • Determine potential barriers during the transition and mitigate them
    • Evaluate existing relationships within the Army procurement space
    • Review compliance requirements specific to Army contracts
    • Create a knowledge repository for team reference
    • Educate and train team members on the nuances of Army contracts

  • ⛳️ Strategy 2: Recalibrate organisational focus and strategies

    • Reformulate the mission and vision to align with Army contract objectives
    • Identify new key priorities that support Army-centric goals
    • Define strategic pillars that align with the Army’s mission and objectives
    • Set measurable goals and objectives under each strategic pillar
    • Design an initial 12-month roadmap for transition and execution
    • Develop a communications plan for internal and external stakeholders
    • Allocate a dedicated team to spearhead the transition
    • Rebrand and reposition marketing materials to appeal to the Army
    • Engage with Army decision-makers and influencers
    • Evaluate and potentially restructure the organisational team composition

  • ⛳️ Strategy 3: Execute and monitor the transition process

    • Implement the 12-month transition roadmap
    • Regularly review and revise the SWOT analysis as the transition progresses
    • Monitor and evaluate progress against set goals and objectives
    • Collect feedback from team members and stakeholders on the transition
    • Host regular meetings to ensure team alignment and address issues
    • Adjust strategies and action items based on real-time insights
    • Celebrate and communicate crucial milestones achieved with the transition
    • Prepare a comprehensive report at each phase of the transition
    • Explore continuous improvement opportunities throughout the process
    • Establish long-term objectives post-transition to sustain Army contract success
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How to track your Marketing Executive strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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