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10 strategies and tactics for Marketing Strategy

What is Marketing Strategy strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Marketing Strategy strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Marketing Strategy strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Marketing Strategy strategy examples

We've added many examples of Marketing Strategy tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for growing Sales and Market Penetration for IMZ Corporate's IoT Solutions

  • ⛳️ Strategy 1: Enter the state excise departments market

    • Conduct market intelligence in Maharashtra, Jharkhand, Karnataka, and Kerala
    • Develop hyper-localized solution templates based on collected data
    • Map region-specific pain points to showcase immediate value
    • Create a narrative highlighting technological disruption in liquor supply chain management
    • Develop predictive analytics demonstrating cost savings beyond traditional tracking
    • Design cost-effective pilot programs with minimal client investment
    • Implement a 'Zero-Risk Pilot Program' with performance-linked pricing
    • Create transparent, data-driven ROI calculators
    • Offer flexible implementation models allowing modular scaling
    • Provide complimentary initial security and efficiency audits

  • ⛳️ Strategy 2: Target food corporations for market penetration

    • Identify Jharkhand Food Corporation as strategic entry point
    • Evaluate target based on openness to technological innovation and existing challenges
    • Develop a comprehensive digital security ecosystem extending beyond traditional tracking
    • Design modular solutions adaptable to various organisational complexities
    • Integrate machine learning algorithms for predictive loss prevention
    • Create user-friendly dashboards for real-time insights
    • Establish trust through transparent technological demonstrations
    • Offer phased implementation with clear milestone-based achievements
    • Provide continuous support and commit to technology evolution
    • Establish collaborative feedback mechanisms for improvement

  • ⛳️ Strategy 3: Penetrate the railway sector with innovative IoT solutions

    • Identify critical security and operational pain points in railway logistics
    • Develop comprehensive security solutions exceeding traditional tracking
    • Create a technology sandbox for continuous solution refinement
    • Integrate multiple tracking technologies including GPS, RFID, and AI-powered analytics
    • Develop predictive maintenance and security algorithms
    • Create a unified monitoring platform with intuitive interfaces
    • Ensure AIS 140 compliance with additional innovative features
    • Leverage academic and research partnerships to bolster credibility
    • Obtain necessary certifications and security clearances
    • Demonstrate technological superiority through live pilot programs
market-penetrationiot-solutionsmarket-researchertechnology-analystsales-teamtechnology-innovation-team
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Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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    strategyobjectivestrategistmarketing-managerstrategy-teammarketing-team
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    Strategies and tactics for implementing a marketing strategy for Homesloc

    • ⛳️ Strategy 1: Enhance online presence

      • Revamp the website with user-friendly navigation focusing on banquet hall solutions
      • Implement SEO strategies targeting keywords related to banquet hall solutions in India
      • Start a blog focusing on event planning tips and trends to drive traffic
      • Leverage social media platforms to showcase visually appealing content of venues and events
      • Use influencer marketing to reach a broader audience interested in event planning
      • Launch online campaigns that offer deals or discounts for first-time users
      • Engage with customers through regular newsletters with updates and offers
      • Create a YouTube channel featuring virtual tours of banquet halls
      • Optimise listing profiles on online directories for banquet venues
      • Utilise Google Ads targeting event planners and organisers

    • ⛳️ Strategy 2: Build strategic partnerships

      • Partner with wedding planners to showcase exclusive banquet hall packages
      • Collaborate with corporate event organisers for business-related banquet solutions
      • Form alliances with local caterers to provide all-inclusive packages
      • Engage with travel agencies to include banquet hall bookings for events
      • Join event planning associations to network and gain credibility
      • Develop partnerships with universities for college event planning
      • Connect with real estate developers to offer event planning for new properties
      • Work with florists and decorators to offer bundled services
      • Offer referral incentives to partners for each conversion
      • Negotiate cross-promotional opportunities with complementary businesses

    • ⛳️ Strategy 3: Leverage customer experience and feedback

      • Implement a customer feedback system post-event to gather insights
      • Use feedback to improve service offerings and customer satisfaction
      • Display customer testimonials and case studies on the website
      • Create loyalty programmes rewarding repeat customers
      • Host exclusive events or workshops for loyal customers
      • Develop a referral programme encouraging customers to recommend Homesloc
      • Train staff on delivering excellent customer service consistently
      • Conduct surveys to understand customer needs and preferences
      • Incorporate innovative technology solutions to enhance the booking experience
      • Engage with customers on social media to build a community and gather insights
    marketing-strategyonline-presencedigital-marketing-specialistpartnership-managermarketing-teamcustomer-service-team
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    Strategies and tactics for creating a comprehensive marketing plan

    • ⛳️ Strategy 1: Conduct a thorough market analysis

      • Identify key demographics and target audience for the events
      • Analyse competitor marketing strategies to identify opportunities and threats
      • Assess current market trends specific to the event industry
      • Gather feedback from past event attendees to understand their preferences
      • Use online tools to measure brand sentiment and awareness
      • Research potential new markets for events
      • Analyse sales data to identify peak and low periods
      • Evaluate the effectiveness of past marketing campaigns
      • Identify emerging marketing channels that could be leveraged
      • Summarise findings in a comprehensive market analysis report

    • ⛳️ Strategy 2: Develop a coordinated marketing communications plan

      • Create a master timeline of events to align marketing efforts
      • Define clear messaging and branding guidelines for consistency
      • Identify key marketing channels including social media, print, and digital
      • Develop promotional materials tailored to each event
      • Plan a content calendar to ensure consistent communication
      • Set measurable goals and KPIs for each marketing campaign
      • Segment the target audience for tailored messaging and outreach
      • Partner with influencers relevant to the event industry
      • Coordinate regular meetings with the events team for alignment
      • Use digital marketing tools to schedule and automate outreach

    • ⛳️ Strategy 3: Leverage partnerships and collaborations

      • Identify potential local business partners with aligned interests
      • Negotiate partnerships for cross-promotion opportunities
      • Host joint events to leverage shared audiences
      • Create co-branded marketing materials with partners
      • Utilise partners' marketing channels for broader reach
      • Establish strong relationships with media outlets
      • Offer sponsorship packages to businesses for events
      • Organise networking sessions to enhance partner relationships
      • Develop joint social media campaigns with partners
      • Evaluate partnership success metrics post-events
    marketingpartnershipsmarketing-managerevent-coordinatormarketing-teamevents-team
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    Strategies and tactics for developing a marketing strategy for scented candles

    • ⛳️ Strategy 1: Establish a strong sales plan

      • Set clear sales targets for each quarter
      • Identify the target customer segment for scented candles
      • Develop bundled offers or seasonal packages to increase average order value
      • Establish relationships with retail stores and online marketplaces
      • Train sales staff with knowledge about the different scents and benefits
      • Utilise customer feedback to refine sales pitch and product offerings
      • Incorporate a loyalty programme for repeat customers
      • Set up sales incentives for team members to achieve targets
      • Plan for seasonal demand spikes with appropriate inventory
      • Evaluate sales performance monthly to adjust tactics

    • ⛳️ Strategy 2: Use advertising and promotion to boost awareness

      • Implement targeted social media campaigns focusing on visual platforms like Instagram and Pinterest
      • Collaborate with influencers who focus on home décor and wellness
      • Offer promotional discounts during major holidays
      • Host workshops or events that focus on the experience of candle making
      • Send out press releases to lifestyle magazines and blogs
      • Create a referral programme to encourage word-of-mouth marketing
      • Utilise search engine marketing to capture organic traffic
      • Distribute samples in spa centres or wellness events
      • Utilise email marketing to nurture leads and announce promotions
      • Gather and showcase customer testimonials and reviews

    • ⛳️ Strategy 3: Determine selling outlets and pricing strategies

      • Sell through e-commerce platforms like Etsy, Amazon, and own website
      • Explore contracts with boutique stores and home décor shops
      • Determine the preferred market outlet based on customer data
      • Become a qualified supplier by meeting specific buyer requirements
      • Apply competitive pricing by analysing the market and adjusting accordingly
      • Calculate costs accurately to set a profitable yet attractive price point
      • Utilise options and forward pricing to mitigate risks of raw material costs
      • Consider production contracting with suppliers for stable terms
      • Explore marketing contracts to assure outlet partnerships
      • Opt for liability insurance to protect against any product defects
    marketingstrategysales-managermarketing-coordinatorsales-teamadvertising-team
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    Strategies and tactics for marketing a Sri Lanka religious trip

    • ⛳️ Strategy 1: Leverage social media marketing

      • Create engaging content showcasing Sri Lanka's religious sites
      • Run targeted ads on Facebook and Instagram focusing on religious groups
      • Collaborate with travel influencers specialising in religious tourism
      • Use Instagram stories to highlight daily experiences and testimonials
      • Create a Facebook event for the trip and invite relevant groups
      • Use Pinterest to create boards with beautiful images of religious sites
      • Initiate a hashtag campaign encouraging user-generated content
      • Host a Q&A session on Instagram Live discussing trip details
      • Share success stories and experiences from past travellers
      • Use Facebook polls to engage the audience and gauge interest

    • ⛳️ Strategy 2: Establish partnerships with local religious organisations

      • Identify key religious organisations and communities in Sri Lanka
      • Propose mutually beneficial partnerships to promote the trip
      • Create co-branded content to share across partner networks
      • Offer special deals or discounts for partner organisation members
      • Organise joint events or webinars showcasing the trip
      • Invite religious leaders to endorse the trip within their communities
      • Provide educational materials to partners emphasising trip value
      • Distribute flyers and posters in local religious centres
      • Integrate the trip into religious events or celebrations
      • Facilitate direct communication between partners and potential travellers

    • ⛳️ Strategy 3: Enhance website SEO and content marketing

      • Optimise the website with keywords related to religious tourism in Sri Lanka
      • Publish blog posts highlighting the significance of sites to be visited
      • Ensure the website is mobile friendly and easy to navigate
      • Create a FAQ section addressing common questions about the trip
      • Develop detailed itineraries showcasing day-to-day activities
      • Incorporate video testimonials from past participants
      • Set up a newsletter to provide updates and special offers
      • Use Google Ads to target keywords related to religious travel
      • Implement a booking system that is simple and user-friendly
      • Track website analytics to continually improve user experience
    religious-tourismsocial-media-marketingmarketing-specialisttravel-influencercontent-creation-teamseo-team
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    How to track your Marketing Strategy strategies and tactics

    Having a plan is one thing, sticking to it is another.

    Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

    A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

    More strategies recently published

    We have more templates to help you draft your team goals and OKRs.

    Planning resources

    OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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