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10 strategies and tactics for Marketing Strategy

What is Marketing Strategy strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Marketing Strategy strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Marketing Strategy strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Marketing Strategy strategy examples

We've added many examples of Marketing Strategy tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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    strategyobjectivestrategistmarketing-managerstrategy-teammarketing-team
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    Strategies and tactics for creating a comprehensive marketing plan

    • ⛳️ Strategy 1: Conduct a thorough market analysis

      • Identify key demographics and target audience for the events
      • Analyse competitor marketing strategies to identify opportunities and threats
      • Assess current market trends specific to the event industry
      • Gather feedback from past event attendees to understand their preferences
      • Use online tools to measure brand sentiment and awareness
      • Research potential new markets for events
      • Analyse sales data to identify peak and low periods
      • Evaluate the effectiveness of past marketing campaigns
      • Identify emerging marketing channels that could be leveraged
      • Summarise findings in a comprehensive market analysis report

    • ⛳️ Strategy 2: Develop a coordinated marketing communications plan

      • Create a master timeline of events to align marketing efforts
      • Define clear messaging and branding guidelines for consistency
      • Identify key marketing channels including social media, print, and digital
      • Develop promotional materials tailored to each event
      • Plan a content calendar to ensure consistent communication
      • Set measurable goals and KPIs for each marketing campaign
      • Segment the target audience for tailored messaging and outreach
      • Partner with influencers relevant to the event industry
      • Coordinate regular meetings with the events team for alignment
      • Use digital marketing tools to schedule and automate outreach

    • ⛳️ Strategy 3: Leverage partnerships and collaborations

      • Identify potential local business partners with aligned interests
      • Negotiate partnerships for cross-promotion opportunities
      • Host joint events to leverage shared audiences
      • Create co-branded marketing materials with partners
      • Utilise partners' marketing channels for broader reach
      • Establish strong relationships with media outlets
      • Offer sponsorship packages to businesses for events
      • Organise networking sessions to enhance partner relationships
      • Develop joint social media campaigns with partners
      • Evaluate partnership success metrics post-events
    marketingpartnershipsmarketing-managerevent-coordinatormarketing-teamevents-team
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    Strategies and tactics for developing a marketing strategy for scented candles

    • ⛳️ Strategy 1: Establish a strong sales plan

      • Set clear sales targets for each quarter
      • Identify the target customer segment for scented candles
      • Develop bundled offers or seasonal packages to increase average order value
      • Establish relationships with retail stores and online marketplaces
      • Train sales staff with knowledge about the different scents and benefits
      • Utilise customer feedback to refine sales pitch and product offerings
      • Incorporate a loyalty programme for repeat customers
      • Set up sales incentives for team members to achieve targets
      • Plan for seasonal demand spikes with appropriate inventory
      • Evaluate sales performance monthly to adjust tactics

    • ⛳️ Strategy 2: Use advertising and promotion to boost awareness

      • Implement targeted social media campaigns focusing on visual platforms like Instagram and Pinterest
      • Collaborate with influencers who focus on home décor and wellness
      • Offer promotional discounts during major holidays
      • Host workshops or events that focus on the experience of candle making
      • Send out press releases to lifestyle magazines and blogs
      • Create a referral programme to encourage word-of-mouth marketing
      • Utilise search engine marketing to capture organic traffic
      • Distribute samples in spa centres or wellness events
      • Utilise email marketing to nurture leads and announce promotions
      • Gather and showcase customer testimonials and reviews

    • ⛳️ Strategy 3: Determine selling outlets and pricing strategies

      • Sell through e-commerce platforms like Etsy, Amazon, and own website
      • Explore contracts with boutique stores and home décor shops
      • Determine the preferred market outlet based on customer data
      • Become a qualified supplier by meeting specific buyer requirements
      • Apply competitive pricing by analysing the market and adjusting accordingly
      • Calculate costs accurately to set a profitable yet attractive price point
      • Utilise options and forward pricing to mitigate risks of raw material costs
      • Consider production contracting with suppliers for stable terms
      • Explore marketing contracts to assure outlet partnerships
      • Opt for liability insurance to protect against any product defects
    marketingstrategysales-managermarketing-coordinatorsales-teamadvertising-team
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    Strategies and tactics for marketing a Sri Lanka religious trip

    • ⛳️ Strategy 1: Leverage social media marketing

      • Create engaging content showcasing Sri Lanka's religious sites
      • Run targeted ads on Facebook and Instagram focusing on religious groups
      • Collaborate with travel influencers specialising in religious tourism
      • Use Instagram stories to highlight daily experiences and testimonials
      • Create a Facebook event for the trip and invite relevant groups
      • Use Pinterest to create boards with beautiful images of religious sites
      • Initiate a hashtag campaign encouraging user-generated content
      • Host a Q&A session on Instagram Live discussing trip details
      • Share success stories and experiences from past travellers
      • Use Facebook polls to engage the audience and gauge interest

    • ⛳️ Strategy 2: Establish partnerships with local religious organisations

      • Identify key religious organisations and communities in Sri Lanka
      • Propose mutually beneficial partnerships to promote the trip
      • Create co-branded content to share across partner networks
      • Offer special deals or discounts for partner organisation members
      • Organise joint events or webinars showcasing the trip
      • Invite religious leaders to endorse the trip within their communities
      • Provide educational materials to partners emphasising trip value
      • Distribute flyers and posters in local religious centres
      • Integrate the trip into religious events or celebrations
      • Facilitate direct communication between partners and potential travellers

    • ⛳️ Strategy 3: Enhance website SEO and content marketing

      • Optimise the website with keywords related to religious tourism in Sri Lanka
      • Publish blog posts highlighting the significance of sites to be visited
      • Ensure the website is mobile friendly and easy to navigate
      • Create a FAQ section addressing common questions about the trip
      • Develop detailed itineraries showcasing day-to-day activities
      • Incorporate video testimonials from past participants
      • Set up a newsletter to provide updates and special offers
      • Use Google Ads to target keywords related to religious travel
      • Implement a booking system that is simple and user-friendly
      • Track website analytics to continually improve user experience
    religious-tourismsocial-media-marketingmarketing-specialisttravel-influencercontent-creation-teamseo-team
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    Strategies and tactics for developing a Real Estate Project

    • ⛳️ Strategy 1: Establish a comprehensive project plan

      • Conduct site analysis and finalise design plans for all 9 wings
      • Break down the project into 2 main phases with separate timelines
      • Coordinate with architects and contractors to finalise construction plans
      • Obtain necessary approvals and permits from local authorities for the entire project
      • Set up a dedicated project management team
      • Develop a detailed budget for each phase of the project
      • Identify all required resources and suppliers
      • Create a risk management plan to mitigate potential construction delays
      • Plan construction scheduling with timelines for Phase 1 and Phase 2
      • Regularly review project milestones to ensure on-time delivery

    • ⛳️ Strategy 2: Market the real estate project effectively

      • Conduct market research to understand target buyers for 2, 3, and 4 BHK units
      • Develop a comprehensive marketing strategy highlighting 50+ amenities
      • Create engaging promotional materials, including brochures and digital content
      • Launch a website dedicated to the project with detailed information
      • Use social media platforms to reach potential buyers and investors
      • Organise virtual tours and open house events to showcase properties in 3D
      • Implement an email marketing campaign targeting potential buyers
      • Collaborate with real estate agents and influencers to expand outreach
      • Offer early booking incentives and discounts to encourage pre-construction sales
      • Gather and analyse customer feedback to refine marketing approaches

    • ⛳️ Strategy 3: Ensure high-quality construction and amenities provision

      • Select reliable and experienced contractors and suppliers
      • Use high-quality materials to ensure standard of the units and amenities
      • Monitor construction progress through regular on-site inspections
      • Implement robust quality control processes at every construction phase
      • Ensure compliance with environmental and safety standards
      • Secure and schedule installation of 50+ amenities during the construction
      • Conduct thorough testing of amenities for functionality and safety
      • Establish a customer service team to address construction concerns
      • Facilitate communication between residents, developers, and contractors
      • Prepare documentation for warranties and post-construction maintenance
    project-planningmarketing-strategyproject-managermarketing-specialistconstruction-teammarketing-team
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    Strategies and tactics for building an email marketing strategy

    • ⛳️ Strategy 1: Segment your email list

      • Analyse customer data to identify key segments
      • Create specific segments based on demographics
      • Segment based on customer behaviour and purchase history
      • Segment based on engagement levels
      • Develop personalised content for each segment
      • Use A/B testing to refine segment strategies
      • Regularly update and clean your email list
      • Monitor the performance of each segment
      • Use dynamic content to enhance personalisation
      • Send targeted offers to specific segments

    • ⛳️ Strategy 2: Create compelling content

      • Develop a content calendar
      • Use a mix of content types (e.g., promotional, informational, educational)
      • Write engaging subject lines
      • Ensure email content is mobile-friendly
      • Include clear calls-to-action
      • Personalise emails using customer data
      • Incorporate visuals, such as images and videos
      • Use storytelling techniques
      • Provide value with offers, discounts, and exclusive content
      • Test different content approaches to see what resonates

    • ⛳️ Strategy 3: Optimise delivery and performance

      • Choose a reliable email marketing platform
      • Set up a consistent sending schedule
      • Monitor email open and click-through rates
      • Use automated email sequences for drip campaigns
      • Implement email deliverability best practices
      • Test emails for different devices and email clients
      • Analyse email performance data
      • Refine segmentation based on performance insights
      • Continuously test and optimise subject lines
      • Ensure compliance with GDPR and other regulations
    segmentationpersonalizationemail-marketing-specialistcontent-creatormarketing-teamanalytics-team
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    Strategies and tactics for growing Ghumakkad Gurus through social media marketing

    • ⛳️ Strategy 1: Create engaging content consistently

      • Post at least three times a week on Instagram with high-quality images of treks and trips
      • Share stories daily showcasing behind-the-scenes activities and customer testimonials
      • Use a consistent brand aesthetic and colour palette in all visuals
      • Create reels and videos highlighting journey moments and customer experiences
      • Collaborate with local influencers and bloggers to reach a wider audience
      • Host monthly themed photo contests encouraging followers to post pictures from your trips
      • Use Instagram analytics to understand what type of content performs best
      • Develop captivating captions that tell a story or offer value
      • Schedule posts at times of high user activity to increase engagement
      • Utilise relevant hashtags to increase discoverability

    • ⛳️ Strategy 2: Engage with the community

      • Respond to comments and messages promptly to foster a connection
      • Follow and interact with accounts related to travel and adventure
      • Join and participate in relevant online travel community chats and forums
      • Organise Instagram live sessions where viewers can ask questions about trips
      • Feature user-generated content from customers who have previously traveled with you
      • Leave meaningful comments on potential customers' travel posts
      • Create polls and questions in Instagram stories to engage followers
      • Send personalised thank you messages to new followers
      • Create a branded hashtag and encourage followers to use it
      • Invite followers to contribute content that can be featured on your page

    • ⛳️ Strategy 3: Implement promotional strategies

      • Offer limited-time discounts or early bird deals for followers
      • Provide referral discounts to encourage word-of-mouth marketing
      • Run a giveaway campaign with a travel package prize to increase visibility
      • Collaborate with travel influencers for shoutouts and promotions
      • Create highlight reels of different destinations to spark interest
      • Set up Facebook and Instagram ads targeting adventure travel enthusiasts
      • Track and retarget visitors to your website using social media adverts
      • Launch a countdown campaign leading up to new trek announcements
      • Feature testimonials from past customers as part of your promotional content
      • Update bio links regularly to promote current trips or blog posts
    social-media-marketingengagementcontent-creatorsocial-media-managermarketing-teamcustomer-engagement-team
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    How to track your Marketing Strategy strategies and tactics

    Having a plan is one thing, sticking to it is another.

    Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

    A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

    More strategies recently published

    We have more templates to help you draft your team goals and OKRs.

    Planning resources

    OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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