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6 strategies and tactics for Swot Analysis

What is Swot Analysis strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Swot Analysis strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Swot Analysis strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Swot Analysis strategy examples

You will find in the next section many different Swot Analysis tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for conducting a SWOT Analysis for Strategic Planning

  • ⛳️ Strategy 1: Identify strengths of the organisation

    • Assess existing partnerships with employers
    • Evaluate the success rate of job placements for persons with disabilities
    • Gather feedback from clients on support services
    • Review any specialised training or resources offered
    • Highlight the experience and expertise of team members
    • Assess the organisation's reputation and brand recognition
    • Identify awards or recognitions received by the organisation
    • Analyse funding and financial stability
    • Determine the effectiveness of current communication channels
    • Identify unique features that differentiate the organisation from competitors

  • ⛳️ Strategy 2: Recognise weaknesses impacting performance

    • Analyse gaps in service delivery or coverage
    • Identify areas where resources are insufficient
    • Gather feedback on the accessibility of services
    • Review the current technological infrastructure and tools
    • Assess employee turnover rates and job satisfaction
    • Evaluate the training needs of staff on disability awareness
    • Determine any limitations in partnerships with employers
    • Examine current marketing and outreach efforts
    • Assess financial challenges or constraints
    • Identify delays or inefficiencies in processes

  • ⛳️ Strategy 3: Explore opportunities for further growth

    • Research emerging trends in accessibility and disability inclusion
    • Explore opportunities for expanding services geographically
    • Identify potential partnerships with new employers
    • Seek collaborations with disability advocacy groups
    • Explore grants and funding avenues for expansion
    • Investigate additional training programs to offer
    • Identify potential technological advancements to incorporate
    • Plan campaigns to raise awareness among employers
    • Engage in industry networking and conferences
    • Explore potential for online or digital service delivery
swot-analysisstrategic-planningstrategistanalystplanning-teamoutreach-team
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Strategies and tactics for creating a SMART strategic plan

  • ⛳️ Strategy 1: Utilise the guiding framework

    • Review the guiding framework and ensure it aligns with the overall vision and mission
    • Define specific and measurable objectives within the guiding framework
    • Identify relevant stakeholders who will contribute to the success of the framework
    • Allocate resources effectively, ensuring sponsors and champions are involved
    • Develop a detailed work plan that outlines milestones and deadlines
    • Determine performance measures to assess the progress of initiatives
    • Integrate best practices from the industry into the guiding framework
    • Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats
    • Align the guiding framework with the strategic initiatives and goals
    • Ensure continuous monitoring and updating of the framework as necessary

  • ⛳️ Strategy 2: Align vision, mission, and values with strategic initiatives

    • Clearly define the organisational vision, mission, and values
    • Ensure that all strategic initiatives incorporate the core values of the organisation
    • Set specific goals that align with the vision and mission of the organisation
    • Identify key strategic initiatives that will drive the goals and objectives
    • Engage with sponsors and champions to support strategic initiatives
    • Use performance measures to track the progress of each initiative
    • Incorporate industry best practices into strategic initiatives
    • Develop a timeline for the implementation of strategic initiatives
    • Regularly review and update the vision, mission, and values as needed
    • Communicate the alignment of vision, mission, and values to all stakeholders

  • ⛳️ Strategy 3: Implement a robust strategy execution process

    • Define a clear strategy execution process with detailed steps
    • Identify operational initiatives that support the strategic plan
    • Assign roles and responsibilities for the execution of the strategy
    • Develop a work plan with clear timelines and key milestones
    • Ensure resource allocation is aligned with strategic priorities
    • Establish performance measures to evaluate strategy execution effectiveness
    • Use the SWOT analysis to adapt and refine the strategy execution process
    • Incorporate feedback loops to make data-driven adjustments
    • Leverage industry best practices to enhance strategy execution
    • Create a communication plan to keep stakeholders informed throughout the process
smart-strategyalignmentstrategy-designerperformance-evaluatorstrategic-planning-teamexecution-team
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Strategies and tactics for preparing a smart strategic plan

  • ⛳️ Strategy 1: Define clear and measurable goals

    • Review and summarise each section of the content list to identify key themes
    • Use the SWOT analysis to identify potential opportunities and threats
    • Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals
    • Align goals with the vision, mission, and values outlined in the content
    • Define key performance indicators to measure success
    • Prioritise goals based on potential impact and alignment with strategic initiatives
    • Identify any resource constraints that may impact goal achievement
    • Communicate goals clearly to all stakeholders
    • Set up regular review meetings to assess progress against goals
    • Adjust goals as necessary based on performance data and changing circumstances

  • ⛳️ Strategy 2: Develop detailed action plans for execution

    • Create a work plan based on established timelines for each strategic initiative
    • Assign responsibilities to sponsors and champions for each goal
    • Identify specific resources required to execute each initiative
    • Develop contingency plans to mitigate potential risks
    • Integrate best practices from the industry into action plans
    • Establish a communication plan to ensure transparency and alignment
    • Implement a project management tool to track progress and manage tasks
    • Schedule regular check-ins to monitor execution and address issues
    • Document lessons learned for continual improvement
    • Celebrate milestones achieved to maintain momentum and motivation

  • ⛳️ Strategy 3: Monitor and evaluate performance rigorously

    • Implement a performance measurement system to track progress
    • Use performance data to evaluate the effectiveness of strategic initiatives
    • Conduct regular strategy review sessions with key stakeholders
    • Adjust strategies and action plans based on performance outcomes
    • Incorporate feedback from team members and stakeholders into evaluations
    • Benchmark against industry best practices to identify areas for improvement
    • Report progress consistently to sponsors and champions
    • Recognise and reward achievements to reinforce positive outcomes
    • Ensure that performance measures are aligned with strategic objectives
    • Use findings from evaluations to inform future strategic planning cycles
strategic-planninggoal-settingproject-managerstrategistleadership-teamperformance-evaluation-team
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Strategies and tactics for defining strategic goals

  • ⛳️ Strategy 1: Conduct a SWOT analysis

    • Identify and list the organisation's strengths
    • Determine and document the organisation's weaknesses
    • Research and outline potential opportunities in the market
    • Identify and note any current threats facing the organisation
    • Gather input from key stakeholders during the process
    • Analyse the gathered data to find patterns and insights
    • Summarise findings in a comprehensive report
    • Use the analysis to inform goal setting
    • Share findings with the broader organisation
    • Revisit and update the SWOT analysis annually

  • ⛳️ Strategy 2: Set SMART goals

    • Define specific goals that align with the company's vision
    • Ensure goals are measurable with clear criteria for success
    • Verify goals are achievable and realistic within available resources
    • Confirm each goal is relevant to company values and long-term objectives
    • Establish a time frame for achieving each goal
    • Assign responsibility for each goal to appropriate team members
    • Break down goals into smaller, actionable tasks
    • Review goals regularly and adjust as necessary
    • Communicate progress towards goals across the organisation
    • Celebrate milestones and recognise team achievements

  • ⛳️ Strategy 3: Engage employees in goal setting

    • Create opportunities for employees to participate in goal setting
    • Facilitate workshops or brainstorming sessions for idea generation
    • Encourage cross-departmental collaboration in setting goals
    • Develop a feedback system for employees to share insights
    • Form diverse committees to oversee goal implementation
    • Provide training to align everyone with the strategic objectives
    • Set up regular meetings to discuss progress and barriers
    • Incorporate employee suggestions where feasible
    • Publicly recognise and reward contributions to goal achievement
    • Conduct periodic surveys to gauge employee engagement and adapt accordingly
swot-analysissmart-goalsstrategy-plannerbusiness-analystexecutive-teamhr-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for building a strategy plan

  • ⛳️ Strategy 1: Conduct a thorough analysis

    • Identify the main objectives and goals
    • Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
    • Analyse market trends and industry data
    • Evaluate competitor strategies
    • Gather insights from key stakeholders
    • Assess internal capabilities and resources
    • Identify potential risks and challenges
    • Determine the success factors
    • Evaluate current performance metrics
    • Prepare a comprehensive report of findings

  • ⛳️ Strategy 2: Develop actionable objectives and goals

    • Define specific, measurable, achievable, relevant, and time-bound (SMART) goals
    • Align objectives with the overall mission and vision
    • Prioritise goals based on impact and feasibility
    • Determine key performance indicators (KPIs) for each goal
    • Set short-term and long-term objectives
    • Break down goals into actionable steps
    • Assign responsibilities and timelines
    • Establish a monitoring and evaluation framework
    • Develop contingency plans for potential obstacles
    • Communicate goals and action plans to the team

  • ⛳️ Strategy 3: Implement the strategy plan

    • Create a detailed action plan and timeline
    • Allocate resources and budget
    • Train and equip team members
    • Initiate action steps according to priorities
    • Monitor progress regularly
    • Adjust strategies and actions based on feedback
    • Conduct regular team meetings to review progress
    • Publicise achievements and progress within the organisation
    • Continuously gather data and evaluate performance
    • Refine the strategy plan based on lessons learned
swot-analysissmart-goalsstrategy-manageranalyststrategy-teamimplementation-team
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How to track your Swot Analysis strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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