Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Business Development Executive

What is Business Development Executive strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Business Development Executive strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Business Development Executive strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Business Development Executive strategy examples

You will find in the next section many different Business Development Executive tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a business growth strategy for a security company

  • ⛳️ Strategy 1: Strengthen client relationships

    • Organise quarterly review meetings with top clients to discuss service feedback
    • Implement a client loyalty program to reward long-standing partners
    • Develop a client-specific newsletter sharing industry updates and company news
    • Provide personalised security audits to clients annually
    • Invite clients to participate in a bi-annual security seminar hosted by the company
    • Establish a dedicated account manager for key clients
    • Offer exclusive early-bird access to new security technology
    • Create a listening post to monitor and action client satisfaction levels
    • Develop and present case studies or success stories involving existing clients
    • Regularly survey clients to understand their evolving security needs

  • ⛳️ Strategy 2: Expand service offerings

    • Conduct market research to identify trending security needs
    • Develop partnerships with technology providers for innovative solutions
    • Launch remote monitoring services for clients with smaller budgets
    • Offer cybersecurity assessments alongside traditional security services
    • Create a mobile app to enhance client engagement and service accessibility
    • Pilot a security drone service for large-scale sites
    • Implement a rapid response team to address urgent client security issues
    • Develop an advisory service for home secure systems targeting the residential market
    • Establish a division for consultancy on regulatory compliance in security
    • Introduce environmentally sustainable security solutions

  • ⛳️ Strategy 3: Optimise security operations management

    • Adopt a new software for scheduling and managing security personnel
    • Schedule monthly debrief meetings with security teams for performance evaluation
    • Implement real-time incident reporting tools for security personnel
    • Track and review key performance indicators for security operations monthly
    • Conduct quarterly training sessions focusing on emerging security threats
    • Integrate technology to automate routine security checks and reduce manual efforts
    • Assign a risk management officer to assess vulnerabilities periodically
    • Design a reward system for security personnel achieving excellence
    • Maintain a regular review process for security protocols and guidelines
    • Create a mentorship program pairing new managers with experienced ones
client-retentioninnovationaccount-managerrisk-management-officerbusiness-developmenttechnology-integration
Implement these strategies

Strategies and tactics for developing a 2026 Business Development Marketing Plan for tyL Energy

  • ⛳️ Strategy 1: Expand client base through targeted outreach

    • Identify key market segments and industries for growth
    • Develop a list of potential clients within the target market
    • Create personalised outreach campaigns tailored to each segment
    • Utilise digital platforms to connect with potential clients
    • Attend industry conferences and networking events for direct engagement
    • Establish relationships with industry influencers and decision-makers
    • Offer free consultations to introduce services to new clients
    • Create case studies demonstrating successful projects
    • Collaborate with existing clients for referrals and testimonials
    • Set measurable objectives for client acquisition growth

  • ⛳️ Strategy 2: Enhance digital marketing presence

    • Redesign the company website to improve user experience
    • Implement search engine optimisation strategies for higher visibility
    • Develop engaging blog content related to EPC services
    • Utilise social media platforms for brand awareness campaigns
    • Invest in pay-per-click advertising to target new markets
    • Produce video content showcasing project highlights and expertise
    • Launch an email marketing campaign with targeted newsletters
    • Monitor and adjust marketing strategies based on analytics
    • Engage with online forums and communities within the industry
    • Track KPI metrics for digital engagement and conversions

  • ⛳️ Strategy 3: Leverage partnerships and collaborations

    • Identify potential partners and collaborators in related industries
    • Propose mutually beneficial partnership opportunities
    • Develop joint marketing campaigns with partners
    • Host co-branded events or webinars with industry partners
    • Exchange guest blog posts with partner companies
    • Collaborate on research and development initiatives
    • Create bundled service packages with partners for clients
    • Establish cross-referral systems with partner networks
    • Engage in collaborative PR efforts for broader reach
    • Regularly review and renew partnership agreements
client-acquisitiondigital-presencemarketing-managerbusiness-development-executivemarketing-teampartnership-and-collaboration-team
Implement these strategies

Strategies and tactics for pitching on-premise laundry offerings to high-value hotels

  • ⛳️ Strategy 1: Identify strategic opportunities

    • Research and list top 10 high-value hotels in Tier 1 Cities with potential laundry service needs
    • Attend the Reweave ceremony and network with key hotel decision-makers
    • Gather insights from hotel personnel on their current laundry challenges
    • Analyse each hotel's laundry facility conditions and identify pain points
    • Create a profile for each hotel to better understand their business goals
    • Assess competitors’ laundry offerings in these target hotels
    • Prepare a dossier on successful case studies of on-premise laundry implementations
    • Determine key decision-makers and their contact information at each hotel
    • Evaluate each hotel’s current laundry service contracts and timelines
    • Compile these insights into a strategic pitch deck tailored to each hotel

  • ⛳️ Strategy 2: Develop a compelling sales pitch

    • Craft a persuasive case for the cost-effectiveness of on-premise laundry services
    • Highlight environmental benefits and sustainability as added value
    • Use high-quality visuals and testimonials from past successful installations
    • Align the pitch with the unique business goals of each hotel
    • Prioritise hotels based on the urgency of their needs and potential ROI
    • Utilise previous inspection insights to customise solutions
    • Address potential objections proactively and present counterarguments
    • Include offers such as free audits or trials to reduce hesitation
    • Practice the pitch with colleagues to refine delivery and clarity
    • Set up appointments post-Reweave with 10 targeted hotels to present the pitch

  • ⛳️ Strategy 3: Leverage existing client relationships

    • Identify 25 high-potential hotels from the Current Clients List
    • Segment the list based on past engagement and current needs
    • Use past interaction data to personalise outreach communication
    • Send targeted emails highlighting new offerings and benefits
    • Offer exclusive deals for existing clients considering upgrades
    • Host a webinar focusing on benefits of switching to on-premise laundry solutions
    • Gauge interest levels through follow-up calls and meetings
    • Capture leads and segment them based on interest and readiness to convert
    • Hand over warm leads to the sales team with detailed interaction history
    • Monitor and evaluate conversion rates to inform future strategy adjustments
on-premise-laundryhigh-value-hotelssales-managerbusiness-development-executivesales-teammarketing-team
Implement these strategies

Strategies and tactics for achieving 10 Million Dollars in Revenue

  • ⛳️ Strategy 1: Enhance Customer Acquisition

    • Conduct detailed market research to identify target demographics
    • Optimise online advertising campaigns using social media and search engines
    • Implement an enticing referral programme to encourage word-of-mouth marketing
    • Develop and utilise customer personas to inform marketing strategies
    • Create compelling content to attract and engage potential customers
    • Host webinars or live demos to showcase product features routinely
    • Leverage email marketing to nurture leads through a series of touchpoints
    • Expand business partnerships to access new customer segments
    • Analyse customer acquisition channels to allocate budget effectively
    • Set measurable targets for new customer growth each quarter

  • ⛳️ Strategy 2: Increase Customer Retention and Upselling

    • Introduce loyalty programmes to reward repeat customers
    • Regularly gather customer feedback to improve product offerings
    • Conduct customer training sessions to ensure product understanding and utilisation
    • Utilise data analytics to predict customer needs and propose suitable products
    • Deploy a customer success team to assist clients with their needs
    • Develop upselling and cross-selling strategies tailored to customer purchase history
    • Enhance the user experience through website and product interfaces
    • Offer time-limited discounts on upgrades or additional services
    • Create personalised marketing campaigns based on customer behaviour
    • Host exclusive events for loyal customers to deepend brand connection

  • ⛳️ Strategy 3: Expand Market Reach

    • Research and enter new geographical markets with existing products
    • Partner with local distributors to establish a presence in new regions
    • Adjust pricing strategies to appeal to different market segments
    • Develop and translate marketing materials for local audiences
    • Participate in industry trade shows and networking events globally
    • Utilise influencer marketing to gain foothold in new or emerging markets
    • Establish an online store presence on international e-commerce platforms
    • Seek collaborative opportunities with complementary businesses
    • Conduct competitor analysis in new markets to adjust offerings accordingly
    • Set targets for market expansion and regularly review progress
revenue-growthmarket-expansionmarketing-managerbusiness-development-executivesales-teamcustomer-success-team
Implement these strategies

Strategies and tactics for establishing an international consulting and coaching business

  • ⛳️ Strategy 1: Build your brand and market presence

    • Develop a professional website highlighting services and expertise
    • Create a brand logo and cohesive visual identity
    • Establish a presence on LinkedIn and other relevant social media platforms
    • Publish articles and insights on platforms like LinkedIn and Medium to showcase expertise
    • Attend industry conferences and networking events to connect with potential clients
    • Collaborate with other professionals in similar fields for cross-promotion
    • Offer free seminars or webinars to build credibility and attract initial clients
    • Collect and showcase client testimonials and case studies
    • Develop a referral program offering incentives for existing clients to introduce new clients
    • Research and join relevant professional organisations and associations

  • ⛳️ Strategy 2: Create scalable service offerings

    • Design structured coaching programs for teams, executives, and family businesses
    • Offer tiered service packages to cater to different client needs and budgets
    • Develop online courses and workshops for remote clients
    • Create informational and promotional materials for each service offering
    • Hire or partner with other professionals to expand service capacity
    • Invest in digital tools to facilitate virtual coaching and consulting
    • Bundle services into discounted 'packages' to encourage larger commitments
    • Regularly update service offerings based on client feedback and market trends
    • Maintain a client database for targeted marketing and follow-ups
    • Utilise CRM software to manage client interactions and service delivery

  • ⛳️ Strategy 3: Manage time and finances effectively

    • Set specific work hours for the business separate from full-time job commitments
    • Create a detailed financial plan outlining expenses, revenue targets, and savings
    • Reinvest a portion of profits into business development and marketing
    • Track all business expenses and income meticulously for tax purposes
    • Seek advice from a financial advisor on transitioning to full-time entrepreneurship
    • Explore funding options if necessary, such as small business loans or grants
    • Limit initial service offerings to manage workload alongside full-time job
    • Set regular checkpoints to assess business progress and revenue growth
    • Create a reserve fund to cover living expenses during full-time transition
    • Evaluate and adjust pricing strategies based on market competition and costs
brandingscalabilityfinancial-advisormarketing-specialistbusiness-developmentclient-relations
Implement these strategies

Strategies and tactics for developing Market Strategies for Belayab Motors

  • ⛳️ Strategy 1: Enhance Product Offerings and Market Penetration

    • Expand product line with a focus on electric vehicles to align with global sustainability trends
    • Conduct comprehensive market research to identify new customer segments and unmet needs
    • Increase brand visibility through strategic partnerships with financial institutions for consumer financing
    • Develop a competitive pricing strategy to increase market share against imported used vehicles
    • Launch promotional campaigns highlighting the benefits and features of new electric vehicle models
    • Enhance after-sales services through extended warranties and regular maintenance packages
    • Establish a network of service centres to support product reach and customer convenience
    • Invest in CRM systems to improve customer relationship management and retention strategies
    • Implement training programs for sales staff to enhance product knowledge and customer engagement
    • Utilise digital marketing platforms to reach a broader audience and strengthen online presence

  • ⛳️ Strategy 2: Strengthen Supply Chain and Resource Management

    • Identify and collaborate with strategic local and international suppliers to ensure competitive pricing
    • Enhance logistics and distribution networks to improve product availability across key regions
    • Diversify supplier base to reduce dependency and negotiate better terms
    • Optimise inventory management to reduce waste and improve turnover rates
    • Exploit economies of scale by negotiating bulk purchase agreements with key suppliers
    • Streamline internal processes with ERP systems for effective resource allocation and financial management
    • Implement cost control measures to maximise profitability and support investment in innovation
    • Conduct regular supply chain audits to identify and rectify inefficiencies
    • Work with government agencies to benefit from policy supports and incentives
    • Assess and augment resource capabilities, especially with regards to human capital and technical expertise

  • ⛳️ Strategy 3: Enhance Branding and Customer Engagement

    • Implement a comprehensive branding strategy that highlights quality, affordability, and innovation
    • Strengthen corporate social responsibility initiatives to promote community engagement and brand loyalty
    • Develop and launch a customer feedback system to drive continuous improvement based on client insights
    • Invest in digital marketing efforts, including user-friendly website enhancements and social media campaigns
    • Establish strategic partnerships with educational institutions for brand advocacy and talent acquisition
    • Host informational workshops and webinars to educate potential buyers about electric vehicles
    • Craft strategic PR campaigns to address misconceptions about Chinese brands and enhance public perception
    • Offer loyalty programs and incentives for repeat customers to reinforce brand preference
    • Regularly measure brand awareness and adjust strategies based on consumer sentiment and feedback
    • Collaborate with influencers and industry voices to amplify brand reach and credibility
market-penetrationsupply-chainmarketing-managersupply-chain-analystbranding-teamproduct-development-team
Implement these strategies

Strategies and tactics for achieving Market Leadership in the Bottled Water Industry

  • ⛳️ Strategy 1: Innovate Your Production Process

    • Research and implement cutting-edge, sustainable technologies for water purification and bottling
    • Conduct regular audits to ensure the highest quality standards are maintained across all products
    • Develop eco-friendly packaging solutions to reduce environmental footprint
    • Implement a waste reduction program in the production process
    • Invest in employee training to enhance efficiency and innovation in production
    • Partner with technology providers to keep up with industry trends
    • Set up a feedback loop with customers to continuously improve product quality
    • Perform a cost-benefit analysis to ensure financial sustainability of innovative practices
    • Introduce an internal reward system for employees who contribute innovative ideas
    • Regularly review and adjust production strategies to align with market demands and environmental goals

  • ⛳️ Strategy 2: Enhance Marketing and Customer Engagement

    • Develop a strong brand identity centred on sustainability and customer satisfaction
    • Create targeted marketing campaigns to highlight the eco-friendly aspects of your products
    • Engage with customers through social media and other digital platforms to build a community
    • Organise events and sponsorships that reinforce your company's core values and mission
    • Initiate a customer loyalty program to incentivise repeat purchases
    • Conduct market research to understand customer needs and adapt your offerings accordingly
    • Leverage global platforms to increase brand visibility in international markets
    • Collaborate with influencers and brand ambassadors who align with your company's values
    • Implement a customer feedback system to continuously improve service and product offerings
    • Measure and analyse customer satisfaction scores to refine marketing strategies

  • ⛳️ Strategy 3: Strengthen Community and Environmental Impact

    • Develop partnerships with local community organisations for environmental projects
    • Implement educational programs to raise awareness about environmental sustainability
    • Establish a corporate social responsibility initiative focused on health and education
    • Conduct regular assessments of the environmental impact of your operations and adjust practices
    • Invest in renewable energy sources to power production facilities
    • Organise community clean-up events to actively engage with locals
    • Innovate sustainable supply chain practices and share findings with partners
    • Monitor legislative developments and ensure compliance with all environmental regulations
    • Set up a system to measure the social impact of community initiatives
    • Recognise and reward employees and community partners who contribute to sustainability goals
sustainabilityinnovationbrand-managersustainability-officermarketing-teamproduction-team
Implement these strategies

Strategies and tactics for implementing AccreditaLab Digital Transformation

  • ⛳️ Strategy 1: Advance Applications to Established Level

    • Deploy a centralized digital management platform for applications
    • Implement automated validation rules for electronic forms
    • Integrate a unified application tracking system
    • Provide training on the use of new management platforms
    • Develop a user-friendly interface for application submissions
    • Establish a helpdesk for technical issues
    • Monitor application processing times and adjust workflows
    • Set clear guidelines for digital application management
    • Regularly update the platform based on user feedback
    • Audit the application system quarterly to ensure integrity

  • ⛳️ Strategy 2: Enhance Scheduling with Advanced Tools

    • Introduce an online scheduling system with notifications
    • Integrate scheduling tools with calendar systems
    • Provide training on new scheduling systems
    • Utilise historical data analytics for optimisation
    • Centralise communication channels for scheduling
    • Develop automated scheduling workflows
    • Monitor error rates and seek to reduce scheduling conflicts
    • Regularly collect feedback to improve tools
    • Upgrade systems to integrate with other digital processes
    • Benchmark scheduling efficacy against industry standards

  • ⛳️ Strategy 3: Improve Decision Processes with Digital Systems

    • Implement an integrated electronic system for decision records
    • Pilot machine learning algorithms for decision support
    • Centralise all decision-making processes in one platform
    • Develop automated workflows for decision-related tasks
    • Conduct training sessions on new systems for staff
    • Use data analytics to support informed decision-making
    • Set clear criteria for assessing decision outcomes
    • Regularly assess decision-making efficiency
    • Adapt systems based on feedback and technological advancements
    • Conduct bi-annual reviews to refine decision processes
digital-transformationoperational-efficiencyit-managerdata-analystsoftware-developmentcustomer-support
Implement these strategies

Strategies and tactics for developing TerraBridge's Comprehensive Strategy for 2026

  • ⛳️ Strategy 1: Strengthen Fellowship and Training Programs

    • Refine the fellowship model to cater to early- and mid-career professionals
    • Establish partnerships with international academic institutions for credibility
    • Design curriculum in collaboration with COREN, CORBON, and COMEG
    • Develop short and medium-term training programs with clear timelines
    • Incorporate digital tools training, including GIS and remote sensing
    • Run training cohorts in 3-month cycles with specific outcomes
    • Host workshops for practical geotechnical analysis and entrepreneurship
    • Align training programs with international standards for ease of transition
    • Create feedback loops for continuous improvement and adaptation
    • Introduce incentive schemes for high-performing fellows

  • ⛳️ Strategy 2: Build a Robust Research and Data Infrastructure

    • Initiate the creation of a Data Bank for Nigeria’s geological data
    • Develop protocols for data collection and long-term storage of geological data
    • Engage with government and policy makers for data-sharing agreements
    • Host international researchers for knowledge exchange and curriculum development
    • Launch pilot research projects to test data collection methodologies
    • Form a task force to monitor contaminant levels in groundwater
    • Plan seminars and presentations for research findings dissemination
    • Collaborate with universities for access to cutting-edge research tools
    • Build partnerships for continental data collaboration
    • Draft policy recommendations for improved water resource monitoring

  • ⛳️ Strategy 3: Enhance Digital, Platform, and Ecosystem Presence

    • Develop an official TerraBridge website for engagement and visibility
    • Design digital branding assets to encapsulate TerraBridge’s vision
    • Map out the blueprint for a digital application for collaboration
    • Focus initial digital application deployment in Nigeria as a pilot
    • Utilise the digital platform for geomatics data exchange and professional networking
    • Launch a digital newsletter to increase engagement with stakeholders
    • Facilitate secure data access through the platform for research purposes
    • Engage software developers for platform UX/UI design
    • Run a marketing campaign to raise awareness of the digital platform
    • Plan for scaling the platform to an Africa-wide audience upon successful launch
fellowshipdata-infrastructuregeologistsengineersresearch-teamdevelopment-team
Implement these strategies

Strategies and tactics for developing a comparative map for charter services

  • ⛳️ Strategy 1: Conduct comprehensive market research

    • Identify and define parameters for future growth rate, annual revenue, traffic intensity, most attended routes, and demand drivers
    • Compile historical data on each of the four charter sectors
    • Perform industry analysis to identify trends and project future growth rates
    • Gather financial reports or industry benchmarks to assess annual revenue performance
    • Analyse air traffic data to evaluate traffic intensity for each sector
    • Research flight itineraries to ascertain most attended routes
    • Use surveys and interviews to understand demand drivers from a customer perspective
    • Engage with industry associations for additional insights and forecasts
    • Leverage published reports and market studies for comparative analysis
    • Summarise findings into a comprehensive market research report

  • ⛳️ Strategy 2: Analyse competitive landscape and industry dynamics

    • Map out key competitors within each charter sector
    • Evaluate competitive strategies and market positioning of major players
    • Analyse strengths, weaknesses, opportunities, and threats (SWOT) for each sector
    • Assess competitive pricing models and service offerings
    • Investigate technological advancements influencing each sector
    • Understand regulatory and policy impacts on charter services
    • Study customer preferences and switching behaviour across sectors
    • Compare marketing and branding strategies of successful providers
    • Identify potential new entrants or disruptive innovations
    • Outline rivalry intensity and market saturation levels for comparative assessment

  • ⛳️ Strategy 3: Develop strategic recommendations based on analysis

    • Compare future growth potential of each sector and identify leading opportunities
    • Develop recommendations for revenue maximisation based on sector analysis
    • Identify key market segments and target demographics within each charter service
    • Formulate strategies to enhance service offerings aligned with demand drivers
    • Recommend strategic partnerships or alliances to boost market presence
    • Propose market entry or expansion strategies for underserved routes
    • Advocate for technology adoption to improve efficiency and customer experience
    • Outline risk mitigation strategies and contingency plans
    • Create a strategic roadmap with timelines and key performance indicators
    • Prepare a presentation to communicate and align strategic vision with stakeholders
market-researchcompetitive-analysismarket-analyststrategic-plannerresearch-teamstrategy-development-team
Implement these strategies

How to track your Business Development Executive strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability