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10 strategies and tactics for Market Structure

What is Market Structure strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Market Structure strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Market Structure strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Market Structure strategy examples

You'll find below a list of Market Structure tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for implementing Smart Money Concepts in Trading

  • ⛳️ Strategy 1: Utilise Market Structures and Order Blocks

    • Analyse internal market structure to identify potential reversal points
    • Monitor Bullish and Bearish Order Blocks to anticipate market turns
    • Focus on mitigation methods like High/Low for precise trade entries
    • Set alerts for BOS and CHoCH to capture market structure shifts
    • Incorporate historical analysis of swing structure to enhance predictions
    • Use ATR as a volatility filter to detect significant order blocks
    • Implement confluence filters to prioritize significant structure breakouts
    • Utilise colour-coded candle analysis to assess current trends visually
    • Apply sensitivity thresholds to detect pertinent equal highs and lows
    • Conduct regular audits of past trades to refine order block strategies

  • ⛳️ Strategy 2: Implement Fair Value Gap Strategy

    • Identify Fair Value Gaps using defined thresholds and timeframes
    • Utilise visual indicators like rectangles to mark these gaps on charts
    • Set automated alerts for the formation of bullish and bearish gaps
    • Apply a timeframe change filter to detect gaps with significant price shifts
    • Use real-time analysis of Fair Value Gaps to inform immediate trading decisions
    • Extend gap boxes to visualize long-term market trends
    • Incorporate cumulative mean range as an alternative volatility measure
    • Prioritize gaps in high-interest market periods for higher significance
    • Backtest Fair Value Gap strategies to evaluate past market performance
    • Integrate Fair Value Gaps into a broader strategic framework with additional indicators

  • ⛳️ Strategy 3: Leverage Multi-Timeframe and Zone Analysis

    • Utilise multi-timeframe analysis to find stronger market levels
    • Highlight daily, weekly, and monthly highs and lows on charts
    • Evaluate premium, discount, and equilibrium zones to identify entry and exit points
    • Draw zones with distinct labels and colour coding for quick identification
    • Avoid higher timeframe zones for more precise trading in lower timeframes
    • Identify equilibrium points by calculating average highs and lows
    • Track trailing extremities to maintain updated support and resistance levels
    • Deploy different line styles to differentiate between timeframe zones
    • Perform regular checks for confirmations from higher timeframes
    • Study correlation between trailing swings and price movements for strategic refinements
market-structureorder-blockstradermarket-analysttrading-teamanalysis-team
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Strategies and tactics for designing a Brand Management Course

  • ⛳️ Strategy 1: Create a detailed course syllabus

    • Outline weekly topics and objectives for the 6-month, 2 sessions per week course
    • Outline weekly topics and objectives for the 4-month, 3 sessions per week course
    • Include a mixture of lectures, guest speaker sessions, and interactive workshops
    • Recommend readings and resources for each session
    • Clearly define the objectives and key takeaways for each week
    • Include a review session every 4 weeks for recapitulation and feedback
    • Integrate specialist modules within each phase of the course
    • Ensure the syllabus emphasises practical application with industry case studies
    • List assessments and projects accompanying each phase to reinforce learning
    • Align syllabus content with industry trends and practices

  • ⛳️ Strategy 2: Develop module descriptions and learning outcomes

    • Draft a brief overview of each phase in the course description
    • Create detailed module descriptions for the design, copywriting, and digital integration modules
    • Outline specific learning outcomes for each module to guide teaching
    • Highlight key marketing and branding concepts to be covered in Phase 1
    • Define advanced brand management skills and knowledge for Phase 2
    • Articulate the role and impact of design in branding for Design Module
    • Explain the role of language and storytelling in branding for Copywriting Module
    • Clarify the integration of digital strategies within the broader branding context
    • Identify hands-on projects or simulations for practical learning
    • Describe how specialist instructors' expertise enhances the overall curriculum

  • ⛳️ Strategy 3: Plan assessment ideas and integration notes

    • Design quizzes and short tests for foundational marketing concepts
    • Create case study analysis sessions focusing on real-world brands
    • Incorporate a final project where students develop a brand strategy
    • Introduce group work to foster collaboration, simulating team branding efforts
    • Assign periodic reflective tasks where students evaluate brand strategies
    • Include practical assignments for each specialist module
    • Design rubrics for each assessment ensuring consistent evaluation
    • Provide teacher integration notes to smoothly incorporate specialist modules
    • Propose collaborative projects across different modules for deeper learning
    • Recommend periodic feedback sessions with instructors to track progress
brand-managementsyllabus-designbrand-managermarketing-professionalcurriculum-development-teambranding-strategy-team
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Strategies and tactics for building brand roots for M SPACE Academy

  • ⛳️ Strategy 1: Create an experiential brand narrative

    • Design a series of immersive workshops for aspiring wedding photographers and filmmakers to experience firsthand
    • Collaborate with local artisans and cultural storytellers to co-create content that resonates with regional audiences
    • Develop documentary-style content that showcases behind-the-scenes of real weddings covered by M SPACE mentors
    • Curate an art exhibition featuring wedding photography and filmography by local and academy-tied artists
    • Host intimate meet-ups with mentors and alumni sharing emotional journeys within the wedding industry
    • Produce a podcast with episodes exploring stories behind weddings and the role of M SPACE in capturing them
    • Engage influential storytellers and creatives for a narrative campaign encapsulating M SPACE's unique vision
    • Create an interactive micro-site hosting virtual tours of the academy and student experiences
    • Design a storytelling contest inviting amateurs to share stories that align with M SPACE's emotional focus
    • Establish a mentorship program connecting potential students with industry professionals for guidance

  • ⛳️ Strategy 2: Build a community-centered approach

    • Formulate alliances with wedding planners, venues, and related business to cross-promote brand ethos
    • Initiate school and college outreach programs to educate students about careers in wedding storytelling
    • Conduct regular brainstorming and feedback sessions with existing professionals to refine the curriculum
    • Create a referral network encouraging existing industry professionals to recommend potential students
    • Develop strategic content centered around cultural festivals, traditions, and rituals of weddings
    • Organise community engagement events around Kochi to foster connections with local influencers
    • Host niche industry seminars on ethical storytelling and its impact on memory-making and sustainability
    • Facilitate ‘day in the life’ experiences for interested students with award-winning mentors
    • Share ongoing student successes and testimonials to create a compelling credibility narrative
    • Launch an ambassador program promoting brand values through passionate alumni and industry advocates

  • ⛳️ Strategy 3: Establish a reputation for premium, tailored training

    • Develop case studies from successful weddings highlighting the impact of professional storytelling
    • Craft a series of articles and whitepapers discussing M SPACE's approach and industry innovations
    • Organise expert-led roundtable discussions on the future of wedding imagery and videography
    • Focus on creating quality, exclusive content to showcase skill and aesthetic differentiation
    • Encourage industry thought leadership through publishing faculty’s insights in reputable media outlets
    • Run a limited-enrollment masterclass led by globally acknowledged wedding videographers
    • Host an annual film and photography festival celebrating avant-garde approaches in the wedding sector
    • Provide tailored consultation for wedding businesses aiming to upscale their current offerings
    • Use data-driven insights to continuously update and innovate the academic offerings keeping them premium
    • Feature successful collaborations and creative projects showcasing the academy’s unique value proposition
brandingengagementmarketercontent-creatormarketing-teamcreative-team
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  • ⛳️ Strategy 1:

    • This strategy does not have any action items.
structureplanningstrategistproject-managermarketingdevelopment
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Strategies and tactics for developing a strategic business plan for a three-company group in Oman

  • ⛳️ Strategy 1: Conduct a comprehensive market analysis

    • Identify key competitors in the furniture, payment gateway, and logistics sectors in Oman
    • Analyse consumer behaviour trends within Oman for each industry
    • Conduct surveys and focus groups to understand customer needs and preferences
    • Evaluate regional economic conditions impacting the three sectors
    • Identify potential strategic partnerships in the local market
    • Assess regulatory requirements for each business segment
    • Determine current market share of each company and set strategic growth targets
    • Analyse technology trends that could impact operational processes
    • Review customer service practices and performance benchmarks
    • Identify potential geographic expansion opportunities within Oman

  • ⛳️ Strategy 2: Design optimal facilities and infrastructure plan

    • Assess current facilities of UF, SADAD, and Tam for adequacy
    • Identify locations for potential new facilities or warehouses
    • Evaluate the need for technology upgrades in existing facilities
    • Design layouts for efficient workflow in new or expanded locations
    • Develop a timeline for facility upgrades or development
    • Determine budget requirements for facility projects
    • Consider sustainability and eco-friendly options in facility design
    • Plan for high-speed internet and IT infrastructure in all locations
    • Establish security measures for both physical and digital assets
    • Coordinate with local authorities for necessary permits and approvals

  • ⛳️ Strategy 3: Recruit and develop a skilled workforce

    • Identify key roles and responsibilities required for operations in Oman
    • Develop detailed job descriptions and specifications for all positions
    • Implement recruitment strategies to attract qualified talent locally and internationally
    • Establish a training program for new and existing employees
    • Set performance metrics and review processes for staff evaluation
    • Encourage a culture of continuous learning and professional development
    • Offer competitive salary packages and benefits to attract top talent
    • Foster an inclusive and collaborative work environment
    • Implement a comprehensive employee feedback and recognition system
    • Plan succession strategies for critical roles to ensure business continuity
market-analysisinfrastructure-planningbusiness-analystoperations-managerhuman-resourcesstrategy-planning
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Strategies and tactics for revamping Brand, Marketing, and Communications

  • ⛳️ Strategy 1: Reposition the Brand

    • Conduct a brand audit to understand current perceptions and areas for improvement
    • Define a clear brand vision and mission that resonates with target audiences
    • Develop new brand guidelines and identity that reflect the repositioning
    • Engage key stakeholders in workshops to ensure alignment with the new brand direction
    • Create a compelling brand narrative that tells our story and differentiates us from competitors
    • Update all brand assets, including the website and social media profiles, to reflect the new positioning
    • Launch an internal campaign to build brand buy-in and strengthen team morale
    • Leverage customer testimonials and case studies to build credibility
    • Identify strategic partnerships that can amplify the new brand positioning
    • Measure brand perception through surveys and adjust strategy as needed

  • ⛳️ Strategy 2: Revitalize the Marketing Strategy

    • Conduct market research to identify key customer segments and their needs
    • Develop a content marketing plan that delivers valuable and relevant information to our audience
    • Utilise digital marketing channels such as social media, SEO, and PPC to increase brand visibility
    • Create targeted marketing campaigns that align with customer segments
    • Implement a CRM system to personalise marketing efforts and enhance customer relationships
    • Develop a customer loyalty program to increase retention and encourage referrals
    • Analyse competitor marketing strategies and identify opportunities for differentiation
    • Host webinars and events to engage with customers and educate them about our offerings
    • Leverage analytics tools to track marketing performance and make data-driven decisions
    • Continuously iterate marketing strategies based on feedback and market changes

  • ⛳️ Strategy 3: Enhance Communications

    • Assess the current communication channels and identify areas for improvement
    • Develop a comprehensive communications plan that aligns with the overall strategy
    • Enhance internal communications to keep teams informed and motivated
    • Craft clear and consistent messaging for all external communications
    • Utilise storytelling techniques to make communications more engaging and relatable
    • Build relationships with media outlets to increase positive coverage
    • Implement a proactive PR strategy to manage potential crises effectively
    • Monitor social media conversations and respond promptly to questions and feedback
    • Provide communications training to staff members to ensure consistency
    • Evaluate the effectiveness of communication strategies through regular reviews
brand-repositioningmarket-researchbrand-managermarketing-strategistcommunications-teammarketing-team
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Strategies and tactics for revitalising a struggling mall

  • ⛳️ Strategy 1: Strengthen the management team

    • Conduct a skills assessment for current management team members
    • Provide leadership and management training workshops
    • Implement clear performance metrics and regular reviews
    • Establish cross-functional teams for better communication
    • Introduce team-building activities to improve morale
    • Hire experienced consultants to guide management
    • Regularly gather feedback from staff at all levels
    • Ensure management team is aligned with corporate goals
    • Encourage innovative problem-solving sessions
    • Offer incentives for achieving key performance targets

  • ⛳️ Strategy 2: Optimise the leasing team's performance

    • Analyse current tenant mix and identify gaps
    • Conduct market research to target potential tenants
    • Revamp leasing agreements to be more customer-friendly
    • Organise regular meetings with existing tenants for feedback
    • Introduce a tenant referral program to attract new businesses
    • Utilise data analytics to enhance leasing strategies
    • Develop a marketing package for prospective tenants
    • Ensure competitive but fair leasing rates
    • Create a tenant advisory board for cooperative input
    • Implement a tenant satisfaction survey for continuous improvement

  • ⛳️ Strategy 3: Revamp marketing and mall operations

    • Conduct a comprehensive market analysis of customer demographics
    • Develop targeted marketing campaigns for different audience segments
    • Enhance digital presence through social media and online engagement
    • Schedule regular events and activities to attract foot traffic
    • Improve mall aesthetics to create an inviting environment
    • Assess and upgrade mall facilities and services
    • Introduce a loyalty program to retain customers
    • Collaborate with local businesses for joint promotions
    • Implement energy-saving and sustainable practices
    • Review and streamline mall security and safety protocols
management-improvementleasing-optimisationconsultantmarket-analystmanagement-teamleasing-team
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Strategies and tactics for creating a Business and Marketing Strategy for Purple Apex Learn

  • ⛳️ Strategy 1: Enhance course offerings and differentiation

    • Conduct market research to identify trending skills and demand in digital marketing, graphic, and web design
    • Develop unique selling points for each course to differentiate from competitors
    • Introduce advanced and specialised courses based on market demand
    • Create a flexible course structure with online, offline, and hybrid options
    • Establish partnerships with industry experts for guest lectures and workshops
    • Collaborate with technology platforms for updated course materials and tools
    • Launch pilot courses with feedback collection to refine offerings
    • Implement a referral program to encourage word-of-mouth promotion
    • Develop curricula with hands-on projects to showcase practical skills
    • Establish a certification program recognised by industry professionals

  • ⛳️ Strategy 2: Implement effective marketing and brand building

    • Create a comprehensive digital marketing campaign targeting relevant channels and platforms
    • Develop an engaging social media presence focused on content marketing and community building
    • Utilise SEO strategies to enhance organic search visibility and website traffic
    • Offer limited-time promotions or discounts to attract new students
    • Set up a blog with regular posts showcasing industry trends and student success stories
    • Host free webinars or live demonstrations to showcase expertise and attract potential students
    • Establish partnerships with influencers and industry networks for increased visibility
    • Produce and distribute video testimonials from satisfied students and partners
    • Implement paid advertising campaigns with clear calls to action and offers
    • Develop targeted email marketing campaigns for nurturing leads and re-engagement

  • ⛳️ Strategy 3: Establish formal structures and systems for operations

    • Hire experienced administrative staff to manage daily operations and support instructors
    • Designate roles and responsibilities within the team for efficiency and accountability
    • Implement a centralised management system for administrative tasks, enrolment, and student records
    • Develop standard operating procedures for regular tasks and operations
    • Organise regular team meetings to discuss progress, challenges, and improvements
    • Invest in staff training and development to enhance skills and motivation
    • Set measurable key performance indicators to track progress and success
    • Create a feedback loop for employees to contribute ideas for improvement
    • Establish partnerships with relevant businesses and organisations for internships and placements
    • Review and update structures and systems regularly based on feedback and changing needs
course-differentiationdigital-marketingadministrative-staffmarketing-managerresearch-and-developmentdigital-marketing-team
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Strategies and tactics for developing a Content and Ad Strategy for B2B SaaS

  • ⛳️ Strategy 1: Implement a diverse content plan

    • Create informative whitepapers focusing on business workflow automation benefits
    • Develop case studies showcasing successful automation deployment
    • Produce 'how-to' video tutorials demonstrating the product's ease of use
    • Launch a series of webinars with industry experts highlighting trends in automation
    • Write blog posts that address common workflow challenges faced by SMBs
    • Create infographics that visually communicate the time and cost savings
    • Leverage LinkedIn for sharing professional articles and video content
    • Utilise Facebook and Twitter for engaging snippets and updates
    • Build an email newsletter strategy for regular updates and insights
    • Encourage customer testimonials and reviews on your website

  • ⛳️ Strategy 2: Launch a targeted LinkedIn ad campaign

    • Identify target audience within small and medium-sized businesses
    • Craft ad copy that emphasizes the product's ability to simplify workflow
    • Utilise eye-catching visuals that represent workflow efficiency
    • Set a campaign budget with flexibility for scaling
    • Consider A/B testing different ad formats to determine effectiveness
    • Leverage LinkedIn's demographic targeting options to reach key decision-makers
    • Monitor campaign performance regularly to optimize results
    • Use clear calls-to-action directing prospects to reserve a demo
    • Retarget users who have previously engaged with the ad
    • Analyse feedback and adjust messaging for better alignment

  • ⛳️ Strategy 3: Create a Google Ads campaign for lead generation

    • Perform keyword research to identify search terms related to workflow automation
    • Write compelling ad copy designed to attract SMBs seeking efficiency
    • Set up ad groups for different keywords to target niche interests
    • Define a budget that allows for continued testing and iteration
    • Opt for specific geographic targeting settings for better reach
    • Implement conversion tracking to measure the success of lead generation
    • Utilise compelling landing pages linked from Google ads
    • Include strong call-to-action in headlines, urging visitors to sign up for free trials
    • Regularly review metrics to identify and eliminate underperforming ads
    • Consistently refine the choice of keywords based on analytics and trends
content-strategyad-campaigncontent-creatormarketing-strategistcontent-development-teamdigital-marketing-team
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Strategies and tactics for creating an awareness campaign for Exactitude Business services

  • ⛳️ Strategy 1: Identify and target the right audience

    • Conduct market research to identify industry trends related to consulting and outsourcing services
    • Develop customer personas focusing on business owners, decision-makers, and executives in SMEs needing consultancy
    • Utilise Google Analytics to understand current demographics visiting the website
    • Tap into LinkedIn for audience insights by analysing followers and engagement
    • Seek insights from existing clients to refine target audience characteristics
    • Analyse competitors to understand their audience strategies and positioning
    • Segment the audience based on industry, company size, and geographical locations
    • Create messaging specific to each customer persona's pain points
    • Evaluate the potential reach of identified audience segments on marketing platforms
    • Continuously update audience profiles based on feedback and market changes

  • ⛳️ Strategy 2: Structure the awareness campaign effectively

    • Define clear objectives for what the campaign needs to achieve in terms of awareness
    • Design visually appealing content that highlights all services offered, ensuring brand consistency
    • Leverage case studies and testimonials to build credibility and trust across marketing materials
    • Use a mix of platforms for content distribution: Google Ads, LinkedIn, and Twitter
    • Develop a content calendar to maintain a consistent presence and message delivery
    • Include CTAs that direct viewers to dedicated landing pages for each service category
    • Collaborate with influencers and industry leaders to amplify the campaign reach
    • Integrate email marketing to follow-up and nurture engaged audience segments
    • Collect and analyse engagement data to refine content and campaign approach
    • Set up A/B testing to optimise messaging and design for higher impact

  • ⛳️ Strategy 3: Run an effective Google Ads awareness campaign

    • Set up Google Ads account with structured campaigns and ad groups for each service
    • Develop compelling, clear ad copy that highlights unique selling points of services
    • Use high-quality images or quality display ads aligned with brand aesthetics
    • Implement geo-targeting to focus on regions with higher potential for conversion
    • Leverage keyword research tools to include broad and long-tail keywords relevant to consultancy services
    • Utilise negative keywords to prevent unrelated traffic from clicking on the ads
    • Set a daily budget and bid strategy tailored to awareness objectives
    • Monitor click-through rates and adjust bids regularly to improve performance
    • Use conversion tracking to measure the impact on website traffic and engagement
    • Analyse performance data from Google Analytics and Ads to make data-driven adjustments
audience-targetinggoogle-adsmarketing-strategistcampaign-managermarketing-teamanalytics-team
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How to track your Market Structure strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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